Implicit Methods in Neuroscience can transform Marketing
https://youtu.be/9HUkQVanVrUBiases are a natural enemy of critical thinking. However, people are naturally prone to be biased. During the repetitive social processes and situations, the brain builds up “shortcuts”, connections and associations between elements that were already encountered in the past. In his recent talk at the Esomar Fusion big data conference, Dr. Jonathan Mall introduces … Continued