{{REPORT_TITLE}} | Neuroflash<\/title>\n <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/d3\/7.8.5\/d3.min.js\"><\/script>\n <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/d3-cloud\/1.2.5\/d3.layout.cloud.min.js\"><\/script>\n <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/marked\/5.1.2\/marked.min.js\"><\/script>\n <style>\n \/* DESKTOP STYLES - All wrapped in .neuroflash-report *\/\n.neuroflash-report {\n \/* Original styles *\/\n .container {\n width: 100%;\n }\n\n .section {\n margin-bottom: 30px;\n }\n\n .row {\n display: flex;\n flex-wrap: wrap;\n }\n\n .col-50 {\n flex: 0 0 50%;\n max-width: 50%;\n padding: 0 15px;\n box-sizing: border-box;\n }\n\n .emotion-chart-container {\n position: relative;\n height: 500px;\n margin-bottom: 30px;\n border-radius: 4px;\n overflow: hidden;\n }\n\n .association-container {\n text-align: center;\n }\n\n.neuroflash-report .association-image {\n max-width: 100% !important;\n width: 100% !important;\n\n border: none !important; \/* Remove any border *\/\n}\n\n .interpretation {\n padding: 24px;\n border-radius: 4px;\n margin-top: 20px;\n color: #24292e;\n font-size: 16px;\n line-height: 1.6;\n }\n .interpretation_association {\n padding: 0 24px 24px 24px;\n border-radius: 4px;\n color: #24292e;\n font-size: 16px;\n line-height: 1.6;\n }\n .end-section {\n border-radius: 4px;\n color: #24292e;\n font-size: 16px;\n line-height: 1.6;\n }\n .technology-tag {\n display: inline-block;\n background-color: #f6f8fa;\n color: #57606a;\n font-size: 14px;\n font-weight: 500;\n letter-spacing: 0.5px;\n text-transform: uppercase;\n padding: 6px 12px;\n margin-bottom: 24px;\n border-radius: 4px;\n }\n\n\n h1#report-title {\n text-align: center;\n margin-bottom: 10px;\n font-size: 32px;\n }\n\n \/* SVG Radar Chart Styles *\/\n .chart-container {\n position: relative;\n width: 600px;\n height: 600px;\n margin: 20px auto;\n }\n\n .chart-main-svg {\n position: absolute;\n top: 0;\n left: 0;\n width: 100%;\n height: 100%;\n overflow: visible;\n }\n\n \/* Brand group styles for highlighting *\/\n .brand-group polygon,\n .brand-group circle {\n transition: opacity 0.3s, stroke-width 0.3s, r 0.3s;\n }\n\n \/* Axis labels *\/\n .chart-axis-label {\n position: absolute;\n transform: translate(-50%, -50%);\n font-size: 14px;\n color: #555;\n font-weight: bold;\n background-color: rgba(255, 255, 255, 0.7);\n padding: 3px 6px;\n border-radius: 3px;\n text-align: center;\n cursor: pointer;\n transition: background-color 0.2s, transform 0.2s;\n border: 1px solid transparent;\n z-index: 10;\n }\n\n .chart-axis-label:hover {\n background-color: #f0f0f0;\n transform: translate(-50%, -50%) scale(1.1);\n border-color: #ccc;\n box-shadow: 0 1px 3px rgba(0, 0, 0, 0.1);\n }\n\n \/* SVG data points *\/\n .svg-point {\n cursor: pointer;\n filter: drop-shadow(0px 0px 1px rgba(0,0,0,0.3));\n }\n\n \/* Rank label for radar chart *\/\n .brand-rank-label {\n position: absolute;\n padding: 3px 8px;\n background-color: white;\n border: 2px solid;\n border-radius: 4px;\n font-size: 12px;\n font-weight: 600;\n white-space: nowrap;\n transform: translate(-50%, -50%);\n box-shadow: 0 1px 3px rgba(0, 0, 0, 0.1);\n z-index: 5;\n transition: opacity 0.2s, transform 0.2s;\n }\n\n .brand-rank-label:hover {\n transform: translate(-50%, -50%) scale(1.1);\n opacity: 1 !important;\n }\n\n \/* Legend styles *\/\n .legend {\n display: flex;\n justify-content: center;\n margin-top: 16px;\n margin-bottom: 24px;\n font-size: 14px;\n }\n\n .legend-item {\n display: inline-flex;\n align-items: center;\n margin: 0 16px;\n color: #57606a;\n padding: 5px 10px;\n border-radius: 4px;\n cursor: pointer;\n transition: background-color 0.2s;\n }\n\n .legend-item:hover {\n background-color: #f0f0f0;\n }\n\n .legend-color {\n width: 16px;\n height: 16px;\n margin-right: 8px;\n border-radius: 3px;\n }\n\n .note {\n margin-top: 16px;\n text-align: center;\n font-style: italic;\n color: #57606a;\n font-size: 14px;\n }\n\n \/* Rank indicator in legend *\/\n .rank-indicator {\n display: inline-block;\n padding: 2px 4px;\n border-radius: 3px;\n font-size: 10px;\n color: white;\n margin-right: 5px;\n vertical-align: middle;\n font-weight: bold;\n text-transform: uppercase;\n }\n\n \/* Executive Summary Styles *\/\n .executive-summary-content {\n padding: 24px 30px;\n border-radius: 8px;\n margin-bottom: 30px;\n line-height: 1.7;\n font-size: 16px;\n color: #24292e;\n }\n\n .executive-summary-content p {\n margin-bottom: 16px;\n }\n\n .executive-summary-content p:last-child {\n margin-bottom: 0;\n }\n\n .executive-summary-content strong {\n font-weight: 600;\n color: #333;\n }\n\n .executive-summary-content ul {\n margin-bottom: 16px;\n padding-left: 20px;\n }\n\n .executive-summary-content li {\n margin-bottom: 8px;\n }\n\n .executive-summary-content blockquote {\n margin: 16px 0;\n padding-left: 16px;\n border-left: 4px solid #ddd;\n color: #666;\n }\n\n \/* Podium Styles *\/\n .podium-container {\n display: flex;\n justify-content: center;\n align-items: flex-end;\n height: 180px;\n margin: 20px auto 40px;\n position: relative;\n }\n\n .podium-step {\n position: relative;\n margin: 0 15px;\n transition: transform 0.3s ease;\n cursor: pointer;\n }\n\n .podium-step:hover {\n transform: translateY(-8px);\n }\n\n .podium-step-hover {\n transform: translateY(-8px);\n }\n\n .podium-block {\n display: flex;\n flex-direction: column;\n align-items: center;\n justify-content: center;\n text-align: center;\n border-radius: 6px;\n width: 180px;\n box-shadow: 0 4px 15px rgba(0,0,0,0.1);\n padding: 10px;\n box-sizing: border-box;\n font-weight: 500;\n font-size: 14px;\n color: #333;\n }\n\n \/* First place - MAX (Middle position) *\/\n .podium-step:nth-child(2) .podium-block {\n height: 120px;\n }\n\n \/* Second place - TARGET (Left position) *\/\n .podium-step:nth-child(1) .podium-block {\n height: 80px;\n }\n\n \/* Third place - MIN (Right position) *\/\n .podium-step:nth-child(3) .podium-block {\n height: 50px;\n }\n\n .crown {\n position: absolute;\n top: -48px;\n left: 50%;\n transform: translateX(-50%);\n animation: float 3s ease-in-out infinite;\n }\n\n @keyframes float {\n 0% { transform: translateX(-50%) translateY(0) rotate(0deg); }\n 50% { transform: translateX(-50%) translateY(-5px) rotate(3deg); }\n 100% { transform: translateX(-50%) translateY(0) rotate(0deg); }\n }\n\n \/* Target highlighting styles *\/\n .targeted {\n transform: scale(1.05);\n z-index: 10;\n }\n\n .targeted .podium-block {\n box-shadow: 0 0 15px 5px rgba(66, 133, 244, 0.6);\n border-color: #4285F4 !important;\n border-width: 3px !important;\n border-top-width: 6px !important;\n }\n\n .target-icon {\n position: absolute;\n top: -18px;\n left: 50%;\n transform: translateX(-50%);\n background-color: #4285F4;\n color: white;\n border-radius: 50%;\n width: 32px;\n height: 32px;\n display: flex;\n align-items: center;\n justify-content: center;\n box-shadow: 0 2px 5px rgba(0,0,0,0.2);\n z-index: 5;\n animation: pulse 2s infinite;\n }\n\n @keyframes pulse {\n 0% { box-shadow: 0 0 0 0 rgba(66, 133, 244, 0.7); }\n 70% { box-shadow: 0 0 0 10px rgba(66, 133, 244, 0); }\n 100% { box-shadow: 0 0 0 0 rgba(66, 133, 244, 0); }\n }\n\n \/* Word Cloud Styles *\/\n .word-cloud-container {\n width: 100%;\n padding: 20px 0;\n }\n\n #word-cloud {\n width: 100%;\n height: 400px;\n background-color: #f9f9f9;\n border-radius: 8px;\n overflow: hidden;\n position: relative;\n }\n\n .word-cloud-svg {\n display: block;\n margin: 0 auto;\n }\n\n .word-cloud-tooltip {\n position: absolute;\n background-color: rgba(0, 0, 0, 0.8);\n color: white;\n padding: 10px;\n border-radius: 4px;\n pointer-events: none;\n z-index: 1000;\n font-size: 14px;\n max-width: 250px;\n box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n }\n\n .no-data-message {\n position: absolute;\n top: 50%;\n left: 50%;\n transform: translate(-50%, -50%);\n color: #999;\n font-size: 16px;\n text-align: center;\n }\n\n \/* Gap Analysis Styles *\/\n .gap-analysis-container {\n width: 100%;\n padding: 20px 0;\n position: relative;\n }\n\n #gap-analysis-chart {\n width: 100%;\n height: 300px;\n background-color: #ffffff;\n border-radius: 8px;\n overflow: hidden;\n position: relative;\n }\n\n .gap-legend {\n display: flex;\n flex-wrap: wrap;\n justify-content: center;\n margin: 15px 0;\n gap: 20px;\n }\n\n .legend-item {\n display: flex;\n align-items: center;\n cursor: pointer;\n padding: 5px 10px;\n border-radius: 4px;\n transition: background-color 0.2s ease;\n }\n\n .legend-item:hover {\n background-color: rgba(0, 0, 0, 0.05);\n }\n\n .legend-item.active {\n background-color: rgba(0, 0, 0, 0.1);\n font-weight: bold;\n }\n\n .legend-color {\n display: inline-block;\n width: 16px;\n height: 16px;\n margin-right: 6px;\n border-radius: 3px;\n }\n\n .performance-color {\n background-color: #2196F3;\n }\n\n .importance-color {\n background-color: #FF9800;\n }\n\n .gap-color {\n background-color: #F44336;\n }\n\n .subtitle {\n text-align: center;\n color: #666;\n margin-top: -10px;\n margin-bottom: 20px;\n font-size: 0.9em;\n }\n\n .gap-tooltip {\n position: absolute;\n background-color: rgba(0, 0, 0, 0.8);\n color: white;\n padding: 8px 12px;\n border-radius: 4px;\n pointer-events: none;\n z-index: 1000;\n font-size: 14px;\n max-width: 250px;\n box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n }\n\n .gap-axis-label {\n font-size: 12px;\n fill: #666;\n }\n\n .gap-bar {\n transition: opacity 0.3s ease;\n }\n\n .gap-marker {\n transition: opacity 0.3s ease;\n }\n\n .gap-value-label {\n font-size: 12px;\n font-weight: bold;\n pointer-events: none;\n }\n\n .gap-dashed-line {\n stroke: #999;\n stroke-dasharray: 4;\n stroke-width: 1;\n opacity: 0.7;\n }\n\n \/* Pie Chart Styles *\/\n .pie-chart-container {\n width: 100%;\n display: flex;\n flex-wrap: wrap;\n justify-content: center;\n padding: 20px 0;\n }\n\n #pie-chart {\n width: 60%;\n min-width: 300px;\n max-width: 500px;\n height: 400px;\n position: relative;\n }\n\n .pie-legend {\n width: 35%;\n min-width: 200px;\n padding-left: 20px;\n display: flex;\n flex-direction: column;\n justify-content: center;\n }\n\n .pie-legend-item {\n display: flex;\n align-items: center;\n margin-bottom: 12px;\n cursor: pointer;\n padding: 5px;\n border-radius: 4px;\n transition: background-color 0.2s ease;\n }\n\n .pie-legend-item:hover {\n background-color: rgba(0, 0, 0, 0.05);\n }\n\n .pie-legend-item.active {\n background-color: rgba(0, 0, 0, 0.1);\n font-weight: bold;\n }\n\n .pie-legend-color {\n display: inline-block;\n width: 16px;\n height: 16px;\n margin-right: 10px;\n border-radius: 3px;\n }\n\n .pie-segment {\n transition: opacity 0.3s ease, transform 0.3s ease;\n cursor: pointer;\n }\n\n .pie-segment:hover {\n opacity: 0.8;\n transform: scale(1.02);\n }\n\n .pie-tooltip {\n position: absolute;\n background-color: rgba(0, 0, 0, 0.8);\n color: white;\n padding: 8px 12px;\n border-radius: 4px;\n pointer-events: none;\n z-index: 1000;\n font-size: 14px;\n max-width: 250px;\n box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n }\n\n .pie-label {\n font-size: 14px;\n fill: #fff;\n font-weight: bold;\n pointer-events: none;\n text-anchor: middle;\n }\n\n .pie-label-outer {\n font-size: 12px;\n fill: #333;\n pointer-events: none;\n text-anchor: middle;\n }\n\n .pie-value {\n font-size: 14px;\n font-weight: bold;\n margin-left: auto;\n color: #555;\n }\n\n .pie-percentage {\n font-size: 12px;\n color: #777;\n margin-left: 8px;\n min-width: 45px;\n }\n\n \/* Updated Loyalty Drivers vs. Churn Triggers Styles *\/\n .loyalty-churn-section {\n --loyalty-primary: #3771C8;\n --loyalty-secondary: #e6f3fc;\n --loyalty-text: #3771C8;\n --churn-primary: #FD173E;\n --churn-secondary: #fce6e6;\n --churn-text: #FD173E;\n --neutral-gray: #7f8c8d;\n --box-shadow: 0 2px 5px rgba(0, 0, 0, 0.1);\n --border-radius: 4px;\n --transition: all 0.2s ease;\n }\n\n .loyalty-churn-section .columns {\n display: flex;\n flex-wrap: wrap;\n gap: 20px;\n margin-bottom: 30px;\n }\n\n .loyalty-churn-section .column {\n flex: 1;\n min-width: 300px;\n display: flex;\n flex-direction: column;\n gap: 10px;\n }\n\n \/* Column Headers *\/\n .column-header {\n display: flex;\n align-items: center;\n justify-content: center;\n padding: 12px 20px;\n color: white;\n font-size: 20px;\n font-weight: bold;\n border-radius: var(--border-radius);\n margin-bottom: 10px;\n }\n\n .drivers .column-header {\n background-color: var(--loyalty-primary);\n }\n\n .triggers .column-header {\n background-color: var(--churn-primary);\n }\n\n .column-header span:first-child {\n margin-right: 10px;\n }\n\n \/* Theme Cards *\/\n .theme-card {\n border-radius: var(--border-radius);\n overflow: hidden;\n box-shadow: var(--box-shadow);\n margin-bottom: 10px;\n transition: var(--transition);\n }\n\n .driver-card {\n border-left: 4px solid var(--loyalty-primary);\n }\n\n .trigger-card {\n border-left: 4px solid var(--churn-primary);\n }\n\n \/* Theme Headers *\/\n .theme-header {\n padding: 15px;\n cursor: pointer;\n user-select: none;\n }\n\n .driver-card .theme-header {\n background-color: var(--loyalty-secondary);\n }\n\n .trigger-card .theme-header {\n background-color: var(--churn-secondary);\n }\n\n .header-content {\n display: flex;\n align-items: center;\n position: relative;\n }\n\n .defi-label {\n display: inline-block;\n background-color: var(--loyalty-primary);\n color: white;\n padding: 3px 8px;\n border-radius: 3px;\n font-size: 12px;\n font-weight: bold;\n margin-right: 10px;\n }\n\n .trigger-card .defi-label {\n background-color: var(--churn-primary);\n }\n\n .theme-title {\n font-weight: bold;\n flex-grow: 1;\n }\n\n .driver-card .theme-title {\n color: var(--loyalty-text);\n }\n\n .trigger-card .theme-title {\n color: var(--churn-text);\n }\n\n .direction-indicator {\n font-size: 16px;\n transition: var(--transition);\n }\n\n \/* Theme Content *\/\n .theme-content {\n max-height: 0;\n overflow: hidden;\n transition: max-height 0.3s ease-out;\n }\n\n .theme-card.expanded .theme-content {\n max-height: 500px;\n }\n\n \/* Example Items *\/\n .example-item {\n display: flex;\n margin: 15px;\n position: relative;\n }\n\n .example-sidebar {\n width: 4px;\n flex-shrink: 0;\n margin-right: 15px;\n border-radius: 2px;\n }\n\n .driver-card .example-sidebar {\n background-color: var(--loyalty-primary);\n }\n\n .trigger-card .example-sidebar {\n background-color: var(--churn-primary);\n }\n\n .example-text {\n flex-grow: 1;\n line-height: 1.5;\n }\n\n \/* Emerging Needs & White Space Radar Styles *\/\n .needs-radar-section {\n --primary-color: #3a86ff;\n --secondary-color: #8338ec;\n --tertiary-color: #ff006e;\n --quaternary-color: #fb5607;\n --quinary-color: #ffbe0b;\n }\n\n .needs-radar-section .subtitle {\n text-align: center;\n font-size: 18px;\n color: #7f8c8d;\n max-width: 700px;\n margin: 0 auto 30px auto;\n }\n\n .needs-radar-section .controls {\n display: flex;\n justify-content: center;\n margin: 30px 0;\n gap: 15px;\n }\n\n .needs-radar-section .btn {\n padding: 10px 20px;\n background-color: var(--primary-color);\n color: white;\n border: none;\n border-radius: 6px;\n cursor: pointer;\n transition: background-color 0.3s ease;\n }\n\n .needs-radar-section .btn:hover {\n background-color: #2978f5;\n }\n\n .needs-radar-section .btn-secondary {\n background-color: #6c757d;\n }\n\n .needs-radar-section .btn-secondary:hover {\n background-color: #5a6268;\n }\n\n .radar-container {\n display: flex;\n flex-direction: column;\n gap: 30px;\n }\n\n .cluster {\n background-color: white;\n border-radius: 12px;\n padding: 20px;\n box-shadow: 0 4px 6px rgba(0,0,0,0.1);\n transition: transform 0.3s ease;\n }\n\n .cluster:hover {\n transform: translateY(-5px);\n }\n\n .cluster-header {\n display: flex;\n align-items: center;\n gap: 15px;\n margin-bottom: 20px;\n cursor: pointer;\n }\n\n .cluster-icon {\n width: 40px;\n height: 40px;\n display: flex;\n align-items: center;\n justify-content: center;\n border-radius: 50%;\n color: white;\n font-size: 20px;\n }\n\n .cluster-1 .cluster-icon {\n background-color: var(--primary-color);\n }\n\n .cluster-2 .cluster-icon {\n background-color: var(--secondary-color);\n }\n\n .cluster-3 .cluster-icon {\n background-color: var(--tertiary-color);\n }\n\n .cluster-4 .cluster-icon {\n background-color: var(--quaternary-color);\n }\n\n .cluster-title {\n font-size: 1.5em;\n font-weight: bold;\n flex-grow: 1;\n }\n\n .bullet-list {\n display: none;\n padding-left: 20px;\n }\n\n .bullet-point {\n margin-bottom: 15px;\n position: relative;\n padding-left: 30px;\n }\n\n .bullet-point:before {\n content: \"\";\n position: absolute;\n left: 0;\n top: 8px;\n width: 12px;\n height: 12px;\n border-radius: 50%;\n }\n\n .cluster-1 .bullet-point:before {\n background-color: var(--primary-color);\n }\n\n .cluster-2 .bullet-point:before {\n background-color: var(--secondary-color);\n }\n\n .cluster-3 .bullet-point:before {\n background-color: var(--tertiary-color);\n }\n\n .cluster-4 .bullet-point:before {\n background-color: var(--quaternary-color);\n }\n\n .bullet-title {\n font-weight: bold;\n display: block;\n margin-bottom: 5px;\n }\n\n .bullet-description {\n color: #6c757d;\n font-size: 0.95em;\n }\n\n .opportunity-score {\n margin-left: auto;\n margin-right: 10px;\n background-color: rgba(255, 255, 255, 0.9);\n padding: 8px 12px;\n border-radius: 20px;\n font-weight: bold;\n box-shadow: 0 4px 6px rgba(0,0,0,0.1);\n }\n\n .cluster-progress {\n height: 6px;\n background-color: #e9ecef;\n border-radius: 3px;\n margin-top: 10px;\n }\n\n .progress-bar {\n height: 100%;\n border-radius: 3px;\n transition: width 0.5s ease;\n }\n\n .cluster-1 .progress-bar {\n background-color: var(--primary-color);\n }\n\n .cluster-2 .progress-bar {\n background-color: var(--secondary-color);\n }\n\n .cluster-3 .progress-bar {\n background-color: var(--tertiary-color);\n }\n\n .cluster-4 .progress-bar {\n background-color: var(--quaternary-color);\n }\n\n .active {\n display: block;\n }\n\n .expand-icon {\n transition: transform 0.3s ease;\n }\n\n .rotate {\n transform: rotate(180deg);\n }\n\n \/* Animation for newly added items *\/\n @keyframes fadeIn {\n from { opacity: 0; transform: translateY(20px); }\n to { opacity: 1; transform: translateY(0); }\n }\n\n .fade-in {\n animation: fadeIn 0.5s ease forwards;\n }\n\n \/* Content Format Chart Styles *\/\n .content-format-section {\n margin-bottom: 60px;\n }\n\n .content-format-chart-container {\n width: 100%;\n padding: 20px 0;\n position: relative;\n }\n\n #content-format-chart {\n width: 100%;\n height: auto;\n min-height: 300px;\n background-color: #ffffff;\n border-radius: 8px;\n overflow: hidden;\n position: relative;\n }\n\n .content-format-tooltip {\n position: absolute;\n background-color: rgba(0, 0, 0, 0.8);\n color: white;\n padding: 8px 12px;\n border-radius: 4px;\n pointer-events: none;\n z-index: 1000;\n font-size: 14px;\n max-width: 250px;\n box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n }\n\n .content-format-bar {\n transition: opacity 0.3s ease;\n }\n\n .content-format-label {\n font-size: 12px;\n font-weight: bold;\n pointer-events: none;\n }\n\n \/* Remove background color from introduction section *\/\n .introduction-section {\n background-color: transparent !important;\n border-left: none !important;\n padding-left: 0 !important;\n }\n\n \/* Remove background color from executive summary section *\/\n .executive-summary-content {\n background-color: transparent !important;\n border-left: none !important;\n padding-left: 0 !important;\n }\n\n \/* Custom styling for the methodology section *\/\n .methodology-section {\n margin-top: 60px;\n margin-bottom: 60px;\n }\n\n .methodology-section h2 {\n margin-bottom: 20px;\n font-size: 24px;\n color: #333;\n }\n\n .methodology-section h3 {\n margin-top: 25px;\n margin-bottom: 15px;\n font-size: 20px;\n color: #444;\n }\n\n .methodology-section p {\n margin-bottom: 16px;\n line-height: 1.6;\n }\n\n .methodology-section ul {\n margin-bottom: 20px;\n padding-left: 25px;\n }\n\n .methodology-section li {\n margin-bottom: 8px;\n line-height: 1.6;\n }\n\n .methodology-section strong {\n font-weight: 600;\n }\n\n .methodology-section .references {\n margin-top: 30px;\n padding-top: 20px;\n border-top: 1px solid #eee;\n font-size: 14px;\n }\n\n .methodology-section .references p {\n margin-bottom: 8px;\n }\n\n \/* Executive Summary Findings Box styles *\/\n .executive-summary-findings {\n margin: 0 0 40px 0;\n padding: 24px;\n border-radius: 8px;\n background-color: #f7f9fc;\n border-left: 5px solid #3771C8;\n box-shadow: 0 2px 8px rgba(0,0,0,0.08);\n }\n\n .executive-summary-findings ul {\n margin-bottom: 0;\n }\n\n .executive-summary-findings li {\n margin-bottom: 10px;\n line-height: 1.6;\n }\n\n .executive-summary-findings li:last-child {\n margin-bottom: 0;\n }\n\n \/* Content Ideas styles *\/\n\n\n #content-ideas h3 {\n margin-top: 15px;\n font-size: 18px;\n font-weight: 600;\n }\n\n #content-ideas p {\n margin-bottom: 16px;\n }\n\n #content-ideas hr {\n border: none;\n border-top: 1px solid rgba(0,0,0,0.1);\n margin: 20px 0;\n }\n\n \/* Strategic Takeaway styles *\/\n\n #strategic-takeaway ol {\n padding-left: 20px;\n }\n\n #strategic-takeaway li {\n margin-bottom: 12px;\n line-height: 1.6;\n }\n\n \/* H2, H3, H4 padding *\/\n h2, h3, h4, h5 {\n padding-top: 20px;\n padding-bottom: 20px;\n }\n\n \/* Ensure no bottom margin\/padding on last elements *\/\n .container:last-child,\n .section:last-child {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n #pie-chart,\n #gap-analysis-chart,\n #content-format-chart,\n .pie-chart-container,\n .gap-analysis-container,\n .content-format-chart-container {\n margin-bottom: 0 !important;\n }\n\n \/* Force remove bottom spacing from last section and container *\/\n .section:last-child,\n .container:last-child {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n\n \/* Force remove bottom spacing from any div that might be last *\/\n > div:last-child,\n .container > div:last-child {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n\n\n}\n\n\/* TABLET RESPONSIVE STYLES *\/\n@media (max-width: 992px) {\n .neuroflash-report {\n padding: 15px;\n }\n .neuroflash-report {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n .neuroflash-report .container {\n width: 100%;\n padding: 0;\n margin-bottom: 0 !important;\n }\n}\n\n@media (max-width: 768px) {\n .neuroflash-report {\n padding: 15px;\n }\n .neuroflash-report {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n .neuroflash-report .container {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n\n .neuroflash-report .section:last-child {\n margin-bottom: 0 !important;\n }\n\n .neuroflash-report .executive-summary-content {\n padding: 20px;\n }\n\n .neuroflash-report .chart-container {\n width: 100%;\n height: auto;\n min-height: 300px;\n }\n\n .neuroflash-report #word-cloud {\n height: 300px;\n }\n\n .neuroflash-report #radar-chart {\n width: 100%;\n height: 400px;\n }\n\n .neuroflash-report .chart-axis-label {\n font-size: 12px;\n }\n\n .neuroflash-report .pie-chart-container {\n flex-direction: column;\n align-items: center;\n }\n\n .neuroflash-report #pie-chart {\n width: 100%;\n margin-bottom: 20px;\n }\n\n .neuroflash-report .pie-legend {\n width: 100%;\n padding-left: 0;\n }\n\n .neuroflash-report #gap-analysis-chart {\n height: auto;\n min-height: 400px;\n }\n\n .neuroflash-report .gap-legend {\n flex-wrap: wrap;\n }\n\n\n.neuroflash-report .association-image {\n max-width: 100% !important;\n width: 100% !important;\n height: auto;\n border-radius: 0 !important; \/* Remove border radius *\/\n box-shadow: none !important; \/* Remove shadow\/border *\/\n border: none !important; \/* Remove any border *\/\n}\n\n .neuroflash-report .loyalty-churn-section .columns {\n flex-direction: column;\n }\n\n .neuroflash-report .loyalty-churn-section .column {\n width: 100%;\n margin-bottom: 20px;\n }\n\n .neuroflash-report .needs-radar-section .controls {\n flex-direction: column;\n align-items: center;\n }\n\n .neuroflash-report .needs-radar-section .btn {\n width: 100%;\n max-width: 250px;\n margin-bottom: 10px;\n }\n\n .neuroflash-report .podium-container {\n flex-wrap: wrap;\n justify-content: center;\n }\n\n .neuroflash-report .podium-step {\n margin: 5px;\n }\n\n .neuroflash-report .podium-block {\n width: 120px;\n font-size: 12px;\n }\n\n .neuroflash-report .row {\n flex-direction: column;\n }\n\n .neuroflash-report .col-50 {\n flex: 0 0 100%;\n max-width: 100%;\n }\n\n .neuroflash-report .interpretation {\n padding: 15px;\n }\n\n .neuroflash-report .word-cloud-tooltip {\n max-width: 200px;\n font-size: 12px;\n }\n\n .neuroflash-report svg {\n max-width: 100%;\n height: auto;\n }\n\n .neuroflash-report .chart-main-svg {\n width: 100%;\n height: 100%;\n }\n\n .neuroflash-report .tooltip,\n .neuroflash-report .gap-tooltip,\n .neuroflash-report .pie-tooltip,\n .neuroflash-report .word-cloud-tooltip {\n max-width: 80vw;\n }\n\n .neuroflash-report #content-format-chart {\n height: auto;\n min-height: 350px;\n }\n\n .neuroflash-report .content-format-tooltip {\n max-width: 200px;\n font-size: 12px;\n }\n\n .neuroflash-report .theme-header {\n padding: 12px 10px;\n }\n\n .neuroflash-report .defi-label {\n font-size: 10px;\n padding: 2px 6px;\n }\n\n .neuroflash-report .theme-title {\n font-size: 14px;\n }\n\n .neuroflash-report .executive-summary-findings,\n .neuroflash-report #content-ideas,\n .neuroflash-report #strategic-takeaway {\n padding: 15px;\n }\n}\n\n\/* MOBILE RESPONSIVE STYLES *\/\n@media (max-width: 576px) {\n .neuroflash-report {\n padding: 10px;\n }\n\n .neuroflash-report .container {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n\n .neuroflash-report .section:last-child {\n margin-bottom: 0 !important;\n }\n\n .neuroflash-report .chart-container {\n min-height: 250px;\n }\n\n .neuroflash-report #word-cloud,\n .neuroflash-report #radar-chart {\n height: 250px;\n }\n\n .neuroflash-report .podium-container {\n flex-direction: column;\n height: auto;\n }\n\n .neuroflash-report .podium-step {\n margin: 5px 0;\n }\n\n .neuroflash-report .podium-block {\n width: 200px;\n transform: scale(0.8);\n margin: 5px 0;\n }\n\n .neuroflash-report #content-format-chart {\n min-height: 300px;\n }\n .neuroflash-report {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n}\n\n\/* VERY SMALL MOBILE STYLES *\/\n@media (max-width: 480px) {\n .neuroflash-report {\n padding: 10px;\n }\n .neuroflash-report {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n .neuroflash-report .container {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n\n .neuroflash-report .section:last-child {\n margin-bottom: 0 !important;\n }\n\n .neuroflash-report #word-cloud {\n height: 250px !important;\n }\n\n .neuroflash-report .word-cloud-tooltip {\n max-width: 180px !important;\n font-size: 12px !important;\n padding: 8px 12px !important;\n }\n\n .neuroflash-report .gap-value-label {\n font-size: 10px !important;\n fill: #333 !important;\n font-weight: bold !important;\n }\n\n .neuroflash-report .gap-name-mobile {\n font-size: 11px !important;\n fill: white !important;\n font-weight: bold !important;\n }\n\n .neuroflash-report .content-format-label {\n font-size: 12px !important;\n fill: white !important;\n font-weight: bold !important;\n }\n\n .neuroflash-report .content-format-name {\n font-size: 11px !important;\n fill: white !important;\n font-weight: bold !important;\n }\n}\n\n\/* PRINT STYLES *\/\n@media print {\n .neuroflash-report .word-cloud-tooltip {\n display: none;\n }\n\n .neuroflash-report #word-cloud {\n background-color: white;\n border: 1px solid #ccc;\n }\n}\n\n\/* ACCESSIBILITY STYLES *\/\n@media (prefers-reduced-motion: reduce) {\n .neuroflash-report .word-cloud-svg text {\n transition: none !important;\n }\n\n .neuroflash-report .word-cloud-tooltip {\n transition: none !important;\n }\n\n .neuroflash-report .word-cloud-fallback span {\n transition: none !important;\n }\n}\n\n\/* HIGH CONTRAST MODE *\/\n@media (prefers-contrast: high) {\n .neuroflash-report .word-cloud-tooltip {\n background-color: black;\n border: 2px solid white;\n }\n\n .neuroflash-report #word-cloud {\n border: 1px solid #333;\n }\n}\n\n@media (max-width: 768px) {\n .neuroflash-report .crown {\n top: -35px !important; \/* Reduced from -48px *\/\n }\n}\n\n@media (max-width: 480px) {\n .neuroflash-report .crown {\n top: -25px !important; \/* Even smaller gap on very small screens *\/\n }\n}\n\n <\/style>\n<\/head>\n<body>\n <div class=\"neuroflash-report\">\n <div class=\"container\">\n\n \n <div class=\"section\">\n\n \n <div class=\"introduction-section\" id=\"introduction-section\">\n \n <\/div>\n <\/div>\n <div class=\"section\">\n\n \n\n\n\n\n\n\n <\/div>\n <div class=\"section\">\n\n <h2>Marken im Direktvergleich<\/h2>\n\n <div id=\"brand-legend\" class=\"legend\">\n \n <\/div>\n\n <div id=\"radar-chart\" class=\"chart-container\">\n \n <\/div>\n\n\n <div class=\"note\">Bewege den Mauszeiger \u00fcber jede Marke in der Legende, um ihre Kennzahlen hervorzuheben.<\/div>\n\n\n\n\n\n\n <div class=\"interpretation\" id=\"brand-comparison-interpretation\">\n \n <\/div>\n <\/div>\n\n \n <div class=\"section\">\n <h2>Markenassoziationen auf einen Blick<\/h2>\n <div class=\"row\">\n <div class=\"word-cloud-container\">\n <div id=\"word-cloud\" class=\"chart-container\"><\/div>\n <\/div>\n <\/div>\n <div class=\"row\">\n <div class=\"interpretation\" id=\"word-cloud-interpretation\">\n \n <\/div>\n <\/div>\n <\/div>\n\n\n \n <div class=\"section content-format-section\">\n <h2>Die Top 5 Content-Formate im Ranking<\/h2>\n\n <div class=\"row\">\n <div class=\"content-format-chart-container\">\n <div id=\"content-format-chart\" class=\"chart-container\"><\/div>\n <\/div>\n <div class=\"interpretation\" id=\"content-format-interpretation\">\n \n <\/div>\n <\/div>\n\n\n\n\n\n\n\n <\/div>\n\n \n <div class=\"section\">\n <h2>Die gr\u00f6\u00dften Handlungsfelder im \u00dcberblick<\/h2>\n <br>\n <p>Diese L\u00fcckenanalyse vergleicht Leistung (blaue Balken) mit Wichtigkeit (orange Punkte),\n wobei die L\u00fcckenwerte zeigen, wo Erwartungen nicht erf\u00fcllt werden. Die Visualisierung\n identifiziert Verbesserungspriorit\u00e4ten basierend auf Diskrepanzen zwischen Wichtigkeit und aktueller Leistung.