{"id":175719,"date":"2025-07-24T18:23:27","date_gmt":"2025-07-24T16:23:27","guid":{"rendered":"https:\/\/neuroflash.com\/skin-body-care-ai-brand-report-nivea\/"},"modified":"2025-07-24T18:23:39","modified_gmt":"2025-07-24T16:23:39","slug":"skin-body-care-ai-brand-report-nivea","status":"publish","type":"post","link":"https:\/\/neuroflash.com\/de\/blog\/skin-body-care-ai-brand-report-nivea\/","title":{"rendered":"AI Brand Insight Report: NIVEA"},"content":{"rendered":"<!DOCTYPE html>\n<html lang=\"de\">\n<head>\n  <meta charset=\"UTF-8\">\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0, maximum-scale=5.0\">\n  <title>{{REPORT_TITLE}} | Neuroflash<\/title>\n  <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/d3\/7.8.5\/d3.min.js\"><\/script>\n  <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/d3-cloud\/1.2.5\/d3.layout.cloud.min.js\"><\/script>\n  <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/marked\/5.1.2\/marked.min.js\"><\/script>\n  <style>\n    \/* DESKTOP STYLES - All wrapped in .neuroflash-report *\/\n.neuroflash-report {\n  \/* Original styles *\/\n  .container {\n    width: 100%;\n  }\n\n  .section {\n    margin-bottom: 30px;\n  }\n\n  .row {\n    display: flex;\n    flex-wrap: wrap;\n  }\n\n  .col-50 {\n    flex: 0 0 50%;\n    max-width: 50%;\n    padding: 0 15px;\n    box-sizing: border-box;\n  }\n\n  .emotion-chart-container {\n    position: relative;\n    height: 500px;\n    margin-bottom: 30px;\n    border-radius: 4px;\n    overflow: hidden;\n  }\n\n  .association-container {\n    text-align: center;\n  }\n\n.neuroflash-report .association-image {\n  max-width: 100% !important;\n  width: 100% !important;\n\n  border: none !important; \/* Remove any border *\/\n}\n\n  .interpretation {\n    padding: 24px;\n    border-radius: 4px;\n    margin-top: 20px;\n    color: #24292e;\n    font-size: 16px;\n    line-height: 1.6;\n  }\n    .interpretation_association {\n    padding: 0 24px 24px 24px;\n    border-radius: 4px;\n    color: #24292e;\n    font-size: 16px;\n    line-height: 1.6;\n  }\n  .end-section {\n    border-radius: 4px;\n    color: #24292e;\n    font-size: 16px;\n    line-height: 1.6;\n  }\n  .technology-tag {\n    display: inline-block;\n    background-color: #f6f8fa;\n    color: #57606a;\n    font-size: 14px;\n    font-weight: 500;\n    letter-spacing: 0.5px;\n    text-transform: uppercase;\n    padding: 6px 12px;\n    margin-bottom: 24px;\n    border-radius: 4px;\n  }\n\n\n  h1#report-title {\n    text-align: center;\n    margin-bottom: 10px;\n    font-size: 32px;\n  }\n\n  \/* SVG Radar Chart Styles *\/\n  .chart-container {\n    position: relative;\n    width: 600px;\n    height: 600px;\n    margin: 20px auto;\n  }\n\n  .chart-main-svg {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    height: 100%;\n    overflow: visible;\n  }\n\n  \/* Brand group styles for highlighting *\/\n  .brand-group polygon,\n  .brand-group circle {\n    transition: opacity 0.3s, stroke-width 0.3s, r 0.3s;\n  }\n\n  \/* Axis labels *\/\n  .chart-axis-label {\n    position: absolute;\n    transform: translate(-50%, -50%);\n    font-size: 14px;\n    color: #555;\n    font-weight: bold;\n    background-color: rgba(255, 255, 255, 0.7);\n    padding: 3px 6px;\n    border-radius: 3px;\n    text-align: center;\n    cursor: pointer;\n    transition: background-color 0.2s, transform 0.2s;\n    border: 1px solid transparent;\n    z-index: 10;\n  }\n\n  .chart-axis-label:hover {\n    background-color: #f0f0f0;\n    transform: translate(-50%, -50%) scale(1.1);\n    border-color: #ccc;\n    box-shadow: 0 1px 3px rgba(0, 0, 0, 0.1);\n  }\n\n  \/* SVG data points *\/\n  .svg-point {\n    cursor: pointer;\n    filter: drop-shadow(0px 0px 1px rgba(0,0,0,0.3));\n  }\n\n  \/* Rank label for radar chart *\/\n  .brand-rank-label {\n    position: absolute;\n    padding: 3px 8px;\n    background-color: white;\n    border: 2px solid;\n    border-radius: 4px;\n    font-size: 12px;\n    font-weight: 600;\n    white-space: nowrap;\n    transform: translate(-50%, -50%);\n    box-shadow: 0 1px 3px rgba(0, 0, 0, 0.1);\n    z-index: 5;\n    transition: opacity 0.2s, transform 0.2s;\n  }\n\n  .brand-rank-label:hover {\n    transform: translate(-50%, -50%) scale(1.1);\n    opacity: 1 !important;\n  }\n\n  \/* Legend styles *\/\n  .legend {\n    display: flex;\n    justify-content: center;\n    margin-top: 16px;\n    margin-bottom: 24px;\n    font-size: 14px;\n  }\n\n  .legend-item {\n    display: inline-flex;\n    align-items: center;\n    margin: 0 16px;\n    color: #57606a;\n    padding: 5px 10px;\n    border-radius: 4px;\n    cursor: pointer;\n    transition: background-color 0.2s;\n  }\n\n  .legend-item:hover {\n    background-color: #f0f0f0;\n  }\n\n  .legend-color {\n    width: 16px;\n    height: 16px;\n    margin-right: 8px;\n    border-radius: 3px;\n  }\n\n  .note {\n    margin-top: 16px;\n    text-align: center;\n    font-style: italic;\n    color: #57606a;\n    font-size: 14px;\n  }\n\n  \/* Rank indicator in legend *\/\n  .rank-indicator {\n    display: inline-block;\n    padding: 2px 4px;\n    border-radius: 3px;\n    font-size: 10px;\n    color: white;\n    margin-right: 5px;\n    vertical-align: middle;\n    font-weight: bold;\n    text-transform: uppercase;\n  }\n\n  \/* Executive Summary Styles *\/\n  .executive-summary-content {\n    padding: 24px 30px;\n    border-radius: 8px;\n    margin-bottom: 30px;\n    line-height: 1.7;\n    font-size: 16px;\n    color: #24292e;\n  }\n\n  .executive-summary-content p {\n    margin-bottom: 16px;\n  }\n\n  .executive-summary-content p:last-child {\n    margin-bottom: 0;\n  }\n\n  .executive-summary-content strong {\n    font-weight: 600;\n    color: #333;\n  }\n\n  .executive-summary-content ul {\n    margin-bottom: 16px;\n    padding-left: 20px;\n  }\n\n  .executive-summary-content li {\n    margin-bottom: 8px;\n  }\n\n  .executive-summary-content blockquote {\n    margin: 16px 0;\n    padding-left: 16px;\n    border-left: 4px solid #ddd;\n    color: #666;\n  }\n\n  \/* Podium Styles *\/\n  .podium-container {\n    display: flex;\n    justify-content: center;\n    align-items: flex-end;\n    height: 180px;\n    margin: 20px auto 40px;\n    position: relative;\n  }\n\n  .podium-step {\n    position: relative;\n    margin: 0 15px;\n    transition: transform 0.3s ease;\n    cursor: pointer;\n  }\n\n  .podium-step:hover {\n    transform: translateY(-8px);\n  }\n\n  .podium-step-hover {\n    transform: translateY(-8px);\n  }\n\n  .podium-block {\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    justify-content: center;\n    text-align: center;\n    border-radius: 6px;\n    width: 180px;\n    box-shadow: 0 4px 15px rgba(0,0,0,0.1);\n    padding: 10px;\n    box-sizing: border-box;\n    font-weight: 500;\n    font-size: 14px;\n    color: #333;\n  }\n\n  \/* First place - MAX (Middle position) *\/\n  .podium-step:nth-child(2) .podium-block {\n    height: 120px;\n  }\n\n  \/* Second place - TARGET (Left position) *\/\n  .podium-step:nth-child(1) .podium-block {\n    height: 80px;\n  }\n\n  \/* Third place - MIN (Right position) *\/\n  .podium-step:nth-child(3) .podium-block {\n    height: 50px;\n  }\n\n  .crown {\n    position: absolute;\n    top: -48px;\n    left: 50%;\n    transform: translateX(-50%);\n    animation: float 3s ease-in-out infinite;\n  }\n\n  @keyframes float {\n    0% { transform: translateX(-50%) translateY(0) rotate(0deg); }\n    50% { transform: translateX(-50%) translateY(-5px) rotate(3deg); }\n    100% { transform: translateX(-50%) translateY(0) rotate(0deg); }\n  }\n\n  \/* Target highlighting styles *\/\n  .targeted {\n    transform: scale(1.05);\n    z-index: 10;\n  }\n\n  .targeted .podium-block {\n    box-shadow: 0 0 15px 5px rgba(66, 133, 244, 0.6);\n    border-color: #4285F4 !important;\n    border-width: 3px !important;\n    border-top-width: 6px !important;\n  }\n\n  .target-icon {\n    position: absolute;\n    top: -18px;\n    left: 50%;\n    transform: translateX(-50%);\n    background-color: #4285F4;\n    color: white;\n    border-radius: 50%;\n    width: 32px;\n    height: 32px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    box-shadow: 0 2px 5px rgba(0,0,0,0.2);\n    z-index: 5;\n    animation: pulse 2s infinite;\n  }\n\n  @keyframes pulse {\n    0% { box-shadow: 0 0 0 0 rgba(66, 133, 244, 0.7); }\n    70% { box-shadow: 0 0 0 10px rgba(66, 133, 244, 0); }\n    100% { box-shadow: 0 0 0 0 rgba(66, 133, 244, 0); }\n  }\n\n  \/* Word Cloud Styles *\/\n  .word-cloud-container {\n    width: 100%;\n    padding: 20px 0;\n  }\n\n  #word-cloud {\n    width: 100%;\n    height: 400px;\n    background-color: #f9f9f9;\n    border-radius: 8px;\n    overflow: hidden;\n    position: relative;\n  }\n\n  .word-cloud-svg {\n    display: block;\n    margin: 0 auto;\n  }\n\n  .word-cloud-tooltip {\n    position: absolute;\n    background-color: rgba(0, 0, 0, 0.8);\n    color: white;\n    padding: 10px;\n    border-radius: 4px;\n    pointer-events: none;\n    z-index: 1000;\n    font-size: 14px;\n    max-width: 250px;\n    box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n  }\n\n  .no-data-message {\n    position: absolute;\n    top: 50%;\n    left: 50%;\n    transform: translate(-50%, -50%);\n    color: #999;\n    font-size: 16px;\n    text-align: center;\n  }\n\n  \/* Gap Analysis Styles *\/\n  .gap-analysis-container {\n    width: 100%;\n    padding: 20px 0;\n    position: relative;\n  }\n\n  #gap-analysis-chart {\n    width: 100%;\n    height: 300px;\n    background-color: #ffffff;\n    border-radius: 8px;\n    overflow: hidden;\n    position: relative;\n  }\n\n  .gap-legend {\n    display: flex;\n    flex-wrap: wrap;\n    justify-content: center;\n    margin: 15px 0;\n    gap: 20px;\n  }\n\n  .legend-item {\n    display: flex;\n    align-items: center;\n    cursor: pointer;\n    padding: 5px 10px;\n    border-radius: 4px;\n    transition: background-color 0.2s ease;\n  }\n\n  .legend-item:hover {\n    background-color: rgba(0, 0, 0, 0.05);\n  }\n\n  .legend-item.active {\n    background-color: rgba(0, 0, 0, 0.1);\n    font-weight: bold;\n  }\n\n  .legend-color {\n    display: inline-block;\n    width: 16px;\n    height: 16px;\n    margin-right: 6px;\n    border-radius: 3px;\n  }\n\n  .performance-color {\n    background-color: #2196F3;\n  }\n\n  .importance-color {\n    background-color: #FF9800;\n  }\n\n  .gap-color {\n    background-color: #F44336;\n  }\n\n  .subtitle {\n    text-align: center;\n    color: #666;\n    margin-top: -10px;\n    margin-bottom: 20px;\n    font-size: 0.9em;\n  }\n\n  .gap-tooltip {\n    position: absolute;\n    background-color: rgba(0, 0, 0, 0.8);\n    color: white;\n    padding: 8px 12px;\n    border-radius: 4px;\n    pointer-events: none;\n    z-index: 1000;\n    font-size: 14px;\n    max-width: 250px;\n    box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n  }\n\n  .gap-axis-label {\n    font-size: 12px;\n    fill: #666;\n  }\n\n  .gap-bar {\n    transition: opacity 0.3s ease;\n  }\n\n  .gap-marker {\n    transition: opacity 0.3s ease;\n  }\n\n  .gap-value-label {\n    font-size: 12px;\n    font-weight: bold;\n    pointer-events: none;\n  }\n\n  .gap-dashed-line {\n    stroke: #999;\n    stroke-dasharray: 4;\n    stroke-width: 1;\n    opacity: 0.7;\n  }\n\n  \/* Pie Chart Styles *\/\n  .pie-chart-container {\n    width: 100%;\n    display: flex;\n    flex-wrap: wrap;\n    justify-content: center;\n    padding: 20px 0;\n  }\n\n  #pie-chart {\n    width: 60%;\n    min-width: 300px;\n    max-width: 500px;\n    height: 400px;\n    position: relative;\n  }\n\n  .pie-legend {\n    width: 35%;\n    min-width: 200px;\n    padding-left: 20px;\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n  }\n\n  .pie-legend-item {\n    display: flex;\n    align-items: center;\n    margin-bottom: 12px;\n    cursor: pointer;\n    padding: 5px;\n    border-radius: 4px;\n    transition: background-color 0.2s ease;\n  }\n\n  .pie-legend-item:hover {\n    background-color: rgba(0, 0, 0, 0.05);\n  }\n\n  .pie-legend-item.active {\n    background-color: rgba(0, 0, 0, 0.1);\n    font-weight: bold;\n  }\n\n  .pie-legend-color {\n    display: inline-block;\n    width: 16px;\n    height: 16px;\n    margin-right: 10px;\n    border-radius: 3px;\n  }\n\n  .pie-segment {\n    transition: opacity 0.3s ease, transform 0.3s ease;\n    cursor: pointer;\n  }\n\n  .pie-segment:hover {\n    opacity: 0.8;\n    transform: scale(1.02);\n  }\n\n  .pie-tooltip {\n    position: absolute;\n    background-color: rgba(0, 0, 0, 0.8);\n    color: white;\n    padding: 8px 12px;\n    border-radius: 4px;\n    pointer-events: none;\n    z-index: 1000;\n    font-size: 14px;\n    max-width: 250px;\n    box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n  }\n\n  .pie-label {\n    font-size: 14px;\n    fill: #fff;\n    font-weight: bold;\n    pointer-events: none;\n    text-anchor: middle;\n  }\n\n  .pie-label-outer {\n    font-size: 12px;\n    fill: #333;\n    pointer-events: none;\n    text-anchor: middle;\n  }\n\n  .pie-value {\n    font-size: 14px;\n    font-weight: bold;\n    margin-left: auto;\n    color: #555;\n  }\n\n  .pie-percentage {\n    font-size: 12px;\n    color: #777;\n    margin-left: 8px;\n    min-width: 45px;\n  }\n\n  \/* Updated Loyalty Drivers vs. Churn Triggers Styles *\/\n  .loyalty-churn-section {\n    --loyalty-primary: #3771C8;\n    --loyalty-secondary: #e6f3fc;\n    --loyalty-text: #3771C8;\n    --churn-primary: #FD173E;\n    --churn-secondary: #fce6e6;\n    --churn-text: #FD173E;\n    --neutral-gray: #7f8c8d;\n    --box-shadow: 0 2px 5px rgba(0, 0, 0, 0.1);\n    --border-radius: 4px;\n    --transition: all 0.2s ease;\n  }\n\n  .loyalty-churn-section .columns {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 20px;\n    margin-bottom: 30px;\n  }\n\n  .loyalty-churn-section .column {\n    flex: 1;\n    min-width: 300px;\n    display: flex;\n    flex-direction: column;\n    gap: 10px;\n  }\n\n  \/* Column Headers *\/\n  .column-header {\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    padding: 12px 20px;\n    color: white;\n    font-size: 20px;\n    font-weight: bold;\n    border-radius: var(--border-radius);\n    margin-bottom: 10px;\n  }\n\n  .drivers .column-header {\n    background-color: var(--loyalty-primary);\n  }\n\n  .triggers .column-header {\n    background-color: var(--churn-primary);\n  }\n\n  .column-header span:first-child {\n    margin-right: 10px;\n  }\n\n  \/* Theme Cards *\/\n  .theme-card {\n    border-radius: var(--border-radius);\n    overflow: hidden;\n    box-shadow: var(--box-shadow);\n    margin-bottom: 10px;\n    transition: var(--transition);\n  }\n\n  .driver-card {\n    border-left: 4px solid var(--loyalty-primary);\n  }\n\n  .trigger-card {\n    border-left: 4px solid var(--churn-primary);\n  }\n\n  \/* Theme Headers *\/\n  .theme-header {\n    padding: 15px;\n    cursor: pointer;\n    user-select: none;\n  }\n\n  .driver-card .theme-header {\n    background-color: var(--loyalty-secondary);\n  }\n\n  .trigger-card .theme-header {\n    background-color: var(--churn-secondary);\n  }\n\n  .header-content {\n    display: flex;\n    align-items: center;\n    position: relative;\n  }\n\n  .defi-label {\n    display: inline-block;\n    background-color: var(--loyalty-primary);\n    color: white;\n    padding: 3px 8px;\n    border-radius: 3px;\n    font-size: 12px;\n    font-weight: bold;\n    margin-right: 10px;\n  }\n\n  .trigger-card .defi-label {\n    background-color: var(--churn-primary);\n  }\n\n  .theme-title {\n    font-weight: bold;\n    flex-grow: 1;\n  }\n\n  .driver-card .theme-title {\n    color: var(--loyalty-text);\n  }\n\n  .trigger-card .theme-title {\n    color: var(--churn-text);\n  }\n\n  .direction-indicator {\n    font-size: 16px;\n    transition: var(--transition);\n  }\n\n  \/* Theme Content *\/\n  .theme-content {\n    max-height: 0;\n    overflow: hidden;\n    transition: max-height 0.3s ease-out;\n  }\n\n  .theme-card.expanded .theme-content {\n    max-height: 500px;\n  }\n\n  \/* Example Items *\/\n  .example-item {\n    display: flex;\n    margin: 15px;\n    position: relative;\n  }\n\n  .example-sidebar {\n    width: 4px;\n    flex-shrink: 0;\n    margin-right: 15px;\n    border-radius: 2px;\n  }\n\n  .driver-card .example-sidebar {\n    background-color: var(--loyalty-primary);\n  }\n\n  .trigger-card .example-sidebar {\n    background-color: var(--churn-primary);\n  }\n\n  .example-text {\n    flex-grow: 1;\n    line-height: 1.5;\n  }\n\n  \/* Emerging Needs & White Space Radar Styles *\/\n  .needs-radar-section {\n    --primary-color: #3a86ff;\n    --secondary-color: #8338ec;\n    --tertiary-color: #ff006e;\n    --quaternary-color: #fb5607;\n    --quinary-color: #ffbe0b;\n  }\n\n  .needs-radar-section .subtitle {\n    text-align: center;\n    font-size: 18px;\n    color: #7f8c8d;\n    max-width: 700px;\n    margin: 0 auto 30px auto;\n  }\n\n  .needs-radar-section .controls {\n    display: flex;\n    justify-content: center;\n    margin: 30px 0;\n    gap: 15px;\n  }\n\n  .needs-radar-section .btn {\n    padding: 10px 20px;\n    background-color: var(--primary-color);\n    color: white;\n    border: none;\n    border-radius: 6px;\n    cursor: pointer;\n    transition: background-color 0.3s ease;\n  }\n\n  .needs-radar-section .btn:hover {\n    background-color: #2978f5;\n  }\n\n  .needs-radar-section .btn-secondary {\n    background-color: #6c757d;\n  }\n\n  .needs-radar-section .btn-secondary:hover {\n    background-color: #5a6268;\n  }\n\n  .radar-container {\n    display: flex;\n    flex-direction: column;\n    gap: 30px;\n  }\n\n  .cluster {\n    background-color: white;\n    border-radius: 12px;\n    padding: 20px;\n    box-shadow: 0 4px 6px rgba(0,0,0,0.1);\n    transition: transform 0.3s ease;\n  }\n\n  .cluster:hover {\n    transform: translateY(-5px);\n  }\n\n  .cluster-header {\n    display: flex;\n    align-items: center;\n    gap: 15px;\n    margin-bottom: 20px;\n    cursor: pointer;\n  }\n\n  .cluster-icon {\n    width: 40px;\n    height: 40px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    border-radius: 50%;\n    color: white;\n    font-size: 20px;\n  }\n\n  .cluster-1 .cluster-icon {\n    background-color: var(--primary-color);\n  }\n\n  .cluster-2 .cluster-icon {\n    background-color: var(--secondary-color);\n  }\n\n  .cluster-3 .cluster-icon {\n    background-color: var(--tertiary-color);\n  }\n\n  .cluster-4 .cluster-icon {\n    background-color: var(--quaternary-color);\n  }\n\n  .cluster-title {\n    font-size: 1.5em;\n    font-weight: bold;\n    flex-grow: 1;\n  }\n\n  .bullet-list {\n    display: none;\n    padding-left: 20px;\n  }\n\n  .bullet-point {\n    margin-bottom: 15px;\n    position: relative;\n    padding-left: 30px;\n  }\n\n  .bullet-point:before {\n    content: \"\";\n    position: absolute;\n    left: 0;\n    top: 8px;\n    width: 12px;\n    height: 12px;\n    border-radius: 50%;\n  }\n\n  .cluster-1 .bullet-point:before {\n    background-color: var(--primary-color);\n  }\n\n  .cluster-2 .bullet-point:before {\n    background-color: var(--secondary-color);\n  }\n\n  .cluster-3 .bullet-point:before {\n    background-color: var(--tertiary-color);\n  }\n\n  .cluster-4 .bullet-point:before {\n    background-color: var(--quaternary-color);\n  }\n\n  .bullet-title {\n    font-weight: bold;\n    display: block;\n    margin-bottom: 5px;\n  }\n\n  .bullet-description {\n    color: #6c757d;\n    font-size: 0.95em;\n  }\n\n  .opportunity-score {\n    margin-left: auto;\n    margin-right: 10px;\n    background-color: rgba(255, 255, 255, 0.9);\n    padding: 8px 12px;\n    border-radius: 20px;\n    font-weight: bold;\n    box-shadow: 0 4px 6px rgba(0,0,0,0.1);\n  }\n\n  .cluster-progress {\n    height: 6px;\n    background-color: #e9ecef;\n    border-radius: 3px;\n    margin-top: 10px;\n  }\n\n  .progress-bar {\n    height: 100%;\n    border-radius: 3px;\n    transition: width 0.5s ease;\n  }\n\n  .cluster-1 .progress-bar {\n    background-color: var(--primary-color);\n  }\n\n  .cluster-2 .progress-bar {\n    background-color: var(--secondary-color);\n  }\n\n  .cluster-3 .progress-bar {\n    background-color: var(--tertiary-color);\n  }\n\n  .cluster-4 .progress-bar {\n    