content ideation Archives - neuroflash

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What family means for marketing & branding

The family is defined as the basic unit of society (1), an intimate group of people who are relate to each other (2) and thrive in this world. Families in different cultures consume very differently. They come in different sizes, shapes and colors, with each having their own needs, culture, and desires. Modern Family, an … Continued

The meaning of innovation for consumers

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A Family Story – Associations with “family” across two cultures

Understanding what a topic is all about is very important for effective communication and marketing. This article illustrates differences of associations with “Family” between the UK and Singapore, a western and eastern culture. We partnered up with Athene, a boutique consulting company from Singapore and selected the UK and Singapore because of their diverse culture, … Continued

How to Create Content that Persuades Subconsciously

An interview with Jonathan T. Mall, CEO of NEURO FLASHBy Ton Dobbe – Chief Inspiration Officer, Value Inspiration Every week I interview entrepreneurs and experts from around the world to share their big idea about new forms of value creation and the potential we can unlock when technology augments the unique strengths of people to … Continued