<\/p>\n\n <div class=\"row\">\n <div class=\"gap-analysis-container\">\n <div id=\"gap-analysis-chart\" class=\"chart-container\"><\/div>\n\n <div class=\"gap-legend\">\n <div class=\"legend-item\" data-sort=\"gap\">\n <span class=\"legend-color gap-color\"><\/span>\n <span class=\"legend-label\">L\u00fccke<\/span>\n <\/div>\n <div class=\"legend-item\" data-sort=\"performance\">\n <span class=\"legend-color performance-color\"><\/span>\n <span class=\"legend-label\">Leistung<\/span>\n <\/div>\n <div class=\"legend-item\" data-sort=\"importance\">\n <span class=\"legend-color importance-color\"><\/span>\n <span class=\"legend-label\">Relevanz<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"row\">\n <div class=\"interpretation\" id=\"gap-analysis-interpretation\">\n \n <\/div>\n <\/div>\n <\/div>\n\n\n<div class=\"section loyalty-churn-section\">\n <h2>Die entscheidenden Faktoren f\u00fcr Loyalit\u00e4t<\/h2>\n <br>\n <div class=\"columns\">\n <div class=\"column drivers\">\n <div class=\"column-header\">\n <span>\u2713<\/span>\n <span>Positive Wirkung<\/span>\n <\/div>\n <div class=\"column-content\" id=\"drivers-content\">\n \n <\/div>\n <\/div>\n\n <div class=\"column triggers\">\n <div class=\"column-header\">\n <span>\u2717<\/span>\n <span>Negative Auswirkungen<\/span>\n <\/div>\n <div class=\"column-content\" id=\"triggers-content\">\n \n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"interpretation\" id=\"loyalty-churn-interpretation\">\n \n <\/div>\n<\/div>\n\n <div class=\"section\">\n <h2 id=\"brand-heading\"><\/h2>\n <div class=\"row\">\n <div class=\"row\">\n <div class=\"association-container\" style=\"position: relative;\">\n <img decoding=\"async\" id=\"association-network\" class=\"association-image\" src=\"\" alt=\"Association Network Graph\" style=\"position: relative; z-index: 2;\">\n <div style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; opacity: 0.1; pointer-events: none; z-index: 1; display: flex; align-items: center; justify-content: center;\">\n <svg width=\"98\" height=\"102\" viewBox=\"0 0 98 102\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n <path d=\"M87.6992 31.2308C93.1121 31.2308 97.5001 26.8427 97.5001 21.4297C97.5001 16.0167 93.1121 11.6287 87.6992 11.6287C82.2862 11.6287 77.8982 16.0167 77.8982 21.4297C77.8982 26.8427 82.2862 31.2308 87.6992 31.2308Z\" fill=\"#FD173E\"\/>\n <path d=\"M9.80095 90.8207C15.2139 90.8207 19.6019 86.4326 19.6019 81.0197C19.6019 75.6067 15.2139 71.2186 9.80095 71.2186C4.38803 71.2186 0 75.6067 0 81.0197C0 86.4326 4.38803 90.8207 9.80095 90.8207Z\" fill=\"#FD173E\"\/>\n <path d=\"M28.6759 73.8916C26.5793 73.6039 24.591 72.5251 23.1963 70.717C20.3777 67.0631 21.055 61.8162 24.709 58.9976L62.9469 29.6002C66.6008 26.7817 71.8476 27.459 74.6662 31.113C77.4847 34.7669 76.8074 40.0138 73.1535 42.8324L34.9156 72.2298C33.0697 73.6536 30.8165 74.1853 28.6759 73.8916Z\" fill=\"#3771C8\"\/>\n <path d=\"M20.494 46.0314C18.3974 45.7437 16.4091 44.6649 15.0144 42.8568C12.1959 39.2028 12.8732 33.956 16.5271 31.1374L54.765 1.74001C58.4189 -1.07857 63.6657 -0.401258 66.4843 3.25273C69.3028 6.90672 68.6255 12.1536 64.9716 14.9722L26.7337 44.3695C24.8875 45.7934 22.6343 46.3251 20.494 46.0314Z\" fill=\"#0EAEC1\"\/>\n <path d=\"M39.6764 101.048C37.5797 100.76 35.5915 99.6815 34.1968 97.8734C31.3782 94.2194 32.0555 88.9726 35.7095 86.154L73.9473 56.7566C77.6013 53.938 82.8481 54.6153 85.6667 58.2693C88.4852 61.9233 87.8079 67.1702 84.154 69.9888L45.9161 99.3861C44.0699 100.81 41.8167 101.342 39.6764 101.048Z\" fill=\"#FE7904\"\/>\n <\/svg>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"row\">\n <h2>Interpretation der wichtigsten Assoziationen<\/h2>\n <div class=\"interpretation_association\" id=\"association-interpretation\">\n \n <\/div>\n <\/div>\n <div class=\"executive-summary-content\" id=\"executive-summary\">\n \n <\/div>\n <div class=\"row\">\n <h2>Content-Strategie auf den Punkt: Diese Formate \u00fcberzeugen<\/h2>\n\n <div class=\"end-section\" id=\"content-ideas\">\n \n <\/div>\n <\/div>\n\n <div class=\"row\">\n <h2>Praxis-Tipps: So setzt du die KI-Insights direkt um<\/h2>\n\n <div class=\"end-section\" id=\"strategic-takeaway\">\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <script>\n \/\/ Store the report data as a JavaScript variable\n const reportData = {\"title\": \"AI Brand Insight Report: Kempinski Hotels\", \"subcategory\": \"Hotels\", \"associationNetworkImage\": \"https:\/\/neuroflash.com\/wp-content\/uploads\/2025\/06\/Kempinski_Hotels_Luxusreisende_und_Geschaftsleute_1500x1500-5.png\", \"associationInterpretation\": \"### Erstklassiger Service\\nDie Assoziation mit erstklassigem Service ist stark ausgepr\u00e4gt, da hohe Standards gesch\u00e4tzt werden. Besonders f\u00fcr die Generation der jungen Erwachsenen ist dies von Bedeutung, da sie in ihrer beruflichen T\u00e4tigkeit als Marketing-Managerin auf Qualit\u00e4t und Serviceleistungen angewiesen sind. Ein Zitat, das diese Assoziation verdeutlicht: \\\"Ich denke an die erstklassigen Serviceleistungen, die ich von einem Hotel wie Kempinski erwarten w\u00fcrde.\\\"\\n\\n### Luxus\\nLuxus und Exklusivit\u00e4t sind zentrale Assoziationen, die perfekt zum Lebensstil der Erwachsenen passen. Diese Generation strebt nach einzigartigen Erfahrungen und sieht Kempinski Hotels als eine Verk\u00f6rperung von Luxus. Ein Zitat, das diese Assoziation illustriert: \\\"Kempinski Hotels erinnern mich an Luxus und Exklusivit\u00e4t, was perfekt zu meinem Streben nach einzigartigen Erfahrungen passt.\\\"\\n\\n### Eleganz\\nEleganz ist eine wichtige Assoziation, die Kempinski Hotels mit stilvollen und eleganten Unterk\u00fcnften verbindet. Dies spricht den Sinn f\u00fcr \u00c4sthetik der Erwachsenen an, die Eleganz sowohl in ihrem Leben als auch in ihrer Arbeit sch\u00e4tzen. Ein Zitat, das diese Assoziation verdeutlicht: \\\"Kempinski Hotels erinnern mich an die Eleganz und den Stil, den ich in meinem Leben und meiner Arbeit sch\u00e4tze.\\\"\\n\\n### Entspannung\\nDie Ruhe und Entspannung, die Kempinski Hotels bieten, sind besonders nach einem langen Arbeitstag gesch\u00e4tzt. Diese Assoziation ist f\u00fcr die Generation der Erwachsenen von Bedeutung, die Wellness und Erholung suchen. Ein Zitat, das diese Assoziation verdeutlicht: \\\"Ich denke an Entspannung, da ein Aufenthalt in einem Kempinski Hotel oft mit Wellness und Erholung verbunden ist.\\\"\\n\\n### Kulturelle Veranstaltungen\\nDie N\u00e4he zu kulturellen Veranstaltungen ist eine Assoziation, die besonders die Generation der Erwachsenen anspricht, die eine Liebe zum Theater und zur Kultur haben. Kempinski Hotels bieten oft Zugang zu solchen Veranstaltungen, was diese Generation sch\u00e4tzt. Ein Zitat, das diese Assoziation verdeutlicht: \\\"Meine Liebe zum Theater und zur Kultur l\u00e4sst mich an die kulturellen Veranstaltungen denken, die oft in oder nahe bei Kempinski Hotels stattfinden.\\\"\\n\\n### Historische Architektur\\nDie Assoziation mit historischer Architektur spricht die Liebe zur Kunst und Geschichte an, die besonders bei der Generation der Erwachsenen ausgepr\u00e4gt ist. Kempinski Hotels sind oft in historischen Geb\u00e4uden untergebracht, was diese Generation anspricht. Ein Zitat, das diese Assoziation verdeutlicht: \\\"Die Hotels sind oft in historischen Geb\u00e4uden untergebracht, was meine Liebe zur Kunst und Geschichte anspricht.\\\"\", \"concept\": {\"text\": \"Kempinski Hotels\", \"properties\": {\"input\": \"Kempinski Hotels\", \"input_description\": \"Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.\\n\\nLocated in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodations, superb cuisine and unrivalled facilities - complemented by impeccable service.\\n\\nFor leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.\\n\\nIn addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.\\n\\nTo see all the different Kempinski jobs and apply please go to https:\/\/kempinski.jobs\", \"industry\": \"Hotel- und Gastst\u00e4ttengewerbe\", \"industry_sub_category\": \"Hotels\", \"persona_name\": \"Luxusreisende und Gesch\u00e4ftsleute\", \"persona_description\": \"Luxusreisende und Gesch\u00e4ftsleute, 30-60 Jahre\\n\\nHerausforderungen:\\n- Zeitmangel\\n- Hohe Erwartungen an Qualit\u00e4t und Service\\n- Stress durch berufliche Verpflichtungen\\n- Bed\u00fcrfnis nach Exklusivit\u00e4t und Privatsph\u00e4re\\n\\nW\u00fcnsche:\\n- Erstklassige Unterk\u00fcnfte und Annehmlichkeiten\\n- Individueller und pers\u00f6nlicher Service\\n- Zugang zu exklusiven Erlebnissen und Veranstaltungen\\n- Komfort und Bequemlichkeit\\n- Effiziente und unkomplizierte Buchungsprozesse\\n\\nTypische Pers\u00f6nlichkeitsmerkmale:\\n- Anspruchsvoll\\n- Statusbewusst\\n- Genussorientiert\\n- Finanzstark\\n- Wenig Geduld f\u00fcr Unzul\u00e4nglichkeiten\\n- Hohe Wertsch\u00e4tzung f\u00fcr \u00c4sthetik und Design\\n- Abenteuerlustig, aber mit einem Hang zur Sicherheit\\n\\nBuyer Persona:\\nDiese Zielgruppe besteht aus wohlhabenden Einzelpersonen und Gesch\u00e4ftsleuten, die bereit sind, hohe Summen f\u00fcr erstklassige Dienstleistungen und Unterk\u00fcnfte auszugeben. Sie legen gro\u00dfen Wert auf Qualit\u00e4t, Exklusivit\u00e4t und pers\u00f6nlichen Service. Ihre beruflichen Verpflichtungen und der damit verbundene Stress f\u00fchren dazu, dass sie ihre Freizeit und Reisen als wertvolle Gelegenheiten zur Erholung und zum Genuss betrachten. Sie sind oft in leitenden Positionen t\u00e4tig und haben wenig Zeit, weshalb sie effiziente und unkomplizierte L\u00f6sungen bevorzugen. Ihre finanzielle St\u00e4rke erm\u00f6glicht es ihnen, sich Luxus und Komfort zu leisten, und sie sind bereit, f\u00fcr au\u00dfergew\u00f6hnliche Erlebnisse und erstklassige Annehmlichkeiten zu zahlen. Diese Personen sind statusbewusst und genie\u00dfen es, sich in exklusiven Kreisen zu bewegen. Sie haben wenig Geduld f\u00fcr Unzul\u00e4nglichkeiten und erwarten, dass ihre hohen Anspr\u00fcche erf\u00fcllt werden. Ihre Wertsch\u00e4tzung f\u00fcr \u00c4sthetik und Design spiegelt sich in ihrer Auswahl an Hotels und Resorts wider, die oft durch ihre stilvolle und luxuri\u00f6se Ausstattung bestechen. Trotz ihrer Abenteuerlust bevorzugen sie Sicherheit und Verl\u00e4sslichkeit, was sich in ihrer Wahl von renommierten und etablierten Hotelketten zeigt.\"}}, \"associated keywords\": {\"data\": [{\"name\": \"Luxus\", \"value\": 4}, {\"name\": \"Eleganz\", \"value\": 4}, {\"name\": \"Service\", \"value\": 4}, {\"name\": \"Exklusivit\u00e4t\", \"value\": 3}, {\"name\": \"Qualit\u00e4t\", \"value\": 1}, {\"name\": \"\u00c4sthetik\", \"value\": 1}, {\"name\": \"Tradition\", \"value\": 1}, {\"name\": \"Komfort\", \"value\": 1}, {\"name\": \"Exzellenz\", \"value\": 1}], \"reason\": \"Diese f\u00fcnf W\u00f6rter spiegeln die Werte und Qualit\u00e4ten wider, die ich mit Kempinski Hotels verbinde. Als jemand, der Luxus und erstklassigen Service sch\u00e4tzt, denke ich sofort an diese Aspekte, wenn ich an Kempinski denke.; Anna ist an Kunst und \u00c4sthetik interessiert, daher wird sie wahrscheinlich Begriffe w\u00e4hlen, die Luxus und Exklusivit\u00e4t widerspiegeln. Ihre Vorliebe f\u00fcr Reisen und hochwertigen Service wird ebenfalls ihre Assoziationen beeinflussen.; Diese f\u00fcnf W\u00f6rter spiegeln meine Wertsch\u00e4tzung f\u00fcr Luxus, Tradition und erstklassigen Service wider, die ich sowohl in meinem beruflichen als auch in meinem privaten Leben suche. Kempinski Hotels verk\u00f6rpern diese Werte und bieten ein Ambiente, das meinen Interessen und meinem Lebensstil entspricht.; Diese f\u00fcnf W\u00f6rter spiegeln die Werte und Qualit\u00e4ten wider, die ich mit Kempinski Hotels assoziiere, basierend auf meinem Interesse an luxuri\u00f6sen Erlebnissen und meiner Wertsch\u00e4tzung f\u00fcr erstklassigen Service.\"}, \"value propositions\": {\"items\": [{\"name\": \"Komfort\", \"performance\": 9.25, \"importance\": 9.75}, {\"name\": \"Kundenservice\", \"performance\": 9.25, \"importance\": 10.0}, {\"name\": \"Lage\", \"performance\": 9.0, \"importance\": 9.0}, {\"name\": \"Ausstattung\", \"performance\": 8.25, \"importance\": 9.0}, {\"name\": \"Preis-Leistungs-Verh\u00e4ltnis\", \"performance\": 7.0, \"importance\": 6.5}], \"reason\": \"Kempinski Hotels sind bekannt f\u00fcr ihre luxuri\u00f6sen Unterk\u00fcnfte und exzellenten Service, was f\u00fcr jemanden wie mich, der Wert auf Qualit\u00e4t und Komfort legt, von gro\u00dfer Bedeutung ist. Die Lage ist entscheidend, da ich oft gesch\u00e4ftlich reise und eine zentrale Position bevorzuge. Der Kundenservice ist ebenfalls von h\u00f6chster Wichtigkeit, da ich erwarte, dass meine Bed\u00fcrfnisse prompt und professionell erf\u00fcllt werden. Das Preis-Leistungs-Verh\u00e4ltnis ist weniger entscheidend, da ich bereit bin, f\u00fcr au\u00dfergew\u00f6hnliche Qualit\u00e4t zu zahlen.; Kempinski Hotels sind bekannt f\u00fcr ihre luxuri\u00f6se Ausstattung und exzellenten Service, was f\u00fcr jemanden wie Anna, der Wert auf Komfort und Kundenservice legt, sehr ansprechend ist. Die Lage der Hotels ist oft zentral und kulturell interessant, was f\u00fcr ihre Reisen zu Kunstevents ideal ist. Das Preis-Leistungs-Verh\u00e4ltnis ist f\u00fcr sie weniger entscheidend, da sie bereit ist, f\u00fcr Qualit\u00e4t zu zahlen.; Kempinski Hotels sind bekannt f\u00fcr ihre luxuri\u00f6se Ausstattung und exzellenten Service, was f\u00fcr jemanden wie mich, der Komfort und Qualit\u00e4t sch\u00e4tzt, von gro\u00dfer Bedeutung ist. Die Lage ist ebenfalls wichtig, da ich oft gesch\u00e4ftlich reise und zentral gelegene Hotels bevorzuge. Das Preis-Leistungs-Verh\u00e4ltnis ist entscheidend, da ich bereit bin, f\u00fcr Qualit\u00e4t zu zahlen, aber auch einen entsprechenden Gegenwert erwarte.; Kempinski Hotels sind bekannt f\u00fcr ihren exzellenten Service und luxuri\u00f6se Ausstattung, was f\u00fcr jemanden wie mich, der Komfort und Kundenservice sch\u00e4tzt, von gro\u00dfer Bedeutung ist. Die Lage ist ebenfalls wichtig, da ich oft beruflich reise und zentral gelegene Hotels bevorzuge. Das Preis-Leistungs-Verh\u00e4ltnis ist weniger entscheidend, da ich bereit bin, f\u00fcr Qualit\u00e4t zu zahlen.\"}, \"content format\": {\"contentTypes\": [{\"name\": \"Unternehmenswebsite\", \"value\": 4}, {\"name\": \"YouTube-Videos\", \"value\": 3}, {\"name\": \"Bewertungsplattformen\", \"value\": 3}, {\"name\": \"E-Mail-Newsletter\", \"value\": 2}, {\"name\": \"Blogartikel\", \"value\": 2}, {\"name\": \"LinkedIn-Beitr\u00e4ge\", \"value\": 2}, {\"name\": \"Direktmailings\", \"value\": 1}, {\"name\": \"Fallstudien\", \"value\": 1}, {\"name\": \"Kundenempfehlungen\", \"value\": 1}, {\"name\": \"LinkedIn-Anzeigen\", \"value\": 1}], \"reason\": \"Als jemand, der Luxus und Exklusivit\u00e4t sch\u00e4tzt, bevorzuge ich Inhalte, die mir umfassende und verl\u00e4ssliche Informationen bieten. Die Unternehmenswebsite ist oft die direkteste Quelle f\u00fcr detaillierte Informationen. E-Mail-Newsletter und Direktmailings bieten mir personalisierte Updates und Angebote. Fallstudien geben mir Einblicke in die Erfahrungen anderer Kunden, und Kundenempfehlungen sind f\u00fcr mich ein Zeichen von Qualit\u00e4t und Vertrauen.; Als Kunstkuratorin und Luxusreisende lege ich gro\u00dfen Wert auf \u00c4sthetik und detaillierte Informationen. Unternehmenswebsites bieten umfassende und offizielle Informationen, w\u00e4hrend YouTube-Videos visuelle Eindr\u00fccke und Erlebnisse vermitteln k\u00f6nnen. Blogartikel bieten tiefere Einblicke und pers\u00f6nliche Erfahrungen, die f\u00fcr meine Reiseentscheidungen wichtig sind. LinkedIn-Beitr\u00e4ge sind ideal, um sich mit anderen Fachleuten zu vernetzen und aktuelle Trends zu verfolgen. Schlie\u00dflich sind Bewertungsplattformen entscheidend, um authentische Meinungen und Erfahrungen anderer Reisender zu ber\u00fccksichtigen.; Als jemand, der die Feinheiten der Finanzwelt sch\u00e4tzt und ein Faible f\u00fcr Luxus hat, bevorzuge ich Formate, die mir umfassende und verl\u00e4ssliche Informationen bieten. Die Unternehmenswebsite ist oft die erste Anlaufstelle f\u00fcr offizielle Informationen. LinkedIn-Beitr\u00e4ge und -Anzeigen bieten mir aktuelle Updates und exklusive Einblicke, die f\u00fcr Gesch\u00e4ftsreisende relevant sind. YouTube-Videos erm\u00f6glichen es mir, visuelle Eindr\u00fccke der Hotels zu gewinnen, was f\u00fcr die Auswahl eines luxuri\u00f6sen Aufenthalts wichtig ist. Schlie\u00dflich bieten mir Bewertungsplattformen authentische Erfahrungen anderer G\u00e4ste, die f\u00fcr meine Entscheidung von Bedeutung sind.; Als jemand, der oft gesch\u00e4ftlich und privat reist, bevorzuge ich es, Informationen aus zuverl\u00e4ssigen und detaillierten Quellen zu erhalten. Die Unternehmenswebsite bietet umfassende Informationen direkt von der Quelle. Blogartikel k\u00f6nnen interessante Einblicke und pers\u00f6nliche Erfahrungen bieten. E-Mail-Newsletter halte ich f\u00fcr n\u00fctzlich, um regelm\u00e4\u00dfig \u00fcber Neuigkeiten und Angebote informiert zu werden. YouTube-Videos erm\u00f6glichen es mir, visuelle Eindr\u00fccke der Hotels zu bekommen, was f\u00fcr meine Entscheidung wichtig ist. Bewertungsplattformen sind entscheidend, um die Erfahrungen anderer G\u00e4ste zu verstehen und eine fundierte Wahl zu treffen.\"}, \"loyaltyChurn\": {\"drivers\": [{\"theme\": \"Exzellenter Kundenservice\", \"examples\": [\"Ich erwarte, dass das Personal meine Vorlieben kennt und darauf eingeht.\", \"Ein schneller und effizienter Service ist f\u00fcr mich unerl\u00e4sslich.\", \"Ich sch\u00e4tze es, wenn Probleme sofort und diskret gel\u00f6st werden.\", \"Ein pers\u00f6nlicher Ansprechpartner, der sich um meine Anliegen k\u00fcmmert, ist mir wichtig.\"], \"reason\": \"Luxusreisende und Gesch\u00e4ftsleute sch\u00e4tzen einen herausragenden Kundenservice, der ihre individuellen Bed\u00fcrfnisse und W\u00fcnsche ber\u00fccksichtigt.\"}, {\"theme\": \"Hochwertige Ausstattung und Annehmlichkeiten\", \"examples\": [\"Ich erwarte modernste Technologie und Komfort in meinem Zimmer.\", \"Hochwertige Pflegeprodukte und Bettw\u00e4sche sind f\u00fcr mich ein Muss.\", \"Ein gut ausgestatteter Fitness- und Wellnessbereich ist mir wichtig.\", \"Ich sch\u00e4tze es, wenn die Einrichtung stilvoll und elegant ist.\"], \"reason\": \"Die Qualit\u00e4t der Zimmerausstattung und der angebotenen Annehmlichkeiten spielt eine entscheidende Rolle f\u00fcr die Zufriedenheit und Loyalit\u00e4t der G\u00e4ste.\"}, {\"theme\": \"Zentrale Lage\", \"examples\": [\"Ich erwarte, dass das Hotel in der N\u00e4he wichtiger Gesch\u00e4ftsviertel liegt.\", \"Eine gute Anbindung an den \u00f6ffentlichen Nahverkehr ist mir wichtig.\", \"Ich sch\u00e4tze es, wenn Sehensw\u00fcrdigkeiten und Restaurants fu\u00dfl\u00e4ufig erreichbar sind.\", \"Ein schneller Transfer zum Flughafen oder Bahnhof ist f\u00fcr mich entscheidend.\"], \"reason\": \"Eine zentrale und gut erreichbare Lage ist f\u00fcr Gesch\u00e4ftsreisende und Luxusreisende von gro\u00dfer Bedeutung, um Zeit zu sparen und Komfort zu gew\u00e4hrleisten.\"}, {\"theme\": \"Exklusive Erlebnisse\", \"examples\": [\"Ich erwarte Zugang zu exklusiven Veranstaltungen und Erlebnissen.\", \"Ma\u00dfgeschneiderte Erlebnisse, die auf meine Interessen abgestimmt sind, sind mir wichtig.\", \"Ich sch\u00e4tze es, wenn das Hotel besondere \u00dcberraschungen f\u00fcr mich bereith\u00e4lt.\", \"Einzigartige kulinarische Erlebnisse sind f\u00fcr mich ein Highlight.\"], \"reason\": \"Einzigartige und ma\u00dfgeschneiderte Erlebnisse, die \u00fcber den Standard hinausgehen, f\u00f6rdern die Bindung der G\u00e4ste an die Marke.\"}, {\"theme\": \"Vertrauen und Markenreputation\", \"examples\": [\"Ich erwarte, dass die Marke f\u00fcr Qualit\u00e4t und Zuverl\u00e4ssigkeit steht.\", \"Eine langj\u00e4hrige positive Reputation ist f\u00fcr mich ein Vertrauensbeweis.\", \"Ich sch\u00e4tze es, wenn die Marke transparent und ehrlich kommuniziert.\", \"Ein konsistentes Erlebnis in allen Hotels der Kette ist mir wichtig.\"], \"reason\": \"Eine starke Markenreputation und das Vertrauen in die Qualit\u00e4t und Zuverl\u00e4ssigkeit der Hotelkette sind entscheidend f\u00fcr die Loyalit\u00e4t der G\u00e4ste.\"}], \"triggers\": [{\"theme\": \"Unzureichender Kundenservice\", \"examples\": [\"Ich hasse es, wenn meine Anfragen ignoriert oder langsam bearbeitet werden.\", \"Unfreundliches Personal ist f\u00fcr mich ein absolutes No-Go.\", \"Ich erwarte, dass man sich an meine Pr\u00e4ferenzen erinnert.\", \"Ich m\u00f6chte nicht das Gef\u00fchl haben, dass ich mich um alles selbst k\u00fcmmern muss.\"], \"reason\": \"Ein erstklassiger Kundenservice ist entscheidend, um meinen Aufenthalt angenehm und stressfrei zu gestalten. Ich erwarte, dass meine Anliegen ernst genommen und schnell gel\u00f6st werden.\"}, {\"theme\": \"Mangelnde Sauberkeit\", \"examples\": [\"Ich kann es nicht ertragen, wenn das Zimmer nicht gr\u00fcndlich gereinigt ist.\", \"Schmutzige oder abgenutzte Einrichtungen sind f\u00fcr mich ein Zeichen von Vernachl\u00e4ssigung.\", \"Ich erwarte, dass alle Bereiche des Hotels makellos sind.\", \"Unangenehme Ger\u00fcche oder Flecken sind f\u00fcr mich ein absolutes Tabu.\"], \"reason\": \"Sauberkeit ist f\u00fcr mich ein Zeichen von Professionalit\u00e4t und Respekt gegen\u00fcber den G\u00e4sten. Ein sauberes Umfeld tr\u00e4gt wesentlich zu meiner Entspannung bei.\"}, {\"theme\": \"Unangemessene Preis-Leistungs-Verh\u00e4ltnis\", \"examples\": [\"Ich f\u00fchle mich betrogen, wenn der Service nicht dem Preis entspricht.\", \"Ich erwarte, dass alle Annehmlichkeiten im Preis inbegriffen sind.\", \"Ich m\u00f6chte nicht das Gef\u00fchl haben, f\u00fcr den Namen zu zahlen, ohne entsprechende Gegenleistung.\", \"Ich erwarte Transparenz bei den Kosten und keine versteckten Geb\u00fchren.\"], \"reason\": \"Ich m\u00f6chte sicherstellen, dass ich f\u00fcr mein Geld den bestm\u00f6glichen Service und Komfort erhalte. Ein Missverh\u00e4ltnis zwischen Preis und Leistung ist f\u00fcr mich nicht akzeptabel.\"}, {\"theme\": \"Veraltete Einrichtungen\", \"examples\": [\"Ich mag es nicht, wenn die Zimmer altmodisch oder abgenutzt wirken.\", \"Ich erwarte, dass die Technologie im Hotel auf dem neuesten Stand ist.\", \"Ich m\u00f6chte in einem stilvollen und ansprechenden Ambiente wohnen.\", \"Veraltete Einrichtungen lassen mich an der Qualit\u00e4t des Hotels zweifeln.\"], \"reason\": \"Moderne Einrichtungen tragen zu meinem Komfort und Wohlbefinden bei. Ich erwarte, dass die Ausstattung auf dem neuesten Stand ist und meinen \u00e4sthetischen Anspr\u00fcchen gen\u00fcgt.\"}, {\"theme\": \"Schlechte Online-Bewertungen\", \"examples\": [\"Ich verliere das Vertrauen, wenn ich viele negative Bewertungen lese.\", \"Ich erwarte, dass das Hotel auf Kritik reagiert und Verbesserungen vornimmt.\", \"Ich m\u00f6chte nicht das Risiko eingehen, eine schlechte Erfahrung zu machen.\", \"Schlechte Bewertungen lassen mich nach Alternativen suchen.\"], \"reason\": \"Online-Bewertungen sind f\u00fcr mich ein wichtiger Indikator f\u00fcr die Qualit\u00e4t eines Hotels. Negative Kommentare k\u00f6nnen mein Vertrauen in die Marke erheblich beeintr\u00e4chtigen.\"}]}, \"interpretations\": {\"content_format_interpretation\": \"Die Analyse der Daten zeigt, dass die Unternehmenswebsite bei der Zielgruppe von Kempinski Hotels die bevorzugte Content-Quelle ist, gefolgt von YouTube-Videos und Bewertungsplattformen. Diese Formate bieten umfassende, verl\u00e4ssliche und visuelle Informationen, die f\u00fcr die Entscheidung \u00fcber Luxusreisen und Aufenthalte entscheidend sind. Formate wie Direktmailings, Fallstudien und Kundenempfehlungen schneiden hingegen deutlich schlechter ab, was auf eine geringere Relevanz oder mangelnde Interaktivit\u00e4t f\u00fcr die Zielgruppe hinweisen k\u00f6nnte. Kempinski Hotels sollte daher verst\u00e4rkt in die Optimierung und Pflege ihrer Website sowie in die Produktion hochwertiger YouTube-Inhalte investieren, w\u00e4hrend Bewertungsplattformen aktiv genutzt werden k\u00f6nnten, um authentische G\u00e4stemeinungen zu f\u00f6rdern. Eine Kombination aus Blogartikeln und YouTube-Videos k\u00f6nnte zudem die \u00e4sthetischen und informativen Bed\u00fcrfnisse der Zielgruppe ideal verbinden und gleichzeitig die Markenbindung st\u00e4rken.\", \"gap_analysis_interpretation\": \"Die Analyse der Daten zeigt, dass bei Kempinski Hotels der gr\u00f6\u00dfte Handlungsbedarf im Bereich der Ausstattung besteht, da hier die Leistung hinter der hohen Bedeutung zur\u00fcckbleibt. Der Kundenservice und der Komfort hingegen erf\u00fcllen die hohen Erwartungen der Kunden und zeigen keine nennenswerten L\u00fccken zwischen Bedeutung und Leistung, was die St\u00e4rken der Marke unterstreicht. Besonders hervorzuheben ist, dass der Kundenservice eine der h\u00f6chsten Priorit\u00e4ten f\u00fcr die Kunden darstellt und Kempinski Hotels in diesem Bereich exzellent abschneidet. Die Lage der Hotels wird ebenfalls als wichtig wahrgenommen und erf\u00fcllt die Erwartungen der G\u00e4ste weitgehend. Strategisch sollte Kempinski Hotels den Fokus darauf legen, die Ausstattung zu verbessern, um die L\u00fccke zwischen Bedeutung und Leistung zu schlie\u00dfen, w\u00e4hrend gleichzeitig die St\u00e4rken im Kundenservice und Komfort weiter ausgebaut werden, um die Position als Premium-Marke zu festigen.\", \"loyalty_churn_interpretation\": \"Die Daten zeigen, dass Kempinski Hotels durch exzellenten Kundenservice, hochwertige Ausstattung, zentrale Lage, exklusive Erlebnisse und eine starke Markenreputation die Loyalit\u00e4t ihrer G\u00e4ste f\u00f6rdern kann. Gleichzeitig stellen unzureichender Kundenservice, mangelnde Sauberkeit, ein unangemessenes Preis-Leistungs-Verh\u00e4ltnis, veraltete Einrichtungen und schlechte Online-Bewertungen die gr\u00f6\u00dften Risiken f\u00fcr Kundenabwanderung dar. Besonders kritisch ist die Bedeutung eines herausragenden Kundenservices, da sowohl positive als auch negative Erfahrungen in diesem Bereich ma\u00dfgeblich die Kundenzufriedenheit beeinflussen. Kempinski Hotels sollte daher verst\u00e4rkt auf die kontinuierliche Schulung des Personals, die Einhaltung h\u00f6chster Sauberkeitsstandards und die Modernisierung der Einrichtungen achten, um die Erwartungen der anspruchsvollen G\u00e4ste zu erf\u00fcllen. Insgesamt zeigt sich, dass die G\u00e4ste ein hohes Ma\u00df an Individualit\u00e4t, Qualit\u00e4t und Verl\u00e4sslichkeit erwarten, was die Marke durch konsistente Verbesserungen und eine klare Kommunikation weiter st\u00e4rken kann.\", \"brand_comparison_interpretation\": \"Kempinski Hotels zeigt in den Kundenberichten eine starke Leistung in Bereichen wie Markenbekanntheit, Kundenzufriedenheit und Produkt- und Servicequalit\u00e4t, was auf eine hohe Anerkennung und Zufriedenheit bei den G\u00e4sten hinweist. Im Vergleich zu Design Hotels, die ebenfalls in mehreren Kategorien gut abschneiden, bleibt Kempinski Hotels in den genannten St\u00e4rken f\u00fchrend, was die Positionierung als Premium-Marke unterstreicht. Allerdings gibt es Potenzial zur Verbesserung in der Wahrnehmung von Nachhaltigkeit, wo Design Hotels etwas besser abschneidet, was auf eine wachsende Bedeutung dieses Themas bei den Kunden hinweist. Im Vergleich zu a&o Hostels hebt sich Kempinski Hotels deutlich ab, insbesondere in den Bereichen Kundenloyalit\u00e4t und Preis-Leistungs-Verh\u00e4ltnis, was die hohe Qualit\u00e4t und den wahrgenommenen Wert des Angebots betont. Insgesamt zeigt der Bericht, dass Kempinski Hotels eine starke Marktposition hat, jedoch von einer st\u00e4rkeren Betonung auf Nachhaltigkeit profitieren k\u00f6nnte, um sich weiter zu differenzieren.\", \"word_cloud_interpretation\": \"Die Keyword-Cloud-Analyse f\u00fcr Kempinski Hotels zeigt, dass Begriffe wie \\\"Luxus\\\", \\\"Eleganz\\\" und \\\"Service\\\" die Wahrnehmung der Marke dominieren und stark mit ihrem Image verbunden sind. Diese Keywords lassen sich in die thematischen Kategorien \\\"Qualit\u00e4tsmerkmale\\\" und \\\"emotionale Assoziationen\\\" einordnen, wobei sie eine klare Positionierung als Anbieter von erstklassigen, luxuri\u00f6sen Erlebnissen und hervorragendem Kundenservice verdeutlichen. \u00dcberraschend ist, dass Begriffe wie \\\"Qualit\u00e4t\\\", \\\"\u00c4sthetik\\\" und \\\"Tradition\\\" weniger prominent sind, obwohl sie ebenfalls wichtige Aspekte des Markenimages darstellen k\u00f6nnten. Diese Wahrnehmungen deuten darauf hin, dass Kempinski Hotels ihre Marketingstrategie weiter auf die St\u00e4rkung der zentralen Werte von Luxus und Exklusivit\u00e4t ausrichten sollte, w\u00e4hrend gleichzeitig sekund\u00e4re Attribute wie Tradition und \u00c4sthetik gezielt hervorgehoben werden k\u00f6nnten, um ein umfassenderes Markenbild zu schaffen. Insgesamt unterstreichen die Keywords die starke Positionierung von Kempinski Hotels im Premiumsegment und bieten Potenzial f\u00fcr eine noch gezieltere Ansprache von Kunden, die ein luxuri\u00f6ses und einzigartiges Erlebnis suchen.\", \"content_ideas\": \"### Exklusive Video-Touren: \u201eEin Blick hinter die Kulissen von Kempinski Hotels\u201c \\nVisuelle Inhalte wie exklusive YouTube-Videos, die die luxuri\u00f6sen Annehmlichkeiten, Designelemente und besonderen Services der Kempinski Hotels zeigen, sprechen die Zielgruppe direkt an. Solche Videos bieten nicht nur Inspiration, sondern auch Vertrauen durch Transparenz und steigern die Buchungswahrscheinlichkeit.\\n\\n### Bewertungsplattform-Aktivierung: \u201eEchte Stimmen, echte Erlebnisse\u201c \\nF\u00f6rdere authentische G\u00e4stebewertungen auf Plattformen wie TripAdvisor oder Google durch gezielte Anreize wie exklusive Rabatte oder Upgrades f\u00fcr Feedback. Dies erh\u00f6ht die Glaubw\u00fcrdigkeit und beeinflusst die Entscheidungsfindung der Zielgruppe positiv.\\n\\n### Blogserie: \u201eLuxusreisen neu definiert \u2013 Deine perfekte Auszeit mit Kempinski\u201c \\nEine Blogserie, die pers\u00f6nliche Geschichten von G\u00e4sten, Insider-Tipps zu Destinationen und Einblicke in die Philosophie von Kempinski Hotels bietet, schafft eine emotionale Bindung. Kombiniert mit SEO-Optimierung kann dies die Website-Traffic und Markenbindung nachhaltig st\u00e4rken.\\n\\n### Personalisierte Newsletter: \u201eDein exklusives Kempinski-Erlebnis\u201c \\nErstelle ma\u00dfgeschneiderte E-Mail-Newsletter, die auf die individuellen Interessen und Buchungshistorien der Zielgruppe abgestimmt sind. So k\u00f6nnen gezielte Angebote und relevante Inhalte die Conversion-Rate erh\u00f6hen und die Kundenbindung f\u00f6rdern.\\n\\n### LinkedIn-Kampagne: \u201eBusiness trifft Luxus \u2013 Kempinski f\u00fcr Gesch\u00e4ftsreisende\u201c \\nStarte eine LinkedIn-Kampagne mit informativen Beitr\u00e4gen und Anzeigen, die die Vorteile von Kempinski Hotels f\u00fcr Gesch\u00e4ftsreisende hervorheben. Dies spricht die beruflich stark eingebundene Zielgruppe direkt an und positioniert Kempinski als erste Wahl f\u00fcr gesch\u00e4ftliche Aufenthalte.\", \"strategic_takeaway\": \"1. **Kundenservice:** Sch\u00e4rfe die Schulung des Personals, um sicherzustellen, dass individuelle Kundenpr\u00e4ferenzen erkannt und erf\u00fcllt werden. Implementiere ein System, das Vorlieben und Feedback der G\u00e4ste zentral speichert und zug\u00e4nglich macht, damit das Personal darauf zugreifen kann.\\n\\n2. **Ausstattung:** Investiere in die Modernisierung der Zimmer und Gemeinschaftsbereiche. Konzentriere dich auf zeitgem\u00e4\u00dfe Technologie, hochwertige Materialien und stilvolle Designs, die den Luxusanspruch von Kempinski Hotels unterstreichen.\\n\\n3. **Sauberkeit:** Stelle sicher, dass die Reinigungsstandards durch regelm\u00e4\u00dfige Audits \u00fcberwacht werden. Implementiere ein Feedback-System, mit dem G\u00e4ste direkt auf Sauberkeitsprobleme hinweisen k\u00f6nnen, und reagiere sofort darauf.\\n\\n4. **Preis-Leistungs-Verh\u00e4ltnis:** Kommuniziere klar, welche Leistungen im Preis enthalten sind, und vermeide versteckte Geb\u00fchren. Biete zus\u00e4tzliche, exklusive Erlebnisse an, die den wahrgenommenen Wert steigern, ohne die Kosten signifikant zu erh\u00f6hen.\\n\\n5. **Nachhaltigkeit:** Entwickle eine klare Nachhaltigkeitsstrategie und kommuniziere diese aktiv. Investiere in umweltfreundliche Technologien und Materialien und mache Fortschritte transparent, um die Wahrnehmung in diesem Bereich zu verbessern.\\n\\n6. **Online-Bewertungen:** Reagiere aktiv auf negative Bewertungen und zeige \u00f6ffentlich, wie Probleme gel\u00f6st werden. Ermutige zufriedene G\u00e4ste, positive Bewertungen zu hinterlassen, um die Reputation zu st\u00e4rken.\\n\\n7. **Content-Strategie:** Optimiere die Unternehmenswebsite mit klaren, detaillierten und visuell ansprechenden Inhalten. Produziere hochwertige YouTube-Videos, die die luxuri\u00f6sen Erlebnisse und die Ausstattung von Kempinski Hotels hervorheben. Nutze Bewertungsplattformen aktiv, um authentische G\u00e4stemeinungen zu f\u00f6rdern.\\n\\n8. **Exklusive Erlebnisse:** Entwickle ma\u00dfgeschneiderte Erlebnisse, die auf die Interessen der G\u00e4ste abgestimmt sind, und kommuniziere diese klar. Integriere \u00dcberraschungsmomente wie personalisierte Geschenke oder besondere Events, um die Bindung zu st\u00e4rken.\\n\\n9. **Markenreputation:** Stelle sicher, dass die Marke konsistent f\u00fcr Qualit\u00e4t und Zuverl\u00e4ssigkeit steht. Kommuniziere transparent \u00fcber alle Kan\u00e4le und betone die Tradition und Exklusivit\u00e4t von Kempinski Hotels, um das Vertrauen der G\u00e4ste zu festigen.\\n\\n10. **Lage:** \u00dcberpr\u00fcfe regelm\u00e4\u00dfig die Standorte der Hotels und deren Anbindung an \u00f6ffentliche Verkehrsmittel, Sehensw\u00fcrdigkeiten und Gesch\u00e4ftsviertel. Optimiere Transferservices und biete klare Informationen zu den lokalen Vorz\u00fcgen.