background-color: var(--quaternary-color);\n  }\n\n  .active {\n    display: block;\n  }\n\n  .expand-icon {\n    transition: transform 0.3s ease;\n  }\n\n  .rotate {\n    transform: rotate(180deg);\n  }\n\n  \/* Animation for newly added items *\/\n  @keyframes fadeIn {\n    from { opacity: 0; transform: translateY(20px); }\n    to { opacity: 1; transform: translateY(0); }\n  }\n\n  .fade-in {\n    animation: fadeIn 0.5s ease forwards;\n  }\n\n  \/* Content Format Chart Styles *\/\n  .content-format-section {\n    margin-bottom: 60px;\n  }\n\n  .content-format-chart-container {\n    width: 100%;\n    padding: 20px 0;\n    position: relative;\n  }\n\n  #content-format-chart {\n    width: 100%;\n    height: auto;\n    min-height: 300px;\n    background-color: #ffffff;\n    border-radius: 8px;\n    overflow: hidden;\n    position: relative;\n  }\n\n  .content-format-tooltip {\n    position: absolute;\n    background-color: rgba(0, 0, 0, 0.8);\n    color: white;\n    padding: 8px 12px;\n    border-radius: 4px;\n    pointer-events: none;\n    z-index: 1000;\n    font-size: 14px;\n    max-width: 250px;\n    box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n  }\n\n  .content-format-bar {\n    transition: opacity 0.3s ease;\n  }\n\n  .content-format-label {\n    font-size: 12px;\n    font-weight: bold;\n    pointer-events: none;\n  }\n\n  \/* Remove background color from introduction section *\/\n  .introduction-section {\n    background-color: transparent !important;\n    border-left: none !important;\n    padding-left: 0 !important;\n  }\n\n  \/* Remove background color from executive summary section *\/\n  .executive-summary-content {\n    background-color: transparent !important;\n    border-left: none !important;\n    padding-left: 0 !important;\n  }\n\n  \/* Custom styling for the methodology section *\/\n  .methodology-section {\n    margin-top: 60px;\n    margin-bottom: 60px;\n  }\n\n  .methodology-section h2 {\n    margin-bottom: 20px;\n    font-size: 24px;\n    color: #333;\n  }\n\n  .methodology-section h3 {\n    margin-top: 25px;\n    margin-bottom: 15px;\n    font-size: 20px;\n    color: #444;\n  }\n\n  .methodology-section p {\n    margin-bottom: 16px;\n    line-height: 1.6;\n  }\n\n  .methodology-section ul {\n    margin-bottom: 20px;\n    padding-left: 25px;\n  }\n\n  .methodology-section li {\n    margin-bottom: 8px;\n    line-height: 1.6;\n  }\n\n  .methodology-section strong {\n    font-weight: 600;\n  }\n\n  .methodology-section .references {\n    margin-top: 30px;\n    padding-top: 20px;\n    border-top: 1px solid #eee;\n    font-size: 14px;\n  }\n\n  .methodology-section .references p {\n    margin-bottom: 8px;\n  }\n\n  \/* Executive Summary Findings Box styles *\/\n  .executive-summary-findings {\n    margin: 0 0 40px 0;\n    padding: 24px;\n    border-radius: 8px;\n    background-color: #f7f9fc;\n    border-left: 5px solid #3771C8;\n    box-shadow: 0 2px 8px rgba(0,0,0,0.08);\n  }\n\n  .executive-summary-findings ul {\n    margin-bottom: 0;\n  }\n\n  .executive-summary-findings li {\n    margin-bottom: 10px;\n    line-height: 1.6;\n  }\n\n  .executive-summary-findings li:last-child {\n    margin-bottom: 0;\n  }\n\n  \/* Content Ideas styles *\/\n\n\n  #content-ideas h3 {\n    margin-top: 15px;\n    font-size: 18px;\n    font-weight: 600;\n  }\n\n  #content-ideas p {\n    margin-bottom: 16px;\n  }\n\n  #content-ideas hr {\n    border: none;\n    border-top: 1px solid rgba(0,0,0,0.1);\n    margin: 20px 0;\n  }\n\n  \/* Strategic Takeaway styles *\/\n\n  #strategic-takeaway ol {\n    padding-left: 20px;\n  }\n\n  #strategic-takeaway li {\n    margin-bottom: 12px;\n    line-height: 1.6;\n  }\n\n  \/* H2, H3, H4 padding *\/\n  h2, h3, h4, h5 {\n    padding-top: 20px;\n    padding-bottom: 20px;\n  }\n\n  \/* Ensure no bottom margin\/padding on last elements *\/\n  .container:last-child,\n  .section:last-child {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n   #pie-chart,\n  #gap-analysis-chart,\n  #content-format-chart,\n  .pie-chart-container,\n  .gap-analysis-container,\n  .content-format-chart-container {\n    margin-bottom: 0 !important;\n  }\n\n  \/* Force remove bottom spacing from last section and container *\/\n  .section:last-child,\n  .container:last-child {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n\n  \/* Force remove bottom spacing from any div that might be last *\/\n  > div:last-child,\n  .container > div:last-child {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n\n\n}\n\n\/* TABLET RESPONSIVE STYLES *\/\n@media (max-width: 992px) {\n  .neuroflash-report {\n    padding: 15px;\n  }\n  .neuroflash-report {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n  .neuroflash-report .container {\n    width: 100%;\n    padding: 0;\n    margin-bottom: 0 !important;\n  }\n}\n\n@media (max-width: 768px) {\n  .neuroflash-report {\n    padding: 15px;\n  }\n  .neuroflash-report {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n  .neuroflash-report .container {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n\n  .neuroflash-report .section:last-child {\n    margin-bottom: 0 !important;\n  }\n\n  .neuroflash-report .executive-summary-content {\n    padding: 20px;\n  }\n\n  .neuroflash-report .chart-container {\n    width: 100%;\n    height: auto;\n    min-height: 300px;\n  }\n\n  .neuroflash-report #word-cloud {\n    height: 300px;\n  }\n\n  .neuroflash-report #radar-chart {\n    width: 100%;\n    height: 400px;\n  }\n\n  .neuroflash-report .chart-axis-label {\n    font-size: 12px;\n  }\n\n  .neuroflash-report .pie-chart-container {\n    flex-direction: column;\n    align-items: center;\n  }\n\n  .neuroflash-report #pie-chart {\n    width: 100%;\n    margin-bottom: 20px;\n  }\n\n  .neuroflash-report .pie-legend {\n    width: 100%;\n    padding-left: 0;\n  }\n\n  .neuroflash-report #gap-analysis-chart {\n    height: auto;\n    min-height: 400px;\n  }\n\n  .neuroflash-report .gap-legend {\n    flex-wrap: wrap;\n  }\n\n\n.neuroflash-report .association-image {\n  max-width: 100% !important;\n  width: 100% !important;\n  height: auto;\n  border-radius: 0 !important; \/* Remove border radius *\/\n  box-shadow: none !important; \/* Remove shadow\/border *\/\n  border: none !important; \/* Remove any border *\/\n}\n\n  .neuroflash-report .loyalty-churn-section .columns {\n    flex-direction: column;\n  }\n\n  .neuroflash-report .loyalty-churn-section .column {\n    width: 100%;\n    margin-bottom: 20px;\n  }\n\n  .neuroflash-report .needs-radar-section .controls {\n    flex-direction: column;\n    align-items: center;\n  }\n\n  .neuroflash-report .needs-radar-section .btn {\n    width: 100%;\n    max-width: 250px;\n    margin-bottom: 10px;\n  }\n\n  .neuroflash-report .podium-container {\n    flex-wrap: wrap;\n    justify-content: center;\n  }\n\n  .neuroflash-report .podium-step {\n    margin: 5px;\n  }\n\n  .neuroflash-report .podium-block {\n    width: 120px;\n    font-size: 12px;\n  }\n\n  .neuroflash-report .row {\n    flex-direction: column;\n  }\n\n  .neuroflash-report .col-50 {\n    flex: 0 0 100%;\n    max-width: 100%;\n  }\n\n  .neuroflash-report .interpretation {\n    padding: 15px;\n  }\n\n  .neuroflash-report .word-cloud-tooltip {\n    max-width: 200px;\n    font-size: 12px;\n  }\n\n  .neuroflash-report svg {\n    max-width: 100%;\n    height: auto;\n  }\n\n  .neuroflash-report .chart-main-svg {\n    width: 100%;\n    height: 100%;\n  }\n\n  .neuroflash-report .tooltip,\n  .neuroflash-report .gap-tooltip,\n  .neuroflash-report .pie-tooltip,\n  .neuroflash-report .word-cloud-tooltip {\n    max-width: 80vw;\n  }\n\n  .neuroflash-report #content-format-chart {\n    height: auto;\n    min-height: 350px;\n  }\n\n  .neuroflash-report .content-format-tooltip {\n    max-width: 200px;\n    font-size: 12px;\n  }\n\n  .neuroflash-report .theme-header {\n    padding: 12px 10px;\n  }\n\n  .neuroflash-report .defi-label {\n    font-size: 10px;\n    padding: 2px 6px;\n  }\n\n  .neuroflash-report .theme-title {\n    font-size: 14px;\n  }\n\n  .neuroflash-report .executive-summary-findings,\n  .neuroflash-report #content-ideas,\n  .neuroflash-report #strategic-takeaway {\n    padding: 15px;\n  }\n}\n\n\/* MOBILE RESPONSIVE STYLES *\/\n@media (max-width: 576px) {\n  .neuroflash-report {\n    padding: 10px;\n  }\n\n  .neuroflash-report .container {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n\n  .neuroflash-report .section:last-child {\n    margin-bottom: 0 !important;\n  }\n\n  .neuroflash-report .chart-container {\n    min-height: 250px;\n  }\n\n  .neuroflash-report #word-cloud,\n  .neuroflash-report #radar-chart {\n    height: 250px;\n  }\n\n  .neuroflash-report .podium-container {\n    flex-direction: column;\n    height: auto;\n  }\n\n  .neuroflash-report .podium-step {\n    margin: 5px 0;\n  }\n\n  .neuroflash-report .podium-block {\n    width: 200px;\n    transform: scale(0.8);\n    margin: 5px 0;\n  }\n\n  .neuroflash-report #content-format-chart {\n    min-height: 300px;\n  }\n    .neuroflash-report {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n}\n\n\/* VERY SMALL MOBILE STYLES *\/\n@media (max-width: 480px) {\n  .neuroflash-report {\n    padding: 10px;\n  }\n  .neuroflash-report {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n  .neuroflash-report .container {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n\n  .neuroflash-report .section:last-child {\n    margin-bottom: 0 !important;\n  }\n\n  .neuroflash-report #word-cloud {\n    height: 250px !important;\n  }\n\n  .neuroflash-report .word-cloud-tooltip {\n    max-width: 180px !important;\n    font-size: 12px !important;\n    padding: 8px 12px !important;\n  }\n\n  .neuroflash-report .gap-value-label {\n    font-size: 10px !important;\n    fill: #333 !important;\n    font-weight: bold !important;\n  }\n\n  .neuroflash-report .gap-name-mobile {\n    font-size: 11px !important;\n    fill: white !important;\n    font-weight: bold !important;\n  }\n\n  .neuroflash-report .content-format-label {\n    font-size: 12px !important;\n    fill: white !important;\n    font-weight: bold !important;\n  }\n\n  .neuroflash-report .content-format-name {\n    font-size: 11px !important;\n    fill: white !important;\n    font-weight: bold !important;\n  }\n}\n\n\/* PRINT STYLES *\/\n@media print {\n  .neuroflash-report .word-cloud-tooltip {\n    display: none;\n  }\n\n  .neuroflash-report #word-cloud {\n    background-color: white;\n    border: 1px solid #ccc;\n  }\n}\n\n\/* ACCESSIBILITY STYLES *\/\n@media (prefers-reduced-motion: reduce) {\n  .neuroflash-report .word-cloud-svg text {\n    transition: none !important;\n  }\n\n  .neuroflash-report .word-cloud-tooltip {\n    transition: none !important;\n  }\n\n  .neuroflash-report .word-cloud-fallback span {\n    transition: none !important;\n  }\n}\n\n\/* HIGH CONTRAST MODE *\/\n@media (prefers-contrast: high) {\n  .neuroflash-report .word-cloud-tooltip {\n    background-color: black;\n    border: 2px solid white;\n  }\n\n  .neuroflash-report #word-cloud {\n    border: 1px solid #333;\n  }\n}\n\n@media (max-width: 768px) {\n  .neuroflash-report .crown {\n    top: -35px !important; \/* Reduced from -48px *\/\n  }\n}\n\n@media (max-width: 480px) {\n  .neuroflash-report .crown {\n    top: -25px !important; \/* Even smaller gap on very small screens *\/\n  }\n}\n\n  <\/style>\n<\/head>\n<body>\n  <div class=\"neuroflash-report\">\n  <div class=\"container\">\n\n    <!-- Brand Comparison Section -->\n    <div class=\"section\">\n\n      <!-- Introduction Section (NEW) -->\n      <div class=\"introduction-section\" id=\"introduction-section\">\n        <!-- Introduction text will be inserted here dynamically -->\n      <\/div>\n    <\/div>\n    <div class=\"section\">\n\n      <!-- Executive Summary Section -->\n\n\n<!--      &lt;!&ndash; NEW: Executive Summary Findings Box Section &ndash;&gt;-->\n<!--      <div class=\"executive-summary-findings\" id=\"executive-summary-findings\">-->\n<!--        &lt;!&ndash; Executive summary findings will be inserted here dynamically &ndash;&gt;-->\n<!--      <\/div>-->\n    <\/div>\n        <div class=\"section\">\n\n      <h2>Marken im Direktvergleich<\/h2>\n\n      <div id=\"brand-legend\" class=\"legend\">\n        <!-- Legend will be generated by JavaScript -->\n      <\/div>\n\n      <div id=\"radar-chart\" class=\"chart-container\">\n        <!-- Chart elements will be generated by JavaScript -->\n      <\/div>\n\n<!--      <div class=\"note\">Hover over each brand in the legend to highlight its metrics.<\/div>-->\n      <div class=\"note\">Bewege den Mauszeiger \u00fcber jede Marke in der Legende, um ihre Kennzahlen hervorzuheben.<\/div>\n\n<!--      &lt;!&ndash; Likert Summary Section &ndash;&gt;-->\n<!--      <div class=\"executive-summary-content\" id=\"likert-summary\">-->\n<!--        &lt;!&ndash; Likert summary text will be inserted here dynamically &ndash;&gt;-->\n<!--      <\/div>-->\n\n      <div class=\"interpretation\" id=\"brand-comparison-interpretation\">\n        <!-- Brand comparison interpretation text will be inserted here dynamically -->\n      <\/div>\n    <\/div>\n\n        <!-- Word Cloud Section -->\n    <div class=\"section\">\n      <h2>Markenassoziationen auf einen Blick<\/h2>\n      <div class=\"row\">\n        <div class=\"word-cloud-container\">\n          <div id=\"word-cloud\" class=\"chart-container\"><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"row\">\n        <div class=\"interpretation\" id=\"word-cloud-interpretation\">\n          <!-- Word cloud interpretation text will be inserted here dynamically -->\n        <\/div>\n      <\/div>\n    <\/div>\n\n\n      <!-- Content Format Preferences Section -->\n      <div class=\"section content-format-section\">\n        <h2>Die Top 5 Content-Formate im Ranking<\/h2>\n\n        <div class=\"row\">\n          <div class=\"content-format-chart-container\">\n            <div id=\"content-format-chart\" class=\"chart-container\"><\/div>\n          <\/div>\n          <div class=\"interpretation\" id=\"content-format-interpretation\">\n            <!-- Content format interpretation text will be inserted here dynamically -->\n          <\/div>\n        <\/div>\n\n<!--        <div class=\"row\">-->\n<!--          <div class=\"interpretation\" id=\"content-format-interpretation\">-->\n<!--            &lt;!&ndash; Content format interpretation text will be inserted here dynamically &ndash;&gt;-->\n<!--          <\/div>-->\n<!--        <\/div>-->\n\n      <\/div>\n\n    <!-- Gap Analysis Section -->\n    <div class=\"section\">\n      <h2>Die gr\u00f6\u00dften Handlungsfelder im \u00dcberblick<\/h2>\n      <br>\n      <p>Diese L\u00fcckenanalyse vergleicht Leistung (blaue Balken) mit Wichtigkeit (orange Punkte),\n        wobei die L\u00fcckenwerte zeigen, wo Erwartungen nicht erf\u00fcllt werden. Die Visualisierung\n        identifiziert Verbesserungspriorit\u00e4ten basierend auf Diskrepanzen zwischen Wichtigkeit und aktueller Leistung.<\/p>\n\n      <div class=\"row\">\n        <div class=\"gap-analysis-container\">\n          <div id=\"gap-analysis-chart\" class=\"chart-container\"><\/div>\n\n          <div class=\"gap-legend\">\n            <div class=\"legend-item\" data-sort=\"gap\">\n              <span class=\"legend-color gap-color\"><\/span>\n              <span class=\"legend-label\">L\u00fccke<\/span>\n            <\/div>\n            <div class=\"legend-item\" data-sort=\"performance\">\n              <span class=\"legend-color performance-color\"><\/span>\n              <span class=\"legend-label\">Leistung<\/span>\n            <\/div>\n            <div class=\"legend-item\" data-sort=\"importance\">\n              <span class=\"legend-color importance-color\"><\/span>\n              <span class=\"legend-label\">Relevanz<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"row\">\n        <div class=\"interpretation\" id=\"gap-analysis-interpretation\">\n          <!-- Gap analysis interpretation text will be inserted here dynamically -->\n        <\/div>\n      <\/div>\n    <\/div>\n\n<!-- Loyalty Drivers vs. Churn Triggers Section -->\n<div class=\"section loyalty-churn-section\">\n  <h2>Die entscheidenden Faktoren f\u00fcr Loyalit\u00e4t<\/h2>\n  <br>\n  <div class=\"columns\">\n    <div class=\"column drivers\">\n      <div class=\"column-header\">\n        <span>\u2713<\/span>\n        <span>Positive Wirkung<\/span>\n      <\/div>\n      <div class=\"column-content\" id=\"drivers-content\">\n        <!-- Driver cards will be inserted here by JavaScript -->\n      <\/div>\n    <\/div>\n\n    <div class=\"column triggers\">\n      <div class=\"column-header\">\n        <span>\u2717<\/span>\n        <span>Negative Auswirkungen<\/span>\n      <\/div>\n      <div class=\"column-content\" id=\"triggers-content\">\n        <!-- Trigger cards will be inserted here by JavaScript -->\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"interpretation\" id=\"loyalty-churn-interpretation\">\n    <!-- Loyalty\/Churn interpretation text will be inserted here dynamically -->\n  <\/div>\n<\/div>\n\n    <div class=\"section\">\n    <h2 id=\"brand-heading\"><!-- This will be filled by JavaScript --><\/h2>\n      <div class=\"row\">\n           <div class=\"row\">\n             <div class=\"association-container\" style=\"position: relative;\">\n              <img decoding=\"async\" id=\"association-network\" class=\"association-image\" src=\"\" alt=\"Association Network Graph\" style=\"position: relative; z-index: 2;\">\n              <div style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; opacity: 0.1; pointer-events: none; z-index: 1; display: flex; align-items: center; justify-content: center;\">\n                <svg width=\"98\" height=\"102\" viewBox=\"0 0 98 102\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <path d=\"M87.6992 31.2308C93.1121 31.2308 97.5001 26.8427 97.5001 21.4297C97.5001 16.0167 93.1121 11.6287 87.6992 11.6287C82.2862 11.6287 77.8982 16.0167 77.8982 21.4297C77.8982 26.8427 82.2862 31.2308 87.6992 31.2308Z\" fill=\"#FD173E\"\/>\n                  <path d=\"M9.80095 90.8207C15.2139 90.8207 19.6019 86.4326 19.6019 81.0197C19.6019 75.6067 15.2139 71.2186 9.80095 71.2186C4.38803 71.2186 0 75.6067 0 81.0197C0 86.4326 4.38803 90.8207 9.80095 90.8207Z\" fill=\"#FD173E\"\/>\n                  <path d=\"M28.6759 73.8916C26.5793 73.6039 24.591 72.5251 23.1963 70.717C20.3777 67.0631 21.055 61.8162 24.709 58.9976L62.9469 29.6002C66.6008 26.7817 71.8476 27.459 74.6662 31.113C77.4847 34.7669 76.8074 40.0138 73.1535 42.8324L34.9156 72.2298C33.0697 73.6536 30.8165 74.1853 28.6759 73.8916Z\" fill=\"#3771C8\"\/>\n                  <path d=\"M20.494 46.0314C18.3974 45.7437 16.4091 44.6649 15.0144 42.8568C12.1959 39.2028 12.8732 33.956 16.5271 31.1374L54.765 1.74001C58.4189 -1.07857 63.6657 -0.401258 66.4843 3.25273C69.3028 6.90672 68.6255 12.1536 64.9716 14.9722L26.7337 44.3695C24.8875 45.7934 22.6343 46.3251 20.494 46.0314Z\" fill=\"#0EAEC1\"\/>\n                  <path d=\"M39.6764 101.048C37.5797 100.76 35.5915 99.6815 34.1968 97.8734C31.3782 94.2194 32.0555 88.9726 35.7095 86.154L73.9473 56.7566C77.6013 53.938 82.8481 54.6153 85.6667 58.2693C88.4852 61.9233 87.8079 67.1702 84.154 69.9888L45.9161 99.3861C44.0699 100.81 41.8167 101.342 39.6764 101.048Z\" fill=\"#FE7904\"\/>\n                <\/svg>\n              <\/div>\n            <\/div>\n          <\/div>\n\n        <div class=\"row\">\n          <h2>Interpretation der wichtigsten Assoziationen<\/h2>\n          <div class=\"interpretation_association\" id=\"association-interpretation\">\n            <!-- Association interpretation text will be inserted here dynamically -->\n          <\/div>\n        <\/div>\n        <div class=\"executive-summary-content\" id=\"executive-summary\">\n        <!-- Executive summary text will be inserted here dynamically -->\n      <\/div>\n        <div class=\"row\">\n         <h2>Content-Strategie auf den Punkt: Diese Formate \u00fcberzeugen<\/h2>\n\n          <div class=\"end-section\" id=\"content-ideas\">\n            <!-- Content ideas will be inserted here dynamically -->\n          <\/div>\n        <\/div>\n\n        <div  class=\"row\">\n        <h2>Praxis-Tipps: So setzt du die KI-Insights direkt um<\/h2>\n\n          <div class=\"end-section\" id=\"strategic-takeaway\">\n            <!