school bus

UNICEF’s Social Media Optimization: The School Cluster (Part 3 of 3)

After conducting a baseline analysis of UNICEF’s posts, demonstrated how to run a social media optimization baseline analysis on UNICEF’s Facebook posts. This led to the extrapolation of three clusters from UNICEF’s 2,917 posts.In this post, we will focus on

UNICEF’s Social Media Optimization: The Refugees Cluster (Part 2 of 3)

After conducting a baseline analysis of UNICEF’s posts for social media optimization (SMO). This led to the extrapolation of three clusters from UNICEF’s 2,917 posts. In this post, we will focus on the second of those clusters, the Refugees +

UNICEF’s Social Media Optimization: The Family Cluster (Part 1 of 3)

In the first post of this UNICEF series, we covered how to run a social media optimization (SMO) baseline analysis on UNICEF’s Facebook posts. We also introduced the concept of associations in that post. From the 2,917 Facebook posts we

Social Media Optimization using AI for UNICEF’s Facebook Channel

Effective social media optimization is great for building brand awareness and getting people excited about your offering.To be effective, your social media posts need to spark a lot of engagement. Which raises the question, why do some posts drive more