\", \"2k_executive_summarizer\": \"## Wie kann Kempinski Hotels noch exklusiver werden? \\n\\n### Erkenntnisse aus der Analyse \\nDie neuroflash-gest\u00fctzte Analyse liefert mit einer Genauigkeit von bis zu 92% konkrete, umsetzbare Einblicke in die Wahrnehmung der Zielgruppe \u201eLuxusreisende und Gesch\u00e4ftsleute\u201c im Alter von 30 bis 60 Jahren. Durch systematische Untersuchung digitaler Zielgruppen konnten Markenwahrnehmungen, Produktpr\u00e4ferenzen und potenzielle Kampagnenreaktionen simuliert werden. Die Methode wurde durch interne Studien und reale Kampagnen validiert, mit einer \u00dcbereinstimmung von 85%-92% zwischen KI-generierten und tats\u00e4chlichen Konsumentenantworten (Hewitt et al., 2024). \\n\\n### \u00dcberraschende Erkenntnisse \\n1. **Nachhaltigkeit als untersch\u00e4tztes Potenzial:** W\u00e4hrend Kempinski Hotels in den Bereichen Luxus, Service und Kundenzufriedenheit f\u00fchrend ist, zeigt die Analyse, dass die Marke in der Wahrnehmung von Nachhaltigkeit hinter Wettbewerbern wie Design Hotels zur\u00fcckbleibt. Dies ist bemerkenswert, da Nachhaltigkeit zunehmend an Bedeutung gewinnt und eine Chance bietet, sich weiter zu differenzieren. \\n2. **Keyword-Cloud zeigt Priorit\u00e4ten:** Begriffe wie \u201eLuxus\u201c, \u201eEleganz\u201c und \u201eService\u201c dominieren die Markenwahrnehmung, w\u00e4hrend \u201eTradition\u201c und \u201e\u00c4sthetik\u201c weniger pr\u00e4sent sind. Dies deutet darauf hin, dass eine st\u00e4rkere Betonung dieser sekund\u00e4ren Attribute das Markenbild abrunden k\u00f6nnte. \\n3. **L\u00fccken bei der Ausstattung:** Die GAP-Analyse zeigt, dass die Ausstattung der Hotels hinter der hohen Bedeutung zur\u00fcckbleibt. Kundenservice und Komfort hingegen erf\u00fcllen die Erwartungen vollst\u00e4ndig und sind klare St\u00e4rken der Marke. \\n\\n### Strategische und finanzielle Auswirkungen \\nDie Ergebnisse unterstreichen die starke Marktposition von Kempinski Hotels im Premiumsegment. Eine gezielte Optimierung der Ausstattung und eine st\u00e4rkere Betonung von Nachhaltigkeit k\u00f6nnten nicht nur die Kundenzufriedenheit steigern, sondern auch neue Zielgruppen erschlie\u00dfen, die Wert auf umweltbewusste Luxusreisen legen. Dies w\u00fcrde die Markenbindung st\u00e4rken und langfristig die Rentabilit\u00e4t erh\u00f6hen. \\n\\n### Zukunftschancen \\nDurch die Nutzung von neuroflash k\u00f6nnen Kempinski Hotels Inhalte entwickeln, die st\u00e4rker mit den W\u00fcnschen und Bed\u00fcrfnissen ihrer Zielgruppe resonieren. Die Kombination aus hochwertigen YouTube-Videos und optimierten Blogartikeln k\u00f6nnte die \u00e4sthetischen und informativen Erwartungen der Zielgruppe ideal bedienen und gleichzeitig die Markenwahrnehmung verbessern. \\n\\n### Empfehlungen f\u00fcr die n\u00e4chste Zielgruppe \\nDie aktuelle Zielgruppe ist breit gefasst, was die Pr\u00e4zision der Erkenntnisse einschr\u00e4nken k\u00f6nnte. Eine detaillierte Analyse einer spezifischeren Gruppe, wie z.B. \u201eGesch\u00e4ftsreisende in leitenden Positionen zwischen 40-55 Jahren\u201c, k\u00f6nnte noch gezieltere und relevantere Ergebnisse liefern. \\n\\n### Konkrete n\u00e4chste Schritte \\n1. **Fokus auf Nachhaltigkeit:** Entwickle Kampagnen, die die nachhaltigen Initiativen von Kempinski Hotels hervorheben. \\n2. **Ausstattung optimieren:** Investiere in die Modernisierung und Verbesserung der Hotel-Ausstattung. \\n3. **Content-Strategie st\u00e4rken:** Produziere hochwertige YouTube-Videos und Blogartikel, die die zentralen Markenwerte und sekund\u00e4ren Attribute wie Tradition und \u00c4sthetik betonen. \\n4. **Personal schulen:** Setze auf kontinuierliche Trainingsprogramme, um den exzellenten Kundenservice weiter zu verbessern. \\n5. **Zielgruppenanalyse verfeinern:** F\u00fchre eine tiefere Untersuchung spezifischer Subgruppen durch, um noch pr\u00e4zisere Erkenntnisse zu gewinnen. \\n\\nDurch diese Ma\u00dfnahmen kann Kempinski Hotels seine Position als f\u00fchrende Luxusmarke weiter ausbauen und die Bed\u00fcrfnisse seiner anspruchsvollen Zielgruppe optimal erf\u00fcllen.\", \"meta_tag_description\": \"Entdecke exklusive Einblicke in die Zielgruppe von Kempinski Hotels: Mit neuroflash analysiert, um Content-Strategie, Markenpositionierung & Kundenzufriedenheit zu optimieren!\", \"introduction\": \"## Wie Kempinski Hotels die Luxusreise neu definieren kann \\n\\nKempinski Hotels steht seit jeher f\u00fcr erstklassigen Service, Eleganz und Luxus. Doch selbst eine f\u00fchrende Marke im Premiumsegment kann noch Potenziale aussch\u00f6pfen, um sich weiter zu differenzieren und neue Zielgruppen zu begeistern. Eine umfassende Analyse zeigt, dass insbesondere Nachhaltigkeit, Ausstattung und Content-Strategien Schl\u00fcsselbereiche sind, in denen Kempinski Hotels sich noch st\u00e4rker positionieren kann. Mit gezielten Ma\u00dfnahmen k\u00f6nnten nicht nur die Kundenzufriedenheit gesteigert, sondern auch langfristig die Markenbindung und Rentabilit\u00e4t optimiert werden. \\n\\n### Wer ist die Zielgruppe? \\nDie Grundlage f\u00fcr diesen Bericht bildet das Feedback einer anspruchsvollen Zielgruppe: Luxusreisende und Gesch\u00e4ftsleute im Alter von 30 bis 60 Jahren. Diese Personen sind oft in leitenden beruflichen Positionen t\u00e4tig und stehen unter hohem Zeitdruck. Sie suchen Exklusivit\u00e4t, Privatsph\u00e4re und au\u00dfergew\u00f6hnliche Erlebnisse, die ihren hohen Anspr\u00fcchen gerecht werden. Dabei legen sie besonderen Wert auf Qualit\u00e4t, individuellen Service und eine stilvolle \u00c4sthetik. Ihre Reisen dienen nicht nur der Erholung, sondern auch als Ausdruck ihres Status und ihrer Wertsch\u00e4tzung f\u00fcr das Besondere. \\n\\n### 5 \u00fcberraschende Erkenntnisse, die Kempinski Hotels revolutionieren k\u00f6nnten \\n\\n- **Nachhaltigkeit als Gamechanger:** Die Zielgruppe sch\u00e4tzt Luxus, erwartet aber zunehmend auch umweltbewusste Konzepte. Hier liegt ein ungenutztes Potenzial f\u00fcr Kempinski Hotels, um sich von der Konkurrenz abzuheben. \\n- **Ausstattung mit Luft nach oben:** Trotz erstklassigem Service zeigt die Analyse, dass die Ausstattung der Hotels nicht immer den h\u00f6chsten Erwartungen entspricht. Eine Modernisierung k\u00f6nnte entscheidend sein. \\n- **Markenwahrnehmung verfeinern:** Begriffe wie \u201eTradition\u201c und \u201e\u00c4sthetik\u201c sind unterrepr\u00e4sentiert. 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strategicTakeaway.innerHTML = convertMarkdownToHtml(strategicTakeawayContent);\n } else {\n strategicTakeaway.style.display = 'none';\n }\n }\n\n \/\/ Set the introduction if it exists\n if (data.introduction) {\n document.getElementById('introduction-section').innerHTML =\n convertMarkdownToHtml(data.introduction);\n } else if (data.interpretations && data.interpretations.introduction) {\n \/\/ Alternative location for introduction\n document.getElementById('introduction-section').innerHTML =\n convertMarkdownToHtml(data.interpretations.introduction);\n } else {\n \/\/ Hide the element if there's no content\n const introductionElement = document.getElementById('introduction-section');\n if (introductionElement) {\n introductionElement.style.display = 'none';\n }\n }\n\n \/\/ Set the executive summary if it exists\n if (data.conceptSummaries && data.conceptSummaries['2k_executive_summarizer']) {\n document.getElementById('executive-summary').innerHTML =\n convertMarkdownToHtml(data.conceptSummaries['2k_executive_summarizer']);\n } else if (data.interpretations && data.interpretations['2k_executive_summarizer']) {\n \/\/ Alternative location for executive summary\n document.getElementById('executive-summary').innerHTML =\n convertMarkdownToHtml(data.interpretations['2k_executive_summarizer']);\n } else {\n \/\/ Hide the element if there's no content\n const executiveSummaryElement = document.getElementById('executive-summary');\n if (executiveSummaryElement) {\n executiveSummaryElement.style.display = 'none';\n }\n }\n\n \/\/ Set the likert summary if it exists\n if (data.conceptSummaries && data.conceptSummaries['likert_summary']) {\n document.getElementById('likert-summary').innerHTML =\n convertMarkdownToHtml(data.conceptSummaries['likert_summary']);\n } else {\n \/\/ Hide the element if there's no content\n const likertSummaryElement = document.getElementById('likert-summary');\n if (likertSummaryElement) {\n likertSummaryElement.style.display = 'none';\n }\n }\n\n \/\/ Set the association network image with improved handling for URL images\n const associationNetworkElement = document.getElementById('association-network');\n if (associationNetworkElement && data.associationNetworkImage) {\n try {\n \/\/ Log image details for debugging\n console.log(\"Setting image source:\", data.associationNetworkImage);\n\n \/\/ Check if the image is a base64 string or a URL\n let imageSrc = data.associationNetworkImage;\n\n \/\/ If it's a URL that doesn't start with http\/https or \/, add a leading \/\n if (!imageSrc.startsWith('data:') &&\n !imageSrc.startsWith('http:\/\/') &&\n !imageSrc.startsWith('https:\/\/') &&\n !imageSrc.startsWith('\/')) {\n imageSrc = '\/' + imageSrc;\n console.log(\"Converted to absolute path:\", imageSrc);\n }\n\n \/\/ Set the image source\n associationNetworkElement.src = imageSrc;\n\n \/\/ Add error handling\n associationNetworkElement.onerror = function() {\n console.error(\"Error loading image:\", imageSrc);\n \/\/ Show a placeholder or error message\n this.src = \"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' width='300' height='200' viewBox='0 0 300 200'%3E%3Crect width='300' height='200' fill='%23f0f0f0'\/%3E%3Ctext x='50%25' y='50%25' font-family='Arial' font-size='16' text-anchor='middle' fill='%23999'%3EImage not available%3C\/text%3E%3C\/svg%3E\";\n this.alt = \"Image failed to load\";\n };\n\n \/\/ Add load event handler\n associationNetworkElement.onload = function() {\n console.log(\"Image loaded successfully:\", imageSrc);\n };\n } catch (error) {\n console.error(\"Error setting image source:\", error);\n }\n } else {\n console.warn(\"Association network image element not found or no image provided\");\n }\n\n \/\/ Set the additional image if it exists in the data\n if (data.additionalImage) {\n const additionalImageElement = document.getElementById('additional-image');\n if (additionalImageElement) {\n additionalImageElement.src = data.additionalImage;\n \/\/ Make sure the container is visible\n const container = additionalImageElement.closest('.additional-image-container');\n if (container) {\n container.style.display = 'block';\n }\n }\n } else {\n \/\/ Hide the additional image container if no image is provided\n const container = document.querySelector('.additional-image-container');\n if (container) {\n container.style.display = 'none';\n }\n }\n\n \/\/ IMPORTANT: Make sure all sections are visible by default\n document.querySelectorAll('.section').forEach(section => {\n section.style.display = 'block';\n });\n\n \/\/ Create the radar chart if brand data is available\n \/\/ FIXED: Check multiple possible locations for brand data\n let brandDataForChart = null;\n\n \/\/ Check for the old format (nested under brandData)\n if (data.brandData) {\n console.log(\"Using brandData from object structure\");\n brandDataForChart = data.brandData;\n }\n \/\/ Check for the new format (variables and brands at root level)\n else if (data.variables && data.brands) {\n console.log(\"Using variables and brands from root level\");\n \/\/ Create a temporary brandData object with the structure expected by createRadarChart\n brandDataForChart = {\n variables: data.variables,\n brands: data.brands\n };\n }\n\n if (brandDataForChart) {\n console.log(\"Creating radar chart with data:\", brandDataForChart);\n createRadarChart(brandDataForChart);\n } else {\n console.log(\"No brand data available for radar chart\");\n }\n\n \/\/ --- CONTENT FORMAT SECTION START ---\n \/\/ FIXED: Check multiple possible locations for content format data\n console.log(\"Initializing content format section...\");\n let contentFormatData = null;\n if (data.contentFormatPreferences) {\n contentFormatData = data.contentFormatPreferences;\n console.log(\"Using contentFormatPreferences data\");\n } else if (data[\"content format\"] && data[\"content format\"].contentTypes) {\n \/\/ Direct property with contentTypes array\n contentFormatData = data[\"content format\"].contentTypes;\n console.log(\"Using 'content format' data from root level:\", contentFormatData);\n } else if (data.modelData && data.modelData[\"content format\"]) {\n contentFormatData = data.modelData[\"content format\"];\n console.log(\"Using modelData[\\\"content format\\\"] data:\", contentFormatData);\n }\n\n \/\/ Make sure we have the container element\n const contentFormatElement = document.getElementById('content-format-chart');\n if (!contentFormatElement) {\n console.error(\"Content format chart container element not found!\");\n } else {\n console.log(\"Content format chart container found, size:\",\n contentFormatElement.clientWidth, \"x\", contentFormatElement.clientHeight);\n }\n\n if (contentFormatData && contentFormatElement) {\n console.log(\"Creating content format chart with data:\", contentFormatData);\n try {\n createContentFormatChart(contentFormatData);\n console.log(\"Content format chart created successfully\");\n } catch (error) {\n console.error(\"Error creating content format chart:\", error);\n \/\/ Display error message in the container\n contentFormatElement.innerHTML = '<div class=\"error-message\">Error creating chart: ' + error.message + '<\/div>';\n }\n } else {\n console.log(\"No content format data available for chart or container missing\");\n \/\/ Add a placeholder message if we have the container\n if (contentFormatElement) {\n contentFormatElement.innerHTML = '<div class=\"no-data-message\">No content format preference data available<\/div>';\n }\n }\n \/\/ --- CONTENT FORMAT SECTION END ---\n\n \/\/ --- MODIFICATION START: Handle gap analysis data ---\n \/\/ FIXED: Check multiple possible locations for gap analysis data\n let gapAnalysisData = null;\n if (data.gapAnalysis && data.gapAnalysis.items && data.gapAnalysis.items.length > 0) {\n \/\/ Use existing property if available\n gapAnalysisData = data.gapAnalysis;\n console.log(\"Using gapAnalysis from original property\");\n } else if (data[\"value propositions\"] && data[\"value propositions\"].items) {\n \/\/ Direct property with object structure\n console.log(\"Using 'value propositions' data from root level\");\n gapAnalysisData = data[\"value propositions\"];\n } else if (data.modelData && data.modelData[\"value propositions\"]) {\n \/\/ Fallback to modelData\n gapAnalysisData = data.modelData[\"value propositions\"];\n console.log(\"Using value propositions data from modelData:\", gapAnalysisData);\n }\n\n if (gapAnalysisData && gapAnalysisData.items && gapAnalysisData.items.length > 0) {\n console.log(\"Creating gap analysis chart with data:\", gapAnalysisData);\n createGapAnalysis(gapAnalysisData);\n } else {\n console.log(\"No gap analysis data available\");\n \/\/ Add a placeholder message\n const gapChartElement = document.getElementById('gap-analysis-chart');\n if (gapChartElement) {\n const placeholder = document.createElement('div');\n placeholder.className = 'no-data-message';\n placeholder.textContent = 'No gap analysis data available';\n gapChartElement.appendChild(placeholder);\n }\n }\n\n \/\/ Create the loyalty drivers vs churn triggers visualization if data is available\n let loyaltyChurnData = null;\n if (data.modelData && data.modelData.loyaltyChurn) {\n \/\/ First check if it's in modelData\n loyaltyChurnData = data.modelData.loyaltyChurn;\n console.log(\"Using loyaltyChurn from modelData:\", loyaltyChurnData);\n } else if (data.loyaltyChurn) {\n \/\/ Fall back to direct property if available\n loyaltyChurnData = data.loyaltyChurn;\n console.log(\"Using loyaltyChurn from direct property:\", loyaltyChurnData);\n }\n\n if (loyaltyChurnData) {\n console.log(\"Creating loyalty drivers vs. churn triggers visualization\");\n createLoyaltyChurnVisualization(loyaltyChurnData);\n\n \/\/ Show the section\n const loyaltyChurnSection = document.querySelector('.loyalty-churn-section');\n if (loyaltyChurnSection) {\n loyaltyChurnSection.style.display = 'block';\n }\n } else {\n console.log(\"No loyalty\/churn data available\");\n \/\/ Hide the section if no data available\n const loyaltyChurnSection = document.querySelector('.loyalty-churn-section');\n if (loyaltyChurnSection) {\n loyaltyChurnSection.style.display = 'none';\n }\n }\n \/\/ NEW: Create the emerging needs & white space radar if data is available\n if (data.needsRadar) {\n console.log(\"Creating emerging needs & white space radar:\", data.needsRadar);\n createNeedsRadar(data.needsRadar);\n\n \/\/ Show the section\n const needsRadarSection = document.querySelector('.needs-radar-section');\n if (needsRadarSection) {\n needsRadarSection.style.display = 'block';\n }\n } else {\n console.log(\"No needs radar data available\");\n \/\/ Hide the section if no data available\n const needsRadarSection = document.querySelector('.needs-radar-section');\n if (needsRadarSection) {\n needsRadarSection.style.display = 'none';\n }\n }\n\n \/\/ --- MODIFICATION START: Handle word cloud data ---\n \/\/ FIXED: Check multiple possible locations for word cloud data\n let wordCloudData = null;\n if (data.wordCloud && Object.keys(data.wordCloud).length > 0) {\n \/\/ Use existing property if available\n wordCloudData = data.wordCloud;\n console.log(\"Using wordCloud from original property\");\n } else if (data[\"associated keywords\"] && data[\"associated keywords\"].data) {\n \/\/ Direct property with object structure\n console.log(\"Using 'associated keywords' data from root level\");\n const keywordArray = data[\"associated keywords\"].data;\n wordCloudData = {};\n keywordArray.forEach(item => {\n wordCloudData[item.name] = item.value;\n });\n console.log(\"Converted associated keywords to word cloud format:\", wordCloudData);\n } else if (data.modelData && data.modelData[\"associated keywords\"]) {\n \/\/ Fallback to modelData\n const keywordArray = data.modelData[\"associated keywords\"];\n wordCloudData = {};\n keywordArray.forEach(item => {\n wordCloudData[item.name] = item.value;\n });\n console.log(\"Converted modelData keywords to word cloud format:\", wordCloudData);\n }\n\n if (wordCloudData && Object.keys(wordCloudData).length > 0) {\n console.log(\"Creating word cloud with data:\", wordCloudData);\n createWordCloud(wordCloudData);\n } else {\n console.log(\"No word cloud data available\");\n \/\/ Add a placeholder message\n const wordCloudElement = document.getElementById('word-cloud');\n if (wordCloudElement) {\n const placeholder = document.createElement('div');\n placeholder.className = 'no-data-message';\n placeholder.textContent = 'No word cloud data available';\n wordCloudElement.appendChild(placeholder);\n }\n }\n\n\n } else {\n console.error(\"Report data has no title!\");\n }\n}\n\n\/\/ Function to convert markdown to HTML\nfunction convertMarkdownToHtml(markdownText) {\n \/\/ Pre-process the markdown to replace --- lines with empty lines\n markdownText = markdownText.replace(\/^---+\\s*$\/gm, '\\n\\n');\n\n \/\/ Check if marked library is available\n if (typeof marked !== 'undefined') {\n \/\/ Configure marked options for better security and rendering\n const renderer = new marked.Renderer();\n\n \/\/ Add a counter for generating unique IDs\n let headingCounter = 0;\n\n \/\/ Ensure H2 is the largest heading and add IDs for the content table\n \/\/ Add 20px bottom padding to H2 elements\n renderer.heading = function(text, level) {\n \/\/ Adjust heading level to make H2 the largest\n const adjustedLevel = Math.min(level, 6);\n\n \/\/ Create a unique ID based on the text (slugify it)\n const id = 'heading-' + (++headingCounter) + '-' +\n text.toLowerCase()\n .replace(\/[^\\w\\s-]\/g, '') \/\/ Remove special chars\n .replace(\/\\s+\/g, '-') \/\/ Replace spaces with hyphens\n .replace(\/-+\/g, '-'); \/\/ Replace multiple hyphens with single\n\n \/\/ Add style attribute with padding-bottom for H2 elements\n const style = adjustedLevel === 2 ? ' style=\"padding-bottom: 20px;\"' : '';\n\n \/\/ Return heading with ID for WordPress content table and style for H2\n return `<h${adjustedLevel} id=\"${id}\"${style}>${text}<\/h${adjustedLevel}>`;\n };\n\n \/\/ Override horizontal rule renderer to create empty lines instead\n renderer.hr = function() {\n return '<br><br>';\n };\n\n marked.setOptions({\n renderer: renderer,\n gfm: true, \/\/ GitHub Flavored Markdown\n breaks: true, \/\/ Convert newlines to <br>\n sanitize: false, \/\/ Don't sanitize HTML tags\n smartLists: true, \/\/ Use smarter list behavior\n smartypants: true, \/\/ Use smart quotes and other typography\n xhtml: false \/\/ Don't use XHTML closing tags\n });\n\n \/\/ Convert markdown to HTML\n return marked.parse(markdownText);\n } else {\n \/\/ If marked library is not available, return text as-is with basic paragraph wrapping\n console.warn('Marked library not loaded. Returning plain text with basic formatting.');\n return '<p>' +\n markdownText.replace(\/\\n\\n\/g, '<\/p><p>').replace(\/\\n\/g, '<br>') +\n '<\/p>';\n }\n}\n\n\/\/ Function to create Content Format Preferences chart\nfunction createContentFormatChart(data) {\n const container = document.getElementById('content-format-chart');\n if (!container) {\n console.error(\"Content format chart container not found\");\n return;\n }\n\n \/\/ Clear the container\n container.innerHTML = '';\n let SubjectNumber = 4; \/\/ Set the total number of subjects for percentage calculation\n \/\/ Log the raw data for debugging\n console.log(\"Raw content format data:\", data);\n\n \/\/ Process the data\n const processedData = processContentFormatData(data);\n console.log(\"Processed content format data:\", processedData);\n\n \/\/ Check if mobile view (only very small screens)\n const isMobile = container.clientWidth <= 480;\n\n \/\/ Set dimensions based on screen size\n const margin = isMobile\n ? { top: 20, right: 20, bottom: 40, left: 20 }\n : { top: 20, right: 120, bottom: 40, left: 180 };\n const width = container.clientWidth - margin.left - margin.right;\n const height = Math.max(300, processedData.length * 40) - margin.top - margin.bottom;\n\n \/\/ Create SVG element\n const svg = d3.select(container)\n .append(\"svg\")\n .attr(\"width\", container.clientWidth)\n .attr(\"height\", height + margin.top + margin.bottom)\n .append(\"g\")\n .attr(\"transform\", `translate(${margin.left}, ${margin.top})`);\n\n \/\/ Create tooltip\n const tooltip = d3.select(\"body\")\n .append(\"div\")\n .attr(\"class\", \"content-format-tooltip\")\n .style(\"opacity\", 0);\n\n \/\/ Set up scales\n const y = d3.scaleBand()\n .domain(processedData.map(d => d.name))\n .range([0, height])\n .padding(0.2);\n\n const x = d3.scaleLinear()\n .domain([0, d3.max(processedData, d => d.value) * 1.1])\n .range([0, width]);\n\n \/\/ Add X axis\n svg.append(\"g\")\n .attr(\"transform\", `translate(0, ${height})`)\n .call(d3.axisBottom(x).ticks(5))\n .selectAll(\"text\")\n .style(\"text-anchor\", \"middle\");\n\n \/\/ Add X axis label\n svg.append(\"text\")\n .attr(\"text-anchor\", \"middle\")\n .attr(\"x\", width \/ 2)\n .attr(\"y\", height + margin.bottom - 5)\n .style(\"font-size\", \"12px\")\n .text(\"Preference Score\");\n\n \/\/ Add Y axis only for desktop\n if (!isMobile) {\n svg.append(\"g\")\n .call(d3.axisLeft(y))\n .selectAll(\"text\")\n .attr(\"dy\", \"0.35em\")\n .style(\"text-anchor\", \"end\");\n }\n\n \/\/ Color scale\n const colors = ['#3771C8', '#0EAEC1', '#FED404', '#FE7904', '#E4B6E5'];\n const colorScale = d3.scaleOrdinal()\n .domain(processedData.map(d => d.name))\n .range(colors);\n\n \/\/ Create bars\n svg.selectAll(\".content-format-bar\")\n .data(processedData)\n .enter()\n .append(\"rect\")\n .attr(\"class\", \"content-format-bar\")\n .attr(\"y\", d => y(d.name))\n .attr(\"height\", y.bandwidth())\n .attr(\"x\", 0)\n .attr(\"width\", d => x(d.value))\n .attr(\"fill\", d => colorScale(d.name))\n .attr(\"opacity\", 0.8)\n .on(\"mouseover\", function(event, d) {\n \/\/ Highlight bar\n d3.select(this)\n .transition()\n .duration(200)\n .attr(\"opacity\", 1);\n\n \/\/ Show tooltip\n tooltip.transition()\n .duration(200)\n .style(\"opacity\", 0.9);\n\n tooltip.html(`\n <strong>${d.name}<\/strong><br>\n Score: ${d.value.toFixed(1)}\n `)\n .style(\"left\", (event.pageX + 10) + \"px\")\n .style(\"top\", (event.pageY - 28) + \"px\");\n })\n .on(\"mouseout\", function() {\n \/\/ Reset bar\n d3.select(this)\n .transition()\n .duration(200)\n .attr(\"opacity\", 0.8);\n\n \/\/ Hide tooltip\n tooltip.transition()\n .duration(500)\n .style(\"opacity\", 0);\n });\n\n\n \/\/ Add value labels - position differently for mobile vs desktop\n svg.selectAll(\".content-format-label\")\n .data(processedData)\n .enter()\n .append(\"text\")\n .attr(\"class\", \"content-format-label\")\n .attr(\"x\", d => isMobile ? x(d.value) - 10 : x(d.value) + 5)\n .attr(\"y\", d => y(d.name) + y.bandwidth() \/ 2)\n .attr(\"dy\", \"0.35em\")\n .text(d => `${(d.value \/ SubjectNumber * 100).toFixed(0)}%`)\n .style(\"font-size\", \"12px\")\n .style(\"fill\", isMobile ? \"#fff\" : \"#333\")\n .style(\"text-anchor\", isMobile ? \"end\" : \"start\")\n .style(\"font-weight\", isMobile ? \"bold\" : \"normal\");\n\n \/\/ Add bar names inside bars for mobile\n if (isMobile) {\n svg.selectAll(\".content-format-name\")\n .data(processedData)\n .enter()\n .append(\"text\")\n .attr(\"class\", \"content-format-name\")\n .attr(\"x\", 10)\n .attr(\"y\", d => y(d.name) + y.bandwidth() \/ 2)\n .attr(\"dy\", \"-0.2em\")\n .text(d => d.name)\n .style(\"font-size\", \"11px\")\n .style(\"fill\", \"#fff\")\n .style(\"font-weight\", \"bold\")\n .style(\"text-anchor\", \"start\");\n }\n\n console.log(`Created content format chart with ${processedData.length} formats`);\n}\n\n\/\/ Function to create Gap Analysis chart with enhanced tooltips\nfunction createGapAnalysis(data) {\n const container = document.getElementById('gap-analysis-chart');\n if (!container) {\n console.error(\"Gap analysis container not found\");\n return;\n }\n\n \/\/ Create a deep copy of data to avoid modifying the original\n let chartData = JSON.parse(JSON.stringify(data));\n\n \/\/ Calculate gap for each item (importance - performance)\n chartData.items.forEach(item => {\n item.gap = item.importance - item.performance;\n });\n\n console.log(\"Data with calculated gaps:\", chartData);\n\n \/\/ Clear the container\n container.innerHTML = '';\n\n \/\/ Check if mobile view (only very small screens)\n const isMobile = container.clientWidth <= 480;\n\n \/\/ Set dimensions based on screen size\n const margin = isMobile\n ? { top: 20, right: 20, bottom: 40, left: 20 }\n : { top: 20, right: 120, bottom: 40, left: 200 };\n const width = container.clientWidth - margin.left - margin.right;\n const height = Math.max(300, chartData.items.length * 50) - margin.top - margin.bottom;\n\n \/\/ Create SVG element\n const svg = d3.select(container)\n .append(\"svg\")\n .attr(\"width\", container.clientWidth)\n .attr(\"height\", height + margin.top + margin.bottom)\n .append(\"g\")\n .attr(\"transform\", `translate(${margin.left}, ${margin.top})`);\n\n \/\/ Create tooltip\n const tooltip = d3.select(\"body\")\n .append(\"div\")\n .attr(\"class\", \"gap-tooltip\")\n .style(\"opacity\", 0);\n\n \/\/ Function to format tooltip content\n const formatTooltip = (d) => {\n return `\n <strong>${d.name}<\/strong><br>\n <span style=\"color: #2196F3;\">Performance: ${d.performance.toFixed(1)}<\/span><br>\n <span style=\"color: #FF9800;\">Importance: ${d.importance.toFixed(1)}<\/span><br>\n <span style=\"color: #F44336;\">Gap: ${d.gap.toFixed(1)}<\/span>\n `;\n };\n\n \/\/ Default sort by gap\n let currentSortKey = 'gap';\n chartData.items.sort((a, b) => b[currentSortKey] - a[currentSortKey]);\n\n \/\/ Set up scales\n const y = d3.scaleBand()\n .domain(chartData.items.map(d => d.name))\n .range([0, height])\n .padding(0.3);\n\n const x = d3.scaleLinear()\n .domain([0, 10])\n .range([0, width]);\n\n \/\/ Add X axis\n svg.append(\"g\")\n .attr(\"transform\", `translate(0, ${height})`)\n .call(d3.axisBottom(x).ticks(5))\n .selectAll(\"text\")\n .style(\"text-anchor\", \"middle\");\n\n \/\/ Add Y axis only for desktop\n const yAxisGroup = svg.append(\"g\")\n .attr(\"class\", \"y-axis\");\n\n if (!isMobile) {\n yAxisGroup.call(d3.axisLeft(y))\n .selectAll(\"text\")\n .attr(\"dy\", \"0.35em\")\n .style(\"text-anchor\", \"end\");\n }\n\n \/\/ Create interactive row groups for better hover experience\n const rowGroups = svg.selectAll(\".gap-row\")\n .data(chartData.items, d => d.name) \/\/ Use name as key function\n .enter()\n .append(\"g\")\n .attr(\"class\", \"gap-row\")\n .attr(\"transform\", d => `translate(0, ${y(d.name)})`) \/\/ Initial position\n .on(\"mouseover\", function(event, d) {\n \/\/ Show tooltip with all information\n tooltip.transition()\n .duration(200)\n .style(\"opacity\", 0.9);\n\n tooltip.html(formatTooltip(d))\n .style(\"left\", (event.pageX + 10) + \"px\")\n .style(\"top\", (event.pageY - 28) + \"px\");\n\n \/\/ Highlight this row\n d3.select(this).selectAll(\".gap-bar\")\n .attr(\"opacity\", 1);\n\n d3.select(this).selectAll(\".gap-marker\")\n .attr(\"r\", 10);\n\n d3.select(this).selectAll(\".gap-dashed-line\")\n .style(\"stroke-width\", 2)\n .style(\"opacity\", 1);\n\n d3.select(this).selectAll(\".gap-value-label\")\n .style(\"font-weight\", \"bold\");\n })\n .on(\"mouseout\", function() {\n \/\/ Hide tooltip\n tooltip.transition()\n .duration(500)\n .style(\"opacity\", 0);\n\n \/\/ Reset highlighting\n d3.select(this).selectAll(\".gap-bar\")\n .attr(\"opacity\", 0.8);\n\n d3.select(this).selectAll(\".gap-marker\")\n .attr(\"r\", 8);\n\n d3.select(this).selectAll(\".gap-dashed-line\")\n .style(\"stroke-width\", 1)\n .style(\"opacity\", 0.7);\n\n d3.select(this).selectAll(\".gap-value-label\")\n .style(\"font-weight\", \"normal\");\n });\n\n \/\/ Create bars for performance within each row group\n rowGroups.append(\"rect\")\n .attr(\"class\", \"gap-bar performance-bar\")\n .attr(\"y\", 0) \/\/ Relative to the group\n .attr(\"height\", y.bandwidth())\n .attr(\"x\", 0)\n .attr(\"width\", d => x(d.performance))\n .attr(\"fill\", \"#3771C8\") \/\/ Blue\n .attr(\"opacity\", 0.8);\n\n \/\/ Create markers for importance within each row group\n rowGroups.append(\"circle\")\n .attr(\"class\", \"gap-marker importance-marker\")\n .attr(\"cy\", y.bandwidth() \/ 2) \/\/ Relative to the group\n .attr(\"cx\", d => x(d.importance))\n .attr(\"r\", 8)\n .attr(\"fill\", \"#FE7904\"); \/\/ Orange\n\n \/\/ Add dashed lines from performance to importance within each row group\n rowGroups.append(\"line\")\n .attr(\"class\", \"gap-dashed-line\")\n .attr(\"x1\", d => x(d.performance))\n .attr(\"y1\", y.bandwidth() \/ 2) \/\/ Relative to the group\n .attr(\"x2\", d => x(d.importance))\n .attr(\"y2\", y.bandwidth() \/ 2) \/\/ Relative to the group\n .style(\"stroke\", \"#FD173E\")\n .style(\"stroke-dasharray\", 4)\n .style(\"stroke-width\", 1)\n .style(\"opacity\", 0.7);\n\n \/\/ Add gap labels within each row group - position differently for mobile\n rowGroups.append(\"text\")\n .attr(\"class\", \"gap-value-label\")\n .attr(\"x\", d => isMobile ? x(d.importance) : x(d.importance) + 15)\n .attr(\"y\", d => isMobile ? y.bandwidth() \/ 2 - 15 : y.bandwidth() \/ 2 + 5)\n .text(d => isMobile ? `Gap: ${d.gap.toFixed(1)}` : `Gap: ${d.gap.toFixed(1)}`)\n .style(\"font-size\", isMobile ? \"10px\" : \"12px\")\n .style(\"fill\", isMobile ? \"#333\" : \"#333\")\n .style(\"font-weight\", isMobile ? \"bold\" : \"normal\")\n .style(\"text-anchor\", isMobile ? \"middle\" : \"start\");\n\n \/\/ Add bar names inside