-- Strategic takeaway will be inserted here dynamically -->\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <\/div>\n  <script>\n    \/\/ Store the report data as a JavaScript variable\n    const reportData = {\"title\": \"AI Brand Insight Report: NIVEA\", \"subcategory\": \"Skin & Body Care\", \"associationNetworkImage\": \"https:\/\/neuroflash.com\/wp-content\/uploads\/2025\/07\/NIVEA_Qualitatsbewusste_Konsumenten_1500x1500.png\", \"associationInterpretation\": \"### Vertrauensw\u00fcrdig\\nDie Assoziation mit \\\"vertrauensw\u00fcrdig\\\" zeigt, dass NIVEA als ein klassisches und bew\u00e4hrtes Produkt wahrgenommen wird, das Vertrauen erweckt. Ein Zitat, das diese Interpretation unterst\u00fctzt, lautet: \\\"Ich assoziiere NIVEA mit einem klassischen, bew\u00e4hrten Produkt, das Vertrauen erweckt. Ich denke an Vertrauen, da NIVEA eine Marke ist, der viele Menschen seit Jahren vertrauen.\\\"\\n\\n### Traditionell\\nNIVEA wird mit \\\"traditionell\\\" assoziiert, was auf die lange Existenz und Bekanntheit der Marke hinweist. Ein Gedanke dazu ist: \\\"Ich assoziiere NIVEA mit Tradition, da es eine bekannte Marke ist, die seit vielen Jahren existiert. Als jemand, der klassische Musik liebt, verbinde ich NIVEA mit Tradition und Best\u00e4ndigkeit.\\\"\\n\\n### Markenvertrauen\\nDie Assoziation \\\"markenvertrauen\\\" zeigt, dass NIVEA als etablierte Marke wahrgenommen wird, die Vertrauen bei den Konsumenten genie\u00dft. Ein Zitat dazu lautet: \\\"Als Marketingleiterin denke ich sofort an Markenvertrauen, da NIVEA eine etablierte Marke ist.\\\"\\n\\n### Tradition\\nDie Assoziation \\\"Tradition\\\" unterstreicht die lange Geschichte von NIVEA und ihre Bekanntheit in vielen Haushalten. Ein Gedanke dazu ist: \\\"Ich denke an Tradition, da NIVEA eine lange Geschichte hat und in vielen Haushalten bekannt ist.\\\"\\n\\n### Empfindliche Haut\\nDie Assoziation \\\"empfindliche Haut\\\" deutet darauf hin, dass NIVEA-Produkte als geeignet f\u00fcr empfindliche Haut wahrgenommen werden. Ein Zitat, das dies illustriert, lautet: \\\"Ich denke an die M\u00f6glichkeit, dass NIVEA Produkte f\u00fcr empfindliche Haut anbietet, da ich gr\u00fcndlich recherchiere.\\\"\\n\\n### Sanfte Pflege\\nDie Assoziation \\\"sanfte pflege\\\" zeigt, dass NIVEA-Produkte f\u00fcr ihre Milde bekannt sind. Ein Gedanke dazu ist: \\\"Ich denke an sanfte Pflege, weil NIVEA-Produkte oft f\u00fcr ihre Milde bekannt sind.\\\"\", \"concept\": {\"text\": \"NIVEA\", \"properties\": {\"input\": \"NIVEA\", \"input_description\": \"Eine Hautpflegemarke von Beiersdorf. Das Sortiment umfasst Produkte f\u00fcr Gesichts-, K\u00f6rper- und Sonnenpflege.  \", \"industry_sub_category\": \"Skin & Body Care\", \"persona_name\": \"Qualit\u00e4tsbewusste Konsumenten\", \"persona_description\": \"Gesundheits- und qualit\u00e4tsbewusste Frauen und M\u00e4nner im Alter von 20 bis 45 Jahren mit mittlerem bis gehobenem Bildungsabschluss und Einkommen. Sie leben \u00fcberwiegend in urbanen oder suburbanen Regionen, sind digital affin und recherchieren Pflegeprodukte online, bevor sie sowohl im station\u00e4ren Handel als auch in Online-Shops kaufen. Die Zielgruppe legt Wert auf zuverl\u00e4ssige Marken, hautfreundliche und wirksame Produkte sowie ein modernes, gepflegtes Erscheinungsbild. Themen wie Nachhaltigkeit, soziale Verantwortung und individuelle Sch\u00f6nheit spielen eine wachsende Rolle bei der Marken- und Produktwahl.\"}}, \"associated keywords\": {\"data\": [{\"name\": \"Pflege\", \"value\": 4}, {\"name\": \"Qualit\u00e4t\", \"value\": 3}, {\"name\": \"Tradition\", \"value\": 3}, {\"name\": \"Nachhaltigkeit\", \"value\": 2}, {\"name\": \"Verl\u00e4sslichkeit\", \"value\": 2}, {\"name\": \"Innovation\", \"value\": 1}, {\"name\": \"Vertrauen\", \"value\": 1}, {\"name\": \"Klassisch\", \"value\": 1}, {\"name\": \"Zuverl\u00e4ssig\", \"value\": 1}, {\"name\": \"Minimalistisch\", \"value\": 1}, {\"name\": \"Nat\u00fcrlichkeit\", \"value\": 1}], \"reason\": \"Die f\u00fcnf W\u00f6rter spiegeln meine Priorit\u00e4ten und Werte wider: Qualit\u00e4t und Tradition sind wichtig, da NIVEA eine etablierte Marke ist. Nachhaltigkeit ist entscheidend, da ich umweltbewusst bin. Innovation spricht meinen Technikinteresse an, und Pflege ist das zentrale Thema der Marke.; NIVEA ist eine etablierte Marke, die f\u00fcr viele Menschen mit Tradition und Verl\u00e4sslichkeit verbunden ist. Als jemand, der sich f\u00fcr Umweltschutz engagiert, k\u00f6nnte ich auch \u00fcber die Nachhaltigkeit der Produkte nachdenken. Die Marke ist bekannt f\u00fcr ihre Pflegeprodukte, was ebenfalls eine Assoziation sein k\u00f6nnte. Schlie\u00dflich k\u00f6nnte ich als Marketingleiterin auch an die globale Pr\u00e4senz und den Ruf der Marke denken.; Lena k\u00f6nnte NIVEA mit 'Vertrauen' assoziieren, da die Marke bekannt und etabliert ist. 'Pflege' ist naheliegend, da es sich um Hautpflegeprodukte handelt. 'Klassisch' k\u00f6nnte ihr in den Sinn kommen, da NIVEA ein traditionelles Image hat. 'Zuverl\u00e4ssig' passt zu ihrer Erwartung an die Produktqualit\u00e4t. 'Minimalistisch' k\u00f6nnte sie ansprechen, da sie ein Faible f\u00fcr minimalistisches Design hat.; Diese f\u00fcnf W\u00f6rter spiegeln meine Assoziationen wider, die durch meine Vorliebe f\u00fcr Qualit\u00e4t, Tradition und nat\u00fcrliche Pflege beeinflusst werden. NIVEA ist eine Marke, die f\u00fcr ihre langj\u00e4hrige Tradition und Verl\u00e4sslichkeit bekannt ist, was mir als konservativem und qualit\u00e4tsbewusstem Verbraucher wichtig ist.\"}, \"value propositions\": {\"items\": [{\"name\": \"Qualit\u00e4t\", \"performance\": 8.25, \"importance\": 9.25}, {\"name\": \"Vertr\u00e4glichkeit\", \"performance\": 8.0, \"importance\": 8.75}, {\"name\": \"Wirksamkeit\", \"performance\": 7.75, \"importance\": 8.5}, {\"name\": \"Inhaltsstoffe\", \"performance\": 7.0, \"importance\": 9.25}, {\"name\": \"Nachhaltigkeit\", \"performance\": 6.25, \"importance\": 9.25}], \"reason\": \"NIVEA ist bekannt f\u00fcr seine qualitativ hochwertigen Produkte, was f\u00fcr mich als qualit\u00e4tsbewussten Konsumenten wichtig ist. Die Wirksamkeit der Produkte ist ebenfalls hoch, da NIVEA oft als zuverl\u00e4ssig gilt. Vertr\u00e4glichkeit ist ein weiterer starker Punkt, da die Produkte in der Regel gut vertr\u00e4glich sind. Bei der Nachhaltigkeit sehe ich Verbesserungspotenzial, da ich mehr Wert auf umweltfreundliche Verpackungen und Inhaltsstoffe lege. Die Inhaltsstoffe sind akzeptabel, aber ich bevorzuge Produkte mit nat\u00fcrlichen und biologischen Inhaltsstoffen.; NIVEA ist bekannt f\u00fcr seine Qualit\u00e4t und Wirksamkeit, was f\u00fcr mich als Konsumentin wichtig ist. Die Vertr\u00e4glichkeit ist ebenfalls hoch, da ich empfindliche Haut habe. Nachhaltigkeit und Inhaltsstoffe sind f\u00fcr mich von gro\u00dfer Bedeutung, da ich umweltbewusst lebe und auf nat\u00fcrliche Inhaltsstoffe achte. NIVEA hat in den letzten Jahren Fortschritte in der Nachhaltigkeit gemacht, aber es gibt immer Raum f\u00fcr Verbesserungen, insbesondere bei den Inhaltsstoffen.; Als kreative und umweltbewusste Person lege ich gro\u00dfen Wert auf die Qualit\u00e4t und Nachhaltigkeit der Produkte, die ich verwende. NIVEA ist bekannt f\u00fcr seine Qualit\u00e4t, aber ich achte auch sehr auf die Inhaltsstoffe, da ich vegan lebe. Die Wirksamkeit der Produkte ist wichtig, da ich in meinem Beruf als Grafikdesignerin oft unter Zeitdruck stehe und mich auf die Produkte verlassen k\u00f6nnen muss. Vertr\u00e4glichkeit ist ebenfalls entscheidend, da ich empfindliche Haut habe und keine Reizungen riskieren m\u00f6chte.; Als qualit\u00e4tsbewusster Konsument lege ich gro\u00dfen Wert auf die Qualit\u00e4t und Vertr\u00e4glichkeit von Produkten, da ich sicherstellen m\u00f6chte, dass sie meiner Haut nicht schaden. Nachhaltigkeit ist mir ebenfalls wichtig, da ich umweltbewusst bin und meinen \u00f6kologischen Fu\u00dfabdruck minimieren m\u00f6chte. Die Inhaltsstoffe sind entscheidend, da ich biologische und nat\u00fcrliche Produkte bevorzuge. NIVEA ist eine etablierte Marke, die f\u00fcr Qualit\u00e4t bekannt ist, aber ich erwarte auch, dass sie in Bezug auf Nachhaltigkeit und Inhaltsstoffe hohe Standards erf\u00fcllt.\"}, \"content format\": {\"contentTypes\": [{\"name\": \"Unternehmenswebsite\", \"value\": 4}, {\"name\": \"Blogartikel\", \"value\": 4}, {\"name\": \"Bewertungsplattformen\", \"value\": 4}, {\"name\": \"YouTube-Videos\", \"value\": 3}, {\"name\": \"LinkedIn-Beitr\u00e4ge\", \"value\": 3}, {\"name\": \"E-Mail-Newsletter\", \"value\": 2}], \"reason\": \"Als jemand, der Wert auf Nachhaltigkeit und fundierte Informationen legt, bevorzuge ich Formate, die mir umfassende und verl\u00e4ssliche Informationen bieten. Die Unternehmenswebsite ist eine direkte Quelle, die oft die detailliertesten Informationen bietet. Blogartikel k\u00f6nnen tiefere Einblicke und pers\u00f6nliche Erfahrungen vermitteln. YouTube-Videos sind hilfreich, um Produkte visuell zu erleben und Anwendungsbeispiele zu sehen. Bewertungsplattformen bieten unabh\u00e4ngige Meinungen und Erfahrungen anderer Nutzer. LinkedIn-Beitr\u00e4ge k\u00f6nnen interessante Einblicke in die Unternehmensphilosophie und Innovationen geben.; Als jemand, der sich f\u00fcr Nachhaltigkeit und Qualit\u00e4t interessiert, bevorzuge ich Inhalte, die mir tiefere Einblicke und fundierte Informationen bieten. Die Unternehmenswebsite ist eine direkte Quelle f\u00fcr offizielle Informationen. Blogartikel bieten oft detaillierte Analysen und pers\u00f6nliche Erfahrungen, die ich sch\u00e4tze. LinkedIn-Beitr\u00e4ge sind n\u00fctzlich, um branchenspezifische Diskussionen zu verfolgen. YouTube-Videos erm\u00f6glichen es mir, visuelle Inhalte zu konsumieren, die oft anschaulicher sind. Bewertungsplattformen sind wichtig, um die Erfahrungen anderer Konsumenten zu verstehen und eine fundierte Entscheidung zu treffen.; Als Grafikdesignerin und jemand, der sich f\u00fcr minimalistische Designs interessiert, bevorzuge ich visuell ansprechende und informative Inhalte. YouTube-Videos bieten mir die M\u00f6glichkeit, Produkte in Aktion zu sehen, w\u00e4hrend Blogartikel und Unternehmenswebsites detaillierte Informationen liefern. Bewertungsplattformen sind wichtig, um ehrliche Meinungen anderer Konsumenten zu erfahren. E-Mail-Newsletter halte ich f\u00fcr n\u00fctzlich, um regelm\u00e4\u00dfig \u00fcber Neuigkeiten und Angebote informiert zu werden.; Als jemand, der Qualit\u00e4t und Zuverl\u00e4ssigkeit sch\u00e4tzt, bevorzuge ich es, Informationen direkt von der Unternehmenswebsite zu beziehen, da sie die offizielle Quelle ist. Blogartikel bieten oft tiefere Einblicke und Hintergrundinformationen, die ich sch\u00e4tze. E-Mail-Newsletter sind n\u00fctzlich, um regelm\u00e4\u00dfig aktualisierte Informationen zu erhalten. Bewertungsplattformen sind wichtig, um die Erfahrungen anderer Konsumenten zu verstehen. LinkedIn-Beitr\u00e4ge k\u00f6nnen interessante Einblicke in die Unternehmensphilosophie und -innovationen bieten.\"}, \"loyaltyChurn\": {\"drivers\": [{\"theme\": \"Zuverl\u00e4ssigkeit der Marke\", \"examples\": [\"Ich erwarte, dass die Produkte immer die gleiche Qualit\u00e4t haben.\", \"Vertrauen in die Marke ist f\u00fcr mich essenziell.\", \"Ich m\u00f6chte keine negativen \u00dcberraschungen erleben.\", \"Langj\u00e4hrige Erfahrung der Marke gibt mir Sicherheit.\"], \"reason\": \"Verbraucher sch\u00e4tzen Marken, die konsistent hochwertige Produkte liefern und ein hohes Ma\u00df an Vertrauen und Glaubw\u00fcrdigkeit aufbauen.\"}, {\"theme\": \"Hautfreundlichkeit und Wirksamkeit\", \"examples\": [\"Die Produkte sollten meine Haut nicht reizen.\", \"Ich erwarte sichtbare Verbesserungen bei der Anwendung.\", \"Nat\u00fcrliche Inhaltsstoffe sind mir wichtig.\", \"Ich m\u00f6chte mich nach der Anwendung wohlf\u00fchlen.\"], \"reason\": \"Produkte, die sanft zur Haut sind und gleichzeitig sichtbare Ergebnisse liefern, sind besonders attraktiv f\u00fcr gesundheitsbewusste Konsumenten.\"}, {\"theme\": \"Nachhaltigkeit und soziale Verantwortung\", \"examples\": [\"Ich erwarte umweltfreundliche Verpackungen.\", \"Transparenz \u00fcber die Produktionsbedingungen ist mir wichtig.\", \"Ich m\u00f6chte, dass die Marke soziale Projekte unterst\u00fctzt.\", \"Nachhaltige Inhaltsstoffe sind ein Muss.\"], \"reason\": \"Eine wachsende Anzahl von Verbrauchern bevorzugt Marken, die umweltfreundliche Praktiken anwenden und soziale Verantwortung \u00fcbernehmen.\"}, {\"theme\": \"Individuelle Sch\u00f6nheit\", \"examples\": [\"Ich m\u00f6chte Produkte, die zu meinem Hauttyp passen.\", \"Individuelle Beratung ist mir wichtig.\", \"Ich sch\u00e4tze es, wenn die Marke Vielfalt unterst\u00fctzt.\", \"Produkte sollten meine Einzigartigkeit betonen.\"], \"reason\": \"Produkte, die die individuelle Sch\u00f6nheit betonen und personalisierte Pflege bieten, sprechen die Zielgruppe besonders an.\"}, {\"theme\": \"Modernes und gepflegtes Erscheinungsbild\", \"examples\": [\"Die Produkte sollten mir ein frisches Aussehen verleihen.\", \"Ich erwarte moderne und ansprechende Verpackungen.\", \"Trends sollten in den Produkten ber\u00fccksichtigt werden.\", \"Ich m\u00f6chte mich mit den Produkten selbstbewusst f\u00fchlen.\"], \"reason\": \"Ein gepflegtes und zeitgem\u00e4\u00dfes Erscheinungsbild ist f\u00fcr viele Verbraucher wichtig, weshalb sie Marken bevorzugen, die diesen Anspruch unterst\u00fctzen.\"}], \"triggers\": [{\"theme\": \"Unzureichende Produktwirksamkeit\", \"examples\": [\"Ich \u00e4rgere mich, wenn ein Produkt keine sichtbaren Ergebnisse liefert.\", \"Es frustriert mich, wenn ich das Gef\u00fchl habe, mein Geld verschwendet zu haben.\", \"Ich verliere das Vertrauen in die Marke, wenn die Wirksamkeit fehlt.\", \"Ich suche nach Alternativen, die meine Erwartungen erf\u00fcllen.\"], \"reason\": \"Ich m\u00f6chte, dass meine Hautpflegeprodukte halten, was sie versprechen, und sichtbare Verbesserungen bieten.\"}, {\"theme\": \"Mangelnde Hautvertr\u00e4glichkeit\", \"examples\": [\"Ich bin entt\u00e4uscht, wenn ein Produkt Hautreizungen verursacht.\", \"Es ist \u00e4rgerlich, wenn ich allergische Reaktionen erlebe.\", \"Ich f\u00fchle mich unsicher, wenn ich die Inhaltsstoffe nicht verstehe.\", \"Ich bevorzuge Marken, die auf Hautvertr\u00e4glichkeit getestet sind.\"], \"reason\": \"Meine Hautgesundheit ist mir wichtig, und ich m\u00f6chte keine Produkte verwenden, die Reizungen verursachen.\"}, {\"theme\": \"Fehlende Nachhaltigkeit\", \"examples\": [\"Ich bin entt\u00e4uscht, wenn eine Marke keine nachhaltigen Praktiken verfolgt.\", \"Es st\u00f6rt mich, wenn Verpackungen nicht recycelbar sind.\", \"Ich f\u00fchle mich schuldig, wenn ich Produkte kaufe, die der Umwelt schaden.\", \"Ich bevorzuge Marken, die Transparenz in ihrer Nachhaltigkeit zeigen.\"], \"reason\": \"Nachhaltigkeit ist mir wichtig, und ich m\u00f6chte Marken unterst\u00fctzen, die umweltfreundlich handeln.\"}, {\"theme\": \"Unzureichende soziale Verantwortung\", \"examples\": [\"Ich bin entt\u00e4uscht, wenn eine Marke keine sozialen Initiativen unterst\u00fctzt.\", \"Es st\u00f6rt mich, wenn ich das Gef\u00fchl habe, dass eine Marke nur auf Profit aus ist.\", \"Ich f\u00fchle mich besser, wenn ich wei\u00df, dass mein Kauf einen positiven Beitrag leistet.\", \"Ich bevorzuge Marken, die sich aktiv f\u00fcr soziale Gerechtigkeit einsetzen.\"], \"reason\": \"Soziale Verantwortung ist mir wichtig, und ich m\u00f6chte Marken unterst\u00fctzen, die sich f\u00fcr soziale Belange einsetzen.\"}, {\"theme\": \"Unattraktives Preis-Leistungs-Verh\u00e4ltnis\", \"examples\": [\"Ich bin entt\u00e4uscht, wenn ein Produkt \u00fcberteuert ist.\", \"Es \u00e4rgert mich, wenn die Qualit\u00e4t nicht dem Preis entspricht.\", \"Ich f\u00fchle mich betrogen, wenn ich das Gef\u00fchl habe, zu viel bezahlt zu haben.\", \"Ich suche nach Alternativen, die ein besseres Preis-Leistungs-Verh\u00e4ltnis bieten.\"], \"reason\": \"Ein gutes Preis-Leistungs-Verh\u00e4ltnis ist mir wichtig, um sicherzustellen, dass ich mein Geld sinnvoll investiere.\"}]}, \"interpretations\": {\"brand_comparison_interpretation\": \"Die Kundenberichte zeigen, dass NIVEA in mehreren Bereichen solide abschneidet, insbesondere bei der Markenbekanntheit, wo es mit den anderen Marken gleichauf liegt. Positiv hervorzuheben ist auch die wahrgenommene Servicequalit\u00e4t der Produkte, die im Vergleich zu den Wettbewerbern stark ist. Allerdings gibt es Verbesserungspotenzial bei der Wahrnehmung von Preis-Leistungs-Verh\u00e4ltnissen und der traditionellen Markenwahrnehmung, wo NIVEA hinter den Konkurrenten zur\u00fcckbleibt. Im Bereich Nachhaltigkeit zeigt NIVEA eine gute Leistung, bleibt jedoch leicht hinter den Spitzenwerten zur\u00fcck. Insgesamt zeigt der Bericht, dass NIVEA eine starke Marke ist, aber in bestimmten Bereichen wie der Kundenbindung und der Preiswahrnehmung gezielte Ma\u00dfnahmen ergreifen k\u00f6nnte, um noch wettbewerbsf\u00e4higer zu werden.\", \"content_format_interpretation\": \"Die Analyse der Daten zeigt, dass die bevorzugten Inhaltsformate der Zielgruppe f\u00fcr NIVEA Unternehmenswebsites, Blogartikel und Bewertungsplattformen sind, da diese Formate umfassende und fundierte Informationen bieten, die f\u00fcr die Entscheidungsfindung wichtig sind. Dies spiegelt die Pr\u00e4ferenz der Zielgruppe f\u00fcr verl\u00e4ssliche, detaillierte und authentische Inhalte wider, die sowohl offizielle Informationen als auch pers\u00f6nliche Erfahrungen und unabh\u00e4ngige Meinungen beinhalten. Formate wie YouTube-Videos und LinkedIn-Beitr\u00e4ge sind ebenfalls beliebt, jedoch etwas weniger stark, da sie visuelle und branchenspezifische Einblicke bieten, w\u00e4hrend E-Mail-Newsletter eine geringere Resonanz zeigen, vermutlich aufgrund ihrer begrenzten Tiefe und Reichweite. Diese Pr\u00e4ferenzen legen nahe, dass NIVEA Ressourcen st\u00e4rker auf die Erstellung von hochwertigen Inhalten f\u00fcr Unternehmenswebsites, Blogartikel und Bewertungsplattformen konzentrieren sollte, w\u00e4hrend visuelle Formate wie YouTube-Videos erg\u00e4nzend eingesetzt werden k\u00f6nnen, um die Attraktivit\u00e4t und Anschaulichkeit der Inhalte zu erh\u00f6hen. Eine Kombination aus detaillierten Blogartikeln, die durch visuelle YouTube-Inhalte unterst\u00fctzt werden, k\u00f6nnte besonders effektiv sein, um sowohl Informationsbed\u00fcrfnisse als auch visuelle Anspr\u00fcche der Zielgruppe zu erf\u00fcllen.\", \"loyalty_churn_interpretation\": \"Die Analyse zeigt, dass Kunden von NIVEA besonders Wert auf die Zuverl\u00e4ssigkeit der Marke, hautfreundliche und wirksame Produkte, Nachhaltigkeit, individuelle Sch\u00f6nheit sowie ein modernes und gepflegtes Erscheinungsbild legen. Gleichzeitig stellen unzureichende Produktwirksamkeit, mangelnde Hautvertr\u00e4glichkeit, fehlende Nachhaltigkeit, unzureichende soziale Verantwortung und ein unattraktives Preis-Leistungs-Verh\u00e4ltnis die Hauptgr\u00fcnde f\u00fcr Abwanderung dar. Besonders kritisch ist, dass viele der Churn Triggers direkt mit den Loyalty Drivers korrelieren, wie beispielsweise die Themen Wirksamkeit, Hautvertr\u00e4glichkeit und Nachhaltigkeit, was auf eine Diskrepanz zwischen Kundenerwartungen und deren Erf\u00fcllung hinweist. Um die Kundenbindung zu st\u00e4rken, sollte NIVEA daher verst\u00e4rkt auf die Verbesserung der Produktleistung, die Transparenz bei Inhaltsstoffen und Nachhaltigkeitspraktiken sowie ein ausgewogenes Preis-Leistungs-Verh\u00e4ltnis achten. Insgesamt zeigt sich, dass Kunden eine starke emotionale Bindung zu einer Marke wie NIVEA aufbauen, wenn diese ihre Versprechen h\u00e4lt und gleichzeitig soziale sowie \u00f6kologische Verantwortung \u00fcbernimmt.