After conducting a baseline analysis of UNICEF’s posts, demonstrated how to run a social media optimization baseline analysis on UNICEF’s Facebook posts. This led to the extrapolation of three clusters from UNICEF’s 2,917 posts.In this post, we will focus on the third of those clusters, the School + Education cluster. Top 3 clusters identified by … Continued
After conducting a baseline analysis of UNICEF’s posts for social media optimization (SMO). This led to the extrapolation of three clusters from UNICEF’s 2,917 posts. In this post, we will focus on the second of those clusters, the Refugees + Migrants cluster. Top 3 clusters identified by our embedding models based on top words To … Continued
In the first post of this UNICEF series, we covered how to run a social media optimization (SMO) baseline analysis on UNICEF’s Facebook posts. We also introduced the concept of associations in that post. From the 2,917 Facebook posts we analyzed, we extrapolated that the posts revolve around 3 thematic clusters: Family, Refugees + Migrants, … Continued
Effective social media optimization is great for building brand awareness and getting people excited about your offering.To be effective, your social media posts need to spark a lot of engagement. Which raises the question, why do some posts drive more engagement?It’s not an easy question to answer, but if you have the right social media … Continued
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