bars for mobile only\n if (isMobile) {\n rowGroups.append(\"text\")\n .attr(\"class\", \"gap-name-mobile\")\n .attr(\"x\", 10)\n .attr(\"y\", y.bandwidth() \/ 2)\n .text(d => d.name)\n .style(\"font-size\", \"11px\")\n .style(\"fill\", \"#fff\")\n .style(\"font-weight\", \"bold\")\n .style(\"text-anchor\", \"start\");\n }\n\n \/\/ Add custom legend if it doesn't exist\n if (document.querySelectorAll('.legend-item').length === 0) {\n const legendContainer = document.createElement('div');\n legendContainer.className = 'gap-legend';\n legendContainer.style.display = 'flex';\n legendContainer.style.justifyContent = 'center';\n legendContainer.style.margin = '10px 0';\n\n const sortOptions = [\n { key: 'gap', label: 'Gap', color: '#FD173E' },\n { key: 'performance', label: 'Performance', color: '#3771C8' },\n { key: 'importance', label: 'Importance', color: '#FE7904' }\n ];\n\n sortOptions.forEach(option => {\n const item = document.createElement('div');\n item.className = 'legend-item';\n item.setAttribute('data-sort', option.key);\n item.style.cursor = 'pointer';\n item.style.margin = '0 10px';\n item.style.padding = '5px 10px';\n item.style.borderRadius = '4px';\n item.style.backgroundColor = option.color;\n item.style.color = 'white';\n item.textContent = `Sort by ${option.label}`;\n\n if (option.key === currentSortKey) {\n item.classList.add('active');\n item.style.boxShadow = '0 0 5px rgba(0,0,0,0.5)';\n }\n\n legendContainer.appendChild(item);\n });\n\n container.parentNode.insertBefore(legendContainer, container);\n }\n\n \/\/ Add click handlers for sorting - direct binding approach\n document.querySelectorAll('.legend-item').forEach(item => {\n item.addEventListener('click', function() {\n \/\/ Get the sort key from the data attribute\n const sortKey = this.getAttribute('data-sort');\n console.log(\"Clicked sort:\", sortKey);\n\n \/\/ Skip if already sorted by this key\n if (currentSortKey === sortKey) {\n console.log(\"Already sorted by this key, skipping\");\n return;\n }\n\n \/\/ Remove active class from all legend items\n document.querySelectorAll('.legend-item').forEach(el => {\n el.classList.remove('active');\n el.style.boxShadow = 'none';\n });\n\n \/\/ Add active class to the clicked item\n this.classList.add('active');\n this.style.boxShadow = '0 0 5px rgba(0,0,0,0.5)';\n\n \/\/ Update the current sort key\n currentSortKey = sortKey;\n\n \/\/ Sort the data\n chartData.items.sort((a, b) => b[sortKey] - a[sortKey]);\n console.log(\"Sorted data:\", chartData.items.map(d => ({ name: d.name, value: d[sortKey] })));\n\n \/\/ Update the y domain\n y.domain(chartData.items.map(d => d.name));\n\n \/\/ Update the y axis with transition only for desktop\n if (!isMobile) {\n svg.select(\".y-axis\")\n .transition()\n .duration(750)\n .call(d3.axisLeft(y));\n }\n\n \/\/ Update all row groups with a transition\n svg.selectAll(\".gap-row\")\n .data(chartData.items, d => d.name) \/\/ Use name as key function\n .transition()\n .duration(750)\n .attr(\"transform\", d => `translate(0, ${y(d.name)})`);\n });\n });\n\n \/\/ Set the default sort (Gap)\n document.querySelector('.legend-item[data-sort=\"gap\"]').classList.add('active');\n document.querySelector('.legend-item[data-sort=\"gap\"]').style.boxShadow = '0 0 5px rgba(0,0,0,0.5)';\n\n console.log(`Created gap analysis chart with ${chartData.items.length} items`);\n}\n\nfunction processContentFormatData(data) {\n \/\/ Create an object to store values\n const formatData = {};\n\n \/\/ Check the data structure and process accordingly\n if (Array.isArray(data)) {\n console.log(\"Processing array-format content data\");\n \/\/ Process array format (old format)\n data.forEach(item => {\n const name = item.name;\n\n \/\/ If we already have this term, add to its value\n if (formatData[name]) {\n formatData[name].value += item.value;\n formatData[name].count += 1;\n } else {\n \/\/ Otherwise create a new entry\n formatData[name] = {\n value: item.value,\n count: 1\n };\n }\n });\n } else if (data.contentTypes && Array.isArray(data.contentTypes)) {\n console.log(\"Processing contentTypes-format content data\");\n \/\/ Process contentTypes format (new format)\n data.contentTypes.forEach(item => {\n const name = item.name;\n\n \/\/ If we already have this term, add to its value\n if (formatData[name]) {\n formatData[name].value += item.value;\n formatData[name].count += 1;\n } else {\n \/\/ Otherwise create a new entry\n formatData[name] = {\n value: item.value,\n count: 1\n };\n }\n });\n } else {\n console.error(\"Unknown content format data structure:\", data);\n }\n\n \/\/ Convert the data to the format expected by the bar chart\n \/\/ Calculate average value if there are multiple entries\n const formattedData = Object.keys(formatData).map((name) => {\n const entry = formatData[name];\n const avgValue = entry.value \/ entry.count;\n\n return { name, value: avgValue };\n });\n\n \/\/ Sort by value in descending order\n const sortedData = formattedData.sort((a, b) => b.value - a.value);\n\n \/\/ Return only the top 5 formats\n return sortedData.slice(0, 5);\n}\n\n\/\/ Function to create and populate the Emerging Needs & White Space Radar\nfunction createNeedsRadar(data) {\n if (!data) {\n console.error(\"No emerging needs data provided\");\n return;\n }\n\n const radarContainer = document.getElementById('radar-container');\n\n if (!radarContainer) {\n console.error(\"Radar container not found\");\n return;\n }\n\n \/\/ Clear existing content\n radarContainer.innerHTML = '';\n\n \/\/ Check if we have the required data structure\n if (!data.clusters || !Array.isArray(data.clusters)) {\n console.error(\"Invalid emerging needs data format\");\n return;\n }\n\n \/\/ Function to create a cluster\n function createCluster(cluster, index) {\n const clusterIndex = index + 1;\n const clusterElement = document.createElement('div');\n clusterElement.className = `cluster cluster-${clusterIndex}`;\n\n \/\/ Create cluster header\n const clusterHeader = document.createElement('div');\n clusterHeader.className = 'cluster-header';\n clusterHeader.setAttribute('data-cluster', clusterIndex);\n\n \/\/ Create the HTML structure for the cluster header\n clusterHeader.innerHTML = `\n <div class=\"cluster-icon\">${clusterIndex}<\/div>\n <div class=\"cluster-title\">${cluster.title}<\/div>\n `;\n\n \/\/ Create bullet list\n const bulletList = document.createElement('div');\n bulletList.className = 'bullet-list';\n bulletList.id = `cluster-${clusterIndex}-bullets`;\n\n \/\/ Add bullet points\n if (Array.isArray(cluster.bullets)) {\n cluster.bullets.forEach(bullet => {\n const bulletPoint = document.createElement('div');\n bulletPoint.className = 'bullet-point';\n\n bulletPoint.innerHTML = `\n <span class=\"bullet-title\">${bullet.title}<\/span>\n <span class=\"bullet-description\">${bullet.description}<\/span>\n `;\n\n bulletList.appendChild(bulletPoint);\n });\n }\n\n \/\/ Assemble the cluster\n clusterElement.appendChild(clusterHeader);\n clusterElement.appendChild(bulletList);\n\n \/\/ Add click event to toggle expansion\n clusterHeader.addEventListener('click', () => {\n bulletList.classList.toggle('active');\n clusterHeader.querySelector('.expand-icon').classList.toggle('rotate');\n });\n\n return clusterElement;\n }\n\n \/\/ Create all clusters\n data.clusters.forEach((cluster, index) => {\n const clusterElement = createCluster(cluster, index);\n radarContainer.appendChild(clusterElement);\n });\n\n \/\/ Set up the Expand\/Collapse All buttons\n const expandAllBtn = document.getElementById('expand-all');\n const collapseAllBtn = document.getElementById('collapse-all');\n\n if (expandAllBtn && collapseAllBtn) {\n expandAllBtn.addEventListener('click', function() {\n const bulletLists = document.querySelectorAll('.bullet-list');\n const expandIcons = document.querySelectorAll('.expand-icon');\n\n bulletLists.forEach(list => {\n list.classList.add('active');\n });\n\n expandIcons.forEach(icon => {\n icon.classList.add('rotate');\n });\n });\n\n collapseAllBtn.addEventListener('click', function() {\n const bulletLists = document.querySelectorAll('.bullet-list');\n const expandIcons = document.querySelectorAll('.expand-icon');\n\n bulletLists.forEach(list => {\n list.classList.remove('active');\n });\n\n expandIcons.forEach(icon => {\n icon.classList.remove('rotate');\n });\n });\n }\n\n \/\/ Set the interpretation if provided\n if (data.interpretation) {\n const interpretationElement = document.getElementById('needs-radar-interpretation');\n if (interpretationElement) {\n interpretationElement.innerHTML = convertMarkdownToHtml(data.interpretation);\n }\n }\n\n console.log(\"Emerging Needs & White Space Radar created\");\n}\n\n\/\/ Function to create and populate the Loyalty Drivers vs Churn Triggers visualization\nfunction createLoyaltyChurnVisualization(data) {\n if (!data) {\n console.error(\"No loyalty\/churn data provided\");\n return;\n }\n\n const driversContent = document.getElementById('drivers-content');\n const triggersContent = document.getElementById('triggers-content');\n\n if (!driversContent || !triggersContent) {\n console.error(\"Loyalty\/churn containers not found\");\n return;\n }\n\n \/\/ Clear existing content\n driversContent.innerHTML = '';\n triggersContent.innerHTML = '';\n\n \/\/ Check if we have the required data structure\n if (!data.drivers || !data.triggers) {\n console.error(\"Invalid loyalty\/churn data format\");\n return;\n }\n\n \/\/ Function to create a theme card\n function createThemeCard(themeData, type) {\n const themeCard = document.createElement('div');\n themeCard.className = 'theme-card';\n\n \/\/ Determine if it's a driver or trigger for styling\n const isDriver = type === 'drivers';\n\n \/\/ Add appropriate class for color theming\n if (isDriver) {\n themeCard.classList.add('driver-card');\n } else {\n themeCard.classList.add('trigger-card');\n }\n\n \/\/ Create the header with the theme title and icon\n const themeHeader = document.createElement('div');\n themeHeader.className = 'theme-header';\n\n \/\/ Create the header content with the new styling\n themeHeader.innerHTML = `\n <div class=\"header-content\">\n <div class=\"theme-title\">${themeData.theme}<\/div>\n <span class=\"direction-indicator\">${isDriver ? '\u25b2' : '\u25bc'}<\/span>\n <\/div>\n `;\n\n \/\/ Create the content area for examples\n const themeContent = document.createElement('div');\n themeContent.className = 'theme-content';\n\n \/\/ Create example list\n if (Array.isArray(themeData.examples)) {\n themeData.examples.forEach(example => {\n const exampleItem = document.createElement('div');\n exampleItem.className = 'example-item';\n\n \/\/ Add the sidebar indicator for examples\n const sidebar = document.createElement('div');\n sidebar.className = 'example-sidebar';\n exampleItem.appendChild(sidebar);\n\n \/\/ Add the example text\n const exampleText = document.createElement('div');\n exampleText.className = 'example-text';\n exampleText.textContent = example;\n exampleItem.appendChild(exampleText);\n\n themeContent.appendChild(exampleItem);\n });\n }\n\n themeCard.appendChild(themeHeader);\n themeCard.appendChild(themeContent);\n\n \/\/ Add click event to toggle expansion\n themeHeader.addEventListener('click', () => {\n \/\/ Toggle the expanded class on the card\n themeCard.classList.toggle('expanded');\n\n \/\/ Toggle the direction indicator\n const indicator = themeHeader.querySelector('.direction-indicator');\n if (indicator) {\n if (themeCard.classList.contains('expanded')) {\n indicator.textContent = isDriver ? '\u25bc' : '\u25b2';\n } else {\n indicator.textContent = isDriver ? '\u25b2' : '\u25bc';\n }\n }\n });\n\n return themeCard;\n }\n\n \/\/ Add loyalty driver cards\n if (Array.isArray(data.drivers)) {\n data.drivers.forEach(driver => {\n const card = createThemeCard(driver, 'drivers');\n driversContent.appendChild(card);\n });\n }\n\n \/\/ Add churn trigger cards\n if (Array.isArray(data.triggers)) {\n data.triggers.forEach(trigger => {\n const card = createThemeCard(trigger, 'triggers');\n triggersContent.appendChild(card);\n });\n }\n\n \/\/ Set the interpretation if provided\n if (data.interpretation) {\n const interpretationElement = document.getElementById('loyalty-churn-interpretation');\n if (interpretationElement) {\n interpretationElement.innerHTML = convertMarkdownToHtml(data.interpretation);\n }\n }\n\n console.log(\"Loyalty Drivers vs Churn Triggers visualization created\");\n}\n\/\/ Updated createWordCloud function - replace the existing one\nfunction createWordCloud(wordCloudData, sizeMode = 'auto') {\n const container = document.getElementById('word-cloud');\n\n if (!container) {\n console.error(\"Word cloud container not found\");\n return;\n }\n\n \/\/ Clear the container\n container.innerHTML = '';\n\n \/\/ Set dimensions - responsive only for small screens\n const containerWidth = container.clientWidth || 600;\n const isSmall = containerWidth <= 480;\n\n const width = isSmall ? Math.max(containerWidth - 20, 300) : containerWidth;\n const height = isSmall ? 250 : 400;\n\n \/\/ Determine size based on sizeMode parameter or auto-detect\n let size;\n if (sizeMode === 'auto') {\n size = isSmall ? 'small' : 'big';\n } else {\n size = sizeMode; \/\/ 'small', 'mid', or 'big'\n }\n\n \/\/ Create SVG element\n const svg = d3.select(container)\n .append(\"svg\")\n .attr(\"width\", \"100%\")\n .attr(\"height\", height)\n .attr(\"class\", \"word-cloud-svg\");\n\n \/\/ Add ONLY 2 watermark logos - top middle and bottom middle\n const logoSvg = `<svg width=\"130\" height=\"35\" viewBox=\"0 0 460 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M91.4276 25.1601C94.237 28.2224 95.6417 32.282 95.6417 37.3388V63.2134H84.3478V38.856C84.3478 36.44 83.6314 34.4874 82.1985 32.9984C80.7658 31.5095 78.8974 30.7649 76.5937 30.7649C74.2901 30.7649 72.3937 31.5095 70.9048 32.9984C69.4157 34.4874 68.6713 36.4399 68.6713 38.856V63.2136H57.2932V21.494H67.7442V25.2866C70.8908 22.1401 74.9643 20.5668 79.965 20.5668C84.7973 20.5668 88.6182 22.0979 91.4276 25.1601Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M144.948 46.1886H115.617C116.348 48.8294 117.739 50.8662 119.789 52.2991C121.84 53.7318 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d=\"M410.738 23.3348L407.034 27.1622C403.953 24.172 400.941 22.6764 397.998 22.6764C396.127 22.6764 394.524 23.2938 393.191 24.5284C391.856 25.7629 391.19 27.2034 391.19 28.8496C391.19 30.3042 391.739 31.6893 392.839 33.0063C393.938 34.3509 396.248 35.9283 399.768 37.7391C404.057 39.9614 406.971 42.1014 408.511 44.1592C410.023 46.2446 410.779 48.5904 410.779 51.1967C410.779 54.8736 409.487 57.9872 406.904 60.5388C404.321 63.0904 401.092 64.3663 397.219 64.3663C394.635 64.3663 392.169 63.8036 389.82 62.679C387.47 61.5543 385.526 60.0039 383.988 58.0285L387.609 53.913C390.552 57.233 393.673 58.8927 396.973 58.8927C399.283 58.8927 401.249 58.152 402.872 56.6704C404.494 55.1888 405.306 53.4469 405.306 51.4437C405.306 49.7976 404.769 48.3301 403.697 47.0402C402.625 45.7786 400.205 44.1871 396.439 42.2662C392.397 40.1814 389.647 38.1237 388.19 36.0931C386.733 34.063 386.004 31.7448 386.004 29.138C386.004 25.7362 387.165 22.9101 389.487 20.6602C391.809 18.4108 394.743 17.2855 398.289 17.2855C402.411 17.285 406.561 19.3015 410.738 23.3348Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M420.944 1.1524H426.706V26.4625C429.037 23.3901 431.603 21.0919 434.402 19.5691C437.2 18.0463 440.231 17.285 443.497 17.285C446.844 17.285 449.814 18.1358 452.407 19.8365C455 21.538 456.913 23.8221 458.148 26.6888C459.382 29.5561 460 34.049 460 40.167V63.2135H454.238V41.8542C454.238 36.6965 454.032 33.253 453.621 31.5245C452.907 28.5613 451.611 26.3326 449.732 24.837C447.852 23.3419 445.39 22.594 442.344 22.594C438.86 22.594 435.739 23.7463 432.982 26.051C430.224 28.3556 428.406 31.2095 427.529 34.6111C426.98 36.8064 426.706 40.8665 426.706 46.7928V63.2134H420.944L420.944 1.1524Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M39.0942 33.1942C41.5069 33.1942 43.4628 31.2383 43.4628 28.8255C43.4628 26.4128 41.5069 24.4569 39.0942 24.4569C36.6815 24.4569 34.7256 26.4128 34.7256 28.8255C34.7256 31.2383 36.6815 33.1942 39.0942 33.1942Z\" fill=\"#FD173E\"\/>\n<path d=\"M4.3686 59.7553C6.78132 59.7553 8.73721 57.7994 8.73721 55.3867C8.73721 52.974 6.78132 51.0181 4.3686 51.0181C1.95589 51.0181 0 52.974 0 55.3867C0 57.7994 1.95589 59.7553 4.3686 59.7553Z\" fill=\"#FD173E\"\/>\n<path d=\"M12.7786 52.2094C11.844 52.0812 10.9578 51.6003 10.3361 50.7944C9.0798 49.1657 9.38169 46.827 11.0104 45.5707L28.0543 32.4675C29.6829 31.2111 32.0216 31.513 33.278 33.1417C34.5343 34.7704 34.2324 37.1091 32.6037 38.3654L15.5598 51.4687C14.737 52.1033 13.7327 52.3403 12.7786 52.2094Z\" fill=\"#3771C8\"\/>\n<path d=\"M9.1316 39.7914C8.19705 39.6632 7.3108 39.1823 6.68915 38.3764C5.43283 36.7477 5.73472 34.409 7.36341 33.1527L24.4073 20.0495C26.036 18.7931 28.3747 19.095 29.631 20.7237C30.8873 22.3524 30.5854 24.6911 28.9567 25.9474L11.9128 39.0507C11.0899 39.6853 10.0856 39.9223 9.1316 39.7914Z\" fill=\"#0EAEC1\"\/>\n<path d=\"M17.6843 64.3139C16.7498 64.1857 15.8635 63.7048 15.2419 62.8989C13.9856 61.2702 14.2875 58.9316 15.9161 57.6752L32.96 44.572C34.5887 43.3157 36.9274 43.6176 38.1837 45.2462C39.44 46.8749 39.1381 49.2136 37.5095 50.4699L20.4656 63.5732C19.6427 64.2079 18.6383 64.4448 17.6843 64.3139Z\" fill=\"#FE7904\"\/>\n<\/svg>`;\n\n \/\/ Add only 2 watermarks - top middle and bottom middle\n const watermarkPositions = [\n { name: \"top-middle\", x: width\/2 - 65, y: 10 },\n { name: \"bottom-middle\", x: width\/2 - 65, y: height - 45 }\n ];\n\n watermarkPositions.forEach(position => {\n const watermark = svg.append(\"g\")\n .attr(\"class\", `chart-watermark ${position.name}`)\n .attr(\"opacity\", \"0.08\")\n .attr(\"transform\", `translate(${position.x}, ${position.y})`);\n\n watermark.html(logoSvg);\n });\n\n \/\/ Append the main visualization group\n const mainGroup = svg.append(\"g\")\n .attr(\"transform\", `translate(${width \/ 2}, ${height \/ 2})`);\n\n \/\/ Convert data format from object to array of {text, size} objects\n const words = Object.entries(wordCloudData).map(([text, value]) => ({\n text,\n size: calculateFontSize(value, wordCloudData, size)\n }));\n\n \/\/ Create a tooltip\n const tooltip = d3.select(\"body\")\n .append(\"div\")\n .attr(\"class\", \"tooltip word-cloud-tooltip\")\n .style(\"opacity\", 0);\n\n \/\/ Set up the cloud layout\n if (typeof d3.layout === 'undefined' || typeof d3.layout.cloud === 'undefined') {\n console.error(\"d3.layout.cloud is not available\");\n const errorMessage = document.createElement('div');\n errorMessage.className = 'no-data-message';\n errorMessage.textContent = 'Word cloud visualization library not available';\n container.appendChild(errorMessage);\n return;\n }\n\n \/\/ Custom color palette\n const customColors = [\n \"#3771C8\", \"#0EAEC1\", \"#FE7904\", \"#1E1E1E\",\n \"#FD173E\", \"#E4B6E5\", \"#FED404\"\n ];\n\n const layout = d3.layout.cloud()\n .size([width, height])\n .words(words)\n .padding(isSmall ? 3 : 5) \/\/ Tighter padding on small screens\n .rotate(() => 0) \/\/ Keep all words horizontal\n .font(\"Impact\")\n .fontSize(d => d.size)\n .on(\"end\", draw);\n\n \/\/ Start the layout\n layout.start();\n\n \/\/ Function to draw the words\n function draw(words) {\n mainGroup.selectAll(\"text\")\n .data(words)\n .enter()\n .append(\"text\")\n .style(\"font-size\", d => `${d.size}px`)\n .style(\"font-family\", \"Impact\")\n .style(\"fill\", (d, i) => customColors[i % customColors.length])\n .attr(\"text-anchor\", \"middle\")\n .attr(\"transform\", d => `translate(${d.x}, ${d.y}) rotate(${d.rotate})`)\n .text(d => d.text)\n .on(\"mouseover\", function(event, d) {\n \/\/ Get the original value from wordCloudData\n const originalValue = wordCloudData[d.text];\n\n d3.select(this)\n .transition()\n .duration(200)\n .style(\"font-size\", `${d.size * 1.2}px`)\n .style(\"font-weight\", \"bold\");\n\n tooltip.transition()\n .duration(200)\n .style(\"opacity\", .9);\n \/\/\n \/\/ tooltip.html(`<strong>${d.text}<\/strong>: ${originalValue}`)\n \/\/ .style(\"left\", (event.pageX + 10) + \"px\")\n \/\/ .style(\"top\", (event.pageY - 28) + \"px\");\n })\n .on(\"mouseout\", function(event, d) {\n d3.select(this)\n .transition()\n .duration(200)\n .style(\"font-size\", `${d.size}px`)\n .style(\"font-weight\", \"normal\");\n\n tooltip.transition()\n .duration(500)\n .style(\"opacity\", 0);\n });\n }\n\nfunction calculateFontSize(value, allData, size) {\n \/\/ Find the max and min values\n const values = Object.values(allData);\n const maxValue = Math.max(...values);\n const minValue = Math.min(...values);\n\n \/\/ Define font size ranges for each size\n let minFontSize, maxFontSize;\n\n switch (size) {\n case 'small':\n minFontSize = 14;\n maxFontSize = 28;\n break;\n case 'mid':\n minFontSize = 18;\n maxFontSize = 42;\n break;\n case 'big':\n minFontSize = 22;\n maxFontSize = 60;\n break;\n default:\n \/\/ Default to mid if invalid size is provided\n minFontSize = 18;\n maxFontSize = 42;\n }\n\n if (maxValue === minValue) return (minFontSize + maxFontSize) \/ 2;\n\n \/\/ Linear scaling\n return minFontSize + ((value - minValue) \/ (maxValue - minValue)) * (maxFontSize - minFontSize);\n}\n\n console.log(`Created word cloud with ${words.length} words and 2 watermarks using '${size}' size mode`);\n}\n\nfunction createRadarChart(data) {\n const chartContainer = document.getElementById('radar-chart');\n const legendContainer = document.getElementById('brand-legend');\n\n if (!chartContainer || !legendContainer) {\n console.error(\"Radar chart containers not found\");\n return;\n }\n\n chartContainer.innerHTML = '';\n legendContainer.innerHTML = '';\n\n \/\/ German translation mapping\n const germanTranslations = {\n 'Brand Recognition': 'Markenbekannheit',\n 'Market Share': 'Marktpr\u00e4senz',\/\/chnage\n 'Traditional': 'Modernit\u00e4t',\/\/chnage\n 'Customer Satisfaction': 'Markenattraktivit\u00e4t',\n 'Customer Satisfaction v2': 'Markenattraktivit\u00e4t',\n 'Product Service Quality': 'Qualit\u00e4tsbewertung',\n 'Price to Value Perception': 'Preis-Leistung', \/\/chnage\n 'Customer Loyalty': 'Markenbindung',\n 'Sustainability': 'Nachhaltigkeits-Wahrnehmung',\n };\n\n function getGermanDescription(englishKey) {\n const germanDescriptions = {\n \"Traditional\": \"Die Dimension Modernit\u00e4t bewertet, wie traditionell oder unkonventionell eine Marke von Kunden wahrgenommen wird.\",\n \"Sustainability\": \"Nachhaltigkeits-Wahrnehmung bezieht sich darauf, wie proaktiv und innovativ eine Marke in ihren Nachhaltigkeitspraktiken ist und Verbraucherwahrnehmungen und -bewertungen beeinflusst.\",\n \"Price to Value Perception\": \"Preis-Leistung - Beschreibt das wahrgenommene Verh\u00e4ltnis zwischen Preis und Qualit\u00e4t der Marke\",\n \"Customer Loyalty\": \"Markenbindung zeigt das Ausma\u00df der Kundentreue und Hingabe an eine Marke, was sich auf Wiederholungsk\u00e4ufe und Markenbef\u00fcrwortung auswirkt.\",\n \"Product Service Quality\": \"Qualit\u00e4tsbewertung - Das Ma\u00df, in dem Verbraucher die Marke mit hoher oder niedriger Qualit\u00e4t in Verbindung bringen.\",\n \"Market Share\": \"Marktpr\u00e4senz bezieht sich auf das Ma\u00df an Sichtbarkeit und Einfluss, den eine Marke auf dem Markt hat, von minimal bis zu dominierender Marktf\u00fchrerschaft.\",\n \"Brand Recognition\": \"Markenbekanntheit bezieht sich auf den Bekanntheitsgrad einer Marke bei Verbrauchern und beeinflusst deren Wahrnehmung und Treue.\",\n \"Customer Satisfaction\": \"Markenattraktivit\u00e4t bezieht sich auf die Gesamtheit der Anziehungskraft und W\u00fcnschbarkeit einer Marke, die die Zufriedenheit und Treue der Verbraucher beeinflusst.\"\n };\n\n \/\/ First try direct translation\n if (germanDescriptions[englishKey]) {\n return germanDescriptions[englishKey];\n }\n\n \/\/ Try with spaces instead of underscores\n const spacedKey = englishKey.replace(\/_\/g, ' ');\n if (germanDescriptions[spacedKey]) {\n return germanDescriptions[spacedKey];\n }\n\n \/\/ Fallback to original English description\n return data.variables[englishKey] || spacedKey;\n}\n\n \/\/ Function to get German translation or fallback to original\n function getGermanLabel(englishKey) {\n \/\/ First try direct translation\n if (germanTranslations[englishKey]) {\n return germanTranslations[englishKey];\n }\n\n \/\/ Try with spaces instead of underscores\n const spacedKey = englishKey.replace(\/_\/g, ' ');\n if (germanTranslations[spacedKey]) {\n return germanTranslations[spacedKey];\n }\n\n \/\/ Fallback to original with spaces\n return spacedKey;\n }\n\n \/\/ Process brands to assign colors and identify roles\n data.brands.forEach(brand => {\n \/\/ Convert rank to lowercase for consistent comparison\n const rank = (brand.rank || '').toLowerCase();\n\n \/\/ Identify roles\n brand.isTarget = rank.includes('target');\n brand.isMax = rank.includes('max');\n brand.isMin = rank.includes('min');\n\n \/\/ Assign color based on priority: max > min > target > other\n if (brand.isMax) {\n brand.color = '#FED404'; \/\/ Yellow for MAX\n } else if (brand.isMin) {\n brand.color = '#FD173E'; \/\/ Red for MIN\n } else if (brand.isTarget) {\n brand.color = '#3771C8'; \/\/ Blue for TARGET\n } else {\n brand.color = '#0EAEC1'; \/\/ Green for others\n }\n });\n\n \/\/ Set default colors for brands if not provided\n const brandColors = [\n '#4285F4', \/\/ Blue\n '#EA4335', \/\/ Red\n '#FBBC05', \/\/ Yellow\n '#34A853', \/\/ Green\n '#8334A2', \/\/ Purple\n '#F56C2D' \/\/ Orange\n ];\n\n \/\/ Extract variables as an array of keys\n const variableKeys = Object.keys(data.variables);\n const numVariables = variableKeys.length;\n\n const center = { x: 300, y: 300 };\n const radius = 250;\n const angleStep = (2 * Math.PI) \/ numVariables;\n\n \/\/ Create custom tooltip functions\nlet tooltipElement = null;\n\nfunction showTooltip(event, title, description) {\n \/\/ Remove existing tooltip if any\n if (tooltipElement) {\n document.body.removeChild(tooltipElement);\n }\n\n \/\/ Create new tooltip element\n tooltipElement = document.createElement('div');\n\n \/\/ Apply all styles directly\n Object.assign(tooltipElement.style, {\n position: 'fixed',\n padding: '16px',\n backgroundColor: 'white',\n borderRadius: '4px',\n pointerEvents: 'none',\n opacity: '0.9',\n maxWidth: '320px',\n boxShadow: '0 4px 20px rgba(0, 0, 0, 0.15)',\n fontSize: '14px',\n lineHeight: '1.5',\n zIndex: '1000',\n border: '1px solid #e1e4e8'\n });\n\n \/\/ Create content\n const titleElement = document.createElement('h3');\n Object.assign(titleElement.style, {\n marginTop: '0',\n marginBottom: '8px',\n fontSize: '16px',\n fontWeight: '800',\n color: '#24292e'\n });\n titleElement.textContent = title;\n\n const descElement = document.createElement('p');\n Object.assign(descElement.style, {\n margin: '8px 0 0 0',\n color: '#24292e',\n fontWeight: '500'\n });\n descElement.textContent = description;\n\n tooltipElement.appendChild(titleElement);\n tooltipElement.appendChild(descElement);\n document.body.appendChild(tooltipElement);\n\n \/\/ Position tooltip\n let left = event.clientX + 10;\n let top = event.clientY - 28;\n\n tooltipElement.style.left = left + 'px';\n tooltipElement.style.top = top + 'px';\n}\n\nfunction hideTooltip() {\n if (tooltipElement) {\n document.body.removeChild(tooltipElement);\n tooltipElement = null;\n }\n}\n\n\/\/ Create tooltip\n\/\/ const tooltip = d3.select(\"body\").append(\"div\")\n\/\/ .attr(\"class\", \"tooltip\")\n\/\/ .style(\"opacity\", 0);\n\n \/\/ STEP 1: Create a single SVG element for the entire chart\n const mainSvg = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'svg');\n mainSvg.setAttribute('class', 'chart-main-svg');\n mainSvg.setAttribute('width', '100%');\n mainSvg.setAttribute('height', '100%');\n mainSvg.setAttribute('viewBox', '0 0 600 600');\n chartContainer.appendChild(mainSvg);\n\n \/\/ STEP 2: Draw level circles\n for (let level = 1; level <= 5; level++) {\n const levelRadius = (radius * level) \/ 5;\n const levelCircle = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'circle');\n levelCircle.setAttribute('cx', center.x);\n levelCircle.setAttribute('cy', center.y);\n levelCircle.setAttribute('r', levelRadius);\n levelCircle.setAttribute('fill', 'none');\n levelCircle.setAttribute('stroke', 'rgba(200, 200, 200, 0.5)');\n levelCircle.setAttribute('stroke-width', '1');\n mainSvg.appendChild(levelCircle);\n }\n\n \/\/ Add watermark logo perfectly centered in the chart\n const watermarkGroup = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'g');\n watermarkGroup.setAttribute('class', 'chart-watermark');\n watermarkGroup.setAttribute('opacity', '0.08'); \/\/ Low opacity for watermark\n\n \/\/ Calculate exact center positioning\n watermarkGroup.setAttribute('transform', `translate(${center.x - 230}, ${center.y - 32.5})`);\n\n \/\/ Logo SVG content\n const svgContent = `<svg width=\"460\" height=\"65\" viewBox=\"0 0 460 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M91.4276 25.1601C94.237 28.2224 95.6417 32.282 95.6417 37.3388V63.2134H84.3478V38.856C84.3478 36.44 83.6314 34.4874 82.1985 32.9984C80.7658 31.5095 78.8974 30.7649 76.5937 30.7649C74.2901 30.7649 72.3937 31.5095 70.9048 32.9984C69.4157 34.4874 68.6713 36.4399 68.6713 38.856V63.2136H57.2932V21.494H67.7442V25.2866C70.8908 22.1401 74.9643 20.5668 79.965 20.5668C84.7973 20.5668 88.6182 22.0979 91.4276 25.1601Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M144.948 46.1886H115.617C116.348 48.8294 117.739 50.8662 119.789 52.2991C121.84 53.7318 124.383 54.4482 127.417 54.4482C131.519 54.4482 135.396 53.0435 139.048 50.2341L143.768 57.988C138.823 62.146 133.261 64.2249 127.08 64.2249C120.506 64.2249 115.056 62.1319 110.729 57.9459C106.403 53.7599 104.24 48.5766 104.24 42.3959C104.24 36.2714 106.332 31.102 110.519 26.8881C114.704 22.674 119.888 20.5669 126.069 20.5669C131.856 20.5669 136.576 22.4211 140.228 26.1295C143.88 29.8378 145.706 34.4453 145.706 39.9517C145.706 41.9745 145.453 44.0534 144.948 46.1886ZM119.326 32.0291C117.528 33.5462 116.292 35.597 115.617 38.1817H134.665C134.609 35.597 133.71 33.5462 131.968 32.0291C130.226 30.5121 128.119 29.7535 125.647 29.7535C123.231 29.7535 121.124 30.5121 119.326 32.0291Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M192.567 44.8401C192.567 50.6274 190.755 55.305 187.131 58.873C183.507 62.441 178.941 64.2249 173.435 64.2249C167.816 64.2249 163.195 62.455 159.571 58.9152C155.946 55.3753 154.134 50.6835 154.134 44.8401V21.494H165.512V45.7672C165.512 48.1832 166.257 50.1218 167.746 51.5826C169.235 53.0435 171.131 53.774 173.435 53.774C175.626 53.774 177.466 53.0435 178.955 51.5826C180.444 50.1218 181.189 48.1832 181.189 45.7672V21.494H192.567L192.567 44.8401Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M229.061 21.494V31.5235H226.027C222.6 31.5235 219.875 32.4365 217.852 34.2627C215.829 36.0888 214.818 38.7999 214.818 42.396V63.2136H203.44V21.494H213.891V26.5509C216.756 22.8425 220.577 20.9883 225.353 20.9883C226.758 20.9883 227.994 21.1568 229.061 21.494Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M271.118 26.8459C275.501 31.0318 277.692 36.1871 277.692 42.3115C277.692 48.4359 275.501 53.6052 271.118 57.8193C266.736 62.0334 261.426 64.1404 255.189 64.1404C248.952 64.1404 243.684 62.0474 239.386 57.8613C235.088 53.6753 232.938 48.492 232.938 42.3114C232.938 36.1869 235.102 31.0316 239.428 26.8457C243.755 22.6596 249.036 20.5667 255.273 20.5667C261.454 20.5668 266.735 22.6598 271.118 26.8459ZM247.519 34.1784C245.497 36.3417 244.485 39.0807 244.485 42.3958C244.485 45.7108 245.497 48.422 247.519 50.529C249.542 52.6361 252.127 53.6896 255.273 53.6896C258.363 53.6896 260.934 52.6221 262.985 50.487C265.036 48.3518 266.061 45.6548 266.061 42.3958C266.061 39.1369 265.036 36.4118 262.985 34.2205C260.934 32.0292 258.363 30.9336 255.273 30.9336C252.127 30.9336 249.542 32.0151 247.519 34.1784Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M305.753 