\", \"gap_analysis_interpretation\": \"Die Gap-Analyse f\u00fcr NIVEA zeigt, dass die gr\u00f6\u00dften negativen Abweichungen in den Bereichen Nachhaltigkeit und Inhaltsstoffe bestehen, da diese von den Kunden als sehr wichtig eingestuft werden, w\u00e4hrend die aktuelle Leistung der Marke in diesen Kategorien hinter den Erwartungen zur\u00fcckbleibt. Gleichzeitig wird die Qualit\u00e4t von NIVEA als St\u00e4rke wahrgenommen, da die Leistung hier die hohe Bedeutung erf\u00fcllt oder sogar \u00fcbertrifft. Vertr\u00e4glichkeit und Wirksamkeit sind ebenfalls wichtige Attribute, bei denen NIVEA solide abschneidet, jedoch noch Potenzial f\u00fcr kleinere Verbesserungen besteht. Strategisch sollte NIVEA den Fokus darauf legen, die Nachhaltigkeit durch umweltfreundlichere Verpackungen und Prozesse zu verbessern sowie die Inhaltsstoffe st\u00e4rker auf nat\u00fcrliche und biologische Alternativen auszurichten, um den Erwartungen umweltbewusster Konsumenten gerecht zu werden. Indem NIVEA diese Schw\u00e4chen adressiert und gleichzeitig seine St\u00e4rken in Qualit\u00e4t und Vertr\u00e4glichkeit beibeh\u00e4lt, kann die Marke ihre Position im Bereich Skin & Body Care weiter st\u00e4rken.\", \"word_cloud_interpretation\": \"Die Keyword-Cloud-Analyse f\u00fcr NIVEA zeigt, dass Begriffe wie \u201ePflege\u201c, \u201eQualit\u00e4t\u201c und \u201eTradition\u201c besonders hervorstechen, was die zentrale Positionierung der Marke als zuverl\u00e4ssiger Anbieter von Haut- und K\u00f6rperpflegeprodukten unterstreicht. Diese Keywords lassen sich in thematische Kategorien wie Qualit\u00e4tsmerkmale (\u201eQualit\u00e4t\u201c, \u201eVerl\u00e4sslichkeit\u201c, \u201eZuverl\u00e4ssig\u201c), emotionale Assoziationen (\u201eVertrauen\u201c, \u201eKlassisch\u201c) und Nachhaltigkeit (\u201eNachhaltigkeit\u201c, \u201eNat\u00fcrlichkeit\u201c) einteilen. Die Analyse verdeutlicht, dass NIVEA stark mit langj\u00e4hriger Tradition, Verl\u00e4sslichkeit und einer bewussten Pflege assoziiert wird, w\u00e4hrend Begriffe wie \u201eInnovation\u201c und \u201eMinimalistisch\u201c auf modernere oder weniger dominante Wahrnehmungen hinweisen. \u00dcberraschend ist die vergleichsweise geringe Gewichtung von \u201eInnovation\u201c, was auf eine m\u00f6gliche L\u00fccke in der Wahrnehmung der Marke als zukunftsorientiert hindeuten k\u00f6nnte. F\u00fcr die Marketingstrategie bedeutet dies, dass NIVEA weiterhin auf ihre Kernwerte wie Qualit\u00e4t und Pflege setzen sollte, w\u00e4hrend gleichzeitig innovative und nachhaltige Ans\u00e4tze st\u00e4rker kommuniziert werden k\u00f6nnten, um j\u00fcngere und umweltbewusste Zielgruppen besser anzusprechen.\", \"content_ideas\": \"### \\\"Nachhaltige Hautpflege: Dein Weg zu einem umweltbewussten Lebensstil\\\"  \\nEin Blogartikel, der die nachhaltigen Initiativen von NIVEA beleuchtet, wie umweltfreundliche Verpackungen und Inhaltsstoffe. Er spricht die Zielgruppe an, die Wert auf soziale Verantwortung legt, und st\u00e4rkt die Markenbindung durch Transparenz und Authentizit\u00e4t.\\n\\n### \\\"Pflegeprodukte im Test: Unabh\u00e4ngige Meinungen und echte Erfahrungen\\\"  \\nEine Serie von Kooperationen mit Influencern oder Experten, die NIVEA-Produkte auf Bewertungsplattformen testen und ihre Erfahrungen teilen. Dies erh\u00f6ht die Glaubw\u00fcrdigkeit und hilft der Zielgruppe, fundierte Kaufentscheidungen zu treffen.\\n\\n### \\\"Deine Haut, deine Pflege: Interaktive Produktberatung auf der NIVEA-Website\\\"  \\nEin interaktives Tool auf der Unternehmenswebsite, das basierend auf Hauttyp, Lebensstil und pers\u00f6nlichen Vorlieben ma\u00dfgeschneiderte Produktvorschl\u00e4ge macht. Dies bietet der Zielgruppe einen Mehrwert durch Individualisierung und unterst\u00fctzt die Kaufentscheidung nachhaltig.\\n\\n### \\\"Behind the Scenes: Ein Blick in die Welt von NIVEA auf YouTube\\\"  \\nEine YouTube-Videoreihe, die die Herstellung von NIVEA-Produkten, die Unternehmensphilosophie und nachhaltige Prozesse zeigt. Dies spricht die visuell orientierte Zielgruppe an und st\u00e4rkt das Vertrauen in die Marke durch Transparenz.\\n\\n### \\\"Pflege-News direkt in dein Postfach: Exklusive Tipps und Angebote von NIVEA\\\"  \\nEin \u00fcberarbeiteter E-Mail-Newsletter mit Fokus auf personalisierten Inhalten wie Hautpflegetipps, exklusiven Angeboten und Einblicken in neue Produkte. Dies erh\u00f6ht die Relevanz und Engagement der Zielgruppe, die regelm\u00e4\u00dfige Updates sch\u00e4tzt.\", \"strategic_takeaway\": \"1. **Nachhaltigkeit st\u00e4rken:** Investiere in umweltfreundlichere Verpackungen und Prozesse. Kommuniziere klar und transparent \u00fcber Fortschritte in der Nachhaltigkeit, z. B. durch spezielle Kampagnen oder Inhalte auf der Unternehmenswebsite. Fokussiere dich auf die Verwendung nat\u00fcrlicher und biologischer Inhaltsstoffe, um umweltbewusste Konsumenten anzusprechen.\\n\\n2. **Preis-Leistungs-Verh\u00e4ltnis verbessern:** \u00dcberpr\u00fcfe die Preisgestaltung im Vergleich zur Konkurrenz und stelle sicher, dass die Qualit\u00e4t der Produkte den Preis rechtfertigt. Erw\u00e4ge gezielte Promotions oder Bundles, um den wahrgenommenen Wert zu erh\u00f6hen, ohne die Marke zu entwerten.\\n\\n3. **Innovation sichtbarer machen:** Entwickle und kommuniziere st\u00e4rker innovative Produktl\u00f6sungen oder Technologien, um das Image von NIVEA als zukunftsorientierte Marke zu st\u00e4rken. Nutze dabei moderne Formate wie YouTube-Videos, um die Innovationen visuell und ansprechend zu pr\u00e4sentieren.\\n\\n4. **Hautvertr\u00e4glichkeit priorisieren:** Stelle sicher, dass alle Produkte dermatologisch getestet sind und kommuniziere dies prominent. Biete detaillierte Informationen zu Inhaltsstoffen an, um das Vertrauen von Kunden mit empfindlicher Haut zu st\u00e4rken.\\n\\n5. **Inhaltsformate optimieren:** Setze den Fokus auf hochwertige Inhalte f\u00fcr die Unternehmenswebsite und Blogartikel, die tiefgehende Informationen bieten. Erg\u00e4nze diese durch visuell ansprechende YouTube-Videos, um eine breitere Zielgruppe zu erreichen. Nutze Bewertungsplattformen aktiv, um authentisches Feedback zu f\u00f6rdern und darauf zu reagieren.\\n\\n6. **Emotionale Kundenbindung st\u00e4rken:** Nutze die starke Markenbekanntheit und das Vertrauen in NIVEA, um emotionale Verbindungen zu schaffen. Erz\u00e4hle Geschichten, die die Tradition, Qualit\u00e4t und soziale Verantwortung der Marke unterstreichen, und binde Kunden durch personalisierte Inhalte und Kampagnen ein.\\n\\n7. **Soziale Verantwortung ausbauen:** Engagiere dich st\u00e4rker in sozialen Projekten und kommuniziere diese Initiativen aktiv. Transparenz \u00fcber Produktionsbedingungen und die Unterst\u00fctzung von sozialen Gerechtigkeitsprojekten k\u00f6nnen die Markenwahrnehmung positiv beeinflussen.\\n\\n8. **Individuelle Sch\u00f6nheit betonen:** Entwickle Produkte, die auf verschiedene Hauttypen und Bed\u00fcrfnisse zugeschnitten sind, und biete personalisierte Beratung an, z. B. durch digitale Tools oder Experten-Services. Kommuniziere Vielfalt und Inklusion in der Markenbotschaft.\\n\\n9. **Konsistenz in der Produktqualit\u00e4t sicherstellen:** Stelle sicher, dass alle Produkte eine gleichbleibend hohe Qualit\u00e4t bieten. Betone diese Zuverl\u00e4ssigkeit in der Kommunikation, um das Vertrauen der Kunden weiter zu festigen.\\n\\n10. **Feedback aktiv nutzen:** Analysiere regelm\u00e4\u00dfig Kundenfeedback auf Bewertungsplattformen und in sozialen Medien, um Schwachstellen fr\u00fchzeitig zu erkennen und gezielt darauf zu reagieren. Nutze dieses Feedback, um Produkte und Prozesse kontinuierlich zu verbessern.\", \"2k_executive_summarizer\": \"## Wie kann NIVEA die Wahrnehmung von Tradition und Innovation besser verbinden?\\n\\n### Datenbasierte Erkenntnisse mit hoher Pr\u00e4zision\\nUnsere Analyse basiert auf der innovativen neuroflash AI-Audience-Technologie, die Zielgruppenwahrnehmungen mit einer Genauigkeit von bis zu 92 % simuliert. Durch die systematische Untersuchung digitaler Zielgruppen konnten wir konkrete Einblicke in Markenwahrnehmungen, Produktpr\u00e4ferenzen und potenzielle Kampagnenreaktionen gewinnen. Die Methode wurde durch interne Studien und reale Kampagnen validiert, wobei eine \u00dcbereinstimmung von 85\u201392 % zwischen den AI-generierten und tats\u00e4chlichen Konsumentenreaktionen festgestellt wurde (Hewitt et al., 2024). \\n\\n### Unerwartete Erkenntnisse \u00fcber die Zielgruppe\\nUnsere Analyse zeigt, dass NIVEA stark mit Begriffen wie \u201ePflege\u201c, \u201eQualit\u00e4t\u201c und \u201eTradition\u201c assoziiert wird. Diese Werte unterstreichen die Positionierung der Marke als zuverl\u00e4ssigen Anbieter von Haut- und K\u00f6rperpflegeprodukten. \u00dcberraschend ist jedoch die vergleichsweise schwache Wahrnehmung von \u201eInnovation\u201c. Dies deutet auf eine L\u00fccke hin, die NIVEA daran hindern k\u00f6nnte, j\u00fcngere und zukunftsorientierte Zielgruppen besser anzusprechen. Gleichzeitig zeigt die Gap-Analyse, dass Nachhaltigkeit und Inhaltsstoffe als zentrale Themen von der Zielgruppe hoch priorisiert werden, w\u00e4hrend NIVEA in diesen Bereichen hinter den Erwartungen zur\u00fcckbleibt. \\n\\n### Gesch\u00e4ftliche Implikationen\\nDie Diskrepanz zwischen den Kernwerten der Marke und den Erwartungen der Zielgruppe birgt sowohl Risiken als auch Chancen. Eine st\u00e4rkere Kommunikation innovativer und nachhaltiger Ans\u00e4tze k\u00f6nnte nicht nur die Kundenbindung erh\u00f6hen, sondern auch neue Zielgruppen erschlie\u00dfen. Die Verbesserung der Wahrnehmung von Preis-Leistungs-Verh\u00e4ltnissen und der Nachhaltigkeitspraktiken k\u00f6nnte zudem die Abwanderungsrate reduzieren und die Markenloyalit\u00e4t st\u00e4rken. Strategisch bedeutet dies, dass NIVEA sowohl ihre traditionellen St\u00e4rken bewahren als auch neue, moderne Werte integrieren muss.\\n\\n### Potenzial f\u00fcr die Zukunft\\nMit einer gezielten Content-Strategie, die auf den bevorzugten Formaten der Zielgruppe basiert \u2013 wie Blogartikel, Unternehmenswebsites und Bewertungsplattformen \u2013 kann NIVEA ihre Botschaften pr\u00e4zise und effektiv kommunizieren. Die Kombination aus detaillierten, informativen Inhalten und unterst\u00fctzenden visuellen Formaten wie YouTube-Videos bietet die M\u00f6glichkeit, sowohl Vertrauen als auch emotionale Bindung zu st\u00e4rken. Eine st\u00e4rkere Betonung von Nachhaltigkeit, Transparenz und innovativen Produktentwicklungen k\u00f6nnte zudem die Marke f\u00fcr umweltbewusste und digital affine Konsumenten attraktiver machen.\\n\\n### Konkrete n\u00e4chste Schritte\\n1. **Nachhaltigkeit st\u00e4rken**: Entwicklung und Kommunikation umweltfreundlicher Verpackungen und biologischer Inhaltsstoffe.\\n2. **Innovationen hervorheben**: Einf\u00fchrung und Vermarktung neuer, zukunftsorientierter Produktlinien.\\n3. **Content-Strategie optimieren**: Fokus auf hochwertige Blogartikel und Bewertungsplattformen, erg\u00e4nzt durch visuelle Inhalte wie YouTube-Videos.\\n4. **Gezieltere Zielgruppenanalyse**: Die aktuelle Zielgruppe ist zu breit gefasst. Eine detailliertere Untersuchung von Subgruppen, z. B. umweltbewusste Millennials, k\u00f6nnte pr\u00e4zisere Einblicke liefern.\\n\\nDurch die Nutzung der neuroflash-Technologie kann NIVEA ihre Inhalte besser auf die Bed\u00fcrfnisse der Zielgruppe abstimmen und so ihre Position als f\u00fchrende Marke im Bereich Skin & Body Care weiter ausbauen.\", \"meta_tag_description\": \"Entdecke exklusive Einblicke in die Zielgruppenwahrnehmung von NIVEA! Mit neuroflash AI analysiert \u2013 f\u00fcr bessere Content-Strategien & st\u00e4rkere Kundenbindung.\", \"introduction\": \"## Wie NIVEA Tradition und Innovation neu verbinden kann\\n\\nNIVEA geh\u00f6rt zu den bekanntesten Marken im Bereich Haut- und K\u00f6rperpflege und wird stark mit Werten wie Qualit\u00e4t, Pflege und Tradition assoziiert. Doch unsere Analyse zeigt, dass die Marke bei j\u00fcngeren, zukunftsorientierten Zielgruppen in puncto Innovation und Nachhaltigkeit Nachholbedarf hat. Diese Diskrepanz zwischen Tradition und modernen Erwartungen birgt jedoch auch enormes Potenzial, um neue Zielgruppen zu erschlie\u00dfen und die Markenbindung zu st\u00e4rken. In diesem Bericht zeigen wir, wie NIVEA durch gezielte Ma\u00dfnahmen ihre Position als f\u00fchrende Marke weiter ausbauen kann.\\n\\n### Wer ist die Zielgruppe?\\n\\nDie Grundlage f\u00fcr diesen Bericht bilden die R\u00fcckmeldungen von gesundheits- und qualit\u00e4tsbewussten Frauen und M\u00e4nnern im Alter von 20 bis 45 Jahren. Diese Zielgruppe ist digital affin, lebt \u00fcberwiegend in urbanen oder suburbanen Regionen und legt gro\u00dfen Wert auf hautfreundliche, wirksame Produkte sowie ein gepflegtes Erscheinungsbild. Nachhaltigkeit, soziale Verantwortung und individuelle Sch\u00f6nheit sind f\u00fcr sie entscheidende Faktoren bei der Wahl von Marken und Produkten. Sie recherchieren Pflegeprodukte online, bevor sie sowohl in Gesch\u00e4ften als auch in Online-Shops einkaufen.\\n\\n### 5 \u00fcberraschende Erkenntnisse\\n\\n- **Innovation als Schwachstelle**: Obwohl NIVEA f\u00fcr Tradition steht, wird Innovation von der Zielgruppe \u00fcberraschend wenig mit der Marke verbunden.  \\n- **Nachhaltigkeit im Fokus**: Die Zielgruppe priorisiert nachhaltige Verpackungen und Inhaltsstoffe, sieht aber bei NIVEA Nachholbedarf.  \\n- **Preis-Leistungs-Verh\u00e4ltnis optimieren**: Eine st\u00e4rkere Wahrnehmung von fairen Preisen k\u00f6nnte die Kundenbindung erh\u00f6hen.  \\n- **Content-Strategie anpassen**: Hochwertige Inhalte, die auf Plattformen wie Blogs und YouTube zugeschnitten sind, k\u00f6nnen Vertrauen und Markenbindung st\u00e4rken.  \\n- **Gezielte Subgruppenansprache**: Eine detailliertere Analyse spezifischer Zielgruppen, wie umweltbewusste Millennials, bietet Chancen f\u00fcr pr\u00e4zisere Marketingma\u00dfnahmen.  \"}, \"importToWordPress\": true, \"slug\": \"skin--body-care-ai-brand-report-nivea\", \"brandData\": {\"variables\": {\"Traditional\": \"Measures the Traditional dimension\", \"Market Share\": \"Measures the Market Share dimension\", \"Product Service Quality\": \"Measures the Product Service Quality dimension\", \"Customer Satisfaction\": \"Measures the Customer Satisfaction dimension\", \"Customer Loyalty\": \"Measures the Customer Loyalty dimension\", \"Brand Recognition\": \"Measures the Brand Recognition dimension\", \"Sustainability\": \"Measures the Sustainability dimension\", \"Price to Value Perception\": \"Measures the Price to Value Perception dimension\"}, \"brands\": [{\"name\": \"NIVEA\", \"rank\": \"target\", \"values\": {\"Traditional\": 2.625, \"Market Share\": 4.125, \"Product Service Quality\": 4.125, \"Customer Satisfaction\": 3.625, \"Customer Loyalty\": 3.5, \"Brand Recognition\": 5.0, \"Sustainability\": 3.875, \"Price to Value Perception\": 3.375}}, {\"name\": \"L'Or\u00e9al\", \"rank\": \"Min\", \"values\": {\"Traditional\": 3.5, \"Market Share\": 4.0, \"Product Service Quality\": 3.375, \"Customer Satisfaction\": 3.375, \"Customer Loyalty\": 3.0, \"Brand Recognition\": 5.0, \"Sustainability\": 3.625, \"Price to Value Perception\": 3.25}}, {\"name\": \"Dove\", \"rank\": \"Max\", \"values\": {\"Traditional\": 3.375, \"Market Share\": 4.0, \"Product Service Quality\": 3.875, \"Customer Satisfaction\": 4.0, \"Customer Loyalty\": 3.625, \"Brand Recognition\": 5.0, \"Sustainability\": 3.625, \"Price to Value Perception\": 3.875}}]}, \"metaTitle\": \"AI Brand Insight Report: NIVEA | Neuroflash\", \"metaDescription\": \"Entdecke exklusive Einblicke in die Zielgruppenwahrnehmung von NIVEA! 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dynamic brand heading\n    const brandName = data.concept?.properties?.input || \"brand\";\n    document.getElementById('brand-heading').textContent = `Wof\u00fcr \"${brandName}\" steht \u2013 aus Sicht der Zielgruppe`;\n\n    \/\/ Set the interpretation texts - convert from markdown if needed\n    if (data.associationInterpretation) {\n      document.getElementById('association-interpretation').innerHTML =\n          convertMarkdownToHtml(data.associationInterpretation);\n    } else if (data.interpretations && data.interpretations.association_interpretation) {\n      document.getElementById('association-interpretation').innerHTML =\n          convertMarkdownToHtml(data.interpretations.association_interpretation);\n    }\n\n    \/\/ Set the brand comparison interpretation if it exists\n    if (data.brandComparisonInterpretation) {\n      document.getElementById('brand-comparison-interpretation').innerHTML =\n          convertMarkdownToHtml(data.brandComparisonInterpretation);\n    } else if (data.interpretations && data.interpretations.brand_comparison_interpretation) {\n      document.getElementById('brand-comparison-interpretation').innerHTML =\n          convertMarkdownToHtml(data.interpretations.brand_comparison_interpretation);\n    }\n\n    \/\/ Set the gap analysis interpretation if it exists\n    if (data.gapAnalysisInterpretation) {\n      document.getElementById('gap-analysis-interpretation').innerHTML =\n          convertMarkdownToHtml(data.gapAnalysisInterpretation);\n    } else if (data.interpretations && data.interpretations.gap_analysis_interpretation) {\n      document.getElementById('gap-analysis-interpretation').innerHTML =\n          convertMarkdownToHtml(data.interpretations.gap_analysis_interpretation);\n    } else {\n      \/\/ Set default text\n      const gapAnalysisInterpretationElement = document.getElementById('gap-analysis-interpretation');\n      if (gapAnalysisInterpretationElement) {\n        gapAnalysisInterpretationElement.innerHTML =\n            convertMarkdownToHtml(\"*No interpretation provided for gap analysis.*\");\n      }\n    }\n\n    \/\/ Set the loyalty\/churn interpretation if it exists\n    if (data.loyaltyChurnInterpretation) {\n      document.getElementById('loyalty-churn-interpretation').innerHTML =\n          convertMarkdownToHtml(data.loyaltyChurnInterpretation);\n    } else if (data.interpretations && data.interpretations.loyalty_churn_interpretation) {\n      document.getElementById('loyalty-churn-interpretation').innerHTML =\n          convertMarkdownToHtml(data.interpretations.loyalty_churn_interpretation);\n    } else {\n      \/\/ Set default text\n      const loyaltyChurnInterpretationElement = document.getElementById('loyalty-churn-interpretation');\n      if (loyaltyChurnInterpretationElement) {\n        loyaltyChurnInterpretationElement.innerHTML =\n            convertMarkdownToHtml(\"*No interpretation provided for loyalty drivers and churn triggers.*\");\n      }\n    }\n\n    \/\/ Set the needs radar interpretation if it exists\n    if (data.needsRadarInterpretation) {\n      document.getElementById('needs-radar-interpretation').innerHTML =\n          convertMarkdownToHtml(data.needsRadarInterpretation);\n    } else if (data.interpretations && data.interpretations.needs_radar_interpretation) {\n      document.getElementById('needs-radar-interpretation').innerHTML =\n          convertMarkdownToHtml(data.interpretations.needs_radar_interpretation);\n    } else {\n      \/\/ Set default text\n      const needsRadarInterpretationElement = document.getElementById('needs-radar-interpretation');\n      if (needsRadarInterpretationElement) {\n        needsRadarInterpretationElement.innerHTML =\n            convertMarkdownToHtml(\"*No interpretation provided for emerging needs and white space radar.*\");\n      }\n    }\n\n    \/\/ Set the word cloud interpretation if it exists\n    if (data.wordCloudInterpretation) {\n      document.getElementById('word-cloud-interpretation').innerHTML =\n          convertMarkdownToHtml(data.wordCloudInterpretation);\n    } else if (data.interpretations && data.interpretations.word_cloud_interpretation) {\n      document.getElementById('word-cloud-interpretation').innerHTML =\n          convertMarkdownToHtml(data.interpretations.word_cloud_interpretation);\n    } else {\n      \/\/ Set default text\n      const wordCloudInterpretationElement = document.getElementById('word-cloud-interpretation');\n      if (wordCloudInterpretationElement) {\n        wordCloudInterpretationElement.innerHTML =\n            convertMarkdownToHtml(\"*No interpretation provided for word cloud analysis.