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AIDA Framework

Lure your customers with the time-honoured AIDA strategy.

What does AIDA stand for? The English acronym describes a model whose four letters stand for the following: Attention – Interest – Desire – Action. The well-known principle of advertising effectiveness describes the four stages in contact with a potential customer who is to be “lured” by your advertising measures. The AIDA technique is therefore suitable for landing pages, paid ads or e-mail campaigns.

Examples created by neuroflash

Attention: With Valmor you get clean and pure omega-3 fatty acids that are not diluted with chemical additives or colourings. Interest: Our raw materials come from the pure waters of Norway and Chile and go through a multi-stage purification process to remove all impurities. Desire: We only work with companies that are certified to the highest quality standards, such as ISO 22000, HACCP, Halal, Kosher and 21 CFR Parts 200-299. Action: Click here and enjoy free shipping on your order of $200 or more
Attention: Valmor is proud to introduce the new Valmor 125, its latest electric bike whose frame and components are made entirely of stainless steel manufactured in Switzerland. Interest: The frame has three distinctive layers of high-quality steel that ensure it does not bend under load. Desire: The innovative elements make these bikes particularly versatile and suitable for hard use in all seasons, whether you’re commuting to work or conquering mountain passes at the weekend. Action: Take a closer look at the range here.
Attention: This is how we guarantee the best quality! Interest: In order to offer our customers high-quality products, we make sure that all raw materials are of the highest quality. Desire: We select only the most reputable suppliers from around the world to provide us with premium raw materials. Action: Your new watch will be delivered in a luxury box that underlines our commitment to delivering products of the highest quality.

How to write a good brief to get the best AI suggestions

Your brief is extremely important so that neuroflash can write high-quality texts for you. The more precise your brief, the better the AI-written texts. Our rule of thumb is: 1-2 precise sentences or 1-3 meaningful and coherent keywords (separated by commas!). You should ask yourself the following questions for a good brief: What makes your product special? Who is it for? What is important information that should be addressed in the AI-written texts?

Product description

In the text field “Product description” you can enter who your product/company or service is aimed at. What is your USP? Who are you addressing with your product / service? What features and information should your AI-written text send out? Try to describe your offer as specifically as possible.


In the brief text field “Keywords” you can enter one or more keywords that should definitely appear in your AI-generated webinar title. For example, if you want to create a webinar on “Mental training in sports”, you enter keywords such as “Mental training in sports webinar, mental strength for athletes, mental training in competitive sports, etc.”. If a keyword does not appear in the generated texts, simply click on Refresh and have new suggestions written.

Good Brief Example

Switzerland is known around the world for one thing above all: high-quality products. We at Valmor also want to live up to this reputation and work exclusively with the highest quality raw materials and renowned suppliers from all over the world. In this way, we can guarantee the highest level of quality.

Bad Brief Example

Swiss products from Valmor

Other text types