1.1524V6.79062C303.64 5.88522 301.829 5.43253 300.32 5.43253C299.195 5.43253 298.263 5.6588 297.522 6.11165C296.781 6.56434 296.314 7.0858 296.123 7.67558C295.93 8.26593 295.835 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axisLine.setAttribute('x1', center.x);\n axisLine.setAttribute('y1', center.y);\n axisLine.setAttribute('x2', endX);\n axisLine.setAttribute('y2', endY);\n axisLine.setAttribute('stroke', 'rgba(200, 200, 200, 0.3)');\n axisLine.setAttribute('stroke-width', '1');\n mainSvg.appendChild(axisLine);\n\n \/\/ Calculate label position\n const containerRect = chartContainer.getBoundingClientRect();\n const actualWidth = containerRect.width;\n const actualHeight = containerRect.height;\n\n const actualCenterX = actualWidth \/ 2;\n const actualCenterY = actualHeight \/ 2;\n\n const containerScale = Math.min(actualWidth, actualHeight) \/ 600;\n const scaledRadius = 250 * containerScale;\n\n let labelOffset;\n if (actualWidth <= 400) {\n labelOffset = 8;\n } else if (actualWidth <= 500) {\n labelOffset = 12;\n } else {\n labelOffset = 20;\n }\n\n const labelDistance = scaledRadius + labelOffset;\n const labelX = actualCenterX + Math.cos(angle) * labelDistance;\n const labelY = actualCenterY + Math.sin(angle) * labelDistance;\n\n const label = document.createElement('div');\n label.className = 'chart-axis-label';\n label.style.left = `${labelX}px`;\n label.style.top = `${labelY}px`;\n\n \/\/ Use German translation\nlabel.textContent = getGermanLabel(variableKeys[i]);\nlabel.setAttribute('data-description', getGermanDescription(variableKeys[i]));\n\n\nlabel.addEventListener('mouseenter', function(event) {\n showTooltip(event, getGermanLabel(variableKeys[i]), getGermanDescription(variableKeys[i]));\n});\n\nlabel.addEventListener('mouseleave', function() {\n hideTooltip();\n});\n\n \/\/ \/\/ Add hover behavior for tooltips (showing original English description)\n \/\/ label.addEventListener('mouseenter', function(event) {\n \/\/ tooltip.transition()\n \/\/ .duration(200)\n \/\/ .style(\"opacity\", .9);\n \/\/ tooltip.html(`\n \/\/ <h3>${getGermanLabel(variableKeys[i])}<\/h3>\n \/\/ <p>${getGermanDescription(variableKeys[i])}<\/p>\n \/\/ `)\n \/\/ .style(\"left\", (event.pageX + 10) + \"px\")\n \/\/ .style(\"top\", (event.pageY - 28) + \"px\");\n \/\/ });\n \/\/\n \/\/ label.addEventListener('mouseleave', function() {\n \/\/ tooltip.transition()\n \/\/ .duration(500)\n \/\/ .style(\"opacity\", 0);\n \/\/ });\n\n chartContainer.appendChild(label);\n }\n\n \/\/ STEP 4: Create groups for each brand for better organization and highlighting\n data.brands.forEach((brand, brandIndex) => {\n \/\/ Assign color if not provided\n if (!brand.color) {\n brand.color = brandColors[brandIndex % brandColors.length];\n }\n\n \/\/ Create a group element for this brand\n const brandGroup = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'g');\n brandGroup.setAttribute('class', 'brand-group');\n brandGroup.setAttribute('data-brand-index', brandIndex);\n\n \/\/ Create polygon for this brand\n const points = [];\n\n \/\/ Draw the polygon\n const polygonElement = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'polygon');\n polygonElement.setAttribute('class', 'brand-polygon');\n polygonElement.setAttribute('data-brand-index', brandIndex);\n\n for (let i = 0; i < numVariables; i++) {\n const angle = i * angleStep;\n const variableKey = variableKeys[i];\n const value = brand.values[variableKey] \/ 5; \/\/ Normalize to 0-1 range\n const pointRadius = radius * value;\n\n \/\/ Calculate exact coordinates\n const x = center.x + Math.cos(angle) * pointRadius;\n const y = center.y + Math.sin(angle) * pointRadius;\n\n points.push(`${x},${y}`);\n\n \/\/ Create data points (using SVG circles for perfect alignment)\n const point = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'circle');\n point.setAttribute('cx', x);\n point.setAttribute('cy', y);\n point.setAttribute('r', 4);\n point.setAttribute('fill', brand.color);\n point.setAttribute('class', 'svg-point');\n point.setAttribute('data-brand-index', brandIndex);\n\n \/\/ Add the point to the brand group\n brandGroup.appendChild(point);\n }\n\n \/\/ Set polygon attributes\n polygonElement.setAttribute('points', points.join(' '));\n polygonElement.setAttribute('fill', `${brand.color}20`);\n polygonElement.setAttribute('stroke', brand.color);\n polygonElement.setAttribute('stroke-width', '2');\n\n \/\/ Add the polygon to the brand group first (to be below points)\n brandGroup.insertBefore(polygonElement, brandGroup.firstChild);\n\n \/\/ Add the entire brand group to the main SVG\n mainSvg.appendChild(brandGroup);\n });\n\n \/\/ Create the podium container (rest of the function remains the same)\n const podiumContainer = document.createElement('div');\n podiumContainer.className = 'podium-container';\n legendContainer.appendChild(podiumContainer);\n\n \/\/ Find brands for each position\n let maxBrand = null;\n let minBrand = null;\n let midBrand = null;\n\n \/\/ First, find the max and min brands\n data.brands.forEach(brand => {\n if (brand.isMax) maxBrand = brand;\n if (brand.isMin) minBrand = brand;\n });\n\n \/\/ If no max or min brand found, set defaults\n if (!maxBrand) {\n maxBrand = data.brands.find(brand => !brand.isMin) || data.brands[0];\n }\n\n if (!minBrand) {\n minBrand = data.brands.find(brand => !brand.isMax && brand !== maxBrand) ||\n (data.brands.length > 1 ? data.brands[1] : data.brands[0]);\n }\n\n \/\/ Find a mid brand that's neither max nor min\n midBrand = data.brands.find(brand =>\n brand !== maxBrand && brand !== minBrand\n );\n\n \/\/ If we don't have a mid brand, use the first available brand\n if (!midBrand) {\n if (data.brands.length > 2) {\n midBrand = data.brands[2];\n } else if (data.brands.length > 0) {\n midBrand = data.brands[0];\n } else {\n midBrand = { name: \"No Data\", color: \"#cccccc\" };\n }\n }\n\n \/\/ Create SVG for crown and target\n const crownSvg = `\n <svg width=\"48\" height=\"42\" viewBox=\"0 0 48 42\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n <path d=\"M7 28L4 14L14 20L24 12L34 20L44 14L41 28H7Z\" fill=\"#FBBC05\" stroke=\"#FBBC05\" stroke-width=\"1.5\"\/>\n <path d=\"M14 20L14 12L18 16L24 12L30 16L34 12L34 20\" fill=\"#FBBC05\" stroke=\"#FBBC05\" stroke-width=\"1.5\"\/>\n <circle cx=\"14\" cy=\"16\" r=\"2\" fill=\"#FFFFFF\" stroke=\"#FBBC05\" stroke-width=\"0.5\"\/>\n <circle cx=\"24\" cy=\"14\" r=\"2\" fill=\"#FFFFFF\" stroke=\"#FBBC05\" stroke-width=\"0.5\"\/>\n <circle cx=\"34\" cy=\"16\" r=\"2\" fill=\"#FFFFFF\" stroke=\"#FBBC05\" stroke-width=\"0.5\"\/>\n <rect x=\"7\" y=\"28\" width=\"34\" height=\"6\" fill=\"#FBBC05\" stroke=\"#FBBC05\" stroke-width=\"1.5\"\/>\n <\/svg>\n `;\n\n const targetSvg = `\n <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"white\" stroke-width=\"2\"\/>\n <circle cx=\"12\" cy=\"12\" r=\"6\" stroke=\"white\" stroke-width=\"2\"\/>\n <circle cx=\"12\" cy=\"12\" r=\"2\" fill=\"white\"\/>\n <\/svg>\n `;\n\n \/\/ Create podium with defined order: mid, max, min\n const podiumOrder = [midBrand, maxBrand, minBrand];\n const podiumHeights = ['80px', '120px', '50px'];\n\n for (let i = 0; i < podiumOrder.length; i++) {\n const brand = podiumOrder[i];\n if (!brand) continue;\n\n const brandIndex = data.brands.indexOf(brand);\n\n \/\/ Create step element\n const step = document.createElement('div');\n step.className = 'podium-step';\n if (brandIndex >= 0) {\n step.setAttribute('data-brand-index', brandIndex);\n }\n\n \/\/ Add target class and icon if this is the target brand\n if (brand.isTarget) {\n step.classList.add('targeted');\n\n const targetIcon = document.createElement('div');\n targetIcon.className = 'target-icon';\n targetIcon.innerHTML = targetSvg;\n step.appendChild(targetIcon);\n }\n\n \/\/ Add crown to max brand (always in the middle position)\n if (i === 1) {\n const crown = document.createElement('div');\n crown.className = 'crown';\n crown.innerHTML = crownSvg;\n step.appendChild(crown);\n }\n\n \/\/ Create the podium block for this brand\n const block = document.createElement('div');\n block.className = 'podium-block';\n block.textContent = brand.name;\n block.style.height = podiumHeights[i];\n block.style.backgroundColor = `${brand.color}15`;\n block.style.border = `2px solid ${brand.color}`;\n block.style.borderTop = `5px solid ${brand.color}`;\n\n step.appendChild(block);\n podiumContainer.appendChild(step);\n\n \/\/ Add hover interactions if the brand is valid\n if (brandIndex >= 0) {\n step.addEventListener('mouseenter', function() {\n highlightBrand(brandIndex, true);\n this.classList.add('podium-step-hover');\n });\n\n step.addEventListener('mouseleave', function() {\n highlightBrand(brandIndex, false);\n this.classList.remove('podium-step-hover');\n });\n }\n }\n\n console.log(`Created radar chart with ${data.brands.length} brands and German labels`);\n}\n\n\/\/ The highlightBrand function for radar chart\nfunction highlightBrand(brandIndex, highlight) {\n \/\/ Select all brand groups\n const allBrandGroups = document.querySelectorAll('.brand-group');\n\n if (highlight) {\n \/\/ First set all brands to dimmed state\n allBrandGroups.forEach(group => {\n \/\/ Find polygon and points within this group\n const polygon = group.querySelector('polygon');\n const points = group.querySelectorAll('circle.svg-point');\n\n \/\/ Dim polygon\n polygon.style.opacity = '0.3';\n polygon.style.strokeWidth = '1px';\n\n \/\/ Dim points\n points.forEach(point => {\n point.style.opacity = '0.3';\n point.setAttribute('r', '3'); \/\/ Smaller when dimmed\n });\n });\n\n \/\/ Then highlight the selected brand\n const selectedGroup = document.querySelector(`.brand-group[data-brand-index=\"${brandIndex}\"]`);\n if (selectedGroup) {\n \/\/ Find polygon and points within this group\n const polygon = selectedGroup.querySelector('polygon');\n const points = selectedGroup.querySelectorAll('circle.svg-point');\n\n \/\/ Highlight polygon\n polygon.style.opacity = '1';\n polygon.style.strokeWidth = '3px';\n\n \/\/ Highlight points\n points.forEach(point => {\n point.style.opacity = '1';\n point.setAttribute('r', '6'); \/\/ Larger when highlighted\n });\n }\n } else {\n \/\/ Reset all brands to normal state\n allBrandGroups.forEach(group => {\n \/\/ Find polygon and points within this group\n const polygon = group.querySelector('polygon');\n const points = group.querySelectorAll('circle.svg-point');\n\n \/\/ Reset polygon\n polygon.style.opacity = '1';\n polygon.style.strokeWidth = '2px';\n\n \/\/ Reset points\n points.forEach(point => {\n point.style.opacity = '1';\n point.setAttribute('r', '4'); \/\/ Normal size\n });\n });\n }\n\n \/\/ Also handle any rank labels (if present)\n const allRankLabels = document.querySelectorAll('.brand-rank-label');\n if (highlight) {\n allRankLabels.forEach(label => {\n if (parseInt(label.getAttribute('data-brand-index')) !== brandIndex) {\n label.style.opacity = '0.3';\n } else {\n label.style.opacity = '1';\n }\n });\n } else {\n allRankLabels.forEach(label => {\n label.style.opacity = '0.7';\n });\n }\n}\n\n\/\/ Function to format a date\nfunction formatDate(dateString) {\n const date = new Date(dateString);\n const months = ['January', 'February', 'March', 'April', 'May', 'June', 'July', 'August', 'September', 'October', 'November', 'December'];\n return `${months[date.getMonth()]} ${date.getDate()}, ${date.getFullYear()}`;\n}\n\n\n\/\/ Responsive Handling\nfunction handleResize() {\n if (typeof reportData !== 'undefined') {\n \/\/ Reinitialize charts on resize with debounce\n clearTimeout(window.resizingTimeout);\n window.resizingTimeout = setTimeout(function() {\n initializeReport(reportData);\n }, 200);\n }\n}\n\n\/\/ Initialize responsive behavior\ndocument.addEventListener('DOMContentLoaded', function() {\n if (typeof reportData !== 'undefined') {\n initializeReport(reportData);\n }\n\n \/\/ Set up resize listener\n window.addEventListener('resize', handleResize);\n});\n\n\/\/ Clean up on page unload\nwindow.addEventListener('beforeunload', function() {\n window.removeEventListener('resize', handleResize);\n});\n\n \/\/ Force initialization with debugging\n console.log(\"DEBUG: Document ready state:\", document.readyState);\n console.log(\"DEBUG: reportData available:\", typeof reportData !== 'undefined');\n console.log(\"DEBUG: d3 available:\", typeof d3 !== 'undefined');\n console.log(\"DEBUG: d3.layout.cloud available:\", typeof d3.layout !== 'undefined' && typeof d3.layout.cloud !== 'undefined');\n\n \/\/ Wait a moment and force initialization\n setTimeout(function() {\n console.log(\"DEBUG: Running delayed initialization\");\n if (typeof reportData !== 'undefined') {\n try {\n initializeReport(reportData);\n console.log(\"DEBUG: Manual initialization complete\");\n } catch (err) {\n console.error(\"DEBUG: Error during initialization:\", err);\n }\n } else {\n console.error(\"DEBUG: reportData is not defined\");\n }\n }, 500);\n\n<\/script>\n<\/body>\n<\/html>","protected":false},"excerpt":{"rendered":"<p>Entdecke exklusive Einblicke in die Zielgruppe von Kempinski Hotels: Mit neuroflash analysiert, um Content-Strategie, Markenpositionierung & Kundenzufriedenheit zu optimieren!<\/p>\n","protected":false},"author":4,"featured_media":172395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1320,1330],"tags":[],"ppma_author":[1326],"class_list":["post-172402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-audiences-de","category-hotels-de"],"acf":[],"yoast_head":"\n<title>AI Brand Insight Report: Kempinski Hotels<\/title>\n<meta name=\"description\" content=\"Entdecke exklusive Einblicke in die Zielgruppe von Kempinski Hotels: Mit neuroflash analysiert, um Content-Strategien zu optimieren!\" \/>\n<meta name=\"robots\" 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6px;\n width: 180px;\n box-shadow: 0 4px 15px rgba(0,0,0,0.1);\n padding: 10px;\n box-sizing: border-box;\n font-weight: 500;\n font-size: 14px;\n color: #333;\n }\n\n \/* First place - MAX (Middle position) *\/\n .podium-step:nth-child(2) .podium-block {\n height: 120px;\n }\n\n \/* Second place - TARGET (Left position) *\/\n .podium-step:nth-child(1) .podium-block {\n height: 80px;\n }\n\n \/* Third place - MIN (Right position) *\/\n .podium-step:nth-child(3) .podium-block {\n height: 50px;\n }\n\n .crown {\n position: absolute;\n top: -48px;\n left: 50%;\n transform: translateX(-50%);\n animation: float 3s ease-in-out infinite;\n }\n\n @keyframes float {\n 0% { transform: translateX(-50%) translateY(0) rotate(0deg); }\n 50% { transform: translateX(-50%) translateY(-5px) rotate(3deg); }\n 100% { transform: translateX(-50%) translateY(0) rotate(0deg); }\n }\n\n \/* Target highlighting styles *\/\n .targeted {\n transform: scale(1.05);\n z-index: 10;\n }\n\n .targeted .podium-block {\n box-shadow: 0 0 15px 5px rgba(66, 133, 244, 0.6);\n border-color: #4285F4 !important;\n border-width: 3px !important;\n border-top-width: 6px !important;\n }\n\n .target-icon {\n position: absolute;\n top: -18px;\n left: 50%;\n transform: translateX(-50%);\n background-color: #4285F4;\n color: white;\n border-radius: 50%;\n width: 32px;\n height: 32px;\n display: flex;\n align-items: center;\n justify-content: center;\n box-shadow: 0 2px 5px rgba(0,0,0,0.2);\n z-index: 5;\n animation: pulse 2s infinite;\n }\n\n @keyframes pulse {\n 0% { box-shadow: 0 0 0 0 rgba(66, 133, 244, 0.7); }\n 70% { box-shadow: 0 0 0 10px rgba(66, 133, 244, 0); }\n 100% { box-shadow: 0 0 0 0 rgba(66, 133, 244, 0); }\n }\n\n \/* Word Cloud Styles *\/\n .word-cloud-container {\n width: 100%;\n padding: 20px 0;\n }\n\n #word-cloud {\n width: 100%;\n height: 400px;\n background-color: #f9f9f9;\n border-radius: 8px;\n overflow: hidden;\n position: relative;\n }\n\n .word-cloud-svg {\n display: block;\n margin: 0 auto;\n }\n\n .word-cloud-tooltip {\n position: absolute;\n background-color: rgba(0, 0, 0, 0.8);\n color: white;\n padding: 10px;\n border-radius: 4px;\n pointer-events: none;\n z-index: 1000;\n font-size: 14px;\n max-width: 250px;\n box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n }\n\n .no-data-message {\n position: absolute;\n top: 50%;\n left: 50%;\n transform: translate(-50%, -50%);\n color: #999;\n font-size: 16px;\n text-align: center;\n }\n\n \/* Gap Analysis Styles *\/\n .gap-analysis-container {\n width: 100%;\n padding: 20px 0;\n position: relative;\n }\n\n #gap-analysis-chart {\n width: 100%;\n height: 300px;\n background-color: #ffffff;\n border-radius: 8px;\n overflow: hidden;\n position: relative;\n }\n\n .gap-legend {\n display: flex;\n flex-wrap: wrap;\n justify-content: center;\n margin: 15px 0;\n gap: 20px;\n }\n\n .legend-item {\n display: flex;\n align-items: center;\n cursor: pointer;\n padding: 5px 10px;\n border-radius: 4px;\n transition: background-color 0.2s ease;\n }\n\n .legend-item:hover {\n background-color: rgba(0, 0, 0, 0.05);\n }\n\n .legend-item.active {\n background-color: rgba(0, 0, 0, 0.1);\n font-weight: bold;\n }\n\n .legend-color {\n display: inline-block;\n width: 16px;\n height: 16px;\n margin-right: 6px;\n border-radius: 3px;\n }\n\n .performance-color {\n background-color: #2196F3;\n }\n\n .importance-color {\n background-color: #FF9800;\n }\n\n .gap-color {\n background-color: #F44336;\n }\n\n .subtitle {\n text-align: center;\n color: #666;\n margin-top: -10px;\n margin-bottom: 20px;\n font-size: 0.9em;\n }\n\n .gap-tooltip {\n position: absolute;\n background-color: rgba(0, 0, 0, 0.8);\n color: white;\n padding: 8px 12px;\n border-radius: 4px;\n pointer-events: none;\n z-index: 1000;\n font-size: 14px;\n max-width: 250px;\n box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n }\n\n .gap-axis-label {\n font-size: 12px;\n fill: #666;\n }\n\n .gap-bar {\n transition: opacity 0.3s ease;\n }\n\n .gap-marker {\n transition: opacity 0.3s ease;\n }\n\n .gap-value-label {\n font-size: 12px;\n font-weight: bold;\n pointer-events: none;\n }\n\n .gap-dashed-line {\n stroke: #999;\n stroke-dasharray: 4;\n stroke-width: 1;\n opacity: 0.7;\n }\n\n \/* Pie Chart Styles *\/\n .pie-chart-container {\n width: 100%;\n display: flex;\n flex-wrap: wrap;\n justify-content: center;\n padding: 20px 0;\n }\n\n #pie-chart {\n width: 60%;\n min-width: 300px;\n max-width: 500px;\n height: 400px;\n position: relative;\n }\n\n .pie-legend {\n width: 35%;\n min-width: 200px;\n padding-left: 20px;\n display: flex;\n flex-direction: column;\n justify-content: center;\n }\n\n .pie-legend-item {\n display: flex;\n align-items: center;\n margin-bottom: 12px;\n cursor: pointer;\n padding: 5px;\n border-radius: 4px;\n transition: background-color 0.2s ease;\n }\n\n .pie-legend-item:hover {\n background-color: rgba(0, 0, 0, 0.05);\n }\n\n .pie-legend-item.active {\n background-color: rgba(0, 0, 0, 0.1);\n font-weight: bold;\n }\n\n .pie-legend-color {\n display: inline-block;\n width: 16px;\n height: 16px;\n margin-right: 10px;\n border-radius: 3px;\n }\n\n .pie-segment {\n transition: opacity 0.3s ease, transform 0.3s ease;\n cursor: pointer;\n }\n\n .pie-segment:hover {\n opacity: 0.8;\n transform: scale(1.02);\n }\n\n .pie-tooltip {\n position: absolute;\n background-color: rgba(0, 0, 0, 0.8);\n color: white;\n padding: 8px 12px;\n border-radius: 4px;\n pointer-events: none;\n z-index: 1000;\n font-size: 14px;\n max-width: 250px;\n box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n }\n\n .pie-label {\n font-size: 14px;\n fill: #fff;\n font-weight: bold;\n pointer-events: none;\n text-anchor: middle;\n }\n\n .pie-label-outer {\n font-size: 12px;\n fill: #333;\n pointer-events: none;\n text-anchor: middle;\n }\n\n .pie-value {\n font-size: 14px;\n font-weight: bold;\n margin-left: auto;\n color: #555;\n }\n\n .pie-percentage {\n font-size: 12px;\n color: #777;\n margin-left: 8px;\n min-width: 45px;\n }\n\n \/* Updated Loyalty Drivers vs. Churn Triggers Styles *\/\n .loyalty-churn-section {\n --loyalty-primary: #3771C8;\n --loyalty-secondary: #e6f3fc;\n --loyalty-text: #3771C8;\n --churn-primary: #FD173E;\n --churn-secondary: #fce6e6;\n --churn-text: #FD173E;\n --neutral-gray: #7f8c8d;\n --box-shadow: 0 2px 5px rgba(0, 0, 0, 0.1);\n --border-radius: 4px;\n --transition: all 0.2s ease;\n }\n\n .loyalty-churn-section .columns {\n display: flex;\n flex-wrap: wrap;\n gap: 20px;\n margin-bottom: 30px;\n }\n\n .loyalty-churn-section .column {\n flex: 1;\n min-width: 300px;\n display: flex;\n flex-direction: column;\n gap: 10px;\n }\n\n \/* Column Headers *\/\n .column-header {\n display: flex;\n align-items: center;\n justify-content: center;\n padding: 12px 20px;\n color: white;\n font-size: 20px;\n font-weight: bold;\n border-radius: var(--border-radius);\n margin-bottom: 10px;\n }\n\n .drivers .column-header {\n background-color: var(--loyalty-primary);\n }\n\n .triggers .column-header {\n background-color: var(--churn-primary);\n }\n\n .column-header span:first-child {\n margin-right: 10px;\n }\n\n \/* Theme Cards *\/\n .theme-card {\n border-radius: var(--border-radius);\n overflow: hidden;\n box-shadow: var(--box-shadow);\n margin-bottom: 10px;\n transition: var(--transition);\n }\n\n .driver-card {\n border-left: 4px solid var(--loyalty-primary);\n }\n\n .trigger-card {\n border-left: 4px solid var(--churn-primary);\n }\n\n \/* Theme Headers *\/\n .theme-header {\n padding: 15px;\n cursor: pointer;\n user-select: none;\n }\n\n .driver-card .theme-header {\n background-color: var(--loyalty-secondary);\n }\n\n .trigger-card .theme-header {\n background-color: var(--churn-secondary);\n }\n\n .header-content {\n display: flex;\n align-items: center;\n position: relative;\n }\n\n .defi-label {\n display: inline-block;\n background-color: var(--loyalty-primary);\n color: white;\n padding: 3px 8px;\n border-radius: 3px;\n font-size: 12px;\n font-weight: bold;\n margin-right: 10px;\n }\n\n .trigger-card .defi-label {\n background-color: var(--churn-primary);\n }\n\n .theme-title {\n font-weight: bold;\n flex-grow: 1;\n }\n\n .driver-card .theme-title {\n color: var(--loyalty-text);\n }\n\n .trigger-card .theme-title {\n color: var(--churn-text);\n }\n\n .direction-indicator {\n font-size: 16px;\n transition: var(--transition);\n }\n\n \/* Theme Content *\/\n .theme-content {\n max-height: 0;\n overflow: hidden;\n transition: max-height 0.3s ease-out;\n }\n\n .theme-card.expanded .theme-content {\n max-height: 500px;\n }\n\n \/* Example Items *\/\n .example-item {\n display: flex;\n margin: 15px;\n position: relative;\n }\n\n .example-sidebar {\n width: 4px;\n flex-shrink: 0;\n margin-right: 15px;\n border-radius: 2px;\n }\n\n .driver-card .example-sidebar {\n background-color: var(--loyalty-primary);\n }\n\n .trigger-card .example-sidebar {\n background-color: var(--churn-primary);\n }\n\n .example-text {\n flex-grow: 1;\n line-height: 1.5;\n }\n\n \/* Emerging Needs & White Space Radar Styles *\/\n .needs-radar-section {\n --primary-color: #3a86ff;\n --secondary-color: #8338ec;\n --tertiary-color: #ff006e;\n --quaternary-color: #fb5607;\n --quinary-color: #ffbe0b;\n }\n\n .needs-radar-section .subtitle {\n text-align: center;\n font-size: 18px;\n color: #7f8c8d;\n max-width: 700px;\n margin: 0 auto 30px auto;\n }\n\n .needs-radar-section .controls {\n display: flex;\n justify-content: center;\n margin: 30px 0;\n gap: 15px;\n }\n\n .needs-radar-section .btn {\n padding: 10px 20px;\n background-color: var(--primary-color);\n color: white;\n border: none;\n border-radius: 6px;\n cursor: pointer;\n transition: background-color 0.3s ease;\n }\n\n .needs-radar-section .btn:hover {\n background-color: #2978f5;\n }\n\n .needs-radar-section .btn-secondary {\n background-color: #6c757d;\n }\n\n .needs-radar-section .btn-secondary:hover {\n background-color: #5a6268;\n }\n\n .radar-container {\n display: flex;\n flex-direction: column;\n gap: 30px;\n }\n\n .cluster {\n background-color: white;\n border-radius: 12px;\n padding: 20px;\n box-shadow: 0 4px 6px rgba(0,0,0,0.1);\n transition: transform 0.3s ease;\n }\n\n .cluster:hover {\n transform: translateY(-5px);\n }\n\n .cluster-header {\n display: flex;\n align-items: center;\n gap: 15px;\n margin-bottom: 20px;\n cursor: pointer;\n }\n\n .cluster-icon {\n width: 40px;\n height: 40px;\n display: flex;\n align-items: center;\n justify-content: center;\n border-radius: 50%;\n color: white;\n font-size: 20px;\n }\n\n .cluster-1 .cluster-icon {\n background-color: var(--primary-color);\n }\n\n .cluster-2 .cluster-icon {\n background-color: var(--secondary-color);\n }\n\n .cluster-3 .cluster-icon {\n background-color: var(--tertiary-color);\n }\n\n .cluster-4 .cluster-icon {\n background-color: var(--quaternary-color);\n }\n\n .cluster-title {\n font-size: 1.5em;\n font-weight: bold;\n flex-grow: 1;\n }\n\n .bullet-list {\n display: none;\n padding-left: 20px;\n }\n\n .bullet-point {\n margin-bottom: 15px;\n position: relative;\n padding-left: 30px;\n }\n\n .bullet-point:before {\n content: \"\";\n position: absolute;\n left: 0;\n top: 8px;\n width: 12px;\n height: 12px;\n border-radius: 50%;\n }\n\n .cluster-1 .bullet-point:before {\n background-color: var(--primary-color);\n }\n\n .cluster-2 .bullet-point:before {\n background-color: var(--secondary-color);\n }\n\n .cluster-3 .bullet-point:before {\n background-color: var(--tertiary-color);\n }\n\n .cluster-4 .bullet-point:before {\n background-color: var(--quaternary-color);\n }\n\n .bullet-title {\n font-weight: bold;\n display: block;\n margin-bottom: 5px;\n }\n\n .bullet-description {\n color: #6c757d;\n font-size: 0.95em;\n }\n\n .opportunity-score {\n margin-left: auto;\n margin-right: 10px;\n background-color: rgba(255, 255, 255, 0.9);\n padding: 8px 12px;\n border-radius: 20px;\n font-weight: bold;\n box-shadow: 0 4px 6px rgba(0,0,0,0.1);\n }\n\n .cluster-progress {\n height: 6px;\n background-color: #e9ecef;\n border-radius: 3px;\n margin-top: 10px;\n }\n\n .progress-bar {\n height: 100%;\n border-radius: 3px;\n transition: width 0.5s ease;\n }\n\n .cluster-1 .progress-bar {\n background-color: var(--primary-color);\n }\n\n .cluster-2 .progress-bar {\n background-color: var(--secondary-color);\n }\n\n .cluster-3 .progress-bar {\n background-color: var(--tertiary-color);\n }\n\n .cluster-4 .progress-bar {\n background-color: var(--quaternary-color);\n }\n\n .active {\n display: block;\n }\n\n .expand-icon {\n transition: transform 0.3s ease;\n }\n\n .rotate {\n transform: rotate(180deg);\n }\n\n \/* Animation for newly added items *\/\n @keyframes fadeIn {\n from { opacity: 0; transform: translateY(20px); }\n to { opacity: 1; transform: translateY(0); }\n }\n\n .fade-in {\n animation: fadeIn 0.5s ease forwards;\n }\n\n \/* Content Format Chart Styles *\/\n .content-format-section {\n margin-bottom: 60px;\n }\n\n .content-format-chart-container {\n width: 100%;\n padding: 20px 0;\n position: relative;\n }\n\n #content-format-chart {\n width: 100%;\n height: auto;\n min-height: 300px;\n background-color: #ffffff;\n border-radius: 8px;\n overflow: hidden;\n position: relative;\n }\n\n .content-format-tooltip {\n position: absolute;\n background-color: rgba(0, 0, 0, 0.8);\n color: white;\n padding: 8px 12px;\n border-radius: 4px;\n pointer-events: none;\n z-index: 1000;\n font-size: 14px;\n max-width: 250px;\n box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n }\n\n .content-format-bar {\n transition: opacity 0.3s ease;\n }\n\n .content-format-label {\n font-size: 12px;\n font-weight: bold;\n pointer-events: none;\n }\n\n \/* Remove background color from introduction section *\/\n .introduction-section {\n background-color: transparent !important;\n border-left: none !important;\n padding-left: 0 !important;\n }\n\n \/* Remove background color from executive summary section *\/\n .executive-summary-content {\n background-color: transparent !important;\n border-left: none !important;\n padding-left: 0 !important;\n }\n\n \/* Custom styling for the methodology section *\/\n .methodology-section {\n margin-top: 60px;\n margin-bottom: 60px;\n }\n\n .methodology-section h2 {\n margin-bottom: 20px;\n font-size: 24px;\n color: #333;\n }\n\n .methodology-section h3 {\n margin-top: 25px;\n margin-bottom: 15px;\n font-size: 20px;\n color: #444;\n }\n\n .methodology-section p {\n margin-bottom: 16px;\n line-height: 1.6;\n }\n\n .methodology-section ul {\n margin-bottom: 20px;\n padding-left: 25px;\n }\n\n .methodology-section li {\n margin-bottom: 8px;\n line-height: 1.6;\n }\n\n .methodology-section strong {\n font-weight: 600;\n }\n\n .methodology-section .references {\n margin-top: 30px;\n padding-top: 20px;\n border-top: 1px solid #eee;\n font-size: 14px;\n }\n\n .methodology-section .references p {\n margin-bottom: 8px;\n }\n\n \/* Executive Summary Findings Box styles *\/\n .executive-summary-findings {\n margin: 0 0 40px 0;\n padding: 24px;\n border-radius: 8px;\n background-color: #f7f9fc;\n border-left: 5px solid #3771C8;\n box-shadow: 0 2px 8px rgba(0,0,0,0.08);\n }\n\n .executive-summary-findings ul {\n margin-bottom: 0;\n }\n\n .executive-summary-findings li {\n margin-bottom: 10px;\n line-height: 1.6;\n }\n\n .executive-summary-findings li:last-child {\n margin-bottom: 0;\n }\n\n \/* Content Ideas styles *\/\n\n\n #content-ideas h3 {\n margin-top: 15px;\n font-size: 18px;\n font-weight: 600;\n }\n\n #content-ideas p {\n margin-bottom: 16px;\n }\n\n #content-ideas hr {\n border: none;\n border-top: 1px solid rgba(0,0,0,0.1);\n margin: 20px 0;\n }\n\n \/* Strategic Takeaway styles *\/\n\n #strategic-takeaway ol {\n padding-left: 20px;\n }\n\n #strategic-takeaway li {\n margin-bottom: 12px;\n line-height: 1.6;\n }\n\n \/* H2, H3, H4 padding *\/\n h2, h3, h4, h5 {\n padding-top: 20px;\n padding-bottom: 20px;\n }\n\n \/* Ensure no bottom margin\/padding on last elements *\/\n .container:last-child,\n .section:last-child {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n #pie-chart,\n #gap-analysis-chart,\n #content-format-chart,\n .pie-chart-container,\n .gap-analysis-container,\n .content-format-chart-container {\n margin-bottom: 0 !important;\n }\n\n \/* Force remove bottom spacing from last section and container *\/\n .section:last-child,\n .container:last-child {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n\n \/* Force remove bottom spacing from any div that might be last *\/\n > div:last-child,\n .container > div:last-child {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n\n\n}\n\n\/* TABLET RESPONSIVE STYLES *\/\n@media (max-width: 992px) {\n .neuroflash-report {\n padding: 15px;\n }\n .neuroflash-report {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n .neuroflash-report .container {\n width: 100%;\n padding: 0;\n margin-bottom: 0 !important;\n }\n}\n\n@media (max-width: 768px) {\n .neuroflash-report {\n padding: 15px;\n }\n .neuroflash-report {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n .neuroflash-report .container {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n\n .neuroflash-report .section:last-child {\n margin-bottom: 0 !important;\n }\n\n .neuroflash-report .executive-summary-content {\n padding: 20px;\n }\n\n .neuroflash-report .chart-container {\n width: 100%;\n height: auto;\n min-height: 300px;\n }\n\n .neuroflash-report #word-cloud {\n height: 300px;\n }\n\n .neuroflash-report #radar-chart {\n width: 100%;\n height: 400px;\n }\n\n .neuroflash-report .chart-axis-label {\n font-size: 12px;\n }\n\n .neuroflash-report .pie-chart-container {\n flex-direction: column;\n align-items: center;\n }\n\n .neuroflash-report #pie-chart {\n width: 100%;\n margin-bottom: 20px;\n }\n\n .neuroflash-report .pie-legend {\n width: 100%;\n padding-left: 0;\n }\n\n .neuroflash-report #gap-analysis-chart {\n height: auto;\n min-height: 400px;\n }\n\n .neuroflash-report .gap-legend {\n flex-wrap: wrap;\n }\n\n\n.neuroflash-report .association-image {\n max-width: 100% !important;\n width: 100% !important;\n height: auto;\n border-radius: 0 !important; \/* Remove border radius *\/\n box-shadow: none !important; \/* Remove shadow\/border *\/\n border: none !important; \/* Remove any border *\/\n}\n\n .neuroflash-report .loyalty-churn-section .columns {\n flex-direction: column;\n }\n\n .neuroflash-report .loyalty-churn-section .column {\n width: 100%;\n margin-bottom: 20px;\n }\n\n .neuroflash-report .needs-radar-section .controls {\n flex-direction: column;\n align-items: center;\n }\n\n .neuroflash-report .needs-radar-section .btn {\n width: 100%;\n max-width: 250px;\n margin-bottom: 10px;\n }\n\n .neuroflash-report .podium-container {\n flex-wrap: wrap;\n justify-content: center;\n }\n\n .neuroflash-report .podium-step {\n margin: 5px;\n }\n\n .neuroflash-report .podium-block {\n width: 120px;\n font-size: 12px;\n }\n\n .neuroflash-report .row {\n flex-direction: column;\n }\n\n .neuroflash-report .col-50 {\n flex: 0 0 100%;\n max-width: 100%;\n }\n\n .neuroflash-report .interpretation {\n padding: 15px;\n }\n\n .neuroflash-report .word-cloud-tooltip {\n max-width: 200px;\n font-size: 12px;\n }\n\n .neuroflash-report svg {\n max-width: 100%;\n height: auto;\n }\n\n .neuroflash-report .chart-main-svg {\n width: 100%;\n height: 100%;\n }\n\n .neuroflash-report .tooltip,\n .neuroflash-report .gap-tooltip,\n .neuroflash-report .pie-tooltip,\n .neuroflash-report .word-cloud-tooltip {\n max-width: 80vw;\n }\n\n .neuroflash-report #content-format-chart {\n height: auto;\n min-height: 350px;\n }\n\n .neuroflash-report .content-format-tooltip {\n max-width: 200px;\n font-size: 12px;\n }\n\n .neuroflash-report .theme-header {\n padding: 12px 10px;\n }\n\n .neuroflash-report .defi-label {\n font-size: 10px;\n padding: 2px 6px;\n }\n\n .neuroflash-report .theme-title {\n font-size: 14px;\n }\n\n .neuroflash-report .executive-summary-findings,\n .neuroflash-report #content-ideas,\n .neuroflash-report #strategic-takeaway {\n padding: 15px;\n }\n}\n\n\/* MOBILE RESPONSIVE STYLES *\/\n@media (max-width: 576px) {\n .neuroflash-report {\n padding: 10px;\n }\n\n .neuroflash-report .container {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n\n .neuroflash-report .section:last-child {\n margin-bottom: 0 !important;\n }\n\n .neuroflash-report .chart-container {\n min-height: 250px;\n }\n\n .neuroflash-report #word-cloud,\n .neuroflash-report #radar-chart {\n height: 250px;\n }\n\n .neuroflash-report .podium-container {\n flex-direction: column;\n height: auto;\n }\n\n .neuroflash-report .podium-step {\n margin: 5px 0;\n }\n\n .neuroflash-report .podium-block {\n width: 200px;\n transform: scale(0.8);\n margin: 5px 0;\n }\n\n .neuroflash-report #content-format-chart {\n min-height: 300px;\n }\n .neuroflash-report {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n}\n\n\/* VERY SMALL MOBILE STYLES *\/\n@media (max-width: 480px) {\n .neuroflash-report {\n padding: 10px;\n }\n .neuroflash-report {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n .neuroflash-report .container {\n margin-bottom: 0 !important;\n padding-bottom: 0 !important;\n }\n\n .neuroflash-report .section:last-child {\n margin-bottom: 0 !important;\n }\n\n .neuroflash-report #word-cloud {\n height: 250px !important;\n }\n\n .neuroflash-report .word-cloud-tooltip {\n max-width: 180px !important;\n font-size: 12px !important;\n padding: 8px 12px !important;\n }\n\n .neuroflash-report .gap-value-label {\n font-size: 10px !important;\n fill: #333 !important;\n font-weight: bold !important;\n }\n\n .neuroflash-report .gap-name-mobile {\n font-size: 11px !important;\n fill: white !important;\n font-weight: bold !important;\n }\n\n .neuroflash-report .content-format-label {\n font-size: 12px !important;\n fill: white !important;\n font-weight: bold !important;\n }\n\n .neuroflash-report .content-format-name {\n font-size: 11px !important;\n fill: white !important;\n font-weight: bold !important;\n }\n}\n\n\/* PRINT STYLES *\/\n@media print {\n .neuroflash-report .word-cloud-tooltip {\n display: none;\n }\n\n .neuroflash-report #word-cloud {\n background-color: white;\n border: 1px solid #ccc;\n }\n}\n\n\/* ACCESSIBILITY STYLES *\/\n@media (prefers-reduced-motion: reduce) {\n .neuroflash-report .word-cloud-svg text {\n transition: none !important;\n }\n\n .neuroflash-report .word-cloud-tooltip {\n transition: none !important;\n }\n\n .neuroflash-report .word-cloud-fallback span {\n transition: none !important;\n }\n}\n\n\/* HIGH CONTRAST MODE *\/\n@media (prefers-contrast: high) {\n .neuroflash-report .word-cloud-tooltip {\n background-color: black;\n border: 2px solid white;\n }\n\n .neuroflash-report #word-cloud {\n border: 1px solid #333;\n }\n}\n\n@media (max-width: 768px) {\n .neuroflash-report .crown {\n top: -35px !important; \/* Reduced from -48px *\/\n }\n}\n\n@media (max-width: 480px) {\n .neuroflash-report .crown {\n top: -25px !important; \/* Even smaller gap on very small screens *\/\n }\n}\n\n <\/style>\n<\/head>\n<body>\n <div class=\"neuroflash-report\">\n <div class=\"container\">\n\n \n <div class=\"section\">\n\n \n <div class=\"introduction-section\" id=\"introduction-section\">\n \n <\/div>\n <\/div>\n <div class=\"section\">\n\n \n\n\n\n\n\n\n <\/div>\n <div class=\"section\">\n\n <h2>Marken im Direktvergleich<\/h2>\n\n <div id=\"brand-legend\" class=\"legend\">\n \n <\/div>\n\n <div id=\"radar-chart\" class=\"chart-container\">\n \n <\/div>\n\n\n <div class=\"note\">Bewege den Mauszeiger \u00fcber jede Marke in der Legende, um ihre Kennzahlen hervorzuheben.<\/div>\n\n\n\n\n\n\n <div class=\"interpretation\" id=\"brand-comparison-interpretation\">\n \n <\/div>\n <\/div>\n\n \n <div class=\"section\">\n <h2>Markenassoziationen auf einen Blick<\/h2>\n <div class=\"row\">\n <div class=\"word-cloud-container\">\n <div id=\"word-cloud\" class=\"chart-container\"><\/div>\n <\/div>\n <\/div>\n <div class=\"row\">\n <div class=\"interpretation\" id=\"word-cloud-interpretation\">\n \n <\/div>\n <\/div>\n <\/div>\n\n\n \n <div class=\"section content-format-section\">\n <h2>Die Top 5 Content-Formate im Ranking<\/h2>\n\n <div class=\"row\">\n <div class=\"content-format-chart-container\">\n <div id=\"content-format-chart\" class=\"chart-container\"><\/div>\n <\/div>\n <div class=\"interpretation\" id=\"content-format-interpretation\">\n \n <\/div>\n <\/div>\n\n\n\n\n\n\n\n <\/div>\n\n \n <div class=\"section\">\n <h2>Die gr\u00f6\u00dften Handlungsfelder im \u00dcberblick<\/h2>\n <br>\n <p>Diese L\u00fcckenanalyse vergleicht Leistung (blaue Balken) mit Wichtigkeit (orange Punkte),\n wobei die L\u00fcckenwerte zeigen, wo Erwartungen nicht erf\u00fcllt werden. Die Visualisierung\n identifiziert Verbesserungspriorit\u00e4ten basierend auf Diskrepanzen zwischen Wichtigkeit und aktueller Leistung.<\/p>\n\n <div class=\"row\">\n <div class=\"gap-analysis-container\">\n <div id=\"gap-analysis-chart\" class=\"chart-container\"><\/div>\n\n <div class=\"gap-legend\">\n <div class=\"legend-item\" data-sort=\"gap\">\n <span class=\"legend-color gap-color\"><\/span>\n <span class=\"legend-label\">L\u00fccke<\/span>\n <\/div>\n <div class=\"legend-item\" data-sort=\"performance\">\n <span class=\"legend-color performance-color\"><\/span>\n <span class=\"legend-label\">Leistung<\/span>\n <\/div>\n <div class=\"legend-item\" data-sort=\"importance\">\n <span class=\"legend-color importance-color\"><\/span>\n <span class=\"legend-label\">Relevanz<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"row\">\n <div class=\"interpretation\" id=\"gap-analysis-interpretation\">\n \n <\/div>\n <\/div>\n <\/div>\n\n\n<div class=\"section loyalty-churn-section\">\n <h2>Die entscheidenden Faktoren f\u00fcr Loyalit\u00e4t<\/h2>\n <br>\n <div class=\"columns\">\n <div class=\"column drivers\">\n <div class=\"column-header\">\n <span>\u2713<\/span>\n <span>Positive Wirkung<\/span>\n <\/div>\n <div class=\"column-content\" id=\"drivers-content\">\n \n <\/div>\n <\/div>\n\n <div class=\"column triggers\">\n <div class=\"column-header\">\n <span>\u2717<\/span>\n <span>Negative Auswirkungen<\/span>\n <\/div>\n <div class=\"column-content\" id=\"triggers-content\">\n \n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"interpretation\" id=\"loyalty-churn-interpretation\">\n \n <\/div>\n<\/div>\n\n <div class=\"section\">\n <h2 id=\"brand-heading\"><\/h2>\n <div class=\"row\">\n <div class=\"row\">\n <div class=\"association-container\" style=\"position: relative;\">\n <img decoding=\"async\" id=\"association-network\" class=\"association-image\" src=\"\" alt=\"Association Network Graph\" style=\"position: relative; z-index: 2;\">\n <div style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; opacity: 0.1; pointer-events: none; z-index: 1; display: flex; align-items: center; justify-content: center;\">\n <svg width=\"98\" height=\"102\" viewBox=\"0 0 98 102\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n <path d=\"M87.6992 31.2308C93.1121 31.2308 97.5001 26.8427 97.5001 21.4297C97.5001 16.0167 93.1121 11.6287 87.6992 11.6287C82.2862 11.6287 77.8982 16.0167 77.8982 21.4297C77.8982 26.8427 82.2862 31.2308 87.6992 31.2308Z\" fill=\"#FD173E\"\/>\n <path d=\"M9.80095 90.8207C15.2139 90.8207 19.6019 86.4326 19.6019 81.0197C19.6019 75.6067 15.2139 71.2186 9.80095 71.2186C4.38803 71.2186 0 75.6067 0 81.0197C0 86.4326 4.38803 90.8207 9.80095 90.8207Z\" fill=\"#FD173E\"\/>\n <path d=\"M28.6759 73.8916C26.5793 73.6039 24.591 72.5251 23.1963 70.717C20.3777 67.0631 21.055 61.8162 24.709 58.9976L62.9469 29.6002C66.6008 26.7817 71.8476 27.459 74.6662 31.113C77.4847 34.7669 76.8074 40.0138 73.1535 42.8324L34.9156 72.2298C33.0697 73.6536 30.8165 74.1853 28.6759 73.8916Z\" fill=\"#3771C8\"\/>\n <path d=\"M20.494 46.0314C18.3974 45.7437 16.4091 44.6649 15.0144 42.8568C12.1959 39.2028 12.8732 33.956 16.5271 31.1374L54.765 1.74001C58.4189 -1.07857 63.6657 -0.401258 66.4843 3.25273C69.3028 6.90672 68.6255 12.1536 64.9716 14.9722L26.7337 44.3695C24.8875 45.7934 22.6343 46.3251 20.494 46.0314Z\" fill=\"#0EAEC1\"\/>\n <path d=\"M39.6764 101.048C37.5797 100.76 35.5915 99.6815 34.1968 97.8734C31.3782 94.2194 32.0555 88.9726 35.7095 86.154L73.9473 56.7566C77.6013 53.938 82.8481 54.6153 85.6667 58.2693C88.4852 61.9233 87.8079 67.1702 84.154 69.9888L45.9161 99.3861C44.0699 100.81 41.8167 101.342 39.6764 101.048Z\" fill=\"#FE7904\"\/>\n <\/svg>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"row\">\n <h2>Interpretation der wichtigsten Assoziationen<\/h2>\n <div class=\"interpretation_association\" id=\"association-interpretation\">\n \n <\/div>\n <\/div>\n <div class=\"executive-summary-content\" id=\"executive-summary\">\n \n <\/div>\n <div class=\"row\">\n <h2>Content-Strategie auf den Punkt: Diese Formate \u00fcberzeugen<\/h2>\n\n <div class=\"end-section\" id=\"content-ideas\">\n \n <\/div>\n <\/div>\n\n <div class=\"row\">\n <h2>Praxis-Tipps: So setzt du die KI-Insights direkt um<\/h2>\n\n <div class=\"end-section\" id=\"strategic-takeaway\">\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <script>\n \/\/ Store the report data as a JavaScript variable\n const reportData = {\"title\": \"AI Brand Insight Report: Kempinski Hotels\", \"subcategory\": \"Hotels\", \"associationNetworkImage\": \"https:\/\/neuroflash.com\/wp-content\/uploads\/2025\/06\/Kempinski_Hotels_Luxusreisende_und_Geschaftsleute_1500x1500-5.png\", \"associationInterpretation\": \"### Erstklassiger Service\\nDie Assoziation mit erstklassigem Service ist stark ausgepr\u00e4gt, da hohe Standards gesch\u00e4tzt werden. Besonders f\u00fcr die Generation der jungen Erwachsenen ist dies von Bedeutung, da sie in ihrer beruflichen T\u00e4tigkeit als Marketing-Managerin auf Qualit\u00e4t und Serviceleistungen angewiesen sind. Ein Zitat, das diese Assoziation verdeutlicht: \\\"Ich denke an die erstklassigen Serviceleistungen, die ich von einem Hotel wie Kempinski erwarten w\u00fcrde.\\\"\\n\\n### Luxus\\nLuxus und Exklusivit\u00e4t sind zentrale Assoziationen, die perfekt zum Lebensstil der Erwachsenen passen. Diese Generation strebt nach einzigartigen Erfahrungen und sieht Kempinski Hotels als eine Verk\u00f6rperung von Luxus. Ein Zitat, das diese Assoziation illustriert: \\\"Kempinski Hotels erinnern mich an Luxus und Exklusivit\u00e4t, was perfekt zu meinem Streben nach einzigartigen Erfahrungen passt.\\\"\\n\\n### Eleganz\\nEleganz ist eine wichtige Assoziation, die Kempinski Hotels mit stilvollen und eleganten Unterk\u00fcnften verbindet. Dies spricht den Sinn f\u00fcr \u00c4sthetik der Erwachsenen an, die Eleganz sowohl in ihrem Leben als auch in ihrer Arbeit sch\u00e4tzen. Ein Zitat, das diese Assoziation verdeutlicht: \\\"Kempinski Hotels erinnern mich an die Eleganz und den Stil, den ich in meinem Leben und meiner Arbeit sch\u00e4tze.\\\"\\n\\n### Entspannung\\nDie Ruhe und Entspannung, die Kempinski Hotels bieten, sind besonders nach einem langen Arbeitstag gesch\u00e4tzt. Diese Assoziation ist f\u00fcr die Generation der Erwachsenen von Bedeutung, die Wellness und Erholung suchen. Ein Zitat, das diese Assoziation verdeutlicht: \\\"Ich denke an Entspannung, da ein Aufenthalt in einem Kempinski Hotel oft mit Wellness und Erholung verbunden ist.\\\"\\n\\n### Kulturelle Veranstaltungen\\nDie N\u00e4he zu kulturellen Veranstaltungen ist eine Assoziation, die besonders die Generation der Erwachsenen anspricht, die eine Liebe zum Theater und zur Kultur haben. Kempinski Hotels bieten oft Zugang zu solchen Veranstaltungen, was diese Generation sch\u00e4tzt. Ein Zitat, das diese Assoziation verdeutlicht: \\\"Meine Liebe zum Theater und zur Kultur l\u00e4sst mich an die kulturellen Veranstaltungen denken, die oft in oder nahe bei Kempinski Hotels stattfinden.\\\"\\n\\n### Historische Architektur\\nDie Assoziation mit historischer Architektur spricht die Liebe zur Kunst und Geschichte an, die besonders bei der Generation der Erwachsenen ausgepr\u00e4gt ist. Kempinski Hotels sind oft in historischen Geb\u00e4uden untergebracht, was diese Generation anspricht. Ein Zitat, das diese Assoziation verdeutlicht: \\\"Die Hotels sind oft in historischen Geb\u00e4uden untergebracht, was meine Liebe zur Kunst und Geschichte anspricht.\\\"\", \"concept\": {\"text\": \"Kempinski Hotels\", \"properties\": {\"input\": \"Kempinski Hotels\", \"input_description\": \"Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.\\n\\nLocated in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodations, superb cuisine and unrivalled facilities - complemented by impeccable service.\\n\\nFor leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.\\n\\nIn addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.\\n\\nTo see all the different Kempinski jobs and apply please go to https:\/\/kempinski.jobs\", \"industry\": \"Hotel- und Gastst\u00e4ttengewerbe\", \"industry_sub_category\": \"Hotels\", \"persona_name\": \"Luxusreisende und Gesch\u00e4ftsleute\", \"persona_description\": \"Luxusreisende und Gesch\u00e4ftsleute, 30-60 Jahre\\n\\nHerausforderungen:\\n- Zeitmangel\\n- Hohe Erwartungen an Qualit\u00e4t und Service\\n- Stress durch berufliche Verpflichtungen\\n- Bed\u00fcrfnis nach Exklusivit\u00e4t und Privatsph\u00e4re\\n\\nW\u00fcnsche:\\n- Erstklassige Unterk\u00fcnfte und Annehmlichkeiten\\n- Individueller und pers\u00f6nlicher Service\\n- Zugang zu exklusiven Erlebnissen und Veranstaltungen\\n- Komfort und Bequemlichkeit\\n- Effiziente und unkomplizierte Buchungsprozesse\\n\\nTypische Pers\u00f6nlichkeitsmerkmale:\\n- Anspruchsvoll\\n- Statusbewusst\\n- Genussorientiert\\n- Finanzstark\\n- Wenig Geduld f\u00fcr Unzul\u00e4nglichkeiten\\n- Hohe Wertsch\u00e4tzung f\u00fcr \u00c4sthetik und Design\\n- Abenteuerlustig, aber mit einem Hang zur Sicherheit\\n\\nBuyer Persona:\\nDiese Zielgruppe besteht aus wohlhabenden Einzelpersonen und Gesch\u00e4ftsleuten, die bereit sind, hohe Summen f\u00fcr erstklassige Dienstleistungen und Unterk\u00fcnfte auszugeben. Sie legen gro\u00dfen Wert auf Qualit\u00e4t, Exklusivit\u00e4t und pers\u00f6nlichen Service. Ihre beruflichen Verpflichtungen und der damit verbundene Stress f\u00fchren dazu, dass sie ihre Freizeit und Reisen als wertvolle Gelegenheiten zur Erholung und zum Genuss betrachten. Sie sind oft in leitenden Positionen t\u00e4tig und haben wenig Zeit, weshalb sie effiziente und unkomplizierte L\u00f6sungen bevorzugen. Ihre finanzielle St\u00e4rke erm\u00f6glicht es ihnen, sich Luxus und Komfort zu leisten, und sie sind bereit, f\u00fcr au\u00dfergew\u00f6hnliche Erlebnisse und erstklassige Annehmlichkeiten zu zahlen. Diese Personen sind statusbewusst und genie\u00dfen es, sich in exklusiven Kreisen zu bewegen. Sie haben wenig Geduld f\u00fcr Unzul\u00e4nglichkeiten und erwarten, dass ihre hohen Anspr\u00fcche erf\u00fcllt werden. Ihre Wertsch\u00e4tzung f\u00fcr \u00c4sthetik und Design spiegelt sich in ihrer Auswahl an Hotels und Resorts wider, die oft durch ihre stilvolle und luxuri\u00f6se Ausstattung bestechen. Trotz ihrer Abenteuerlust bevorzugen sie Sicherheit und Verl\u00e4sslichkeit, was sich in ihrer Wahl von renommierten und etablierten Hotelketten zeigt.\"}}, \"associated keywords\": {\"data\": [{\"name\": \"Luxus\", \"value\": 4}, {\"name\": \"Eleganz\", \"value\": 4}, {\"name\": \"Service\", \"value\": 4}, {\"name\": \"Exklusivit\u00e4t\", \"value\": 3}, {\"name\": \"Qualit\u00e4t\", \"value\": 1}, {\"name\": \"\u00c4sthetik\", \"value\": 1}, {\"name\": \"Tradition\", \"value\": 1}, {\"name\": \"Komfort\", \"value\": 1}, {\"name\": \"Exzellenz\", \"value\": 1}], \"reason\": \"Diese f\u00fcnf W\u00f6rter spiegeln die Werte und Qualit\u00e4ten wider, die ich mit Kempinski Hotels verbinde. Als jemand, der Luxus und erstklassigen Service sch\u00e4tzt, denke ich sofort an diese Aspekte, wenn ich an Kempinski denke.; Anna ist an Kunst und \u00c4sthetik interessiert, daher wird sie wahrscheinlich Begriffe w\u00e4hlen, die Luxus und Exklusivit\u00e4t widerspiegeln. Ihre Vorliebe f\u00fcr Reisen und hochwertigen Service wird ebenfalls ihre Assoziationen beeinflussen.; Diese f\u00fcnf W\u00f6rter spiegeln meine Wertsch\u00e4tzung f\u00fcr Luxus, Tradition und erstklassigen Service wider, die ich sowohl in meinem beruflichen als auch in meinem privaten Leben suche. Kempinski Hotels verk\u00f6rpern diese Werte und bieten ein Ambiente, das meinen Interessen und meinem Lebensstil entspricht.; Diese f\u00fcnf W\u00f6rter spiegeln die Werte und Qualit\u00e4ten wider, die ich mit Kempinski Hotels assoziiere, basierend auf meinem Interesse an luxuri\u00f6sen Erlebnissen und meiner Wertsch\u00e4tzung f\u00fcr erstklassigen Service.\"}, \"value propositions\": {\"items\": [{\"name\": \"Komfort\", \"performance\": 9.25, \"importance\": 9.75}, {\"name\": \"Kundenservice\", \"performance\": 9.25, \"importance\": 10.0}, {\"name\": \"Lage\", \"performance\": 9.0, \"importance\": 9.0}, {\"name\": \"Ausstattung\", \"performance\": 8.25, \"importance\": 9.0}, {\"name\": \"Preis-Leistungs-Verh\u00e4ltnis\", \"performance\": 7.0, \"importance\": 6.5}], \"reason\": \"Kempinski Hotels sind bekannt f\u00fcr ihre luxuri\u00f6sen Unterk\u00fcnfte und exzellenten Service, was f\u00fcr jemanden wie mich, der Wert auf Qualit\u00e4t und Komfort legt, von gro\u00dfer Bedeutung ist. Die Lage ist entscheidend, da ich oft gesch\u00e4ftlich reise und eine zentrale Position bevorzuge. Der Kundenservice ist ebenfalls von h\u00f6chster Wichtigkeit, da ich erwarte, dass meine Bed\u00fcrfnisse prompt und professionell erf\u00fcllt werden. Das Preis-Leistungs-Verh\u00e4ltnis ist weniger entscheidend, da ich bereit bin, f\u00fcr au\u00dfergew\u00f6hnliche Qualit\u00e4t zu zahlen.; Kempinski Hotels sind bekannt f\u00fcr ihre luxuri\u00f6se Ausstattung und exzellenten Service, was f\u00fcr jemanden wie Anna, der Wert auf Komfort und Kundenservice legt, sehr ansprechend ist. Die Lage der Hotels ist oft zentral und kulturell interessant, was f\u00fcr ihre Reisen zu Kunstevents ideal ist. Das Preis-Leistungs-Verh\u00e4ltnis ist f\u00fcr sie weniger entscheidend, da sie bereit ist, f\u00fcr Qualit\u00e4t zu zahlen.; Kempinski Hotels sind bekannt f\u00fcr ihre luxuri\u00f6se Ausstattung und exzellenten Service, was f\u00fcr jemanden wie mich, der Komfort und Qualit\u00e4t sch\u00e4tzt, von gro\u00dfer Bedeutung ist. Die Lage ist ebenfalls wichtig, da ich oft gesch\u00e4ftlich reise und zentral gelegene Hotels bevorzuge. Das Preis-Leistungs-Verh\u00e4ltnis ist entscheidend, da ich bereit bin, f\u00fcr Qualit\u00e4t zu zahlen, aber auch einen entsprechenden Gegenwert erwarte.; Kempinski Hotels sind bekannt f\u00fcr ihren exzellenten Service und luxuri\u00f6se Ausstattung, was f\u00fcr jemanden wie mich, der Komfort und Kundenservice sch\u00e4tzt, von gro\u00dfer Bedeutung ist. Die Lage ist ebenfalls wichtig, da ich oft beruflich reise und zentral gelegene Hotels bevorzuge. Das Preis-Leistungs-Verh\u00e4ltnis ist weniger entscheidend, da ich bereit bin, f\u00fcr Qualit\u00e4t zu zahlen.\"}, \"content format\": {\"contentTypes\": [{\"name\": \"Unternehmenswebsite\", \"value\": 4}, {\"name\": \"YouTube-Videos\", \"value\": 3}, {\"name\": \"Bewertungsplattformen\", \"value\": 3}, {\"name\": \"E-Mail-Newsletter\", \"value\": 2}, {\"name\": \"Blogartikel\", \"value\": 2}, {\"name\": \"LinkedIn-Beitr\u00e4ge\", \"value\": 2}, {\"name\": \"Direktmailings\", \"value\": 1}, {\"name\": \"Fallstudien\", \"value\": 1}, {\"name\": \"Kundenempfehlungen\", \"value\": 1}, {\"name\": \"LinkedIn-Anzeigen\", \"value\": 1}], \"reason\": \"Als jemand, der Luxus und Exklusivit\u00e4t sch\u00e4tzt, bevorzuge ich Inhalte, die mir umfassende und verl\u00e4ssliche Informationen bieten. Die Unternehmenswebsite ist oft die direkteste Quelle f\u00fcr detaillierte Informationen. E-Mail-Newsletter und Direktmailings bieten mir personalisierte Updates und Angebote. Fallstudien geben mir Einblicke in die Erfahrungen anderer Kunden, und Kundenempfehlungen sind f\u00fcr mich ein Zeichen von Qualit\u00e4t und Vertrauen.; Als Kunstkuratorin und Luxusreisende lege ich gro\u00dfen Wert auf \u00c4sthetik und detaillierte Informationen. Unternehmenswebsites bieten umfassende und offizielle Informationen, w\u00e4hrend YouTube-Videos visuelle Eindr\u00fccke und Erlebnisse vermitteln k\u00f6nnen. Blogartikel bieten tiefere Einblicke und pers\u00f6nliche Erfahrungen, die f\u00fcr meine Reiseentscheidungen wichtig sind. LinkedIn-Beitr\u00e4ge sind ideal, um sich mit anderen Fachleuten zu vernetzen und aktuelle Trends zu verfolgen. Schlie\u00dflich sind Bewertungsplattformen entscheidend, um authentische Meinungen und Erfahrungen anderer Reisender zu ber\u00fccksichtigen.; Als jemand, der die Feinheiten der Finanzwelt sch\u00e4tzt und ein Faible f\u00fcr Luxus hat, bevorzuge ich Formate, die mir umfassende und verl\u00e4ssliche Informationen bieten. Die Unternehmenswebsite ist oft die erste Anlaufstelle f\u00fcr offizielle Informationen. LinkedIn-Beitr\u00e4ge und -Anzeigen bieten mir aktuelle Updates und exklusive Einblicke, die f\u00fcr Gesch\u00e4ftsreisende relevant sind. YouTube-Videos erm\u00f6glichen es mir, visuelle Eindr\u00fccke der Hotels zu gewinnen, was f\u00fcr die Auswahl eines luxuri\u00f6sen Aufenthalts wichtig ist. Schlie\u00dflich bieten mir Bewertungsplattformen authentische Erfahrungen anderer G\u00e4ste, die f\u00fcr meine Entscheidung von Bedeutung sind.; Als jemand, der oft gesch\u00e4ftlich und privat reist, bevorzuge ich es, Informationen aus zuverl\u00e4ssigen und detaillierten Quellen zu erhalten. Die Unternehmenswebsite bietet umfassende Informationen direkt von der Quelle. Blogartikel k\u00f6nnen interessante Einblicke und pers\u00f6nliche Erfahrungen bieten. E-Mail-Newsletter halte ich f\u00fcr n\u00fctzlich, um regelm\u00e4\u00dfig \u00fcber Neuigkeiten und Angebote informiert zu werden. YouTube-Videos erm\u00f6glichen es mir, visuelle Eindr\u00fccke der Hotels zu bekommen, was f\u00fcr meine Entscheidung wichtig ist. Bewertungsplattformen sind entscheidend, um die Erfahrungen anderer G\u00e4ste zu verstehen und eine fundierte Wahl zu treffen.\"}, \"loyaltyChurn\": {\"drivers\": [{\"theme\": \"Exzellenter Kundenservice\", \"examples\": [\"Ich erwarte, dass das Personal meine Vorlieben kennt und darauf eingeht.\", \"Ein schneller und effizienter Service ist f\u00fcr mich unerl\u00e4sslich.\", \"Ich sch\u00e4tze es, wenn Probleme sofort und diskret gel\u00f6st werden.\", \"Ein pers\u00f6nlicher Ansprechpartner, der sich um meine Anliegen k\u00fcmmert, ist mir wichtig.\"], \"reason\": \"Luxusreisende und Gesch\u00e4ftsleute sch\u00e4tzen einen herausragenden Kundenservice, der ihre individuellen Bed\u00fcrfnisse und W\u00fcnsche ber\u00fccksichtigt.\"}, {\"theme\": \"Hochwertige Ausstattung und Annehmlichkeiten\", \"examples\": [\"Ich erwarte modernste Technologie und Komfort in meinem Zimmer.\", \"Hochwertige Pflegeprodukte und Bettw\u00e4sche sind f\u00fcr mich ein Muss.\", \"Ein gut ausgestatteter Fitness- und Wellnessbereich ist mir wichtig.\", \"Ich sch\u00e4tze es, wenn die Einrichtung stilvoll und elegant ist.\"], \"reason\": \"Die Qualit\u00e4t der Zimmerausstattung und der angebotenen Annehmlichkeiten spielt eine entscheidende Rolle f\u00fcr die Zufriedenheit und Loyalit\u00e4t der G\u00e4ste.\"}, {\"theme\": \"Zentrale Lage\", \"examples\": [\"Ich erwarte, dass das Hotel in der N\u00e4he wichtiger Gesch\u00e4ftsviertel liegt.\", \"Eine gute Anbindung an den \u00f6ffentlichen Nahverkehr ist mir wichtig.\", \"Ich sch\u00e4tze es, wenn Sehensw\u00fcrdigkeiten und Restaurants fu\u00dfl\u00e4ufig erreichbar sind.\", \"Ein schneller Transfer zum Flughafen oder Bahnhof ist f\u00fcr mich entscheidend.\"], \"reason\": \"Eine zentrale und gut erreichbare Lage ist f\u00fcr Gesch\u00e4ftsreisende und Luxusreisende von gro\u00dfer Bedeutung, um Zeit zu sparen und Komfort zu gew\u00e4hrleisten.\"}, {\"theme\": \"Exklusive Erlebnisse\", \"examples\": [\"Ich erwarte Zugang zu exklusiven Veranstaltungen und Erlebnissen.\", \"Ma\u00dfgeschneiderte Erlebnisse, die auf meine Interessen abgestimmt sind, sind mir wichtig.\", \"Ich sch\u00e4tze es, wenn das Hotel besondere \u00dcberraschungen f\u00fcr mich bereith\u00e4lt.\", \"Einzigartige kulinarische Erlebnisse sind f\u00fcr mich ein Highlight.\"], \"reason\": \"Einzigartige und ma\u00dfgeschneiderte Erlebnisse, die \u00fcber den Standard hinausgehen, f\u00f6rdern die Bindung der G\u00e4ste an die Marke.\"}, {\"theme\": \"Vertrauen und Markenreputation\", \"examples\": [\"Ich erwarte, dass die Marke f\u00fcr Qualit\u00e4t und Zuverl\u00e4ssigkeit steht.\", \"Eine langj\u00e4hrige positive Reputation ist f\u00fcr mich ein Vertrauensbeweis.\", \"Ich sch\u00e4tze es, wenn die Marke transparent und ehrlich kommuniziert.\", \"Ein konsistentes Erlebnis in allen Hotels der Kette ist mir wichtig.\"], \"reason\": \"Eine starke Markenreputation und das Vertrauen in die Qualit\u00e4t und Zuverl\u00e4ssigkeit der Hotelkette sind entscheidend f\u00fcr die Loyalit\u00e4t der G\u00e4ste.\"}], \"triggers\": [{\"theme\": \"Unzureichender Kundenservice\", \"examples\": [\"Ich hasse es, wenn meine Anfragen ignoriert oder langsam bearbeitet werden.\", \"Unfreundliches Personal ist f\u00fcr mich ein absolutes No-Go.\", \"Ich erwarte, dass man sich an meine Pr\u00e4ferenzen erinnert.\", \"Ich m\u00f6chte nicht das Gef\u00fchl haben, dass ich mich um alles selbst k\u00fcmmern muss.\"], \"reason\": \"Ein erstklassiger Kundenservice ist entscheidend, um meinen Aufenthalt angenehm und stressfrei zu gestalten. Ich erwarte, dass meine Anliegen ernst genommen und schnell gel\u00f6st werden.\"}, {\"theme\": \"Mangelnde Sauberkeit\", \"examples\": [\"Ich kann es nicht ertragen, wenn das Zimmer nicht gr\u00fcndlich gereinigt ist.\", \"Schmutzige oder abgenutzte Einrichtungen sind f\u00fcr mich ein Zeichen von Vernachl\u00e4ssigung.\", \"Ich erwarte, dass alle Bereiche des Hotels makellos sind.\", \"Unangenehme Ger\u00fcche oder Flecken sind f\u00fcr mich ein absolutes Tabu.\"], \"reason\": \"Sauberkeit ist f\u00fcr mich ein Zeichen von Professionalit\u00e4t und Respekt gegen\u00fcber den G\u00e4sten. Ein sauberes Umfeld tr\u00e4gt wesentlich zu meiner Entspannung bei.\"}, {\"theme\": \"Unangemessene Preis-Leistungs-Verh\u00e4ltnis\", \"examples\": [\"Ich f\u00fchle mich betrogen, wenn der Service nicht dem Preis entspricht.\", \"Ich erwarte, dass alle Annehmlichkeiten im Preis inbegriffen sind.\", \"Ich m\u00f6chte nicht das Gef\u00fchl haben, f\u00fcr den Namen zu zahlen, ohne entsprechende Gegenleistung.\", \"Ich erwarte Transparenz bei den Kosten und keine versteckten Geb\u00fchren.\"], \"reason\": \"Ich m\u00f6chte sicherstellen, dass ich f\u00fcr mein Geld den bestm\u00f6glichen Service und Komfort erhalte. Ein Missverh\u00e4ltnis zwischen Preis und Leistung ist f\u00fcr mich nicht akzeptabel.\"}, {\"theme\": \"Veraltete Einrichtungen\", \"examples\": [\"Ich mag es nicht, wenn die Zimmer altmodisch oder abgenutzt wirken.\", \"Ich erwarte, dass die Technologie im Hotel auf dem neuesten Stand ist.\", \"Ich m\u00f6chte in einem stilvollen und ansprechenden Ambiente wohnen.\", \"Veraltete Einrichtungen lassen mich an der Qualit\u00e4t des Hotels zweifeln.\"], \"reason\": \"Moderne Einrichtungen tragen zu meinem Komfort und Wohlbefinden bei. Ich erwarte, dass die Ausstattung auf dem neuesten Stand ist und meinen \u00e4sthetischen Anspr\u00fcchen gen\u00fcgt.\"}, {\"theme\": \"Schlechte Online-Bewertungen\", \"examples\": [\"Ich verliere das Vertrauen, wenn ich viele negative Bewertungen lese.\", \"Ich erwarte, dass das Hotel auf Kritik reagiert und Verbesserungen vornimmt.\", \"Ich m\u00f6chte nicht das Risiko eingehen, eine schlechte Erfahrung zu machen.\", \"Schlechte Bewertungen lassen mich nach Alternativen suchen.\"], \"reason\": \"Online-Bewertungen sind f\u00fcr mich ein wichtiger Indikator f\u00fcr die Qualit\u00e4t eines Hotels. Negative Kommentare k\u00f6nnen mein Vertrauen in die Marke erheblich beeintr\u00e4chtigen.\"}]}, \"interpretations\": {\"content_format_interpretation\": \"Die Analyse der Daten zeigt, dass die Unternehmenswebsite bei der Zielgruppe von Kempinski Hotels die bevorzugte Content-Quelle ist, gefolgt von YouTube-Videos und Bewertungsplattformen. Diese Formate bieten umfassende, verl\u00e4ssliche und visuelle Informationen, die f\u00fcr die Entscheidung \u00fcber Luxusreisen und Aufenthalte entscheidend sind. Formate wie Direktmailings, Fallstudien und Kundenempfehlungen schneiden hingegen deutlich schlechter ab, was auf eine geringere Relevanz oder mangelnde Interaktivit\u00e4t f\u00fcr die Zielgruppe hinweisen k\u00f6nnte. Kempinski Hotels sollte daher verst\u00e4rkt in die Optimierung und Pflege ihrer Website sowie in die Produktion hochwertiger YouTube-Inhalte investieren, w\u00e4hrend Bewertungsplattformen aktiv genutzt werden k\u00f6nnten, um authentische G\u00e4stemeinungen zu f\u00f6rdern. Eine Kombination aus Blogartikeln und YouTube-Videos k\u00f6nnte zudem die \u00e4sthetischen und informativen Bed\u00fcrfnisse der Zielgruppe ideal verbinden und gleichzeitig die Markenbindung st\u00e4rken.\", \"gap_analysis_interpretation\": \"Die Analyse der Daten zeigt, dass bei Kempinski Hotels der gr\u00f6\u00dfte Handlungsbedarf im Bereich der Ausstattung besteht, da hier die Leistung hinter der hohen Bedeutung zur\u00fcckbleibt. Der Kundenservice und der Komfort hingegen erf\u00fcllen die hohen Erwartungen der Kunden und zeigen keine nennenswerten L\u00fccken zwischen Bedeutung und Leistung, was die St\u00e4rken der Marke unterstreicht. Besonders hervorzuheben ist, dass der Kundenservice eine der h\u00f6chsten Priorit\u00e4ten f\u00fcr die Kunden darstellt und Kempinski Hotels in diesem Bereich exzellent abschneidet. Die Lage der Hotels wird ebenfalls als wichtig wahrgenommen und erf\u00fcllt die Erwartungen der G\u00e4ste weitgehend. Strategisch sollte Kempinski Hotels den Fokus darauf legen, die Ausstattung zu verbessern, um die L\u00fccke zwischen Bedeutung und Leistung zu schlie\u00dfen, w\u00e4hrend gleichzeitig die St\u00e4rken im Kundenservice und Komfort weiter ausgebaut werden, um die Position als Premium-Marke zu festigen.