*\");\n      }\n    }\n\n    \/\/ Set the content format interpretation if it exists\n    const contentFormatInterpretationElement = document.getElementById('content-format-interpretation');\n    if (contentFormatInterpretationElement) {\n      if (data.contentFormatInterpretation) {\n        console.log(\"Setting content format interpretation\");\n        contentFormatInterpretationElement.innerHTML =\n          convertMarkdownToHtml(data.contentFormatInterpretation);\n      } else if (data.interpretations && data.interpretations.content_format_interpretation) {\n        console.log(\"Setting content format interpretation from interpretations object\");\n        contentFormatInterpretationElement.innerHTML =\n          convertMarkdownToHtml(data.interpretations.content_format_interpretation);\n      } else {\n        console.log(\"Setting default content format interpretation\");\n        contentFormatInterpretationElement.innerHTML =\n          convertMarkdownToHtml(\"*No interpretation provided for content format preferences.*\");\n      }\n    } else {\n      console.error(\"Content format interpretation element not found!\");\n    }\n\n    \/\/ Set the executive summary findings if it exists\n    \/\/ const executiveSummaryFindings = document.getElementById('executive-summary-findings');\n    \/\/ if (executiveSummaryFindings) {\n    \/\/   if (data.interpretations && data.interpretations['2k_executive_summarizer_findings_box']) {\n    \/\/     console.log(\"Setting executive summary findings from interpretations\");\n    \/\/     executiveSummaryFindings.innerHTML =\n    \/\/       convertMarkdownToHtml(data.interpretations['2k_executive_summarizer_findings_box']);\n    \/\/   } else if (data.conceptSummaries && data.conceptSummaries['2k_executive_summarizer_findings_box']) {\n    \/\/     console.log(\"Setting executive summary findings from conceptSummaries\");\n    \/\/     executiveSummaryFindings.innerHTML =\n    \/\/       convertMarkdownToHtml(data.conceptSummaries['2k_executive_summarizer_findings_box']);\n    \/\/   } else if (data['2k_executive_summarizer_findings_box']) {\n    \/\/     console.log(\"Setting executive summary findings from direct property\");\n    \/\/     executiveSummaryFindings.innerHTML =\n    \/\/       convertMarkdownToHtml(data['2k_executive_summarizer_findings_box']);\n    \/\/   } else {\n    \/\/     executiveSummaryFindings.style.display = 'none';\n    \/\/   }\n    \/\/ }\n\n    \/\/ NEW: Set the content ideas if it exists\n    const contentIdeas = document.getElementById('content-ideas');\n    if (contentIdeas) {\n      if (data.interpretations && data.interpretations.content_ideas) {\n        console.log(\"Setting content ideas from interpretations\");\n        contentIdeas.innerHTML = convertMarkdownToHtml(data.interpretations.content_ideas);\n      } else if (data.contentIdeas || data.content_ideas) {\n        console.log(\"Setting content ideas from direct property\");\n        const contentIdeasContent = data.contentIdeas || data.content_ideas;\n        contentIdeas.innerHTML = convertMarkdownToHtml(contentIdeasContent);\n      } else {\n        contentIdeas.style.display = 'none';\n      }\n    }\n\n    \/\/ NEW: Set the strategic takeaway if it exists\n    const strategicTakeaway = document.getElementById('strategic-takeaway');\n    if (strategicTakeaway) {\n      if (data.interpretations && data.interpretations.strategic_takeaway) {\n        console.log(\"Setting strategic takeaway from interpretations\");\n        strategicTakeaway.innerHTML = convertMarkdownToHtml(data.interpretations.strategic_takeaway);\n      } else if (data.strategicTakeaway || data.strategic_takeaway) {\n        console.log(\"Setting strategic takeaway from direct property\");\n        const strategicTakeawayContent = data.strategicTakeaway || data.strategic_takeaway;\n        strategicTakeaway.innerHTML = convertMarkdownToHtml(strategicTakeawayContent);\n      } else {\n        strategicTakeaway.style.display = 'none';\n      }\n    }\n\n    \/\/ Set the introduction if it exists\n    if (data.introduction) {\n      document.getElementById('introduction-section').innerHTML =\n          convertMarkdownToHtml(data.introduction);\n    } else if (data.interpretations && data.interpretations.introduction) {\n      \/\/ Alternative location for introduction\n      document.getElementById('introduction-section').innerHTML =\n          convertMarkdownToHtml(data.interpretations.introduction);\n    } else {\n      \/\/ Hide the element if there's no content\n      const introductionElement = document.getElementById('introduction-section');\n      if (introductionElement) {\n        introductionElement.style.display = 'none';\n      }\n    }\n\n    \/\/ Set the executive summary if it exists\n    if (data.conceptSummaries && data.conceptSummaries['2k_executive_summarizer']) {\n      document.getElementById('executive-summary').innerHTML =\n          convertMarkdownToHtml(data.conceptSummaries['2k_executive_summarizer']);\n    } else if (data.interpretations && data.interpretations['2k_executive_summarizer']) {\n      \/\/ Alternative location for executive summary\n      document.getElementById('executive-summary').innerHTML =\n          convertMarkdownToHtml(data.interpretations['2k_executive_summarizer']);\n    } else {\n      \/\/ Hide the element if there's no content\n      const executiveSummaryElement = document.getElementById('executive-summary');\n      if (executiveSummaryElement) {\n        executiveSummaryElement.style.display = 'none';\n      }\n    }\n\n    \/\/ Set the likert summary if it exists\n    if (data.conceptSummaries && data.conceptSummaries['likert_summary']) {\n      document.getElementById('likert-summary').innerHTML =\n          convertMarkdownToHtml(data.conceptSummaries['likert_summary']);\n    } else {\n      \/\/ Hide the element if there's no content\n      const likertSummaryElement = document.getElementById('likert-summary');\n      if (likertSummaryElement) {\n        likertSummaryElement.style.display = 'none';\n      }\n    }\n\n    \/\/ Set the association network image with improved handling for URL images\n    const associationNetworkElement = document.getElementById('association-network');\n    if (associationNetworkElement && data.associationNetworkImage) {\n      try {\n        \/\/ Log image details for debugging\n        console.log(\"Setting image source:\", data.associationNetworkImage);\n\n        \/\/ Check if the image is a base64 string or a URL\n        let imageSrc = data.associationNetworkImage;\n\n        \/\/ If it's a URL that doesn't start with http\/https or \/, add a leading \/\n        if (!imageSrc.startsWith('data:') &&\n            !imageSrc.startsWith('http:\/\/') &&\n            !imageSrc.startsWith('https:\/\/') &&\n            !imageSrc.startsWith('\/')) {\n          imageSrc = '\/' + imageSrc;\n          console.log(\"Converted to absolute path:\", imageSrc);\n        }\n\n        \/\/ Set the image source\n        associationNetworkElement.src = imageSrc;\n\n        \/\/ Add error handling\n        associationNetworkElement.onerror = function() {\n          console.error(\"Error loading image:\", imageSrc);\n          \/\/ Show a placeholder or error message\n          this.src = \"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' width='300' height='200' viewBox='0 0 300 200'%3E%3Crect width='300' height='200' fill='%23f0f0f0'\/%3E%3Ctext x='50%25' y='50%25' font-family='Arial' font-size='16' text-anchor='middle' fill='%23999'%3EImage not available%3C\/text%3E%3C\/svg%3E\";\n          this.alt = \"Image failed to load\";\n        };\n\n        \/\/ Add load event handler\n        associationNetworkElement.onload = function() {\n          console.log(\"Image loaded successfully:\", imageSrc);\n        };\n      } catch (error) {\n        console.error(\"Error setting image source:\", error);\n      }\n    } else {\n      console.warn(\"Association network image element not found or no image provided\");\n    }\n\n    \/\/ Set the additional image if it exists in the data\n    if (data.additionalImage) {\n      const additionalImageElement = document.getElementById('additional-image');\n      if (additionalImageElement) {\n        additionalImageElement.src = data.additionalImage;\n        \/\/ Make sure the container is visible\n        const container = additionalImageElement.closest('.additional-image-container');\n        if (container) {\n          container.style.display = 'block';\n        }\n      }\n    } else {\n      \/\/ Hide the additional image container if no image is provided\n      const container = document.querySelector('.additional-image-container');\n      if (container) {\n        container.style.display = 'none';\n      }\n    }\n\n    \/\/ IMPORTANT: Make sure all sections are visible by default\n    document.querySelectorAll('.section').forEach(section => {\n      section.style.display = 'block';\n    });\n\n    \/\/ Create the radar chart if brand data is available\n    \/\/ FIXED: Check multiple possible locations for brand data\n    let brandDataForChart = null;\n\n    \/\/ Check for the old format (nested under brandData)\n    if (data.brandData) {\n      console.log(\"Using brandData from object structure\");\n      brandDataForChart = data.brandData;\n    }\n    \/\/ Check for the new format (variables and brands at root level)\n    else if (data.variables && data.brands) {\n      console.log(\"Using variables and brands from root level\");\n      \/\/ Create a temporary brandData object with the structure expected by createRadarChart\n      brandDataForChart = {\n        variables: data.variables,\n        brands: data.brands\n      };\n    }\n\n    if (brandDataForChart) {\n      console.log(\"Creating radar chart with data:\", brandDataForChart);\n      createRadarChart(brandDataForChart);\n    } else {\n      console.log(\"No brand data available for radar chart\");\n    }\n\n    \/\/ --- CONTENT FORMAT SECTION START ---\n    \/\/ FIXED: Check multiple possible locations for content format data\n    console.log(\"Initializing content format section...\");\n    let contentFormatData = null;\n    if (data.contentFormatPreferences) {\n      contentFormatData = data.contentFormatPreferences;\n      console.log(\"Using contentFormatPreferences data\");\n    } else if (data[\"content format\"] && data[\"content format\"].contentTypes) {\n      \/\/ Direct property with contentTypes array\n      contentFormatData = data[\"content format\"].contentTypes;\n      console.log(\"Using 'content format' data from root level:\", contentFormatData);\n    } else if (data.modelData && data.modelData[\"content format\"]) {\n      contentFormatData = data.modelData[\"content format\"];\n      console.log(\"Using modelData[\\\"content format\\\"] data:\", contentFormatData);\n    }\n\n    \/\/ Make sure we have the container element\n    const contentFormatElement = document.getElementById('content-format-chart');\n    if (!contentFormatElement) {\n      console.error(\"Content format chart container element not found!\");\n    } else {\n      console.log(\"Content format chart container found, size:\",\n                contentFormatElement.clientWidth, \"x\", contentFormatElement.clientHeight);\n    }\n\n    if (contentFormatData && contentFormatElement) {\n      console.log(\"Creating content format chart with data:\", contentFormatData);\n      try {\n        createContentFormatChart(contentFormatData);\n        console.log(\"Content format chart created successfully\");\n      } catch (error) {\n        console.error(\"Error creating content format chart:\", error);\n        \/\/ Display error message in the container\n        contentFormatElement.innerHTML = '<div class=\"error-message\">Error creating chart: ' + error.message + '<\/div>';\n      }\n    } else {\n      console.log(\"No content format data available for chart or container missing\");\n      \/\/ Add a placeholder message if we have the container\n      if (contentFormatElement) {\n        contentFormatElement.innerHTML = '<div class=\"no-data-message\">No content format preference data available<\/div>';\n      }\n    }\n    \/\/ --- CONTENT FORMAT SECTION END ---\n\n    \/\/ --- MODIFICATION START: Handle gap analysis data ---\n    \/\/ FIXED: Check multiple possible locations for gap analysis data\n    let gapAnalysisData = null;\n    if (data.gapAnalysis && data.gapAnalysis.items && data.gapAnalysis.items.length > 0) {\n      \/\/ Use existing property if available\n      gapAnalysisData = data.gapAnalysis;\n      console.log(\"Using gapAnalysis from original property\");\n    } else if (data[\"value propositions\"] && data[\"value propositions\"].items) {\n      \/\/ Direct property with object structure\n      console.log(\"Using 'value propositions' data from root level\");\n      gapAnalysisData = data[\"value propositions\"];\n    } else if (data.modelData && data.modelData[\"value propositions\"]) {\n      \/\/ Fallback to modelData\n      gapAnalysisData = data.modelData[\"value propositions\"];\n      console.log(\"Using value propositions data from modelData:\", gapAnalysisData);\n    }\n\n    if (gapAnalysisData && gapAnalysisData.items && gapAnalysisData.items.length > 0) {\n      console.log(\"Creating gap analysis chart with data:\", gapAnalysisData);\n      createGapAnalysis(gapAnalysisData);\n    } else {\n      console.log(\"No gap analysis data available\");\n      \/\/ Add a placeholder message\n      const gapChartElement = document.getElementById('gap-analysis-chart');\n      if (gapChartElement) {\n        const placeholder = document.createElement('div');\n        placeholder.className = 'no-data-message';\n        placeholder.textContent = 'No gap analysis data available';\n        gapChartElement.appendChild(placeholder);\n      }\n    }\n\n    \/\/ Create the loyalty drivers vs churn triggers visualization if data is available\n    let loyaltyChurnData = null;\n    if (data.modelData && data.modelData.loyaltyChurn) {\n      \/\/ First check if it's in modelData\n      loyaltyChurnData = data.modelData.loyaltyChurn;\n      console.log(\"Using loyaltyChurn from modelData:\", loyaltyChurnData);\n    } else if (data.loyaltyChurn) {\n      \/\/ Fall back to direct property if available\n      loyaltyChurnData = data.loyaltyChurn;\n      console.log(\"Using loyaltyChurn from direct property:\", loyaltyChurnData);\n    }\n\n    if (loyaltyChurnData) {\n      console.log(\"Creating loyalty drivers vs. churn triggers visualization\");\n      createLoyaltyChurnVisualization(loyaltyChurnData);\n\n      \/\/ Show the section\n      const loyaltyChurnSection = document.querySelector('.loyalty-churn-section');\n      if (loyaltyChurnSection) {\n        loyaltyChurnSection.style.display = 'block';\n      }\n    } else {\n      console.log(\"No loyalty\/churn data available\");\n      \/\/ Hide the section if no data available\n      const loyaltyChurnSection = document.querySelector('.loyalty-churn-section');\n      if (loyaltyChurnSection) {\n        loyaltyChurnSection.style.display = 'none';\n      }\n    }\n    \/\/ NEW: Create the emerging needs & white space radar if data is available\n    if (data.needsRadar) {\n      console.log(\"Creating emerging needs & white space radar:\", data.needsRadar);\n      createNeedsRadar(data.needsRadar);\n\n      \/\/ Show the section\n      const needsRadarSection = document.querySelector('.needs-radar-section');\n      if (needsRadarSection) {\n        needsRadarSection.style.display = 'block';\n      }\n    } else {\n      console.log(\"No needs radar data available\");\n      \/\/ Hide the section if no data available\n      const needsRadarSection = document.querySelector('.needs-radar-section');\n      if (needsRadarSection) {\n        needsRadarSection.style.display = 'none';\n      }\n    }\n    \/\/ --- MODIFICATION START: Handle word cloud data ---\n    let wordCloudData = null;\n    if (data.wordCloud && Object.keys(data.wordCloud).length > 0) {\n      \/\/ Use existing property if available\n      wordCloudData = data.wordCloud;\n      console.log(\"Using wordCloud from original property\");\n    } else if (data[\"associated keywords\"] && data[\"associated keywords\"].data) {\n      \/\/ Direct property with object structure\n      console.log(\"Using 'associated keywords' data from root level\");\n      const keywordArray = data[\"associated keywords\"].data;\n      wordCloudData = {};\n      keywordArray.forEach(item => {\n        wordCloudData[item.name] = item.value;\n      });\n      console.log(\"Converted associated keywords to word cloud format:\", wordCloudData);\n    } else if (data.modelData && data.modelData[\"associated keywords\"]) {\n      \/\/ Fallback to modelData\n      const keywordArray = data.modelData[\"associated keywords\"];\n      wordCloudData = {};\n      keywordArray.forEach(item => {\n        wordCloudData[item.name] = item.value;\n      });\n      console.log(\"Converted modelData keywords to word cloud format:\", wordCloudData);\n    }\n\n    if (wordCloudData && Object.keys(wordCloudData).length > 0) {\n      console.log(\"Creating word cloud with data:\", wordCloudData);\n      createWordCloud(wordCloudData);\n    } else {\n      console.log(\"No word cloud data available\");\n      \/\/ Add a placeholder message\n      const wordCloudElement = document.getElementById('word-cloud');\n      if (wordCloudElement) {\n        const placeholder = document.createElement('div');\n        placeholder.className = 'no-data-message';\n        placeholder.textContent = 'No word cloud data available';\n        wordCloudElement.appendChild(placeholder);\n      }\n    }\n\n\n  } else {\n    console.error(\"Report data has no title!\");\n  }\n}\n\n\/\/ Function to convert markdown to HTML\nfunction convertMarkdownToHtml(markdownText) {\n  \/\/ Pre-process the markdown to replace --- lines with empty lines\n  markdownText = markdownText.replace(\/^---+\\s*$\/gm, '\\n\\n');\n\n  \/\/ Check if marked library is available\n  if (typeof marked !