content marketing Archives - neuroflash

What family means for marketing & branding

The family is defined as the basic unit of society (1), an intimate group of people who are relate to each other (2) and thrive in this world. Families in different cultures consume very differently. They come in different sizes, shapes and colors, with each having their own needs, culture, and desires. Modern Family, an … Continued

The meaning of innovation for consumers

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What makes Coronavirus Headlines (real and fake) go viral?

The role of associations in content shareability. In light of the coronavirus pandemic, content plays a crucial role in informing and protecting the public. Coronavirus headlines and images elicit associations that are shaping which content is being shared and how people understand the crisis. Unfortunately, this applies to real and fake news [0].The spread of … Continued

A Family Story – Associations with “family” across two cultures

Understanding what a topic is all about is very important for effective communication and marketing. This article illustrates differences of associations with “Family” between the UK and Singapore, a western and eastern culture. We partnered up with Athene, a boutique consulting company from Singapore and selected the UK and Singapore because of their diverse culture, … Continued

How to Create Content that Persuades Subconsciously

An interview with Jonathan T. Mall, CEO of NEURO FLASHBy Ton Dobbe – Chief Inspiration Officer, Value Inspiration Every week I interview entrepreneurs and experts from around the world to share their big idea about new forms of value creation and the potential we can unlock when technology augments the unique strengths of people to … Continued

10 Easy Steps to Create a Content Marketing Plan

A content marketing plan is a must-have and one of the top content marketing trends of 2020. Surprisingly, only a few marketers know how to create a content marketing plan. Why? Probably because content marketing became such a key marketing practice only in recent years. In fact, more than 60% of businesses don’t have a … Continued

8 Vital Content Marketing Trends Evolving in 2020

Do you want to create content that converts and build your brand in 2020? Then get your hands on the big content marketing trends. In this article, we will discuss the top content marketing trends that will be evolving in 2020 and the years to come. Check out which ones are right for you- The … Continued

How to Enrich Your Headlines with Brand Values

Successful brands communicate their brand values with every piece of content. Do you want to be able to do it too? By enriching your headlines with your brand values, your content reinforces that which your brand stands for. Let’s take a look at how you can enhance an existing claim with the help of our … Continued

Implicit Methods in Neuroscience can transform Marketing are a natural enemy of critical thinking. However, people are naturally prone to be biased. During the repetitive social processes and situations, the brain builds up “shortcuts”, connections and associations between elements that were already encountered in the past. In his recent talk at the Esomar Fusion big data conference, Dr. Jonathan Mall introduces … Continued

Neuromarketing in attraction, retail & war

In his lecture at the University of Bremen, Jonathan Mall explains the basic principles of neuromarketing. He draws parallels between interpersonal attraction, consumer goods marketing, and techniques that politicians use to appeal to people. He introduces how the primal and recency effects affect memory consolidation and our everyday life. Basically, the same principle can be … Continued