How can market researchers gain insights into subconscious desires using implicit methods?

Effective market research is able to predict consumer behavior. However, relying only on the conscious statements of consumers may lead to false conclusions.  Consumers often do not know why they prefer one brand or product. Implicit market research methods are

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How to Extract Key Consumer Insights from Open Text Answers

Did you ever want to hear your consumers’ real voice by including more open questions in a market research study?Well, a powerful solution for you is using synapse maps. Let’s face it, we all know that market research studies often