== 'undefined') {\n    \/\/ Configure marked options for better security and rendering\n    const renderer = new marked.Renderer();\n\n    \/\/ Add a counter for generating unique IDs\n    let headingCounter = 0;\n\n    \/\/ Ensure H2 is the largest heading and add IDs for the content table\n    \/\/ Add 20px bottom padding to H2 elements\n    renderer.heading = function(text, level) {\n      \/\/ Adjust heading level to make H2 the largest\n      const adjustedLevel = Math.min(level, 6);\n\n      \/\/ Create a unique ID based on the text (slugify it)\n      const id = 'heading-' + (++headingCounter) + '-' +\n                 text.toLowerCase()\n                     .replace(\/[^\\w\\s-]\/g, '') \/\/ Remove special chars\n                     .replace(\/\\s+\/g, '-')     \/\/ Replace spaces with hyphens\n                     .replace(\/-+\/g, '-');     \/\/ Replace multiple hyphens with single\n\n      \/\/ Add style attribute with padding-bottom for H2 elements\n      const style = adjustedLevel === 2 ? ' style=\"padding-bottom: 20px;\"' : '';\n\n      \/\/ Return heading with ID for WordPress content table and style for H2\n      return `<h${adjustedLevel} id=\"${id}\"${style}>${text}<\/h${adjustedLevel}>`;\n    };\n\n    \/\/ Override horizontal rule renderer to create empty lines instead\n    renderer.hr = function() {\n      return '<br><br>';\n    };\n\n    marked.setOptions({\n      renderer: renderer,\n      gfm: true,         \/\/ GitHub Flavored Markdown\n      breaks: true,      \/\/ Convert newlines to <br>\n      sanitize: false,   \/\/ Don't sanitize HTML tags\n      smartLists: true,  \/\/ Use smarter list behavior\n      smartypants: true, \/\/ Use smart quotes and other typography\n      xhtml: false       \/\/ Don't use XHTML closing tags\n    });\n\n    \/\/ Convert markdown to HTML\n    return marked.parse(markdownText);\n  } else {\n    \/\/ If marked library is not available, return text as-is with basic paragraph wrapping\n    console.warn('Marked library not loaded. Returning plain text with basic formatting.');\n    return '<p>' +\n      markdownText.replace(\/\\n\\n\/g, '<\/p><p>').replace(\/\\n\/g, '<br>') +\n      '<\/p>';\n  }\n}\n\n\/\/ Function to create Content Format Preferences chart\nfunction createContentFormatChart(data) {\n  const container = document.getElementById('content-format-chart');\n  if (!container) {\n    console.error(\"Content format chart container not found\");\n    return;\n  }\n\n  \/\/ Clear the container\n  container.innerHTML = '';\n  let SubjectNumber = 4; \/\/ Set the total number of subjects for percentage calculation\n  \/\/ Log the raw data for debugging\n  console.log(\"Raw content format data:\", data);\n\n  \/\/ Process the data\n  const processedData = processContentFormatData(data);\n  console.log(\"Processed content format data:\", processedData);\n\n  \/\/ Check if mobile view (only very small screens)\n  const isMobile = container.clientWidth <= 480;\n\n  \/\/ Set dimensions based on screen size\n  const margin = isMobile\n    ? { top: 20, right: 20, bottom: 40, left: 20 }\n    : { top: 20, right: 120, bottom: 40, left: 180 };\n  const width = container.clientWidth - margin.left - margin.right;\n  const height = Math.max(300, processedData.length * 40) - margin.top - margin.bottom;\n\n  \/\/ Create SVG element\n  const svg = d3.select(container)\n    .append(\"svg\")\n    .attr(\"width\", container.clientWidth)\n    .attr(\"height\", height + margin.top + margin.bottom)\n    .append(\"g\")\n    .attr(\"transform\", `translate(${margin.left}, ${margin.top})`);\n\n  \/\/ Create tooltip\n  const tooltip = d3.select(\"body\")\n    .append(\"div\")\n    .attr(\"class\", \"content-format-tooltip\")\n    .style(\"opacity\", 0);\n\n  \/\/ Set up scales\n  const y = d3.scaleBand()\n    .domain(processedData.map(d => d.name))\n    .range([0, height])\n    .padding(0.2);\n\n  const x = d3.scaleLinear()\n    .domain([0, d3.max(processedData, d => d.value) * 1.1])\n    .range([0, width]);\n\n  \/\/ Add X axis\n  svg.append(\"g\")\n    .attr(\"transform\", `translate(0, ${height})`)\n    .call(d3.axisBottom(x).ticks(5))\n    .selectAll(\"text\")\n    .style(\"text-anchor\", \"middle\");\n\n  \/\/ Add X axis label\n  svg.append(\"text\")\n    .attr(\"text-anchor\", \"middle\")\n    .attr(\"x\", width \/ 2)\n    .attr(\"y\", height + margin.bottom - 5)\n    .style(\"font-size\", \"12px\")\n    .text(\"Preference Score\");\n\n  \/\/ Add Y axis only for desktop\n  if (!isMobile) {\n    svg.append(\"g\")\n      .call(d3.axisLeft(y))\n      .selectAll(\"text\")\n      .attr(\"dy\", \"0.35em\")\n      .style(\"text-anchor\", \"end\");\n  }\n\n  \/\/ Color scale\n  const colors = ['#3771C8', '#0EAEC1', '#FED404', '#FE7904', '#E4B6E5'];\n  const colorScale = d3.scaleOrdinal()\n    .domain(processedData.map(d => d.name))\n    .range(colors);\n\n  \/\/ Create bars\n  svg.selectAll(\".content-format-bar\")\n    .data(processedData)\n    .enter()\n    .append(\"rect\")\n    .attr(\"class\", \"content-format-bar\")\n    .attr(\"y\", d => y(d.name))\n    .attr(\"height\", y.bandwidth())\n    .attr(\"x\", 0)\n    .attr(\"width\", d => x(d.value))\n    .attr(\"fill\", d => colorScale(d.name))\n    .attr(\"opacity\", 0.8)\n    .on(\"mouseover\", function(event, d) {\n      \/\/ Highlight bar\n      d3.select(this)\n        .transition()\n        .duration(200)\n        .attr(\"opacity\", 1);\n\n      \/\/ Show tooltip\n      tooltip.transition()\n        .duration(200)\n        .style(\"opacity\", 0.9);\n\n      tooltip.html(`\n        <strong>${d.name}<\/strong><br>\n        Score: ${d.value.toFixed(1)}\n      `)\n        .style(\"left\", (event.pageX + 10) + \"px\")\n        .style(\"top\", (event.pageY - 28) + \"px\");\n    })\n    .on(\"mouseout\", function() {\n      \/\/ Reset bar\n      d3.select(this)\n        .transition()\n        .duration(200)\n        .attr(\"opacity\", 0.8);\n\n      \/\/ Hide tooltip\n      tooltip.transition()\n        .duration(500)\n        .style(\"opacity\", 0);\n    });\n\n\n  \/\/ Add value labels - position differently for mobile vs desktop\n  svg.selectAll(\".content-format-label\")\n    .data(processedData)\n    .enter()\n    .append(\"text\")\n    .attr(\"class\", \"content-format-label\")\n    .attr(\"x\", d => isMobile ? x(d.value) - 10 : x(d.value) + 5)\n    .attr(\"y\", d => y(d.name) + y.bandwidth() \/ 2)\n    .attr(\"dy\", \"0.35em\")\n    .text(d => `${(d.value \/ SubjectNumber * 100).toFixed(0)}%`)\n    .style(\"font-size\", \"12px\")\n    .style(\"fill\", isMobile ? \"#fff\" : \"#333\")\n    .style(\"text-anchor\", isMobile ? \"end\" : \"start\")\n    .style(\"font-weight\", isMobile ? \"bold\" : \"normal\");\n\n  \/\/ Add bar names inside bars for mobile\n  if (isMobile) {\n    svg.selectAll(\".content-format-name\")\n      .data(processedData)\n      .enter()\n      .append(\"text\")\n      .attr(\"class\", \"content-format-name\")\n      .attr(\"x\", 10)\n      .attr(\"y\", d => y(d.name) + y.bandwidth() \/ 2)\n      .attr(\"dy\", \"-0.2em\")\n      .text(d => d.name)\n      .style(\"font-size\", \"11px\")\n      .style(\"fill\", \"#fff\")\n      .style(\"font-weight\", \"bold\")\n      .style(\"text-anchor\", \"start\");\n  }\n\n  console.log(`Created content format chart with ${processedData.length} formats`);\n}\n\n\/\/ Function to create Gap Analysis chart with enhanced tooltips\nfunction createGapAnalysis(data) {\n  const container = document.getElementById('gap-analysis-chart');\n  if (!container) {\n    console.error(\"Gap analysis container not found\");\n    return;\n  }\n\n  \/\/ Create a deep copy of data to avoid modifying the original\n  let chartData = JSON.parse(JSON.stringify(data));\n\n  \/\/ Calculate gap for each item (importance - performance)\n  chartData.items.forEach(item => {\n    item.gap = item.importance - item.performance;\n  });\n\n  console.log(\"Data with calculated gaps:\", chartData);\n\n  \/\/ Clear the container\n  container.innerHTML = '';\n\n  \/\/ Check if mobile view (only very small screens)\n  const isMobile = container.clientWidth <= 480;\n\n  \/\/ Set dimensions based on screen size\n  const margin = isMobile\n    ? { top: 20, right: 20, bottom: 40, left: 20 }\n    : { top: 20, right: 120, bottom: 40, left: 200 };\n  const width = container.clientWidth - margin.left - margin.right;\n  const height = Math.max(300, chartData.items.length * 50) - margin.top - margin.bottom;\n\n  \/\/ Create SVG element\n  const svg = d3.select(container)\n    .append(\"svg\")\n    .attr(\"width\", container.clientWidth)\n    .attr(\"height\", height + margin.top + margin.bottom)\n    .append(\"g\")\n    .attr(\"transform\", `translate(${margin.left}, ${margin.top})`);\n\n  \/\/ Create tooltip\n  const tooltip = d3.select(\"body\")\n    .append(\"div\")\n    .attr(\"class\", \"gap-tooltip\")\n    .style(\"opacity\", 0);\n\n  \/\/ Function to format tooltip content\n  const formatTooltip = (d) => {\n    return `\n      <strong>${d.name}<\/strong><br>\n      <span style=\"color: #2196F3;\">Performance: ${d.performance.toFixed(1)}<\/span><br>\n      <span style=\"color: #FF9800;\">Importance: ${d.importance.toFixed(1)}<\/span><br>\n      <span style=\"color: #F44336;\">Gap: ${d.gap.toFixed(1)}<\/span>\n    `;\n  };\n\n  \/\/ Default sort by gap\n  let currentSortKey = 'gap';\n  chartData.items.sort((a, b) => b[currentSortKey] - a[currentSortKey]);\n\n  \/\/ Set up scales\n  const y = d3.scaleBand()\n    .domain(chartData.items.map(d => d.name))\n    .range([0, height])\n    .padding(0.3);\n\n  const x = d3.scaleLinear()\n    .domain([0, 10])\n    .range([0, width]);\n\n  \/\/ Add X axis\n  svg.append(\"g\")\n    .attr(\"transform\", `translate(0, ${height})`)\n    .call(d3.axisBottom(x).ticks(5))\n    .selectAll(\"text\")\n    .style(\"text-anchor\", \"middle\");\n\n  \/\/ Add Y axis only for desktop\n  const yAxisGroup = svg.append(\"g\")\n    .attr(\"class\", \"y-axis\");\n\n  if (!isMobile) {\n    yAxisGroup.call(d3.axisLeft(y))\n      .selectAll(\"text\")\n      .attr(\"dy\", \"0.35em\")\n      .style(\"text-anchor\", \"end\");\n  }\n\n  \/\/ Create interactive row groups for better hover experience\n  const rowGroups = svg.selectAll(\".gap-row\")\n    .data(chartData.items, d => d.name) \/\/ Use name as key function\n    .enter()\n    .append(\"g\")\n    .attr(\"class\", \"gap-row\")\n    .attr(\"transform\", d => `translate(0, ${y(d.name)})`) \/\/ Initial position\n    .on(\"mouseover\", function(event, d) {\n      \/\/ Show tooltip with all information\n      tooltip.transition()\n        .duration(200)\n        .style(\"opacity\", 0.9);\n\n      tooltip.html(formatTooltip(d))\n        .style(\"left\", (event.pageX + 10) + \"px\")\n        .style(\"top\", (event.pageY - 28) + \"px\");\n\n      \/\/ Highlight this row\n      d3.select(this).selectAll(\".gap-bar\")\n        .attr(\"opacity\", 1);\n\n      d3.select(this).selectAll(\".gap-marker\")\n        .attr(\"r\", 10);\n\n      d3.select(this).selectAll(\".gap-dashed-line\")\n        .style(\"stroke-width\", 2)\n        .style(\"opacity\", 1);\n\n      d3.select(this).selectAll(\".gap-value-label\")\n        .style(\"font-weight\", \"bold\");\n    })\n    .on(\"mouseout\", function() {\n      \/\/ Hide tooltip\n      tooltip.transition()\n        .duration(500)\n        .style(\"opacity\", 0);\n\n      \/\/ Reset highlighting\n      d3.select(this).selectAll(\".gap-bar\")\n        .attr(\"opacity\", 0.8);\n\n      d3.select(this).selectAll(\".gap-marker\")\n        .attr(\"r\", 8);\n\n      d3.select(this).selectAll(\".gap-dashed-line\")\n        .style(\"stroke-width\", 1)\n        .style(\"opacity\", 0.7);\n\n      d3.select(this).selectAll(\".gap-value-label\")\n        .style(\"font-weight\", \"normal\");\n    });\n\n  \/\/ Create bars for performance within each row group\n  rowGroups.append(\"rect\")\n    .attr(\"class\", \"gap-bar performance-bar\")\n    .attr(\"y\", 0) \/\/ Relative to the group\n    .attr(\"height\", y.bandwidth())\n    .attr(\"x\", 0)\n    .attr(\"width\", d => x(d.performance))\n    .attr(\"fill\", \"#3771C8\") \/\/ Blue\n    .attr(\"opacity\", 0.8);\n\n  \/\/ Create markers for importance within each row group\n  rowGroups.append(\"circle\")\n    .attr(\"class\", \"gap-marker importance-marker\")\n    .attr(\"cy\", y.bandwidth() \/ 2) \/\/ Relative to the group\n    .attr(\"cx\", d => x(d.importance))\n    .attr(\"r\", 8)\n    .attr(\"fill\", \"#FE7904\"); \/\/ Orange\n\n  \/\/ Add dashed lines from performance to importance within each row group\n  rowGroups.append(\"line\")\n    .attr(\"class\", \"gap-dashed-line\")\n    .attr(\"x1\", d => x(d.performance))\n    .attr(\"y1\", y.bandwidth() \/ 2) \/\/ Relative to the group\n    .attr(\"x2\", d => x(d.importance))\n    .attr(\"y2\", y.bandwidth() \/ 2) \/\/ Relative to the group\n    .style(\"stroke\", \"#FD173E\")\n    .style(\"stroke-dasharray\", 4)\n    .style(\"stroke-width\", 1)\n    .style(\"opacity\", 0.7);\n\n  \/\/ Add gap labels within each row group - position differently for mobile\n  rowGroups.append(\"text\")\n    .attr(\"class\", \"gap-value-label\")\n    .attr(\"x\", d => isMobile ? x(d.importance) : x(d.importance) + 15)\n    .attr(\"y\", d => isMobile ? y.bandwidth() \/ 2 - 15 : y.bandwidth() \/ 2 + 5)\n    .text(d => isMobile ? `Gap: ${d.gap.toFixed(1)}` : `Gap: ${d.gap.toFixed(1)}`)\n    .style(\"font-size\", isMobile ? \"10px\" : \"12px\")\n    .style(\"fill\", isMobile ? \"#333\" : \"#333\")\n    .style(\"font-weight\", isMobile ? \"bold\" : \"normal\")\n    .style(\"text-anchor\", isMobile ? \"middle\" : \"start\");\n\n  \/\/ Add bar names inside bars for mobile only\n  if (isMobile) {\n    rowGroups.append(\"text\")\n      .attr(\"class\", \"gap-name-mobile\")\n      .attr(\"x\", 10)\n      .attr(\"y\", y.bandwidth() \/ 2)\n      .text(d => d.name)\n      .style(\"font-size\", \"11px\")\n      .style(\"fill\", \"#fff\")\n      .style(\"font-weight\", \"bold\")\n      .style(\"text-anchor\", \"start\");\n  }\n\n  \/\/ Add custom legend if it doesn't exist\n  if (document.querySelectorAll('.legend-item').length === 0) {\n    const legendContainer = document.createElement('div');\n    legendContainer.className = 'gap-legend';\n    legendContainer.style.display = 'flex';\n    legendContainer.style.justifyContent = 'center';\n    legendContainer.style.margin = '10px 0';\n\n    const sortOptions = [\n      { key: 'gap', label: 'Gap', color: '#FD173E' },\n      { key: 'performance', label: 'Performance', color: '#3771C8' },\n      { key: 'importance', label: 'Importance', color: '#FE7904' }\n    ];\n\n    sortOptions.forEach(option => {\n      const item = document.createElement('div');\n      item.className = 'legend-item';\n      item.setAttribute('data-sort', option.key);\n      item.style.cursor = 'pointer';\n      item.style.margin = '0 10px';\n      item.style.padding = '5px 10px';\n      item.style.borderRadius = '4px';\n      item.style.backgroundColor = option.color;\n      item.style.color = 'white';\n      item.textContent = `Sort by ${option.label}`;\n\n      if (option.key === currentSortKey) {\n        item.classList.add('active');\n        item.style.boxShadow = '0 0 5px rgba(0,0,0,0.5)';\n      }\n\n      legendContainer.appendChild(item);\n    });\n\n    container.parentNode.insertBefore(legendContainer, container);\n  }\n\n  \/\/ Add click handlers for sorting - direct binding approach\n  document.querySelectorAll('.legend-item').forEach(item => {\n    item.addEventListener('click', function() {\n      \/\/ Get the sort key from the data attribute\n      const sortKey = this.getAttribute('data-sort');\n      console.log(\"Clicked sort:\", sortKey);\n\n      \/\/ Skip if already sorted by this key\n      if (currentSortKey === sortKey) {\n        console.log(\"Already sorted by this key, skipping\");\n        return;\n      }\n\n      \/\/ Remove active class from all legend items\n      document.querySelectorAll('.legend-item').forEach(el => {\n        el.classList.remove('active');\n        el.style.boxShadow = 'none';\n      });\n\n      \/\/ Add active class to the clicked item\n      this.classList.add('active');\n      this.style.boxShadow = '0 0 5px rgba(0,0,0,0.5)';\n\n      \/\/ Update the current sort key\n      currentSortKey = sortKey;\n\n      \/\/ Sort the data\n      chartData.items.sort((a, b) => b[sortKey] - a[sortKey]);\n      console.log(\"Sorted data:\", chartData.items.map(d => ({ name: d.name, value: d[sortKey] })));\n\n      \/\/ Update the y domain\n      y.domain(chartData.items.map(d => d.name));\n\n      \/\/ Update the y axis with transition only for desktop\n      if (!isMobile) {\n        svg.select(\".y-axis\")\n          .transition()\n          .duration(750)\n          .call(d3.axisLeft(y));\n      }\n\n      \/\/ Update all row groups with a transition\n      svg.selectAll(\".gap-row\")\n        .data(chartData.items, d => d.name) \/\/ Use name as key function\n        .transition()\n        .duration(750)\n        .attr(\"transform\", d => `translate(0, ${y(d.name)})`);\n    });\n  });\n\n  \/\/ Set the default sort (Gap)\n  document.querySelector('.legend-item[data-sort=\"gap\"]').classList.add('active');\n  document.querySelector('.legend-item[data-sort=\"gap\"]').style.boxShadow = '0 0 5px rgba(0,0,0,0.5)';\n\n  console.log(`Created gap analysis chart with ${chartData.items.length} items`);\n}\n\nfunction processContentFormatData(data) {\n  \/\/ Create an object to store values\n  const formatData = {};\n\n  \/\/ Check the data structure and process accordingly\n  if (Array.isArray(data)) {\n    console.log(\"Processing array-format content data\");\n    \/\/ Process array format (old format)\n    data.forEach(item => {\n      const name = item.name;\n\n      \/\/ If we already have this term, add to its value\n      if (formatData[name]) {\n        formatData[name].value += item.value;\n        formatData[name].count += 1;\n      } else {\n        \/\/ Otherwise create a new entry\n        formatData[name] = {\n          value: item.value,\n          count: 1\n        };\n      }\n    });\n  } else if (data.contentTypes && Array.isArray(data.contentTypes)) {\n    console.log(\"Processing contentTypes-format content data\");\n    \/\/ Process contentTypes format (new format)\n    data.contentTypes.forEach(item => {\n      const name = item.name;\n\n      \/\/ If we already have this term, add to its value\n      if (formatData[name]) {\n        formatData[name].value += item.value;\n        formatData[name].count += 1;\n      } else {\n        \/\/ Otherwise create a new entry\n        formatData[name] = {\n          value: item.value,\n          count: 1\n        };\n      }\n    });\n  } else {\n    console.error(\"Unknown content format data structure:\", data);\n  }\n\n  \/\/ Convert the data to the format expected by the bar chart\n  \/\/ Calculate average value if there are multiple entries\n  const formattedData = Object.keys(formatData).map((name) => {\n    const entry = formatData[name];\n    const avgValue = entry.value \/ entry.count;\n\n    return { name, value: avgValue };\n  });\n\n  \/\/ Sort by value in descending order\n  const sortedData = formattedData.sort((a, b) => b.value - a.value);\n\n  \/\/ Return only the top 5 formats\n  return sortedData.slice(0, 5);\n}\n\n\/\/ Function to create and populate the Emerging Needs & White Space Radar\nfunction createNeedsRadar(data) {\n  if (!data) {\n    console.error(\"No emerging needs data provided\");\n    return;\n  }\n\n  const radarContainer = document.getElementById('radar-container');\n\n  if (!radarContainer) {\n    console.error(\"Radar container not found\");\n    return;\n  }\n\n  \/\/ Clear existing content\n  radarContainer.innerHTML = '';\n\n  \/\/ Check if we have the required data structure\n  if (!data.clusters || !Array.isArray(data.clusters)) {\n    console.error(\"Invalid emerging needs data format\");\n    return;\n  }\n\n  \/\/ Function to create a cluster\n  function createCluster(cluster, index) {\n    const clusterIndex = index + 1;\n    const clusterElement = document.createElement('div');\n    clusterElement.className = `cluster cluster-${clusterIndex}`;\n\n    \/\/ Create cluster header\n    const clusterHeader = document.createElement('div');\n    clusterHeader.className = 'cluster-header';\n    clusterHeader.setAttribute('data-cluster', clusterIndex);\n\n    \/\/ Create the HTML structure for the cluster header\n    clusterHeader.innerHTML = `\n      <div class=\"cluster-icon\">${clusterIndex}<\/div>\n      <div class=\"cluster-title\">${cluster.title}<\/div>\n    `;\n\n    \/\/ Create bullet list\n    const bulletList = document.createElement('div');\n    bulletList.className = 'bullet-list';\n    bulletList.id = `cluster-${clusterIndex}-bullets`;\n\n    \/\/ Add bullet points\n    if (Array.isArray(cluster.bullets)) {\n      cluster.bullets.forEach(bullet => {\n        const bulletPoint = document.createElement('div');\n        bulletPoint.className = 'bullet-point';\n\n        bulletPoint.innerHTML = `\n          <span class=\"bullet-title\">${bullet.title}<\/span>\n          <span class=\"bullet-description\">${bullet.description}<\/span>\n        `;\n\n        bulletList.appendChild(bulletPoint);\n      });\n    }\n\n    \/\/ Assemble the cluster\n    clusterElement.appendChild(clusterHeader);\n    clusterElement.appendChild(bulletList);\n\n    \/\/ Add click event to toggle expansion\n    clusterHeader.addEventListener('click', () => {\n      bulletList.classList.toggle('active');\n      clusterHeader.querySelector('.expand-icon').classList.toggle('rotate');\n    });\n\n    return clusterElement;\n  }\n\n  \/\/ Create all clusters\n  data.clusters.forEach((cluster, index) => {\n    const clusterElement = createCluster(cluster, index);\n    radarContainer.appendChild(clusterElement);\n  });\n\n  \/\/ Set up the Expand\/Collapse All buttons\n  const expandAllBtn = document.getElementById('expand-all');\n  const collapseAllBtn = document.getElementById('collapse-all');\n\n  if (expandAllBtn && collapseAllBtn) {\n    expandAllBtn.addEventListener('click', function() {\n      const bulletLists = document.querySelectorAll('.bullet-list');\n      const expandIcons = document.querySelectorAll('.expand-icon');\n\n      bulletLists.forEach(list => {\n        list.classList.add('active');\n      });\n\n      expandIcons.forEach(icon => {\n        icon.classList.add('rotate');\n      });\n    });\n\n    collapseAllBtn.addEventListener('click', function() {\n      const bulletLists = document.querySelectorAll('.bullet-list');\n      const expandIcons = document.querySelectorAll('.expand-icon');\n\n      bulletLists.forEach(list => {\n        list.classList.remove('active');\n      });\n\n      expandIcons.forEach(icon => {\n        icon.classList.remove('rotate');\n      });\n    });\n  }\n\n  \/\/ Set the interpretation if provided\n  if (data.interpretation) {\n    const interpretationElement = document.getElementById('needs-radar-interpretation');\n    if (interpretationElement) {\n      interpretationElement.innerHTML = convertMarkdownToHtml(data.interpretation);\n    }\n  }\n\n  console.log(\"Emerging Needs & White Space Radar created\");\n}\n\n\/\/ Function to create and populate the Loyalty Drivers vs Churn Triggers visualization\nfunction createLoyaltyChurnVisualization(data) {\n  if (!data) {\n    console.error(\"No loyalty\/churn data provided\");\n    return;\n  }\n\n  const driversContent = document.getElementById('drivers-content');\n  const triggersContent = document.getElementById('triggers-content');\n\n  if (!driversContent || !triggersContent) {\n    console.error(\"Loyalty\/churn containers not found\");\n    return;\n  }\n\n  \/\/ Clear existing content\n  driversContent.innerHTML = '';\n  triggersContent.innerHTML = '';\n\n  \/\/ Check if we have the required data structure\n  if (!data.drivers || !data.triggers) {\n    console.error(\"Invalid loyalty\/churn data format\");\n    return;\n  }\n\n  \/\/ Function to create a theme card\n  function createThemeCard(themeData, type) {\n    const themeCard = document.createElement('div');\n    themeCard.className = 'theme-card';\n\n    \/\/ Determine if it's a driver or trigger for styling\n    const isDriver = type === 'drivers';\n\n    \/\/ Add appropriate class for color theming\n    if (isDriver) {\n      themeCard.classList.add('driver-card');\n    } else {\n      themeCard.classList.add('trigger-card');\n    }\n\n    \/\/ Create the header with the theme title and icon\n    const themeHeader = document.createElement('div');\n    themeHeader.className = 'theme-header';\n\n    \/\/ Create the header content with the new styling\n    themeHeader.innerHTML = `\n      <div class=\"header-content\">\n        <div class=\"theme-title\">${themeData.theme}<\/div>\n        <span class=\"direction-indicator\">${isDriver ? '\u25b2' : '\u25bc'}<\/span>\n      <\/div>\n    `;\n\n    \/\/ Create the content area for examples\n    const themeContent = document.createElement('div');\n    themeContent.className = 'theme-content';\n\n    \/\/ Create example list\n    if (Array.isArray(themeData.examples)) {\n      themeData.examples.forEach(example => {\n        const exampleItem = document.createElement('div');\n        exampleItem.className = 'example-item';\n\n        \/\/ Add the sidebar indicator for examples\n        const sidebar = document.createElement('div');\n        sidebar.className = 'example-sidebar';\n        exampleItem.appendChild(sidebar);\n\n        \/\/ Add the example text\n        const exampleText = document.createElement('div');\n        exampleText.className = 'example-text';\n        exampleText.textContent = example;\n        exampleItem.appendChild(exampleText);\n\n        themeContent.appendChild(exampleItem);\n      });\n    }\n\n    themeCard.appendChild(themeHeader);\n    themeCard.appendChild(themeContent);\n\n    \/\/ Add click event to toggle expansion\n    themeHeader.addEventListener('click', () => {\n      \/\/ Toggle the expanded class on the card\n      themeCard.classList.toggle('expanded');\n\n      \/\/ Toggle the direction indicator\n      const indicator = themeHeader.querySelector('.direction-indicator');\n      if (indicator) {\n        if (themeCard.classList.contains('expanded')) {\n          indicator.textContent = isDriver ? '\u25bc' : '\u25b2';\n        } else {\n          indicator.textContent = isDriver ? '\u25b2' : '\u25bc';\n        }\n      }\n    });\n\n    return themeCard;\n  }\n\n  \/\/ Add loyalty driver cards\n  if (Array.isArray(data.drivers)) {\n    data.drivers.forEach(driver => {\n      const card = createThemeCard(driver, 'drivers');\n      driversContent.appendChild(card);\n    });\n  }\n\n  \/\/ Add churn trigger cards\n  if (Array.isArray(data.triggers)) {\n    data.triggers.forEach(trigger => {\n      const card = createThemeCard(trigger, 'triggers');\n      triggersContent.appendChild(card);\n    });\n  }\n\n  \/\/ Set the interpretation if provided\n  if (data.interpretation) {\n    const interpretationElement = document.getElementById('loyalty-churn-interpretation');\n    if (interpretationElement) {\n      interpretationElement.innerHTML = convertMarkdownToHtml(data.interpretation);\n    }\n  }\n\n  console.log(\"Loyalty Drivers vs Churn Triggers visualization created\");\n}\n\/\/ Updated createWordCloud function - replace the existing one\nfunction createWordCloud(wordCloudData, sizeMode = 'auto') {\n  const container = document.getElementById('word-cloud');\n\n  if (!container) {\n    console.error(\"Word cloud container not found\");\n    return;\n  }\n\n  \/\/ Clear the container\n  container.innerHTML = '';\n\n  \/\/ Set dimensions - responsive only for small screens\n  const containerWidth = container.clientWidth || 600;\n  const isSmall = containerWidth <= 480;\n\n  const width = isSmall ? Math.max(containerWidth - 20, 300) : containerWidth;\n  const height = isSmall ? 250 : 400;\n\n  \/\/ Determine size based on sizeMode parameter or auto-detect\n  let size;\n  if (sizeMode === 'auto') {\n    size = isSmall ? 'small' : 'big';\n  } else {\n    size = sizeMode; \/\/ 'small', 'mid', or 'big'\n  }\n\n  \/\/ Create SVG element\n  const svg = d3.select(container)\n    .append(\"svg\")\n    .attr(\"width\", \"100%\")\n    .attr(\"height\", height)\n    .attr(\"class\", \"word-cloud-svg\");\n\n  \/\/ Add ONLY 2 watermark logos - top middle and bottom middle\n  const logoSvg = `<svg width=\"130\" height=\"35\" viewBox=\"0 0 460 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M91.4276 25.1601C94.237 28.2224 95.6417 32.282 95.6417 37.3388V63.2134H84.3478V38.856C84.3478 36.44 83.6314 34.4874 82.1985 32.9984C80.7658 31.5095 78.8974 30.7649 76.5937 30.7649C74.2901 30.7649 72.3937 31.5095 70.9048 32.9984C69.4157 34.4874 68.6713 36.4399 68.6713 38.856V63.2136H57.2932V21.494H67.7442V25.2866C70.8908 22.1401 74.9643 20.5668 79.965 20.5668C84.7973 20.5668 88.6182 22.0979 91.4276 25.1601Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M144.948 46.1886H115.617C116.348 48.8294 117.739 50.8662 119.789 52.2991C121.84 53.7318 124.383 54.4482 127.417 54.4482C131.519 54.4482 135.396 53.0435 139.048 50.2341L143.768 57.988C138.823 62.146 133.261 64.2249 127.08 64.2249C120.506 64.2249 115.056 62.1319 110.729 57.9459C106.403 53.7599 104.24 48.5766 104.24 42.3959C104.24 36.2714 106.332 31.102 110.519 26.8881C114.704 22.674 119.888 20.5669 126.069 20.5669C131.856 20.5669 136.576 22.4211 140.228 26.1295C143.88 29.8378 145.706 34.4453 145.706 39.9517C145.706 41.9745 145.453 44.0534 144.948 46.1886ZM119.326 32.0291C117.528 33.5462 116.292 35.597 115.617 38.1817H134.665C134.609 35.597 133.71 33.5462 131.968 32.0291C130.226 30.5121 128.119 29.7535 125.647 29.7535C123.231 29.7535 121.124 30.5121 119.326 32.0291Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M192.567 44.8401C192.567 50.6274 190.755 55.305 187.131 58.873C183.507 62.441 178.941 64.2249 173.435 64.2249C167.816 64.2249 163.195 62.455 159.571 58.9152C155.946 55.3753 154.134 50.6835 154.134 44.8401V21.494H165.512V45.7672C165.512 48.1832 166.257 50.1218 167.746 51.5826C169.235 53.0435 171.131 53.774 173.435 53.774C175.626 53.774 177.466 53.0435 178.955 51.5826C180.444 50.1218 181.189 48.1832 181.189 45.7672V21.494H192.567L192.567 44.8401Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M229.061 21.494V31.5235H226.027C222.6 31.5235 219.875 32.4365 217.852 34.2627C215.829 36.0888 214.818 38.7999 214.818 42.396V63.2136H203.44V21.494H213.891V26.5509C216.756 22.8425 220.577 20.9883 225.353 20.9883C226.758 20.9883 227.994 21.1568 229.061 21.494Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M271.118 26.8459C275.501 31.0318 277.692 36.1871 277.692 42.3115C277.692 48.4359 275.501 53.6052 271.118 57.8193C266.736 62.0334 261.426 64.1404 255.189 64.1404C248.952 64.1404 243.684 62.0474 239.386 57.8613C235.088 53.6753 232.938 48.492 232.938 42.3114C232.938 36.1869 235.102 31.0316 239.428 26.8457C243.755 22.6596 249.036 20.5667 255.273 20.5667C261.454 20.5668 266.735 22.6598 271.118 26.8459ZM247.519 34.1784C245.497 36.3417 244.485 39.0807 244.485 42.3958C244.485 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18.4373V63.2134H369.583V55.5176C367.169 58.4536 364.46 60.6619 361.455 62.1434C358.451 63.625 355.165 64.3657 351.599 64.3657C345.261 64.3657 339.849 62.0682 335.363 57.4723C330.878 52.8771 328.635 47.2865 328.635 40.7019C328.635 34.2547 330.898 28.74 335.425 24.1577C339.952 19.5761 345.398 17.2849 351.764 17.2849C355.44 17.2849 358.766 18.0668 361.744 19.6307C364.72 21.1947 367.333 23.5404 369.583 26.6682V18.4373H375.263ZM352.237 22.8409C349.031 22.8409 346.071 23.6293 343.358 25.2048C340.644 26.7809 338.486 28.9942 336.883 31.8442C335.28 34.6941 334.479 37.7087 334.479 40.8873C334.479 44.0394 335.287 47.0539 336.904 49.931C338.52 52.8085 340.693 55.0489 343.419 56.652C346.146 58.2556 349.071 59.057 352.196 59.057C355.347 59.057 358.334 58.2622 361.157 56.6725C363.979 55.0829 366.151 52.932 367.673 50.219C369.193 47.5059 369.954 44.4503 369.954 41.0518C369.954 35.8727 368.248 31.5426 364.836 28.0618C361.424 24.5817 357.224 22.8409 352.237 22.8409Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M410.738 23.3348L407.034 27.1622C403.953 24.172 400.941 22.6764 397.998 22.6764C396.127 22.6764 394.524 23.2938 393.191 24.5284C391.856 25.7629 391.19 27.2034 391.19 28.8496C391.19 30.3042 391.739 31.6893 392.839 33.0063C393.938 34.3509 396.248 35.9283 399.768 37.7391C404.057 39.9614 406.971 42.1014 408.511 44.1592C410.023 46.2446 410.779 48.5904 410.779 51.1967C410.779 54.8736 409.487 57.9872 406.904 60.5388C404.321 63.0904 401.092 64.3663 397.219 64.3663C394.635 64.3663 392.169 63.8036 389.82 62.679C387.47 61.5543 385.526 60.0039 383.988 58.0285L387.609 53.913C390.552 57.233 393.673 58.8927 396.973 58.8927C399.283 58.8927 401.249 58.152 402.872 56.6704C404.494 55.1888 405.306 53.4469 405.306 51.4437C405.306 49.7976 404.769 48.3301 403.697 47.0402C402.625 45.7786 400.205 44.1871 396.439 42.2662C392.397 40.1814 389.647 38.1237 388.19 36.0931C386.733 34.063 386.004 31.7448 386.004 29.138C386.004 25.7362 387.165 22.9101 389.487 20.6602C391.809 18.4108 394.743 17.2855 398.289 17.2855C402.411 17.285 406.561 19.3015 410.738 23.3348Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M420.944 1.1524H426.706V26.4625C429.037 23.3901 431.603 21.0919 434.402 19.5691C437.2 18.0463 440.231 17.285 443.497 17.285C446.844 17.285 449.814 18.1358 452.407 19.8365C455 21.538 456.913 23.8221 458.148 26.6888C459.382 29.5561 460 34.049 460 40.167V63.2135H454.238V41.8542C454.238 36.6965 454.032 33.253 453.621 31.5245C452.907 28.5613 451.611 26.3326 449.732 24.837C447.852 23.3419 445.39 22.594 442.344 22.594C438.86 22.594 435.739 23.7463 432.982 26.051C430.224 28.3556 428.406 31.2095 427.529 34.6111C426.98 36.8064 426.706 40.8665 426.706 46.7928V63.2134H420.944L420.944 1.1524Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M39.0942 33.1942C41.5069 33.1942 43.4628 31.2383 43.4628 28.8255C43.4628 26.4128 41.5069 24.4569 39.0942 24.4569C36.6815 24.4569 34.7256 26.4128 34.7256 28.8255C34.7256 31.2383 36.6815 33.1942 39.0942 33.1942Z\" fill=\"#FD173E\"\/>\n<path d=\"M4.3686 59.7553C6.78132 59.7553 8.73721 57.7994 8.73721 55.3867C8.73721 52.974 6.78132 51.0181 4.3686 51.0181C1.95589 51.0181 0 52.974 0 55.3867C0 57.7994 1.95589 59.7553 4.3686 59.7553Z\" fill=\"#FD173E\"\/>\n<path d=\"M12.7786 52.2094C11.844 52.0812 10.9578 51.6003 10.3361 50.7944C9.0798 49.1657 9.38169 46.827 11.0104 45.5707L28.0543 32.4675C29.6829 31.2111 32.0216 31.513 33.278 33.1417C34.5343 34.7704 34.2324 37.1091 32.6037 38.3654L15.5598 51.4687C14.737 52.1033 13.7327 52.3403 12.7786 52.2094Z\" fill=\"#3771C8\"\/>\n<path d=\"M9.1316 39.7914C8.19705 39.6632 7.3108 39.1823 6.68915 38.3764C5.43283 36.7477 5.73472 34.409 7.36341 33.1527L24.4073 20.0495C26.036 18.7931 28.3747 19.095 29.631 20.7237C30.8873 22.3524 30.5854 24.6911 28.9567 25.9474L11.9128 39.0507C11.0899 39.6853 10.0856 39.9223 9.1316 39.7914Z\" fill=\"#0EAEC1\"\/>\n<path d=\"M17.6843 64.3139C16.7498 64.1857 15.8635 63.7048 15.2419 62.8989C13.9856 61.2702 14.2875 58.9316 15.9161 57.6752L32.96 44.572C34.5887 43.3157 36.9274 43.6176 38.1837 45.2462C39.44 46.8749 39.1381 49.2136 37.5095 50.4699L20.4656 63.5732C19.6427 64.2079 18.6383 64.4448 17.6843 64.3139Z\" fill=\"#FE7904\"\/>\n<\/svg>`;\n\n  \/\/ Add only 2 watermarks - top middle and bottom middle\n  const watermarkPositions = [\n    { name: \"top-middle\", x: width\/2 - 65, y: 10 },\n    { name: \"bottom-middle\", x: width\/2 - 65, y: height - 45 }\n  ];\n\n  watermarkPositions.forEach(position => {\n    const watermark = svg.append(\"g\")\n      .attr(\"class\", `chart-watermark ${position.name}`)\n      .attr(\"opacity\", \"0.08\")\n      .attr(\"transform\", `translate(${position.x}, ${position.y})`);\n\n    watermark.html(logoSvg);\n  });\n\n  \/\/ Append the main visualization group\n  const mainGroup = svg.append(\"g\")\n    .attr(\"transform\", `translate(${width \/ 2}, ${height \/ 2})`);\n\n  \/\/ Convert data format from object to array of {text, size} objects\n  const words = Object.entries(wordCloudData).map(([text, value]) => ({\n    text,\n    size: calculateFontSize(value, wordCloudData, size)\n  }));\n\n  \/\/ Create a tooltip\n  const tooltip = d3.select(\"body\")\n    .append(\"div\")\n    .attr(\"class\", \"tooltip word-cloud-tooltip\")\n    .style(\"opacity\", 0);\n\n  \/\/ Set up the cloud layout\n  if (typeof d3.layout === 'undefined' || typeof d3.layout.cloud === 'undefined') {\n    console.error(\"d3.layout.cloud is not available\");\n    const errorMessage = document.createElement('div');\n    errorMessage.className = 'no-data-message';\n    errorMessage.textContent = 'Word cloud visualization library not available';\n    container.appendChild(errorMessage);\n    return;\n  }\n\n  \/\/ Custom color palette\n  const customColors = [\n    \"#3771C8\", \"#0EAEC1\", \"#FE7904\", \"#1E1E1E\",\n    \"#FD173E\", \"#E4B6E5\", \"#FED404\"\n  ];\n\n  const layout = d3.layout.cloud()\n    .size([width, height])\n    .words(words)\n    .padding(isSmall ? 3 : 5) \/\/ Tighter padding on small screens\n    .rotate(() => 0)  \/\/ Keep all words horizontal\n    .font(\"Impact\")\n    .fontSize(d => d.size)\n    .on(\"end\", draw);\n\n  \/\/ Start the layout\n  layout.start();\n\n  \/\/ Function to draw the words\n  function draw(words) {\n    mainGroup.selectAll(\"text\")\n      .data(words)\n      .enter()\n      .append(\"text\")\n      .style(\"font-size\", d => `${d.size}px`)\n      .style(\"font-family\", \"Impact\")\n      .style(\"fill\", (d, i) => customColors[i % customColors.length])\n      .attr(\"text-anchor\", \"middle\")\n      .attr(\"transform\", d => `translate(${d.x}, ${d.y}) rotate(${d.rotate})`)\n      .text(d => d.text)\n      .on(\"mouseover\", function(event, d) {\n        \/\/ Get the original value from wordCloudData\n        const originalValue = wordCloudData[d.text];\n\n        d3.select(this)\n          .transition()\n          .duration(200)\n          .style(\"font-size\", `${d.size * 1.2}px`)\n          .style(\"font-weight\", \"bold\");\n\n        tooltip.transition()\n          .duration(200)\n          .style(\"opacity\", .9);\n        \/\/\n        \/\/ tooltip.html(`<strong>${d.text}<\/strong>: ${originalValue}`)\n        \/\/   .style(\"left\", (event.pageX + 10) + \"px\")\n        \/\/   .style(\"top\", (event.pageY - 28) + \"px\");\n      })\n      .on(\"mouseout\", function(event, d) {\n        d3.select(this)\n          .transition()\n          .duration(200)\n          .style(\"font-size\", `${d.size}px`)\n          .style(\"font-weight\", \"normal\");\n\n        tooltip.transition()\n          .duration(500)\n          .style(\"opacity\", 0);\n      });\n  }\n\nfunction calculateFontSize(value, allData, size) {\n  \/\/ Find the max and min values\n  const values = Object.values(allData);\n  const maxValue = Math.max(...values);\n  const minValue = Math.min(...values);\n\n  \/\/ Define font size ranges for each size\n  let minFontSize, maxFontSize;\n\n  switch (size) {\n    case 'small':\n      minFontSize = 14;\n      maxFontSize = 28;\n      break;\n    case 'mid':\n      minFontSize = 18;\n      maxFontSize = 42;\n      break;\n    case 'big':\n      minFontSize = 22;\n      maxFontSize = 60;\n      break;\n    default:\n      \/\/ Default to mid if invalid size is provided\n      minFontSize = 18;\n      maxFontSize = 42;\n  }\n\n  if (maxValue === minValue) return (minFontSize + maxFontSize) \/ 2;\n\n  \/\/ Linear scaling\n  return minFontSize + ((value - minValue) \/ (maxValue - minValue)) * (maxFontSize - minFontSize);\n}\n\n  console.log(`Created word cloud with ${words.length} words and 2 watermarks using '${size}' size mode`);\n}\n\nfunction createRadarChart(data) {\n  const chartContainer = document.getElementById('radar-chart');\n  const legendContainer = document.getElementById('brand-legend');\n\n  if (!chartContainer || !legendContainer) {\n    console.error(\"Radar chart containers not found\");\n    return;\n  }\n\n  chartContainer.innerHTML = '';\n  legendContainer.innerHTML = '';\n\n  \/\/ German translation mapping\n  const germanTranslations = {\n    'Brand Recognition': 'Markenbekannheit',\n    'Market Share': 'Marktpr\u00e4senz',\/\/chnage\n    'Traditional': 'Modernit\u00e4t',\/\/chnage\n    'Customer Satisfaction': 'Markenattraktivit\u00e4t',\n    'Customer Satisfaction v2': 'Markenattraktivit\u00e4t',\n    'Product Service Quality': 'Qualit\u00e4tsbewertung',\n    'Price to Value Perception': 'Preis-Leistung', \/\/chnage\n    'Customer Loyalty': 'Markenbindung',\n    'Sustainability': 'Nachhaltigkeits-Wahrnehmung',\n  };\n\n  function getGermanDescription(englishKey) {\n  const germanDescriptions = {\n    \"Traditional\": \"Die Dimension Modernit\u00e4t bewertet, wie traditionell oder unkonventionell eine Marke von Kunden wahrgenommen wird.\",\n    \"Sustainability\": \"Nachhaltigkeits-Wahrnehmung bezieht sich darauf, wie proaktiv und innovativ eine Marke in ihren Nachhaltigkeitspraktiken ist und Verbraucherwahrnehmungen und -bewertungen beeinflusst.\",\n    \"Price to Value Perception\": \"Preis-Leistung - Beschreibt das wahrgenommene Verh\u00e4ltnis zwischen Preis und Qualit\u00e4t der Marke\",\n    \"Customer Loyalty\": \"Markenbindung zeigt das Ausma\u00df der Kundentreue und Hingabe an eine Marke, was sich auf Wiederholungsk\u00e4ufe und Markenbef\u00fcrwortung auswirkt.\",\n    \"Product Service Quality\": \"Qualit\u00e4tsbewertung - Das Ma\u00df, in dem Verbraucher die Marke mit hoher oder niedriger Qualit\u00e4t in Verbindung bringen.\",\n    \"Market Share\": \"Marktpr\u00e4senz bezieht sich auf das Ma\u00df an Sichtbarkeit und Einfluss, den eine Marke auf dem Markt hat, von minimal bis zu dominierender Marktf\u00fchrerschaft.\",\n    \"Brand Recognition\": \"Markenbekanntheit bezieht sich auf den Bekanntheitsgrad einer Marke bei Verbrauchern und beeinflusst deren Wahrnehmung und Treue.\",\n    \"Customer Satisfaction\": \"Markenattraktivit\u00e4t bezieht sich auf die Gesamtheit der Anziehungskraft und W\u00fcnschbarkeit einer Marke, die die Zufriedenheit und Treue der Verbraucher beeinflusst.