A good reactivation email is one that motivates the recipient to respond to a specific action. This can be something as simple as opening the email, but usually a successful reactivation email relates to driving a conversion, such as buying a product or completing an order. To make sure your reactivation emails are effective, you first need to understand why your customers may have bailed. This could be for a variety of reasons – perhaps they’ve lost interest in your product or there are issues with the website. Then you need to decide what content and tone is best to appeal to this group of people and motivate them to give your business another chance.
Examples created by neuroflash
You have opted for our premium subscription and thus gained access to special features and content. Thank you for that! Unfortunately, we noticed that you haven’t used your subscription in the last few weeks. Would you like to cancel your subscription or is there a problem we can solve for you? Just write to us at firstname.lastname@example.org or call us on 0800/1234567. If you would like to continue using your subscription, we are now offering you the opportunity to renew it at half price. Secure your discount now and sign up again here: https://… We look forward to hearing from you soon! Best regards, your sample team
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Hey, we noticed that you haven’t been dealing with us so intensively lately. Of course we are very sorry about that! :( But don’t worry, we don’t give up so fast and therefore we have an offer for you: If you renew your subscription now, you will get a 20% discount on the next 3 months. Sounds good, doesn’t it? :) So sign up today and benefit from our latest offers and information. We look forward to hearing from you again soon! Best regards, your team
How to write a good brief to get the best AI suggestions
Your brief is extremely important so that neuroflash can write high-quality texts for you. The more precise your brief, the better the AI-written texts. Our rule of thumb is: 1-2 precise sentences or 1-3 meaningful and coherent keywords (separated by commas!). You should ask yourself the following questions for a good brief: What makes your product special? Who is it for? What is important information that should be addressed in the AI-written texts?
Aim / topic of reactivation
What is your reactivation email about? Think about the goal you are pursuing with the email and what actions you might want to encourage recipients to take. Also think about the measures you can use to achieve your goal.
E-mail subject line
To improve the open rate of the reactivation email, you need to find a good email subject line. The email subject line makes the first impression on customers and often determines whether the email is opened or not. You can use neuroflash to generate a concise subject line for your email.
Good Brief Example
The email should encourage inactive customers to subscribe again – Get Premium Subscription Discount Now!