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An interview with Jonathan T. Mall, CEO of NEURO FLASHBy Ton Dobbe – Chief Inspiration Officer, Value Inspiration Every week I interview entrepreneurs and experts from around the world to share their big idea about new forms of value creation and the potential we can unlock when technology augments the unique strengths of people to … Continued
A content marketing plan is a must-have and one of the top content marketing trends of 2020. Surprisingly, only a few marketers know how to create a content marketing plan. Why? Probably because content marketing became such a key marketing practice only in recent years. In fact, more than 60% of businesses don’t have a … Continued
Successful brands communicate their brand values with every piece of content. Do you want to be able to do it too? By enriching your headlines with your brand values, your content reinforces that which your brand stands for. Let’s take a look at how you can enhance an existing claim with the help of our … Continued
1. Bread-crumbs The ‘Bread-crumbs’ concept is based on the idea that you leave a trail of ‘bread-crumbs’ in order to get your audience to a particular location or frame of mind. Example of ‘Bread-Crumbs’ in Neuromarketing For example, when describing the sound of a sports car, consider using visual phrases like ‘This sports car can … Continued
For years, shopper research has shown that consumers typically spend about 2 seconds looking at products before making purchase decisions. A product’s Front of Pack (FOP) is the face of a product. The FOP conveys the entire concept of the product to potential consumers, therefore making it an important variable to study in market research. … Continued
Effective market research is able to predict consumer behavior. However, relying only on the conscious statements of consumers may lead to false conclusions. Consumers often do not know why they prefer one brand or product. Implicit market research methods are not affected by this deficit because they do not ask for customers’ opinions but assess … Continued
Did you ever want to hear your consumers’ real voice by including more open questions in a market research study?Well, a powerful solution for you is using synapse maps. Let’s face it, we all know that market research studies often use “open-ended” items, allowing for a greater variety of responses in order to gain new … Continued
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