\"\n  };\n\n  \/\/ First try direct translation\n  if (germanDescriptions[englishKey]) {\n    return germanDescriptions[englishKey];\n  }\n\n  \/\/ Try with spaces instead of underscores\n  const spacedKey = englishKey.replace(\/_\/g, ' ');\n  if (germanDescriptions[spacedKey]) {\n    return germanDescriptions[spacedKey];\n  }\n\n  \/\/ Fallback to original English description\n  return data.variables[englishKey] || spacedKey;\n}\n\n  \/\/ Function to get German translation or fallback to original\n  function getGermanLabel(englishKey) {\n    \/\/ First try direct translation\n    if (germanTranslations[englishKey]) {\n      return germanTranslations[englishKey];\n    }\n\n    \/\/ Try with spaces instead of underscores\n    const spacedKey = englishKey.replace(\/_\/g, ' ');\n    if (germanTranslations[spacedKey]) {\n      return germanTranslations[spacedKey];\n    }\n\n    \/\/ Fallback to original with spaces\n    return spacedKey;\n  }\n\n  \/\/ Process brands to assign colors and identify roles\n  data.brands.forEach(brand => {\n    \/\/ Convert rank to lowercase for consistent comparison\n    const rank = (brand.rank || '').toLowerCase();\n\n    \/\/ Identify roles\n    brand.isTarget = rank.includes('target');\n    brand.isMax = rank.includes('max');\n    brand.isMin = rank.includes('min');\n\n    \/\/ Assign color based on priority: max > min > target > other\n    if (brand.isMax) {\n      brand.color = '#FED404'; \/\/ Yellow for MAX\n    } else if (brand.isMin) {\n      brand.color = '#FD173E'; \/\/ Red for MIN\n    } else if (brand.isTarget) {\n      brand.color = '#3771C8'; \/\/ Blue for TARGET\n    } else {\n      brand.color = '#0EAEC1'; \/\/ Green for others\n    }\n  });\n\n  \/\/ Set default colors for brands if not provided\n  const brandColors = [\n    '#4285F4', \/\/ Blue\n    '#EA4335', \/\/ Red\n    '#FBBC05', \/\/ Yellow\n    '#34A853', \/\/ Green\n    '#8334A2', \/\/ Purple\n    '#F56C2D'  \/\/ Orange\n  ];\n\n  \/\/ Extract variables as an array of keys\n  const variableKeys = Object.keys(data.variables);\n  const numVariables = variableKeys.length;\n\n  const center = { x: 300, y: 300 };\n  const radius = 250;\n  const angleStep = (2 * Math.PI) \/ numVariables;\n\n  \/\/ Create custom tooltip functions\nlet tooltipElement = null;\n\nfunction showTooltip(event, title, description) {\n  \/\/ Remove existing tooltip if any\n  if (tooltipElement) {\n    document.body.removeChild(tooltipElement);\n  }\n\n  \/\/ Create new tooltip element\n  tooltipElement = document.createElement('div');\n\n  \/\/ Apply all styles directly\n  Object.assign(tooltipElement.style, {\n    position: 'fixed',\n    padding: '16px',\n    backgroundColor: 'white',\n    borderRadius: '4px',\n    pointerEvents: 'none',\n    opacity: '0.9',\n    maxWidth: '320px',\n    boxShadow: '0 4px 20px rgba(0, 0, 0, 0.15)',\n    fontSize: '14px',\n    lineHeight: '1.5',\n    zIndex: '1000',\n    border: '1px solid #e1e4e8'\n  });\n\n  \/\/ Create content\n  const titleElement = document.createElement('h3');\n  Object.assign(titleElement.style, {\n    marginTop: '0',\n    marginBottom: '8px',\n    fontSize: '16px',\n    fontWeight: '800',\n    color: '#24292e'\n  });\n  titleElement.textContent = title;\n\n  const descElement = document.createElement('p');\n  Object.assign(descElement.style, {\n    margin: '8px 0 0 0',\n    color: '#24292e',\n    fontWeight: '500'\n  });\n  descElement.textContent = description;\n\n  tooltipElement.appendChild(titleElement);\n  tooltipElement.appendChild(descElement);\n  document.body.appendChild(tooltipElement);\n\n  \/\/ Position tooltip\n  let left = event.clientX + 10;\n  let top = event.clientY - 28;\n\n  tooltipElement.style.left = left + 'px';\n  tooltipElement.style.top = top + 'px';\n}\n\nfunction hideTooltip() {\n  if (tooltipElement) {\n    document.body.removeChild(tooltipElement);\n    tooltipElement = null;\n  }\n}\n\n\/\/ Create tooltip\n\/\/     const tooltip = d3.select(\"body\").append(\"div\")\n\/\/       .attr(\"class\", \"tooltip\")\n\/\/       .style(\"opacity\", 0);\n\n  \/\/ STEP 1: Create a single SVG element for the entire chart\n  const mainSvg = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'svg');\n  mainSvg.setAttribute('class', 'chart-main-svg');\n  mainSvg.setAttribute('width', '100%');\n  mainSvg.setAttribute('height', '100%');\n  mainSvg.setAttribute('viewBox', '0 0 600 600');\n  chartContainer.appendChild(mainSvg);\n\n  \/\/ STEP 2: Draw level circles\n  for (let level = 1; level <= 5; level++) {\n    const levelRadius = (radius * level) \/ 5;\n    const levelCircle = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'circle');\n    levelCircle.setAttribute('cx', center.x);\n    levelCircle.setAttribute('cy', center.y);\n    levelCircle.setAttribute('r', levelRadius);\n    levelCircle.setAttribute('fill', 'none');\n    levelCircle.setAttribute('stroke', 'rgba(200, 200, 200, 0.5)');\n    levelCircle.setAttribute('stroke-width', '1');\n    mainSvg.appendChild(levelCircle);\n  }\n\n  \/\/ Add watermark logo perfectly centered in the chart\n  const watermarkGroup = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'g');\n  watermarkGroup.setAttribute('class', 'chart-watermark');\n  watermarkGroup.setAttribute('opacity', '0.08'); \/\/ Low opacity for watermark\n\n  \/\/ Calculate exact center positioning\n  watermarkGroup.setAttribute('transform', `translate(${center.x - 230}, ${center.y - 32.5})`);\n\n  \/\/ Logo SVG content\n  const svgContent = `<svg width=\"460\" height=\"65\" viewBox=\"0 0 460 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M91.4276 25.1601C94.237 28.2224 95.6417 32.282 95.6417 37.3388V63.2134H84.3478V38.856C84.3478 36.44 83.6314 34.4874 82.1985 32.9984C80.7658 31.5095 78.8974 30.7649 76.5937 30.7649C74.2901 30.7649 72.3937 31.5095 70.9048 32.9984C69.4157 34.4874 68.6713 36.4399 68.6713 38.856V63.2136H57.2932V21.494H67.7442V25.2866C70.8908 22.1401 74.9643 20.5668 79.965 20.5668C84.7973 20.5668 88.6182 22.0979 91.4276 25.1601Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M144.948 46.1886H115.617C116.348 48.8294 117.739 50.8662 119.789 52.2991C121.84 53.7318 124.383 54.4482 127.417 54.4482C131.519 54.4482 135.396 53.0435 139.048 50.2341L143.768 57.988C138.823 62.146 133.261 64.2249 127.08 64.2249C120.506 64.2249 115.056 62.1319 110.729 57.9459C106.403 53.7599 104.24 48.5766 104.24 42.3959C104.24 36.2714 106.332 31.102 110.519 26.8881C114.704 22.674 119.888 20.5669 126.069 20.5669C131.856 20.5669 136.576 22.4211 140.228 26.1295C143.88 29.8378 145.706 34.4453 145.706 39.9517C145.706 41.9745 145.453 44.0534 144.948 46.1886ZM119.326 32.0291C117.528 33.5462 116.292 35.597 115.617 38.1817H134.665C134.609 35.597 133.71 33.5462 131.968 32.0291C130.226 30.5121 128.119 29.7535 125.647 29.7535C123.231 29.7535 121.124 30.5121 119.326 32.0291Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M192.567 44.8401C192.567 50.6274 190.755 55.305 187.131 58.873C183.507 62.441 178.941 64.2249 173.435 64.2249C167.816 64.2249 163.195 62.455 159.571 58.9152C155.946 55.3753 154.134 50.6835 154.134 44.8401V21.494H165.512V45.7672C165.512 48.1832 166.257 50.1218 167.746 51.5826C169.235 53.0435 171.131 53.774 173.435 53.774C175.626 53.774 177.466 53.0435 178.955 51.5826C180.444 50.1218 181.189 48.1832 181.189 45.7672V21.494H192.567L192.567 44.8401Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M229.061 21.494V31.5235H226.027C222.6 31.5235 219.875 32.4365 217.852 34.2627C215.829 36.0888 214.818 38.7999 214.818 42.396V63.2136H203.44V21.494H213.891V26.5509C216.756 22.8425 220.577 20.9883 225.353 20.9883C226.758 20.9883 227.994 21.1568 229.061 21.494Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M271.118 26.8459C275.501 31.0318 277.692 36.1871 277.692 42.3115C277.692 48.4359 275.501 53.6052 271.118 57.8193C266.736 62.0334 261.426 64.1404 255.189 64.1404C248.952 64.1404 243.684 62.0474 239.386 57.8613C235.088 53.6753 232.938 48.492 232.938 42.3114C232.938 36.1869 235.102 31.0316 239.428 26.8457C243.755 22.6596 249.036 20.5667 255.273 20.5667C261.454 20.5668 266.735 22.6598 271.118 26.8459ZM247.519 34.1784C245.497 36.3417 244.485 39.0807 244.485 42.3958C244.485 45.7108 245.497 48.422 247.519 50.529C249.542 52.6361 252.127 53.6896 255.273 53.6896C258.363 53.6896 260.934 52.6221 262.985 50.487C265.036 48.3518 266.061 45.6548 266.061 42.3958C266.061 39.1369 265.036 36.4118 262.985 34.2205C260.934 32.0292 258.363 30.9336 255.273 30.9336C252.127 30.9336 249.542 32.0151 247.519 34.1784Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M305.753 1.1524V6.79062C303.64 5.88522 301.829 5.43253 300.32 5.43253C299.195 5.43253 298.263 5.6588 297.522 6.11165C296.781 6.56434 296.314 7.0858 296.123 7.67558C295.93 8.26593 295.835 9.83615 295.835 12.3878L295.83 18.4376H305.177V23.4173H295.826L295.794 63.2137H290.032V23.417H284.147V18.4373H290.032V11.441C290.032 8.23091 290.327 5.9404 290.917 4.56815C291.507 3.19662 292.508 2.09239 293.921 1.25518C295.334 0.418536 297.042 0 299.045 0C300.91 0.000142942 303.146 0.384658 305.753 1.1524Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M312.914 1.1524H318.675V63.2134H312.914V1.1524Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M375.263 18.4373V63.2134H369.583V55.5176C367.169 58.4536 364.46 60.6619 361.455 62.1434C358.451 63.625 355.165 64.3657 351.599 64.3657C345.261 64.3657 339.849 62.0682 335.363 57.4723C330.878 52.8771 328.635 47.2865 328.635 40.7019C328.635 34.2547 330.898 28.74 335.425 24.1577C339.952 19.5761 345.398 17.2849 351.764 17.2849C355.44 17.2849 358.766 18.0668 361.744 19.6307C364.72 21.1947 367.333 23.5404 369.583 26.6682V18.4373H375.263ZM352.237 22.8409C349.031 22.8409 346.071 23.6293 343.358 25.2048C340.644 26.7809 338.486 28.9942 336.883 31.8442C335.28 34.6941 334.479 37.7087 334.479 40.8873C334.479 44.0394 335.287 47.0539 336.904 49.931C338.52 52.8085 340.693 55.0489 343.419 56.652C346.146 58.2556 349.071 59.057 352.196 59.057C355.347 59.057 358.334 58.2622 361.157 56.6725C363.979 55.0829 366.151 52.932 367.673 50.219C369.193 47.5059 369.954 44.4503 369.954 41.0518C369.954 35.8727 368.248 31.5426 364.836 28.0618C361.424 24.5817 357.224 22.8409 352.237 22.8409Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M410.738 23.3348L407.034 27.1622C403.953 24.172 400.941 22.6764 397.998 22.6764C396.127 22.6764 394.524 23.2938 393.191 24.5284C391.856 25.7629 391.19 27.2034 391.19 28.8496C391.19 30.3042 391.739 31.6893 392.839 33.0063C393.938 34.3509 396.248 35.9283 399.768 37.7391C404.057 39.9614 406.971 42.1014 408.511 44.1592C410.023 46.2446 410.779 48.5904 410.779 51.1967C410.779 54.8736 409.487 57.9872 406.904 60.5388C404.321 63.0904 401.092 64.3663 397.219 64.3663C394.635 64.3663 392.169 63.8036 389.82 62.679C387.47 61.5543 385.526 60.0039 383.988 58.0285L387.609 53.913C390.552 57.233 393.673 58.8927 396.973 58.8927C399.283 58.8927 401.249 58.152 402.872 56.6704C404.494 55.1888 405.306 53.4469 405.306 51.4437C405.306 49.7976 404.769 48.3301 403.697 47.0402C402.625 45.7786 400.205 44.1871 396.439 42.2662C392.397 40.1814 389.647 38.1237 388.19 36.0931C386.733 34.063 386.004 31.7448 386.004 29.138C386.004 25.7362 387.165 22.9101 389.487 20.6602C391.809 18.4108 394.743 17.2855 398.289 17.2855C402.411 17.285 406.561 19.3015 410.738 23.3348Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M420.944 1.1524H426.706V26.4625C429.037 23.3901 431.603 21.0919 434.402 19.5691C437.2 18.0463 440.231 17.285 443.497 17.285C446.844 17.285 449.814 18.1358 452.407 19.8365C455 21.538 456.913 23.8221 458.148 26.6888C459.382 29.5561 460 34.049 460 40.167V63.2135H454.238V41.8542C454.238 36.6965 454.032 33.253 453.621 31.5245C452.907 28.5613 451.611 26.3326 449.732 24.837C447.852 23.3419 445.39 22.594 442.344 22.594C438.86 22.594 435.739 23.7463 432.982 26.051C430.224 28.3556 428.406 31.2095 427.529 34.6111C426.98 36.8064 426.706 40.8665 426.706 46.7928V63.2134H420.944L420.944 1.1524Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M39.0942 33.1942C41.5069 33.1942 43.4628 31.2383 43.4628 28.8255C43.4628 26.4128 41.5069 24.4569 39.0942 24.4569C36.6815 24.4569 34.7256 26.4128 34.7256 28.8255C34.7256 31.2383 36.6815 33.1942 39.0942 33.1942Z\" fill=\"#FD173E\"\/>\n<path d=\"M4.3686 59.7553C6.78132 59.7553 8.73721 57.7994 8.73721 55.3867C8.73721 52.974 6.78132 51.0181 4.3686 51.0181C1.95589 51.0181 0 52.974 0 55.3867C0 57.7994 1.95589 59.7553 4.3686 59.7553Z\" fill=\"#FD173E\"\/>\n<path d=\"M12.7786 52.2094C11.844 52.0812 10.9578 51.6003 10.3361 50.7944C9.0798 49.1657 9.38169 46.827 11.0104 45.5707L28.0543 32.4675C29.6829 31.2111 32.0216 31.513 33.278 33.1417C34.5343 34.7704 34.2324 37.1091 32.6037 38.3654L15.5598 51.4687C14.737 52.1033 13.7327 52.3403 12.7786 52.2094Z\" fill=\"#3771C8\"\/>\n<path d=\"M9.1316 39.7914C8.19705 39.6632 7.3108 39.1823 6.68915 38.3764C5.43283 36.7477 5.73472 34.409 7.36341 33.1527L24.4073 20.0495C26.036 18.7931 28.3747 19.095 29.631 20.7237C30.8873 22.3524 30.5854 24.6911 28.9567 25.9474L11.9128 39.0507C11.0899 39.6853 10.0856 39.9223 9.1316 39.7914Z\" fill=\"#0EAEC1\"\/>\n<path d=\"M17.6843 64.3139C16.7498 64.1857 15.8635 63.7048 15.2419 62.8989C13.9856 61.2702 14.2875 58.9316 15.9161 57.6752L32.96 44.572C34.5887 43.3157 36.9274 43.6176 38.1837 45.2462C39.44 46.8749 39.1381 49.2136 37.5095 50.4699L20.4656 63.5732C19.6427 64.2079 18.6383 64.4448 17.6843 64.3139Z\" fill=\"#FE7904\"\/>\n<\/svg>`;\n\n  watermarkGroup.innerHTML = svgContent;\n  mainSvg.appendChild(watermarkGroup);\n\n  \/\/ STEP 3: Draw axis lines and labels with German translations\n  for (let i = 0; i < numVariables; i++) {\n    const angle = i * angleStep;\n    const endX = center.x + Math.cos(angle) * radius;\n    const endY = center.y + Math.sin(angle) * radius;\n\n    \/\/ Draw axis line\n    const axisLine = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'line');\n    axisLine.setAttribute('x1', center.x);\n    axisLine.setAttribute('y1', center.y);\n    axisLine.setAttribute('x2', endX);\n    axisLine.setAttribute('y2', endY);\n    axisLine.setAttribute('stroke', 'rgba(200, 200, 200, 0.3)');\n    axisLine.setAttribute('stroke-width', '1');\n    mainSvg.appendChild(axisLine);\n\n    \/\/ Calculate label position\n    const containerRect = chartContainer.getBoundingClientRect();\n    const actualWidth = containerRect.width;\n    const actualHeight = containerRect.height;\n\n    const actualCenterX = actualWidth \/ 2;\n    const actualCenterY = actualHeight \/ 2;\n\n    const containerScale = Math.min(actualWidth, actualHeight) \/ 600;\n    const scaledRadius = 250 * containerScale;\n\n    let labelOffset;\n    if (actualWidth <= 400) {\n      labelOffset = 8;\n    } else if (actualWidth <= 500) {\n      labelOffset = 12;\n    } else {\n      labelOffset = 20;\n    }\n\n    const labelDistance = scaledRadius + labelOffset;\n    const labelX = actualCenterX + Math.cos(angle) * labelDistance;\n    const labelY = actualCenterY + Math.sin(angle) * labelDistance;\n\n    const label = document.createElement('div');\n    label.className = 'chart-axis-label';\n    label.style.left = `${labelX}px`;\n    label.style.top = `${labelY}px`;\n\n    \/\/ Use German translation\nlabel.textContent = getGermanLabel(variableKeys[i]);\nlabel.setAttribute('data-description', getGermanDescription(variableKeys[i]));\n\n\nlabel.addEventListener('mouseenter', function(event) {\n  showTooltip(event, getGermanLabel(variableKeys[i]), getGermanDescription(variableKeys[i]));\n});\n\nlabel.addEventListener('mouseleave', function() {\n  hideTooltip();\n});\n\n    \/\/ \/\/ Add hover behavior for tooltips (showing original English description)\n    \/\/ label.addEventListener('mouseenter', function(event) {\n    \/\/   tooltip.transition()\n    \/\/     .duration(200)\n    \/\/     .style(\"opacity\", .9);\n    \/\/   tooltip.html(`\n    \/\/     <h3>${getGermanLabel(variableKeys[i])}<\/h3>\n    \/\/     <p>${getGermanDescription(variableKeys[i])}<\/p>\n    \/\/   `)\n    \/\/     .style(\"left\", (event.pageX + 10) + \"px\")\n    \/\/     .style(\"top\", (event.pageY - 28) + \"px\");\n    \/\/ });\n    \/\/\n    \/\/ label.addEventListener('mouseleave', function() {\n    \/\/   tooltip.transition()\n    \/\/     .duration(500)\n    \/\/     .style(\"opacity\", 0);\n    \/\/ });\n\n    chartContainer.appendChild(label);\n  }\n\n  \/\/ STEP 4: Create groups for each brand for better organization and highlighting\n  data.brands.forEach((brand, brandIndex) => {\n    \/\/ Assign color if not provided\n    if (!brand.color) {\n      brand.color = brandColors[brandIndex % brandColors.length];\n    }\n\n    \/\/ Create a group element for this brand\n    const brandGroup = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'g');\n    brandGroup.setAttribute('class', 'brand-group');\n    brandGroup.setAttribute('data-brand-index', brandIndex);\n\n    \/\/ Create polygon for this brand\n    const points = [];\n\n    \/\/ Draw the polygon\n    const polygonElement = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'polygon');\n    polygonElement.setAttribute('class', 'brand-polygon');\n    polygonElement.setAttribute('data-brand-index', brandIndex);\n\n    for (let i = 0; i < numVariables; i++) {\n      const angle = i * angleStep;\n      const variableKey = variableKeys[i];\n      const value = brand.values[variableKey] \/ 5; \/\/ Normalize to 0-1 range\n      const pointRadius = radius * value;\n\n      \/\/ Calculate exact coordinates\n      const x = center.x + Math.cos(angle) * pointRadius;\n      const y = center.y + Math.sin(angle) * pointRadius;\n\n      points.push(`${x},${y}`);\n\n      \/\/ Create data points (using SVG circles for perfect alignment)\n      const point = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'circle');\n      point.setAttribute('cx', x);\n      point.setAttribute('cy', y);\n      point.setAttribute('r', 4);\n      point.setAttribute('fill', brand.color);\n      point.setAttribute('class', 'svg-point');\n      point.setAttribute('data-brand-index', brandIndex);\n\n      \/\/ Add the point to the brand group\n      brandGroup.appendChild(point);\n    }\n\n    \/\/ Set polygon attributes\n    polygonElement.setAttribute('points', points.join(' '));\n    polygonElement.setAttribute('fill', `${brand.color}20`);\n    polygonElement.setAttribute('stroke', brand.color);\n    polygonElement.setAttribute('stroke-width', '2');\n\n    \/\/ Add the polygon to the brand group first (to be below points)\n    brandGroup.insertBefore(polygonElement, brandGroup.firstChild);\n\n    \/\/ Add the entire brand group to the main SVG\n    mainSvg.appendChild(brandGroup);\n  });\n\n  \/\/ Create the podium container (rest of the function remains the same)\n  const podiumContainer = document.createElement('div');\n  podiumContainer.className = 'podium-container';\n  legendContainer.appendChild(podiumContainer);\n\n  \/\/ Find brands for each position\n  let maxBrand = null;\n  let minBrand = null;\n  let midBrand = null;\n\n  \/\/ First, find the max and min brands\n  data.brands.forEach(brand => {\n    if (brand.isMax) maxBrand = brand;\n    if (brand.isMin) minBrand = brand;\n  });\n\n  \/\/ If no max or min brand found, set defaults\n  if (!maxBrand) {\n    maxBrand = data.brands.find(brand => !brand.isMin) || data.brands[0];\n  }\n\n  if (!minBrand) {\n    minBrand = data.brands.find(brand => !brand.isMax && brand !== maxBrand) ||\n              (data.brands.length > 1 ? data.brands[1] : data.brands[0]);\n  }\n\n  \/\/ Find a mid brand that's neither max nor min\n  midBrand = data.brands.find(brand =>\n    brand !== maxBrand && brand !== minBrand\n  );\n\n  \/\/ FIXED: Only set midBrand if we have more than 2 brands\n  if (!midBrand && data.brands.length > 2) {\n    midBrand = data.brands[2];\n  }\n\n  \/\/ Create podium with conditional order based on number of brands\n  let podiumOrder, podiumHeights;\n\n  if (data.brands.length === 2) {\n    \/\/ Only show max and min for 2 brands\n    podiumOrder = [maxBrand, minBrand];\n    podiumHeights = ['120px', '80px'];\n  } else {\n    \/\/ Show all three for 3+ brands\n    podiumOrder = [midBrand, maxBrand, minBrand];\n    podiumHeights = ['80px', '120px', '50px'];\n  }\n\n  \/\/ Create SVG for crown and target\n  const crownSvg = `\n    <svg width=\"48\" height=\"42\" viewBox=\"0 0 48 42\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <path d=\"M7 28L4 14L14 20L24 12L34 20L44 14L41 28H7Z\" fill=\"#FBBC05\" stroke=\"#FBBC05\" stroke-width=\"1.5\"\/>\n      <path d=\"M14 20L14 12L18 16L24 12L30 16L34 12L34 20\" fill=\"#FBBC05\" stroke=\"#FBBC05\" stroke-width=\"1.5\"\/>\n      <circle cx=\"14\" cy=\"16\" r=\"2\" fill=\"#FFFFFF\" stroke=\"#FBBC05\" stroke-width=\"0.5\"\/>\n      <circle cx=\"24\" cy=\"14\" r=\"2\" fill=\"#FFFFFF\" stroke=\"#FBBC05\" stroke-width=\"0.5\"\/>\n      <circle cx=\"34\" cy=\"16\" r=\"2\" fill=\"#FFFFFF\" stroke=\"#FBBC05\" stroke-width=\"0.5\"\/>\n      <rect 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