\", \"loyalty_churn_interpretation\": \"Die Daten zeigen, dass Kempinski Hotels durch exzellenten Kundenservice, hochwertige Ausstattung, zentrale Lage, exklusive Erlebnisse und eine starke Markenreputation die Loyalit\u00e4t ihrer G\u00e4ste f\u00f6rdern kann. Gleichzeitig stellen unzureichender Kundenservice, mangelnde Sauberkeit, ein unangemessenes Preis-Leistungs-Verh\u00e4ltnis, veraltete Einrichtungen und schlechte Online-Bewertungen die gr\u00f6\u00dften Risiken f\u00fcr Kundenabwanderung dar. Besonders kritisch ist die Bedeutung eines herausragenden Kundenservices, da sowohl positive als auch negative Erfahrungen in diesem Bereich ma\u00dfgeblich die Kundenzufriedenheit beeinflussen. Kempinski Hotels sollte daher verst\u00e4rkt auf die kontinuierliche Schulung des Personals, die Einhaltung h\u00f6chster Sauberkeitsstandards und die Modernisierung der Einrichtungen achten, um die Erwartungen der anspruchsvollen G\u00e4ste zu erf\u00fcllen. Insgesamt zeigt sich, dass die G\u00e4ste ein hohes Ma\u00df an Individualit\u00e4t, Qualit\u00e4t und Verl\u00e4sslichkeit erwarten, was die Marke durch konsistente Verbesserungen und eine klare Kommunikation weiter st\u00e4rken kann.\", \"brand_comparison_interpretation\": \"Kempinski Hotels zeigt in den Kundenberichten eine starke Leistung in Bereichen wie Markenbekanntheit, Kundenzufriedenheit und Produkt- und Servicequalit\u00e4t, was auf eine hohe Anerkennung und Zufriedenheit bei den G\u00e4sten hinweist. Im Vergleich zu Design Hotels, die ebenfalls in mehreren Kategorien gut abschneiden, bleibt Kempinski Hotels in den genannten St\u00e4rken f\u00fchrend, was die Positionierung als Premium-Marke unterstreicht. Allerdings gibt es Potenzial zur Verbesserung in der Wahrnehmung von Nachhaltigkeit, wo Design Hotels etwas besser abschneidet, was auf eine wachsende Bedeutung dieses Themas bei den Kunden hinweist. Im Vergleich zu a&o Hostels hebt sich Kempinski Hotels deutlich ab, insbesondere in den Bereichen Kundenloyalit\u00e4t und Preis-Leistungs-Verh\u00e4ltnis, was die hohe Qualit\u00e4t und den wahrgenommenen Wert des Angebots betont. Insgesamt zeigt der Bericht, dass Kempinski Hotels eine starke Marktposition hat, jedoch von einer st\u00e4rkeren Betonung auf Nachhaltigkeit profitieren k\u00f6nnte, um sich weiter zu differenzieren.\", \"word_cloud_interpretation\": \"Die Keyword-Cloud-Analyse f\u00fcr Kempinski Hotels zeigt, dass Begriffe wie \\\"Luxus\\\", \\\"Eleganz\\\" und \\\"Service\\\" die Wahrnehmung der Marke dominieren und stark mit ihrem Image verbunden sind. Diese Keywords lassen sich in die thematischen Kategorien \\\"Qualit\u00e4tsmerkmale\\\" und \\\"emotionale Assoziationen\\\" einordnen, wobei sie eine klare Positionierung als Anbieter von erstklassigen, luxuri\u00f6sen Erlebnissen und hervorragendem Kundenservice verdeutlichen. \u00dcberraschend ist, dass Begriffe wie \\\"Qualit\u00e4t\\\", \\\"\u00c4sthetik\\\" und \\\"Tradition\\\" weniger prominent sind, obwohl sie ebenfalls wichtige Aspekte des Markenimages darstellen k\u00f6nnten. Diese Wahrnehmungen deuten darauf hin, dass Kempinski Hotels ihre Marketingstrategie weiter auf die St\u00e4rkung der zentralen Werte von Luxus und Exklusivit\u00e4t ausrichten sollte, w\u00e4hrend gleichzeitig sekund\u00e4re Attribute wie Tradition und \u00c4sthetik gezielt hervorgehoben werden k\u00f6nnten, um ein umfassenderes Markenbild zu schaffen. Insgesamt unterstreichen die Keywords die starke Positionierung von Kempinski Hotels im Premiumsegment und bieten Potenzial f\u00fcr eine noch gezieltere Ansprache von Kunden, die ein luxuri\u00f6ses und einzigartiges Erlebnis suchen.\", \"content_ideas\": \"### Exklusive Video-Touren: \u201eEin Blick hinter die Kulissen von Kempinski Hotels\u201c \\nVisuelle Inhalte wie exklusive YouTube-Videos, die die luxuri\u00f6sen Annehmlichkeiten, Designelemente und besonderen Services der Kempinski Hotels zeigen, sprechen die Zielgruppe direkt an. Solche Videos bieten nicht nur Inspiration, sondern auch Vertrauen durch Transparenz und steigern die Buchungswahrscheinlichkeit.\\n\\n### Bewertungsplattform-Aktivierung: \u201eEchte Stimmen, echte Erlebnisse\u201c \\nF\u00f6rdere authentische G\u00e4stebewertungen auf Plattformen wie TripAdvisor oder Google durch gezielte Anreize wie exklusive Rabatte oder Upgrades f\u00fcr Feedback. Dies erh\u00f6ht die Glaubw\u00fcrdigkeit und beeinflusst die Entscheidungsfindung der Zielgruppe positiv.\\n\\n### Blogserie: \u201eLuxusreisen neu definiert \u2013 Deine perfekte Auszeit mit Kempinski\u201c \\nEine Blogserie, die pers\u00f6nliche Geschichten von G\u00e4sten, Insider-Tipps zu Destinationen und Einblicke in die Philosophie von Kempinski Hotels bietet, schafft eine emotionale Bindung. Kombiniert mit SEO-Optimierung kann dies die Website-Traffic und Markenbindung nachhaltig st\u00e4rken.\\n\\n### Personalisierte Newsletter: \u201eDein exklusives Kempinski-Erlebnis\u201c \\nErstelle ma\u00dfgeschneiderte E-Mail-Newsletter, die auf die individuellen Interessen und Buchungshistorien der Zielgruppe abgestimmt sind. So k\u00f6nnen gezielte Angebote und relevante Inhalte die Conversion-Rate erh\u00f6hen und die Kundenbindung f\u00f6rdern.\\n\\n### LinkedIn-Kampagne: \u201eBusiness trifft Luxus \u2013 Kempinski f\u00fcr Gesch\u00e4ftsreisende\u201c \\nStarte eine LinkedIn-Kampagne mit informativen Beitr\u00e4gen und Anzeigen, die die Vorteile von Kempinski Hotels f\u00fcr Gesch\u00e4ftsreisende hervorheben. Dies spricht die beruflich stark eingebundene Zielgruppe direkt an und positioniert Kempinski als erste Wahl f\u00fcr gesch\u00e4ftliche Aufenthalte.\", \"strategic_takeaway\": \"1. **Kundenservice:** Sch\u00e4rfe die Schulung des Personals, um sicherzustellen, dass individuelle Kundenpr\u00e4ferenzen erkannt und erf\u00fcllt werden. Implementiere ein System, das Vorlieben und Feedback der G\u00e4ste zentral speichert und zug\u00e4nglich macht, damit das Personal darauf zugreifen kann.\\n\\n2. **Ausstattung:** Investiere in die Modernisierung der Zimmer und Gemeinschaftsbereiche. Konzentriere dich auf zeitgem\u00e4\u00dfe Technologie, hochwertige Materialien und stilvolle Designs, die den Luxusanspruch von Kempinski Hotels unterstreichen.\\n\\n3. **Sauberkeit:** Stelle sicher, dass die Reinigungsstandards durch regelm\u00e4\u00dfige Audits \u00fcberwacht werden. Implementiere ein Feedback-System, mit dem G\u00e4ste direkt auf Sauberkeitsprobleme hinweisen k\u00f6nnen, und reagiere sofort darauf.\\n\\n4. **Preis-Leistungs-Verh\u00e4ltnis:** Kommuniziere klar, welche Leistungen im Preis enthalten sind, und vermeide versteckte Geb\u00fchren. Biete zus\u00e4tzliche, exklusive Erlebnisse an, die den wahrgenommenen Wert steigern, ohne die Kosten signifikant zu erh\u00f6hen.\\n\\n5. **Nachhaltigkeit:** Entwickle eine klare Nachhaltigkeitsstrategie und kommuniziere diese aktiv. Investiere in umweltfreundliche Technologien und Materialien und mache Fortschritte transparent, um die Wahrnehmung in diesem Bereich zu verbessern.\\n\\n6. **Online-Bewertungen:** Reagiere aktiv auf negative Bewertungen und zeige \u00f6ffentlich, wie Probleme gel\u00f6st werden. Ermutige zufriedene G\u00e4ste, positive Bewertungen zu hinterlassen, um die Reputation zu st\u00e4rken.\\n\\n7. **Content-Strategie:** Optimiere die Unternehmenswebsite mit klaren, detaillierten und visuell ansprechenden Inhalten. Produziere hochwertige YouTube-Videos, die die luxuri\u00f6sen Erlebnisse und die Ausstattung von Kempinski Hotels hervorheben. Nutze Bewertungsplattformen aktiv, um authentische G\u00e4stemeinungen zu f\u00f6rdern.\\n\\n8. **Exklusive Erlebnisse:** Entwickle ma\u00dfgeschneiderte Erlebnisse, die auf die Interessen der G\u00e4ste abgestimmt sind, und kommuniziere diese klar. Integriere \u00dcberraschungsmomente wie personalisierte Geschenke oder besondere Events, um die Bindung zu st\u00e4rken.\\n\\n9. **Markenreputation:** Stelle sicher, dass die Marke konsistent f\u00fcr Qualit\u00e4t und Zuverl\u00e4ssigkeit steht. Kommuniziere transparent \u00fcber alle Kan\u00e4le und betone die Tradition und Exklusivit\u00e4t von Kempinski Hotels, um das Vertrauen der G\u00e4ste zu festigen.\\n\\n10. **Lage:** \u00dcberpr\u00fcfe regelm\u00e4\u00dfig die Standorte der Hotels und deren Anbindung an \u00f6ffentliche Verkehrsmittel, Sehensw\u00fcrdigkeiten und Gesch\u00e4ftsviertel. Optimiere Transferservices und biete klare Informationen zu den lokalen Vorz\u00fcgen.\", \"2k_executive_summarizer\": \"## Wie kann Kempinski Hotels noch exklusiver werden? \\n\\n### Erkenntnisse aus der Analyse \\nDie neuroflash-gest\u00fctzte Analyse liefert mit einer Genauigkeit von bis zu 92% konkrete, umsetzbare Einblicke in die Wahrnehmung der Zielgruppe \u201eLuxusreisende und Gesch\u00e4ftsleute\u201c im Alter von 30 bis 60 Jahren. Durch systematische Untersuchung digitaler Zielgruppen konnten Markenwahrnehmungen, Produktpr\u00e4ferenzen und potenzielle Kampagnenreaktionen simuliert werden. Die Methode wurde durch interne Studien und reale Kampagnen validiert, mit einer \u00dcbereinstimmung von 85%-92% zwischen KI-generierten und tats\u00e4chlichen Konsumentenantworten (Hewitt et al., 2024). \\n\\n### \u00dcberraschende Erkenntnisse \\n1. **Nachhaltigkeit als untersch\u00e4tztes Potenzial:** W\u00e4hrend Kempinski Hotels in den Bereichen Luxus, Service und Kundenzufriedenheit f\u00fchrend ist, zeigt die Analyse, dass die Marke in der Wahrnehmung von Nachhaltigkeit hinter Wettbewerbern wie Design Hotels zur\u00fcckbleibt. Dies ist bemerkenswert, da Nachhaltigkeit zunehmend an Bedeutung gewinnt und eine Chance bietet, sich weiter zu differenzieren. \\n2. **Keyword-Cloud zeigt Priorit\u00e4ten:** Begriffe wie \u201eLuxus\u201c, \u201eEleganz\u201c und \u201eService\u201c dominieren die Markenwahrnehmung, w\u00e4hrend \u201eTradition\u201c und \u201e\u00c4sthetik\u201c weniger pr\u00e4sent sind. Dies deutet darauf hin, dass eine st\u00e4rkere Betonung dieser sekund\u00e4ren Attribute das Markenbild abrunden k\u00f6nnte. \\n3. **L\u00fccken bei der Ausstattung:** Die GAP-Analyse zeigt, dass die Ausstattung der Hotels hinter der hohen Bedeutung zur\u00fcckbleibt. Kundenservice und Komfort hingegen erf\u00fcllen die Erwartungen vollst\u00e4ndig und sind klare St\u00e4rken der Marke. \\n\\n### Strategische und finanzielle Auswirkungen \\nDie Ergebnisse unterstreichen die starke Marktposition von Kempinski Hotels im Premiumsegment. Eine gezielte Optimierung der Ausstattung und eine st\u00e4rkere Betonung von Nachhaltigkeit k\u00f6nnten nicht nur die Kundenzufriedenheit steigern, sondern auch neue Zielgruppen erschlie\u00dfen, die Wert auf umweltbewusste Luxusreisen legen. Dies w\u00fcrde die Markenbindung st\u00e4rken und langfristig die Rentabilit\u00e4t erh\u00f6hen. \\n\\n### Zukunftschancen \\nDurch die Nutzung von neuroflash k\u00f6nnen Kempinski Hotels Inhalte entwickeln, die st\u00e4rker mit den W\u00fcnschen und Bed\u00fcrfnissen ihrer Zielgruppe resonieren. Die Kombination aus hochwertigen YouTube-Videos und optimierten Blogartikeln k\u00f6nnte die \u00e4sthetischen und informativen Erwartungen der Zielgruppe ideal bedienen und gleichzeitig die Markenwahrnehmung verbessern. \\n\\n### Empfehlungen f\u00fcr die n\u00e4chste Zielgruppe \\nDie aktuelle Zielgruppe ist breit gefasst, was die Pr\u00e4zision der Erkenntnisse einschr\u00e4nken k\u00f6nnte. Eine detaillierte Analyse einer spezifischeren Gruppe, wie z.B. \u201eGesch\u00e4ftsreisende in leitenden Positionen zwischen 40-55 Jahren\u201c, k\u00f6nnte noch gezieltere und relevantere Ergebnisse liefern. \\n\\n### Konkrete n\u00e4chste Schritte \\n1. **Fokus auf Nachhaltigkeit:** Entwickle Kampagnen, die die nachhaltigen Initiativen von Kempinski Hotels hervorheben. \\n2. **Ausstattung optimieren:** Investiere in die Modernisierung und Verbesserung der Hotel-Ausstattung. \\n3. **Content-Strategie st\u00e4rken:** Produziere hochwertige YouTube-Videos und Blogartikel, die die zentralen Markenwerte und sekund\u00e4ren Attribute wie Tradition und \u00c4sthetik betonen. \\n4. **Personal schulen:** Setze auf kontinuierliche Trainingsprogramme, um den exzellenten Kundenservice weiter zu verbessern. \\n5. **Zielgruppenanalyse verfeinern:** F\u00fchre eine tiefere Untersuchung spezifischer Subgruppen durch, um noch pr\u00e4zisere Erkenntnisse zu gewinnen. \\n\\nDurch diese Ma\u00dfnahmen kann Kempinski Hotels seine Position als f\u00fchrende Luxusmarke weiter ausbauen und die Bed\u00fcrfnisse seiner anspruchsvollen Zielgruppe optimal erf\u00fcllen.\", \"meta_tag_description\": \"Entdecke exklusive Einblicke in die Zielgruppe von Kempinski Hotels: Mit neuroflash analysiert, um Content-Strategie, Markenpositionierung & Kundenzufriedenheit zu optimieren!\", \"introduction\": \"## Wie Kempinski Hotels die Luxusreise neu definieren kann \\n\\nKempinski Hotels steht seit jeher f\u00fcr erstklassigen Service, Eleganz und Luxus. Doch selbst eine f\u00fchrende Marke im Premiumsegment kann noch Potenziale aussch\u00f6pfen, um sich weiter zu differenzieren und neue Zielgruppen zu begeistern. Eine umfassende Analyse zeigt, dass insbesondere Nachhaltigkeit, Ausstattung und Content-Strategien Schl\u00fcsselbereiche sind, in denen Kempinski Hotels sich noch st\u00e4rker positionieren kann. Mit gezielten Ma\u00dfnahmen k\u00f6nnten nicht nur die Kundenzufriedenheit gesteigert, sondern auch langfristig die Markenbindung und Rentabilit\u00e4t optimiert werden. \\n\\n### Wer ist die Zielgruppe? \\nDie Grundlage f\u00fcr diesen Bericht bildet das Feedback einer anspruchsvollen Zielgruppe: Luxusreisende und Gesch\u00e4ftsleute im Alter von 30 bis 60 Jahren. Diese Personen sind oft in leitenden beruflichen Positionen t\u00e4tig und stehen unter hohem Zeitdruck. Sie suchen Exklusivit\u00e4t, Privatsph\u00e4re und au\u00dfergew\u00f6hnliche Erlebnisse, die ihren hohen Anspr\u00fcchen gerecht werden. Dabei legen sie besonderen Wert auf Qualit\u00e4t, individuellen Service und eine stilvolle \u00c4sthetik. Ihre Reisen dienen nicht nur der Erholung, sondern auch als Ausdruck ihres Status und ihrer Wertsch\u00e4tzung f\u00fcr das Besondere. \\n\\n### 5 \u00fcberraschende Erkenntnisse, die Kempinski Hotels revolutionieren k\u00f6nnten \\n\\n- **Nachhaltigkeit als Gamechanger:** Die Zielgruppe sch\u00e4tzt Luxus, erwartet aber zunehmend auch umweltbewusste Konzepte. Hier liegt ein ungenutztes Potenzial f\u00fcr Kempinski Hotels, um sich von der Konkurrenz abzuheben. \\n- **Ausstattung mit Luft nach oben:** Trotz erstklassigem Service zeigt die Analyse, dass die Ausstattung der Hotels nicht immer den h\u00f6chsten Erwartungen entspricht. Eine Modernisierung k\u00f6nnte entscheidend sein. \\n- **Markenwahrnehmung verfeinern:** Begriffe wie \u201eTradition\u201c und \u201e\u00c4sthetik\u201c sind unterrepr\u00e4sentiert. Eine st\u00e4rkere Betonung dieser Werte k\u00f6nnte das Markenbild abrunden. \\n- **Content, der begeistert:** Hochwertige YouTube-Videos und Blogartikel k\u00f6nnten die Zielgruppe emotional ansprechen und die Markenbindung st\u00e4rken. \\n- **Pr\u00e4zisere Zielgruppenanalyse:** Eine detailliertere Untersuchung spezifischer Subgruppen, wie beispielsweise Gesch\u00e4ftsreisende in F\u00fchrungspositionen, k\u00f6nnte noch gezieltere Einblicke liefern. \"}, \"importToWordPress\": true, \"slug\": \"kempinski-hotels\", \"brandData\": {\"variables\": {\"Traditional\": \"Measures the Traditional dimension\", \"Sustainability\": \"Measures the Sustainability dimension\", \"Price to Value Perception\": \"Measures the Price to Value Perception dimension\", \"Customer Loyalty\": \"Measures the Customer Loyalty dimension\", \"Product Service Quality\": \"Measures the Product Service Quality dimension\", \"Market Share\": \"Measures the Market Share dimension\", \"Brand Recognition\": 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additionalImageElement.src = data.additionalImage;\n \/\/ Make sure the container is visible\n const container = additionalImageElement.closest('.additional-image-container');\n if (container) {\n container.style.display = 'block';\n }\n }\n } else {\n \/\/ Hide the additional image container if no image is provided\n const container = document.querySelector('.additional-image-container');\n if (container) {\n container.style.display = 'none';\n }\n }\n\n \/\/ IMPORTANT: Make sure all sections are visible by default\n document.querySelectorAll('.section').forEach(section => {\n section.style.display = 'block';\n });\n\n \/\/ Create the radar chart if brand data is available\n \/\/ FIXED: Check multiple possible locations for brand data\n let brandDataForChart = null;\n\n \/\/ Check for the old format (nested under brandData)\n if (data.brandData) {\n console.log(\"Using brandData from object structure\");\n brandDataForChart = data.brandData;\n }\n \/\/ Check for the new format (variables and brands at root level)\n else if (data.variables && data.brands) {\n console.log(\"Using variables and brands from root level\");\n \/\/ Create a temporary brandData object with the structure expected by createRadarChart\n brandDataForChart = {\n variables: data.variables,\n brands: data.brands\n };\n }\n\n if (brandDataForChart) {\n console.log(\"Creating radar chart with data:\", brandDataForChart);\n createRadarChart(brandDataForChart);\n } else {\n console.log(\"No brand data available for radar chart\");\n }\n\n \/\/ --- CONTENT FORMAT SECTION START ---\n \/\/ FIXED: Check multiple possible locations for content format data\n console.log(\"Initializing content format section...\");\n let contentFormatData = null;\n if (data.contentFormatPreferences) {\n contentFormatData = data.contentFormatPreferences;\n console.log(\"Using contentFormatPreferences data\");\n } else if (data[\"content format\"] && data[\"content format\"].contentTypes) {\n \/\/ Direct property with contentTypes array\n contentFormatData = data[\"content format\"].contentTypes;\n console.log(\"Using 'content format' data from root level:\", contentFormatData);\n } else if (data.modelData && data.modelData[\"content format\"]) {\n contentFormatData = data.modelData[\"content format\"];\n console.log(\"Using modelData[\\\"content format\\\"] data:\", contentFormatData);\n }\n\n \/\/ Make sure we have the container element\n const contentFormatElement = document.getElementById('content-format-chart');\n if (!contentFormatElement) {\n console.error(\"Content format chart container element not found!\");\n } else {\n console.log(\"Content format chart container found, size:\",\n contentFormatElement.clientWidth, \"x\", contentFormatElement.clientHeight);\n }\n\n if (contentFormatData && contentFormatElement) {\n console.log(\"Creating content format chart with data:\", contentFormatData);\n try {\n createContentFormatChart(contentFormatData);\n console.log(\"Content format chart created successfully\");\n } catch (error) {\n console.error(\"Error creating content format chart:\", error);\n \/\/ Display error message in the container\n contentFormatElement.innerHTML = '<div class=\"error-message\">Error creating chart: ' + error.message + '<\/div>';\n }\n } else {\n console.log(\"No content format data available for chart or container missing\");\n \/\/ Add a placeholder message if we have the container\n if (contentFormatElement) {\n contentFormatElement.innerHTML = '<div class=\"no-data-message\">No content format preference data available<\/div>';\n }\n }\n \/\/ --- CONTENT FORMAT SECTION END ---\n\n \/\/ --- MODIFICATION START: Handle gap analysis data ---\n \/\/ FIXED: Check multiple possible locations for gap analysis data\n let gapAnalysisData = null;\n if (data.gapAnalysis && data.gapAnalysis.items && data.gapAnalysis.items.length > 0) {\n \/\/ Use existing property if available\n gapAnalysisData = data.gapAnalysis;\n console.log(\"Using gapAnalysis from original property\");\n } else if (data[\"value propositions\"] && data[\"value propositions\"].items) {\n \/\/ Direct property with object structure\n console.log(\"Using 'value propositions' data from root level\");\n gapAnalysisData = data[\"value propositions\"];\n } else if (data.modelData && data.modelData[\"value propositions\"]) {\n \/\/ Fallback to modelData\n gapAnalysisData = data.modelData[\"value propositions\"];\n console.log(\"Using value propositions data from modelData:\", gapAnalysisData);\n }\n\n if (gapAnalysisData && gapAnalysisData.items && gapAnalysisData.items.length > 0) {\n console.log(\"Creating gap analysis chart with data:\", gapAnalysisData);\n createGapAnalysis(gapAnalysisData);\n } else {\n console.log(\"No gap analysis data available\");\n \/\/ Add a placeholder message\n const gapChartElement = document.getElementById('gap-analysis-chart');\n if (gapChartElement) {\n const placeholder = document.createElement('div');\n placeholder.className = 'no-data-message';\n placeholder.textContent = 'No gap analysis data available';\n gapChartElement.appendChild(placeholder);\n }\n }\n\n \/\/ Create the loyalty drivers vs churn triggers visualization if data is available\n let loyaltyChurnData = null;\n if (data.modelData && data.modelData.loyaltyChurn) {\n \/\/ First check if it's in modelData\n loyaltyChurnData = data.modelData.loyaltyChurn;\n console.log(\"Using loyaltyChurn from modelData:\", loyaltyChurnData);\n } else if (data.loyaltyChurn) {\n \/\/ Fall back to direct property if available\n loyaltyChurnData = data.loyaltyChurn;\n console.log(\"Using loyaltyChurn from direct property:\", loyaltyChurnData);\n }\n\n if (loyaltyChurnData) {\n console.log(\"Creating loyalty drivers vs. churn triggers visualization\");\n createLoyaltyChurnVisualization(loyaltyChurnData);\n\n \/\/ Show the section\n const loyaltyChurnSection = document.querySelector('.loyalty-churn-section');\n if (loyaltyChurnSection) {\n loyaltyChurnSection.style.display = 'block';\n }\n } else {\n console.log(\"No loyalty\/churn data available\");\n \/\/ Hide the section if no data available\n const loyaltyChurnSection = document.querySelector('.loyalty-churn-section');\n if (loyaltyChurnSection) {\n loyaltyChurnSection.style.display = 'none';\n }\n }\n \/\/ NEW: Create the emerging needs & white space radar if data is available\n if (data.needsRadar) {\n console.log(\"Creating emerging needs & white space radar:\", data.needsRadar);\n createNeedsRadar(data.needsRadar);\n\n \/\/ Show the section\n const needsRadarSection = document.querySelector('.needs-radar-section');\n if (needsRadarSection) {\n needsRadarSection.style.display = 'block';\n }\n } else {\n console.log(\"No needs radar data available\");\n \/\/ Hide the section if no data available\n const needsRadarSection = document.querySelector('.needs-radar-section');\n if (needsRadarSection) {\n needsRadarSection.style.display = 'none';\n }\n }\n\n \/\/ --- MODIFICATION START: Handle word cloud data ---\n \/\/ FIXED: Check multiple possible locations for word cloud data\n let wordCloudData = null;\n if (data.wordCloud && Object.keys(data.wordCloud).length > 0) {\n \/\/ Use existing property if available\n wordCloudData = data.wordCloud;\n console.log(\"Using wordCloud from original property\");\n } else if (data[\"associated keywords\"] && data[\"associated keywords\"].data) {\n \/\/ Direct property with object structure\n console.log(\"Using 'associated keywords' data from root level\");\n const keywordArray = data[\"associated keywords\"].data;\n wordCloudData = {};\n keywordArray.forEach(item => {\n wordCloudData[item.name] = item.value;\n });\n console.log(\"Converted associated keywords to word cloud format:\", wordCloudData);\n } else if (data.modelData && data.modelData[\"associated keywords\"]) {\n \/\/ Fallback to modelData\n const keywordArray = data.modelData[\"associated keywords\"];\n wordCloudData = {};\n keywordArray.forEach(item => {\n wordCloudData[item.name] = item.value;\n });\n console.log(\"Converted modelData keywords to word cloud format:\", wordCloudData);\n }\n\n if (wordCloudData && Object.keys(wordCloudData).length > 0) {\n console.log(\"Creating word cloud with data:\", wordCloudData);\n createWordCloud(wordCloudData);\n } else {\n console.log(\"No word cloud data available\");\n \/\/ Add a placeholder message\n const wordCloudElement = document.getElementById('word-cloud');\n if (wordCloudElement) {\n const placeholder = document.createElement('div');\n placeholder.className = 'no-data-message';\n placeholder.textContent = 'No word cloud data available';\n wordCloudElement.appendChild(placeholder);\n }\n }\n\n\n } else {\n console.error(\"Report data has no title!\");\n }\n}\n\n\/\/ Function to convert markdown to HTML\nfunction convertMarkdownToHtml(markdownText) {\n \/\/ Pre-process the markdown to replace --- lines with empty lines\n markdownText = markdownText.replace(\/^---+\\s*$\/gm, '\\n\\n');\n\n \/\/ Check if marked library is available\n if (typeof marked !== 'undefined') {\n \/\/ Configure marked options for better security and rendering\n const renderer = new marked.Renderer();\n\n \/\/ Add a counter for generating unique IDs\n let headingCounter = 0;\n\n \/\/ Ensure H2 is the largest heading and add IDs for the content table\n \/\/ Add 20px bottom padding to H2 elements\n renderer.heading = function(text, level) {\n \/\/ Adjust heading level to make H2 the largest\n const adjustedLevel = Math.min(level, 6);\n\n \/\/ Create a unique ID based on the text (slugify it)\n const id = 'heading-' + (++headingCounter) + '-' +\n text.toLowerCase()\n .replace(\/[^\\w\\s-]\/g, '') \/\/ Remove special chars\n .replace(\/\\s+\/g, '-') \/\/ Replace spaces with hyphens\n .replace(\/-+\/g, '-'); \/\/ Replace multiple hyphens with single\n\n \/\/ Add style attribute with padding-bottom for H2 elements\n const style = adjustedLevel === 2 ? ' style=\"padding-bottom: 20px;\"' : '';\n\n \/\/ Return heading with ID for WordPress content table and style for H2\n return `<h${adjustedLevel} id=\"${id}\"${style}>${text}<\/h${adjustedLevel}>`;\n };\n\n \/\/ Override horizontal rule renderer to create empty lines instead\n renderer.hr = function() {\n return '<br><br>';\n };\n\n marked.setOptions({\n renderer: renderer,\n gfm: true, \/\/ GitHub Flavored Markdown\n breaks: true, \/\/ Convert newlines to <br>\n sanitize: false, \/\/ Don't sanitize HTML tags\n smartLists: true, \/\/ Use smarter list behavior\n smartypants: true, \/\/ Use smart quotes and other typography\n xhtml: false \/\/ Don't use XHTML closing tags\n });\n\n \/\/ Convert markdown to HTML\n return marked.parse(markdownText);\n } else {\n \/\/ If marked library is not available, return text as-is with basic paragraph wrapping\n console.warn('Marked library not loaded. Returning plain text with basic formatting.');\n return '<p>' +\n markdownText.replace(\/\\n\\n\/g, '<\/p><p>').replace(\/\\n\/g, '<br>') +\n '<\/p>';\n }\n}\n\n\/\/ Function to create Content Format Preferences chart\nfunction createContentFormatChart(data) {\n const container = document.getElementById('content-format-chart');\n if (!container) {\n console.error(\"Content format chart container not found\");\n return;\n }\n\n \/\/ Clear the container\n container.innerHTML = '';\n let SubjectNumber = 4; \/\/ Set the total number of subjects for percentage calculation\n \/\/ Log the raw data for debugging\n console.log(\"Raw content format data:\", data);\n\n \/\/ Process the data\n const processedData = processContentFormatData(data);\n console.log(\"Processed content format data:\", processedData);\n\n \/\/ Check if mobile view (only very small screens)\n const isMobile = container.clientWidth <= 480;\n\n \/\/ Set dimensions based on screen size\n const margin = isMobile\n ? { top: 20, right: 20, bottom: 40, left: 20 }\n : { top: 20, right: 120, bottom: 40, left: 180 };\n const width = container.clientWidth - margin.left - margin.right;\n const height = Math.max(300, processedData.length * 40) - margin.top - margin.bottom;\n\n \/\/ Create SVG element\n const svg = d3.select(container)\n .append(\"svg\")\n .attr(\"width\", container.clientWidth)\n .attr(\"height\", height + margin.top + margin.bottom)\n .append(\"g\")\n .attr(\"transform\", `translate(${margin.left}, ${margin.top})`);\n\n \/\/ Create tooltip\n const tooltip = d3.select(\"body\")\n .append(\"div\")\n .attr(\"class\", \"content-format-tooltip\")\n .style(\"opacity\", 0);\n\n \/\/ Set up scales\n const y = d3.scaleBand()\n .domain(processedData.map(d => d.name))\n .range([0, height])\n .padding(0.2);\n\n const x = d3.scaleLinear()\n .domain([0, d3.max(processedData, d => d.value) * 1.1])\n .range([0, width]);\n\n \/\/ Add X axis\n svg.append(\"g\")\n .attr(\"transform\", `translate(0, ${height})`)\n .call(d3.axisBottom(x).ticks(5))\n .selectAll(\"text\")\n .style(\"text-anchor\", \"middle\");\n\n \/\/ Add X axis label\n svg.append(\"text\")\n .attr(\"text-anchor\", \"middle\")\n .attr(\"x\", width \/ 2)\n .attr(\"y\", height + margin.bottom - 5)\n .style(\"font-size\", \"12px\")\n .text(\"Preference Score\");\n\n \/\/ Add Y axis only for desktop\n if (!isMobile) {\n svg.append(\"g\")\n .call(d3.axisLeft(y))\n .selectAll(\"text\")\n .attr(\"dy\", \"0.35em\")\n .style(\"text-anchor\", \"end\");\n }\n\n \/\/ Color scale\n const colors = ['#3771C8', '#0EAEC1', '#FED404', '#FE7904', '#E4B6E5'];\n const colorScale = d3.scaleOrdinal()\n .domain(processedData.map(d => d.name))\n .range(colors);\n\n \/\/ Create bars\n svg.selectAll(\".content-format-bar\")\n .data(processedData)\n .enter()\n .append(\"rect\")\n .attr(\"class\", \"content-format-bar\")\n .attr(\"y\", d => y(d.name))\n .attr(\"height\", y.bandwidth())\n .attr(\"x\", 0)\n .attr(\"width\", d => x(d.value))\n .attr(\"fill\", d => colorScale(d.name))\n .attr(\"opacity\", 0.8)\n .on(\"mouseover\", function(event, d) {\n \/\/ Highlight bar\n d3.select(this)\n .transition()\n .duration(200)\n .attr(\"opacity\", 1);\n\n \/\/ Show tooltip\n tooltip.transition()\n .duration(200)\n .style(\"opacity\", 0.9);\n\n tooltip.html(`\n <strong>${d.name}<\/strong><br>\n Score: ${d.value.toFixed(1)}\n `)\n .style(\"left\", (event.pageX + 10) + \"px\")\n .style(\"top\", (event.pageY - 28) + \"px\");\n })\n .on(\"mouseout\", function() {\n \/\/ Reset bar\n d3.select(this)\n .transition()\n .duration(200)\n .attr(\"opacity\", 0.8);\n\n \/\/ Hide tooltip\n tooltip.transition()\n .duration(500)\n .style(\"opacity\", 0);\n });\n\n\n \/\/ Add value labels - position differently for mobile vs desktop\n svg.selectAll(\".content-format-label\")\n .data(processedData)\n .enter()\n .append(\"text\")\n .attr(\"class\", \"content-format-label\")\n .attr(\"x\", d => isMobile ? x(d.value) - 10 : x(d.value) + 5)\n .attr(\"y\", d => y(d.name) + y.bandwidth() \/ 2)\n .attr(\"dy\", \"0.35em\")\n .text(d => `${(d.value \/ SubjectNumber * 100).toFixed(0)}%`)\n .style(\"font-size\", \"12px\")\n .style(\"fill\", isMobile ? \"#fff\" : \"#333\")\n .style(\"text-anchor\", isMobile ? \"end\" : \"start\")\n .style(\"font-weight\", isMobile ? \"bold\" : \"normal\");\n\n \/\/ Add bar names inside bars for mobile\n if (isMobile) {\n svg.selectAll(\".content-format-name\")\n .data(processedData)\n .enter()\n .append(\"text\")\n .attr(\"class\", \"content-format-name\")\n .attr(\"x\", 10)\n .attr(\"y\", d => y(d.name) + y.bandwidth() \/ 2)\n .attr(\"dy\", \"-0.2em\")\n .text(d => d.name)\n .style(\"font-size\", \"11px\")\n .style(\"fill\", \"#fff\")\n .style(\"font-weight\", \"bold\")\n .style(\"text-anchor\", \"start\");\n }\n\n console.log(`Created content format chart with ${processedData.length} formats`);\n}\n\n\/\/ Function to create Gap Analysis chart with enhanced tooltips\nfunction createGapAnalysis(data) {\n const container = document.getElementById('gap-analysis-chart');\n if (!container) {\n console.error(\"Gap analysis container not found\");\n return;\n }\n\n \/\/ Create a deep copy of data to avoid modifying the original\n let chartData = JSON.parse(JSON.stringify(data));\n\n \/\/ Calculate gap for each item (importance - performance)\n chartData.items.forEach(item => {\n item.gap = item.importance - item.performance;\n });\n\n console.log(\"Data with calculated gaps:\", chartData);\n\n \/\/ Clear the container\n container.innerHTML = '';\n\n \/\/ Check if mobile view (only very small screens)\n const isMobile = container.clientWidth <= 480;\n\n \/\/ Set dimensions based on screen size\n const margin = isMobile\n ? { top: 20, right: 20, bottom: 40, left: 20 }\n : { top: 20, right: 120, bottom: 40, left: 200 };\n const width = container.clientWidth - margin.left - margin.right;\n const height = Math.max(300, chartData.items.length * 50) - margin.top - margin.bottom;\n\n \/\/ Create SVG element\n const svg = d3.select(container)\n .append(\"svg\")\n .attr(\"width\", container.clientWidth)\n .attr(\"height\", height + margin.top + margin.bottom)\n .append(\"g\")\n .attr(\"transform\", `translate(${margin.left}, ${margin.top})`);\n\n \/\/ Create tooltip\n const tooltip = d3.select(\"body\")\n .append(\"div\")\n .attr(\"class\", \"gap-tooltip\")\n .style(\"opacity\", 0);\n\n \/\/ Function to format tooltip content\n const formatTooltip = (d) => {\n return `\n <strong>${d.name}<\/strong><br>\n <span style=\"color: #2196F3;\">Performance: ${d.performance.toFixed(1)}<\/span><br>\n <span style=\"color: #FF9800;\">Importance: ${d.importance.toFixed(1)}<\/span><br>\n <span style=\"color: #F44336;\">Gap: ${d.gap.toFixed(1)}<\/span>\n `;\n };\n\n \/\/ Default sort by gap\n let currentSortKey = 'gap';\n chartData.items.sort((a, b) => b[currentSortKey] - a[currentSortKey]);\n\n \/\/ Set up scales\n const y = d3.scaleBand()\n .domain(chartData.items.map(d => d.name))\n .range([0, height])\n .padding(0.3);\n\n const x = d3.scaleLinear()\n .domain([0, 10])\n .range([0, width]);\n\n \/\/ Add X axis\n svg.append(\"g\")\n .attr(\"transform\", `translate(0, ${height})`)\n .call(d3.axisBottom(x).ticks(5))\n .selectAll(\"text\")\n .style(\"text-anchor\", \"middle\");\n\n \/\/ Add Y axis only for desktop\n const yAxisGroup = svg.append(\"g\")\n .attr(\"class\", \"y-axis\");\n\n if (!isMobile) {\n yAxisGroup.call(d3.axisLeft(y))\n .selectAll(\"text\")\n .attr(\"dy\", \"0.35em\")\n .style(\"text-anchor\", \"end\");\n }\n\n \/\/ Create interactive row groups for better hover experience\n const rowGroups = svg.selectAll(\".gap-row\")\n .data(chartData.items, d => d.name) \/\/ Use name as key function\n .enter()\n .append(\"g\")\n .attr(\"class\", \"gap-row\")\n .attr(\"transform\", d => `translate(0, ${y(d.name)})`) \/\/ Initial position\n .on(\"mouseover\", function(event, d) {\n \/\/ Show tooltip with all information\n tooltip.transition()\n .duration(200)\n .style(\"opacity\", 0.9);\n\n tooltip.html(formatTooltip(d))\n .style(\"left\", (event.pageX + 10) + \"px\")\n .style(\"top\", (event.pageY - 28) + \"px\");\n\n \/\/ Highlight this row\n d3.select(this).selectAll(\".gap-bar\")\n .attr(\"opacity\", 1);\n\n d3.select(this).selectAll(\".gap-marker\")\n .attr(\"r\", 10);\n\n d3.select(this).selectAll(\".gap-dashed-line\")\n .style(\"stroke-width\", 2)\n .style(\"opacity\", 1);\n\n d3.select(this).selectAll(\".gap-value-label\")\n .style(\"font-weight\", \"bold\");\n })\n .on(\"mouseout\", function() {\n \/\/ Hide tooltip\n tooltip.transition()\n .duration(500)\n .style(\"opacity\", 0);\n\n \/\/ Reset highlighting\n d3.select(this).selectAll(\".gap-bar\")\n .attr(\"opacity\", 0.8);\n\n d3.select(this).selectAll(\".gap-marker\")\n .attr(\"r\", 8);\n\n d3.select(this).selectAll(\".gap-dashed-line\")\n .style(\"stroke-width\", 1)\n .style(\"opacity\", 0.7);\n\n d3.select(this).selectAll(\".gap-value-label\")\n .style(\"font-weight\", \"normal\");\n });\n\n \/\/ Create bars for performance within each row group\n rowGroups.append(\"rect\")\n .attr(\"class\", \"gap-bar performance-bar\")\n .attr(\"y\", 0) \/\/ Relative to the group\n .attr(\"height\", y.bandwidth())\n .attr(\"x\", 0)\n .attr(\"width\", d => x(d.performance))\n .attr(\"fill\", \"#3771C8\") \/\/ Blue\n .attr(\"opacity\", 0.8);\n\n \/\/ Create markers for importance within each row group\n rowGroups.append(\"circle\")\n .attr(\"class\", \"gap-marker importance-marker\")\n .attr(\"cy\", y.bandwidth() \/ 2) \/\/ Relative to the group\n .attr(\"cx\", d => x(d.importance))\n .attr(\"r\", 8)\n .attr(\"fill\", \"#FE7904\"); \/\/ Orange\n\n \/\/ Add dashed lines from performance to importance within each row group\n rowGroups.append(\"line\")\n .attr(\"class\", \"gap-dashed-line\")\n .attr(\"x1\", d => x(d.performance))\n .attr(\"y1\", y.bandwidth() \/ 2) \/\/ Relative to the group\n .attr(\"x2\", d => x(d.importance))\n .attr(\"y2\", y.bandwidth() \/ 2) \/\/ Relative to the group\n .style(\"stroke\", \"#FD173E\")\n .style(\"stroke-dasharray\", 4)\n .style(\"stroke-width\", 1)\n .style(\"opacity\", 0.7);\n\n \/\/ Add gap labels within each row group - position differently for mobile\n rowGroups.append(\"text\")\n .attr(\"class\", \"gap-value-label\")\n .attr(\"x\", d => isMobile ? x(d.importance) : x(d.importance) + 15)\n .attr(\"y\", d => isMobile ? y.bandwidth() \/ 2 - 15 : y.bandwidth() \/ 2 + 5)\n .text(d => isMobile ? `Gap: ${d.gap.toFixed(1)}` : `Gap: ${d.gap.toFixed(1)}`)\n .style(\"font-size\", isMobile ? \"10px\" : \"12px\")\n .style(\"fill\", isMobile ? \"#333\" : \"#333\")\n .style(\"font-weight\", isMobile ? \"bold\" : \"normal\")\n .style(\"text-anchor\", isMobile ? \"middle\" : \"start\");\n\n \/\/ Add bar names inside bars for mobile only\n if (isMobile) {\n rowGroups.append(\"text\")\n .attr(\"class\", \"gap-name-mobile\")\n .attr(\"x\", 10)\n .attr(\"y\", y.bandwidth() \/ 2)\n .text(d => d.name)\n .style(\"font-size\", \"11px\")\n .style(\"fill\", \"#fff\")\n .style(\"font-weight\", \"bold\")\n .style(\"text-anchor\", \"start\");\n }\n\n \/\/ Add custom legend if it doesn't exist\n if (document.querySelectorAll('.legend-item').length === 0) {\n const legendContainer = document.createElement('div');\n legendContainer.className = 'gap-legend';\n legendContainer.style.display = 'flex';\n legendContainer.style.justifyContent = 'center';\n legendContainer.style.margin = '10px 0';\n\n const sortOptions = [\n { key: 'gap', label: 'Gap', color: '#FD173E' },\n { key: 'performance', label: 'Performance', color: '#3771C8' },\n { key: 'importance', label: 'Importance', color: '#FE7904' }\n ];\n\n sortOptions.forEach(option => {\n const item = document.createElement('div');\n item.className = 'legend-item';\n item.setAttribute('data-sort', option.key);\n item.style.cursor = 'pointer';\n item.style.margin = '0 10px';\n item.style.padding = '5px 10px';\n item.style.borderRadius = '4px';\n item.style.backgroundColor = option.color;\n item.style.color = 'white';\n item.textContent = `Sort by ${option.label}`;\n\n if (option.key === currentSortKey) {\n item.classList.add('active');\n item.style.boxShadow = '0 0 5px rgba(0,0,0,0.5)';\n }\n\n legendContainer.appendChild(item);\n });\n\n container.parentNode.insertBefore(legendContainer, container);\n }\n\n \/\/ Add click handlers for sorting - direct binding approach\n document.querySelectorAll('.legend-item').forEach(item => {\n item.addEventListener('click', function() {\n \/\/ Get the sort key from the data attribute\n const sortKey = this.getAttribute('data-sort');\n console.log(\"Clicked sort:\", sortKey);\n\n \/\/ Skip if already sorted by this key\n if (currentSortKey === sortKey) {\n console.log(\"Already sorted by this key, skipping\");\n return;\n }\n\n \/\/ Remove active class from all legend items\n document.querySelectorAll('.legend-item').forEach(el => {\n el.classList.remove('active');\n el.style.boxShadow = 'none';\n });\n\n \/\/ Add active class to the clicked item\n this.classList.add('active');\n this.style.boxShadow = '0 0 5px rgba(0,0,0,0.5)';\n\n \/\/ Update the current sort key\n currentSortKey = sortKey;\n\n \/\/ Sort the data\n chartData.items.sort((a, b) => b[sortKey] - a[sortKey]);\n console.log(\"Sorted data:\", chartData.items.map(d => ({ name: d.name, value: d[sortKey] })));\n\n \/\/ Update the y domain\n y.domain(chartData.items.map(d => d.name));\n\n \/\/ Update the y axis with transition only for desktop\n if (!isMobile) {\n svg.select(\".y-axis\")\n .transition()\n .duration(750)\n .call(d3.axisLeft(y));\n }\n\n \/\/ Update all row groups with a transition\n svg.selectAll(\".gap-row\")\n .data(chartData.items, d => d.name) \/\/ Use name as key function\n .transition()\n .duration(750)\n .attr(\"transform\", d => `translate(0, ${y(d.name)})`);\n });\n });\n\n \/\/ Set the default sort (Gap)\n document.querySelector('.legend-item[data-sort=\"gap\"]').classList.add('active');\n document.querySelector('.legend-item[data-sort=\"gap\"]').style.boxShadow = '0 0 5px rgba(0,0,0,0.5)';\n\n console.log(`Created gap analysis chart with ${chartData.items.length} items`);\n}\n\nfunction processContentFormatData(data) {\n \/\/ Create an object to store values\n const formatData = {};\n\n \/\/ Check the data structure and process accordingly\n if (Array.isArray(data)) {\n console.log(\"Processing array-format content data\");\n \/\/ Process array format (old format)\n data.forEach(item => {\n const name = item.name;\n\n \/\/ If we already have this term, add to its value\n if (formatData[name]) {\n formatData[name].value += item.value;\n formatData[name].count += 1;\n } else {\n \/\/ Otherwise create a new entry\n formatData[name] = {\n value: item.value,\n count: 1\n };\n }\n });\n } else if (data.contentTypes && Array.isArray(data.contentTypes)) {\n console.log(\"Processing contentTypes-format content data\");\n \/\/ Process contentTypes format (new format)\n data.contentTypes.forEach(item => {\n const name = item.name;\n\n \/\/ If we already have this term, add to its value\n if (formatData[name]) {\n formatData[name].value += item.value;\n formatData[name].count += 1;\n } else {\n \/\/ Otherwise create a new entry\n formatData[name] = {\n value: item.value,\n count: 1\n };\n }\n });\n } else {\n console.error(\"Unknown content format data structure:\", data);\n }\n\n \/\/ Convert the data to the format expected by the bar chart\n \/\/ Calculate average value if there are multiple entries\n const formattedData = Object.keys(formatData).map((name) => {\n const entry = formatData[name];\n const avgValue = entry.value \/ entry.count;\n\n return { name, value: avgValue };\n });\n\n \/\/ Sort by value in descending order\n const sortedData = formattedData.sort((a, b) => b.value - a.value);\n\n \/\/ Return only the top 5 formats\n return sortedData.slice(0, 5);\n}\n\n\/\/ Function to create and populate the Emerging Needs & White Space Radar\nfunction createNeedsRadar(data) {\n if (!data) {\n console.error(\"No emerging needs data provided\");\n return;\n }\n\n const radarContainer = document.getElementById('radar-container');\n\n if (!radarContainer) {\n console.error(\"Radar container not found\");\n return;\n }\n\n \/\/ Clear existing content\n radarContainer.innerHTML = '';\n\n \/\/ Check if we have the required data structure\n if (!data.clusters || !Array.isArray(data.clusters)) {\n console.error(\"Invalid emerging needs data format\");\n return;\n }\n\n \/\/ Function to create a cluster\n function createCluster(cluster, index) {\n const clusterIndex = index + 1;\n const clusterElement = document.createElement('div');\n clusterElement.className = `cluster cluster-${clusterIndex}`;\n\n \/\/ Create cluster header\n const clusterHeader = document.createElement('div');\n clusterHeader.className = 'cluster-header';\n clusterHeader.setAttribute('data-cluster', clusterIndex);\n\n \/\/ Create the HTML structure for the cluster header\n clusterHeader.innerHTML = `\n <div class=\"cluster-icon\">${clusterIndex}<\/div>\n <div class=\"cluster-title\">${cluster.title}<\/div>\n `;\n\n \/\/ Create bullet list\n const bulletList = document.createElement('div');\n bulletList.className = 'bullet-list';\n bulletList.id = `cluster-${clusterIndex}-bullets`;\n\n \/\/ Add bullet points\n if (Array.isArray(cluster.bullets)) {\n cluster.bullets.forEach(bullet => {\n const bulletPoint = document.createElement('div');\n bulletPoint.className = 'bullet-point';\n\n bulletPoint.innerHTML = `\n <span class=\"bullet-title\">${bullet.title}<\/span>\n <span class=\"bullet-description\">${bullet.description}<\/span>\n `;\n\n bulletList.appendChild(bulletPoint);\n });\n }\n\n \/\/ Assemble the cluster\n clusterElement.appendChild(clusterHeader);\n clusterElement.appendChild(bulletList);\n\n \/\/ Add click event to toggle expansion\n clusterHeader.addEventListener('click', () => {\n bulletList.classList.toggle('active');\n clusterHeader.querySelector('.expand-icon').classList.toggle('rotate');\n });\n\n return clusterElement;\n }\n\n \/\/ Create all clusters\n data.clusters.forEach((cluster, index) => {\n const clusterElement = createCluster(cluster, index);\n radarContainer.appendChild(clusterElement);\n });\n\n \/\/ Set up the Expand\/Collapse All buttons\n const expandAllBtn = document.getElementById('expand-all');\n const collapseAllBtn = document.getElementById('collapse-all');\n\n if (expandAllBtn && collapseAllBtn) {\n expandAllBtn.addEventListener('click', function() {\n const bulletLists = document.querySelectorAll('.bullet-list');\n const expandIcons = document.querySelectorAll('.expand-icon');\n\n bulletLists.forEach(list => {\n list.classList.add('active');\n });\n\n expandIcons.forEach(icon => {\n icon.classList.add('rotate');\n });\n });\n\n collapseAllBtn.addEventListener('click', function() {\n const bulletLists = document.querySelectorAll('.bullet-list');\n const expandIcons = document.querySelectorAll('.expand-icon');\n\n bulletLists.forEach(list => {\n list.classList.remove('active');\n });\n\n expandIcons.forEach(icon => {\n icon.classList.remove('rotate');\n });\n });\n }\n\n \/\/ Set the interpretation if provided\n if (data.interpretation) {\n const interpretationElement = document.getElementById('needs-radar-interpretation');\n if (interpretationElement) {\n interpretationElement.innerHTML = convertMarkdownToHtml(data.interpretation);\n }\n }\n\n console.log(\"Emerging Needs & White Space Radar created\");\n}\n\n\/\/ Function to create and populate the Loyalty Drivers vs Churn Triggers visualization\nfunction createLoyaltyChurnVisualization(data) {\n if (!data) {\n console.error(\"No loyalty\/churn data provided\");\n return;\n }\n\n const driversContent = document.getElementById('drivers-content');\n const triggersContent = document.getElementById('triggers-content');\n\n if (!driversContent || !triggersContent) {\n console.error(\"Loyalty\/churn containers not found\");\n return;\n }\n\n \/\/ Clear existing content\n driversContent.innerHTML = '';\n triggersContent.innerHTML = '';\n\n \/\/ Check if we have the required data structure\n if (!data.drivers || !data.triggers) {\n console.error(\"Invalid loyalty\/churn data format\");\n return;\n }\n\n \/\/ Function to create a theme card\n function createThemeCard(themeData, type) {\n const themeCard = document.createElement('div');\n themeCard.className = 'theme-card';\n\n \/\/ Determine if it's a driver or trigger for styling\n const isDriver = type === 'drivers';\n\n \/\/ Add appropriate class for color theming\n if (isDriver) {\n themeCard.classList.add('driver-card');\n } else {\n themeCard.classList.add('trigger-card');\n }\n\n \/\/ Create the header with the theme title and icon\n const themeHeader = document.createElement('div');\n themeHeader.className = 'theme-header';\n\n \/\/ Create the header content with the new styling\n themeHeader.innerHTML = `\n <div class=\"header-content\">\n <div class=\"theme-title\">${themeData.theme}<\/div>\n <span class=\"direction-indicator\">${isDriver ? '\u25b2' : '\u25bc'}<\/span>\n <\/div>\n `;\n\n \/\/ Create the content area for examples\n const themeContent = document.createElement('div');\n themeContent.className = 'theme-content';\n\n \/\/ Create example list\n if (Array.isArray(themeData.examples)) {\n themeData.examples.forEach(example => {\n const exampleItem = document.createElement('div');\n exampleItem.className = 'example-item';\n\n \/\/ Add the sidebar indicator for examples\n const sidebar = document.createElement('div');\n sidebar.className = 'example-sidebar';\n exampleItem.appendChild(sidebar);\n\n \/\/ Add the example text\n const exampleText = document.createElement('div');\n exampleText.className = 'example-text';\n exampleText.textContent = example;\n exampleItem.appendChild(exampleText);\n\n themeContent.appendChild(exampleItem);\n });\n }\n\n themeCard.appendChild(themeHeader);\n themeCard.appendChild(themeContent);\n\n \/\/ Add click event to toggle expansion\n themeHeader.addEventListener('click', () => {\n \/\/ Toggle the expanded class on the card\n themeCard.classList.toggle('expanded');\n\n \/\/ Toggle the direction indicator\n const indicator = themeHeader.querySelector('.direction-indicator');\n if (indicator) {\n if (themeCard.classList.contains('expanded')) {\n indicator.textContent = isDriver ? '\u25bc' : '\u25b2';\n } else {\n indicator.textContent = isDriver ? '\u25b2' : '\u25bc';\n }\n }\n });\n\n return themeCard;\n }\n\n \/\/ Add loyalty driver cards\n if (Array.isArray(data.drivers)) {\n data.drivers.forEach(driver => {\n const card = createThemeCard(driver, 'drivers');\n driversContent.appendChild(card);\n });\n }\n\n \/\/ Add churn trigger cards\n if (Array.isArray(data.triggers)) {\n data.triggers.forEach(trigger => {\n const card = createThemeCard(trigger, 'triggers');\n triggersContent.appendChild(card);\n });\n }\n\n \/\/ Set the interpretation if provided\n if (data.interpretation) {\n const interpretationElement = document.getElementById('loyalty-churn-interpretation');\n if (interpretationElement) {\n interpretationElement.innerHTML = convertMarkdownToHtml(data.interpretation);\n }\n }\n\n console.log(\"Loyalty Drivers vs Churn Triggers visualization created\");\n}\n\/\/ Updated createWordCloud function - replace the existing one\nfunction createWordCloud(wordCloudData, sizeMode = 'auto') {\n const container = document.getElementById('word-cloud');\n\n if (!container) {\n console.error(\"Word cloud container not found\");\n return;\n }\n\n \/\/ Clear the container\n container.innerHTML = '';\n\n \/\/ Set dimensions - responsive only for small screens\n const containerWidth = container.clientWidth || 600;\n const isSmall = containerWidth <= 480;\n\n const width = isSmall ? Math.max(containerWidth - 20, 300) : containerWidth;\n const height = isSmall ? 250 : 400;\n\n \/\/ Determine size based on sizeMode parameter or auto-detect\n let size;\n if (sizeMode === 'auto') {\n size = isSmall ? 'small' : 'big';\n } else {\n size = sizeMode; \/\/ 'small', 'mid', or 'big'\n }\n\n \/\/ Create SVG element\n const svg = d3.select(container)\n .append(\"svg\")\n .attr(\"width\", \"100%\")\n .attr(\"height\", height)\n .attr(\"class\", \"word-cloud-svg\");\n\n \/\/ Add ONLY 2 watermark logos - top middle and bottom middle\n const logoSvg = `<svg width=\"130\" height=\"35\" viewBox=\"0 0 460 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M91.4276 25.1601C94.237 28.2224 95.6417 32.282 95.6417 37.3388V63.2134H84.3478V38.856C84.3478 36.44 83.6314 34.4874 82.1985 32.9984C80.7658 31.5095 78.8974 30.7649 76.5937 30.7649C74.2901 30.7649 72.3937 31.5095 70.9048 32.9984C69.4157 34.4874 68.6713 36.4399 68.6713 38.856V63.2136H57.2932V21.494H67.7442V25.2866C70.8908 22.1401 74.9643 20.5668 79.965 20.5668C84.7973 20.5668 88.6182 22.0979 91.4276 25.1601Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M144.948 46.1886H115.617C116.348 48.8294 117.739 50.8662 119.789 52.2991C121.84 53.7318 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18.4373V63.2134H369.583V55.5176C367.169 58.4536 364.46 60.6619 361.455 62.1434C358.451 63.625 355.165 64.3657 351.599 64.3657C345.261 64.3657 339.849 62.0682 335.363 57.4723C330.878 52.8771 328.635 47.2865 328.635 40.7019C328.635 34.2547 330.898 28.74 335.425 24.1577C339.952 19.5761 345.398 17.2849 351.764 17.2849C355.44 17.2849 358.766 18.0668 361.744 19.6307C364.72 21.1947 367.333 23.5404 369.583 26.6682V18.4373H375.263ZM352.237 22.8409C349.031 22.8409 346.071 23.6293 343.358 25.2048C340.644 26.7809 338.486 28.9942 336.883 31.8442C335.28 34.6941 334.479 37.7087 334.479 40.8873C334.479 44.0394 335.287 47.0539 336.904 49.931C338.52 52.8085 340.693 55.0489 343.419 56.652C346.146 58.2556 349.071 59.057 352.196 59.057C355.347 59.057 358.334 58.2622 361.157 56.6725C363.979 55.0829 366.151 52.932 367.673 50.219C369.193 47.5059 369.954 44.4503 369.954 41.0518C369.954 35.8727 368.248 31.5426 364.836 28.0618C361.424 24.5817 357.224 22.8409 352.237 22.8409Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M410.738 23.3348L407.034 27.1622C403.953 24.172 400.941 22.6764 397.998 22.6764C396.127 22.6764 394.524 23.2938 393.191 24.5284C391.856 25.7629 391.19 27.2034 391.19 28.8496C391.19 30.3042 391.739 31.6893 392.839 33.0063C393.938 34.3509 396.248 35.9283 399.768 37.7391C404.057 39.9614 406.971 42.1014 408.511 44.1592C410.023 46.2446 410.779 48.5904 410.779 51.1967C410.779 54.8736 409.487 57.9872 406.904 60.5388C404.321 63.0904 401.092 64.3663 397.219 64.3663C394.635 64.3663 392.169 63.8036 389.82 62.679C387.47 61.5543 385.526 60.0039 383.988 58.0285L387.609 53.913C390.552 57.233 393.673 58.8927 396.973 58.8927C399.283 58.8927 401.249 58.152 402.872 56.6704C404.494 55.1888 405.306 53.4469 405.306 51.4437C405.306 49.7976 404.769 48.3301 403.697 47.0402C402.625 45.7786 400.205 44.1871 396.439 42.2662C392.397 40.1814 389.647 38.1237 388.19 36.0931C386.733 34.063 386.004 31.7448 386.004 29.138C386.004 25.7362 387.165 22.9101 389.487 20.6602C391.809 18.4108 394.743 17.2855 398.289 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49.2136 37.5095 50.4699L20.4656 63.5732C19.6427 64.2079 18.6383 64.4448 17.6843 64.3139Z\" fill=\"#FE7904\"\/>\n<\/svg>`;\n\n \/\/ Add only 2 watermarks - top middle and bottom middle\n const watermarkPositions = [\n { name: \"top-middle\", x: width\/2 - 65, y: 10 },\n { name: \"bottom-middle\", x: width\/2 - 65, y: height - 45 }\n ];\n\n watermarkPositions.forEach(position => {\n const watermark = svg.append(\"g\")\n .attr(\"class\", `chart-watermark ${position.name}`)\n .attr(\"opacity\", \"0.08\")\n .attr(\"transform\", `translate(${position.x}, ${position.y})`);\n\n watermark.html(logoSvg);\n });\n\n \/\/ Append the main visualization group\n const mainGroup = svg.append(\"g\")\n .attr(\"transform\", `translate(${width \/ 2}, ${height \/ 2})`);\n\n \/\/ Convert data format from object to array of {text, size} objects\n const words = Object.entries(wordCloudData).map(([text, value]) => ({\n text,\n size: calculateFontSize(value, wordCloudData, size)\n }));\n\n \/\/ Create a tooltip\n const tooltip = d3.select(\"body\")\n .append(\"div\")\n .attr(\"class\", \"tooltip word-cloud-tooltip\")\n .style(\"opacity\", 0);\n\n \/\/ Set up the cloud layout\n if (typeof d3.layout === 'undefined' || typeof d3.layout.cloud === 'undefined') {\n console.error(\"d3.layout.cloud is not available\");\n const errorMessage = document.createElement('div');\n errorMessage.className = 'no-data-message';\n errorMessage.textContent = 'Word cloud visualization library not available';\n container.appendChild(errorMessage);\n return;\n }\n\n \/\/ Custom color palette\n const customColors = [\n \"#3771C8\", \"#0EAEC1\", \"#FE7904\", \"#1E1E1E\",\n \"#FD173E\", \"#E4B6E5\", \"#FED404\"\n ];\n\n const layout = d3.layout.cloud()\n .size([width, height])\n .words(words)\n .padding(isSmall ? 3 : 5) \/\/ Tighter padding on small screens\n .rotate(() => 0) \/\/ Keep all words horizontal\n .font(\"Impact\")\n .fontSize(d => d.size)\n .on(\"end\", draw);\n\n \/\/ Start the layout\n layout.start();\n\n \/\/ Function to draw the words\n function draw(words) {\n mainGroup.selectAll(\"text\")\n .data(words)\n .enter()\n .append(\"text\")\n .style(\"font-size\", d => `${d.size}px`)\n .style(\"font-family\", \"Impact\")\n .style(\"fill\", (d, i) => customColors[i % customColors.length])\n .attr(\"text-anchor\", \"middle\")\n .attr(\"transform\", d => `translate(${d.x}, ${d.y}) rotate(${d.rotate})`)\n .text(d => d.text)\n .on(\"mouseover\", function(event, d) {\n \/\/ Get the original value from wordCloudData\n const originalValue = wordCloudData[d.text];\n\n d3.select(this)\n .transition()\n .duration(200)\n .style(\"font-size\", `${d.size * 1.2}px`)\n .style(\"font-weight\", \"bold\");\n\n tooltip.transition()\n .duration(200)\n .style(\"opacity\", .9);\n \/\/\n \/\/ tooltip.html(`<strong>${d.text}<\/strong>: ${originalValue}`)\n \/\/ .style(\"left\", (event.pageX + 10) + \"px\")\n \/\/ .style(\"top\", (event.pageY - 28) + \"px\");\n })\n .on(\"mouseout\", function(event, d) {\n d3.select(this)\n .transition()\n .duration(200)\n .style(\"font-size\", `${d.size}px`)\n .style(\"font-weight\", \"normal\");\n\n tooltip.transition()\n .duration(500)\n .style(\"opacity\", 0);\n });\n }\n\nfunction calculateFontSize(value, allData, size) {\n \/\/ Find the max and min values\n const values = Object.values(allData);\n const maxValue = Math.max(...values);\n const minValue = Math.min(...values);\n\n \/\/ Define font size ranges for each size\n let minFontSize, maxFontSize;\n\n switch (size) {\n case 'small':\n minFontSize = 14;\n maxFontSize = 28;\n break;\n case 'mid':\n minFontSize = 18;\n maxFontSize = 42;\n break;\n case 'big':\n minFontSize = 22;\n maxFontSize = 60;\n break;\n default:\n \/\/ Default to mid if invalid size is provided\n minFontSize = 18;\n maxFontSize = 42;\n }\n\n if (maxValue === minValue) return (minFontSize + maxFontSize) \/ 2;\n\n \/\/ Linear scaling\n return minFontSize + ((value - minValue) \/ (maxValue - minValue)) * (maxFontSize - minFontSize);\n}\n\n console.log(`Created word cloud with ${words.length} words and 2 watermarks using '${size}' size mode`);\n}\n\nfunction createRadarChart(data) {\n const chartContainer = document.getElementById('radar-chart');\n const legendContainer = document.getElementById('brand-legend');\n\n if (!chartContainer || !legendContainer) {\n console.error(\"Radar chart containers not found\");\n return;\n }\n\n chartContainer.innerHTML = '';\n legendContainer.innerHTML = '';\n\n \/\/ German translation mapping\n const germanTranslations = {\n 'Brand Recognition': 'Markenbekannheit',\n 'Market Share': 'Marktpr\u00e4senz',\/\/chnage\n 'Traditional': 'Modernit\u00e4t',\/\/chnage\n 'Customer Satisfaction': 'Markenattraktivit\u00e4t',\n 'Customer Satisfaction v2': 'Markenattraktivit\u00e4t',\n 'Product Service Quality': 'Qualit\u00e4tsbewertung',\n 'Price to Value Perception': 'Preis-Leistung', \/\/chnage\n 'Customer Loyalty': 'Markenbindung',\n 'Sustainability': 'Nachhaltigkeits-Wahrnehmung',\n };\n\n function getGermanDescription(englishKey) {\n const germanDescriptions = {\n \"Traditional\": \"Die Dimension Modernit\u00e4t bewertet, wie traditionell oder unkonventionell eine Marke von Kunden wahrgenommen wird.\",\n \"Sustainability\": \"Nachhaltigkeits-Wahrnehmung bezieht sich darauf, wie proaktiv und innovativ eine Marke in ihren Nachhaltigkeitspraktiken ist und Verbraucherwahrnehmungen und -bewertungen beeinflusst.\",\n \"Price to Value Perception\": \"Preis-Leistung - Beschreibt das wahrgenommene Verh\u00e4ltnis zwischen Preis und Qualit\u00e4t der Marke\",\n \"Customer Loyalty\": \"Markenbindung zeigt das Ausma\u00df der Kundentreue und Hingabe an eine Marke, was sich auf Wiederholungsk\u00e4ufe und Markenbef\u00fcrwortung auswirkt.\",\n \"Product Service Quality\": \"Qualit\u00e4tsbewertung - Das Ma\u00df, in dem Verbraucher die Marke mit hoher oder niedriger Qualit\u00e4t in Verbindung bringen.\",\n \"Market Share\": \"Marktpr\u00e4senz bezieht sich auf das Ma\u00df an Sichtbarkeit und Einfluss, den eine Marke auf dem Markt hat, von minimal bis zu dominierender Marktf\u00fchrerschaft.\",\n \"Brand Recognition\": \"Markenbekanntheit bezieht sich auf den Bekanntheitsgrad einer Marke bei Verbrauchern und beeinflusst deren Wahrnehmung und Treue.\",\n \"Customer Satisfaction\": \"Markenattraktivit\u00e4t bezieht sich auf die Gesamtheit der Anziehungskraft und W\u00fcnschbarkeit einer Marke, die die Zufriedenheit und Treue der Verbraucher beeinflusst.\"\n };\n\n \/\/ First try direct translation\n if (germanDescriptions[englishKey]) {\n return germanDescriptions[englishKey];\n }\n\n \/\/ Try with spaces instead of underscores\n const spacedKey = englishKey.replace(\/_\/g, ' ');\n if (germanDescriptions[spacedKey]) {\n return germanDescriptions[spacedKey];\n }\n\n \/\/ Fallback to original English description\n return data.variables[englishKey] || spacedKey;\n}\n\n \/\/ Function to get German translation or fallback to original\n function getGermanLabel(englishKey) {\n \/\/ First try direct translation\n if (germanTranslations[englishKey]) {\n return germanTranslations[englishKey];\n }\n\n \/\/ Try with spaces instead of underscores\n const spacedKey = englishKey.replace(\/_\/g, ' ');\n if (germanTranslations[spacedKey]) {\n return germanTranslations[spacedKey];\n }\n\n \/\/ Fallback to original with spaces\n return spacedKey;\n }\n\n \/\/ Process brands to assign colors and identify roles\n data.brands.forEach(brand => {\n \/\/ Convert rank to lowercase for consistent comparison\n const rank = (brand.rank || '').toLowerCase();\n\n \/\/ Identify roles\n brand.isTarget = rank.includes('target');\n brand.isMax = rank.includes('max');\n brand.isMin = rank.includes('min');\n\n \/\/ Assign color based on priority: max > min > target > other\n if (brand.isMax) {\n brand.color = '#FED404'; \/\/ Yellow for MAX\n } else if (brand.isMin) {\n brand.color = '#FD173E'; \/\/ Red for MIN\n } else if (brand.isTarget) {\n brand.color = '#3771C8'; \/\/ Blue for TARGET\n } else {\n brand.color = '#0EAEC1'; \/\/ Green for others\n }\n });\n\n \/\/ Set default colors for brands if not provided\n const brandColors = [\n '#4285F4', \/\/ Blue\n '#EA4335', \/\/ Red\n '#FBBC05', \/\/ Yellow\n '#34A853', \/\/ Green\n '#8334A2', \/\/ Purple\n '#F56C2D' \/\/ Orange\n ];\n\n \/\/ Extract variables as an array of keys\n const variableKeys = Object.keys(data.variables);\n const numVariables = variableKeys.length;\n\n const center = { x: 300, y: 300 };\n const radius = 250;\n const angleStep = (2 * Math.PI) \/ numVariables;\n\n \/\/ Create custom tooltip functions\nlet tooltipElement = null;\n\nfunction showTooltip(event, title, description) {\n \/\/ Remove existing tooltip if any\n if (tooltipElement) {\n document.body.removeChild(tooltipElement);\n }\n\n \/\/ Create new tooltip element\n tooltipElement = document.createElement('div');\n\n \/\/ Apply all styles directly\n Object.assign(tooltipElement.style, {\n position: 'fixed',\n padding: '16px',\n backgroundColor: 'white',\n borderRadius: '4px',\n pointerEvents: 'none',\n opacity: '0.9',\n maxWidth: '320px',\n boxShadow: '0 4px 20px rgba(0, 0, 0, 0.15)',\n fontSize: '14px',\n lineHeight: '1.5',\n zIndex: '1000',\n border: '1px solid #e1e4e8'\n });\n\n \/\/ Create content\n const titleElement = document.createElement('h3');\n Object.assign(titleElement.style, {\n marginTop: '0',\n marginBottom: '8px',\n fontSize: '16px',\n fontWeight: '800',\n color: '#24292e'\n });\n titleElement.textContent = title;\n\n const descElement = document.createElement('p');\n Object.assign(descElement.style, {\n margin: '8px 0 0 0',\n color: '#24292e',\n fontWeight: '500'\n });\n descElement.textContent = description;\n\n tooltipElement.appendChild(titleElement);\n tooltipElement.appendChild(descElement);\n document.body.appendChild(tooltipElement);\n\n \/\/ Position tooltip\n let left = event.clientX + 10;\n let top = event.clientY - 28;\n\n tooltipElement.style.left = left + 'px';\n tooltipElement.style.top = top + 'px';\n}\n\nfunction hideTooltip() {\n if (tooltipElement) {\n document.body.removeChild(tooltipElement);\n tooltipElement = null;\n }\n}\n\n\/\/ Create tooltip\n\/\/ const tooltip = d3.select(\"body\").append(\"div\")\n\/\/ .attr(\"class\", \"tooltip\")\n\/\/ .style(\"opacity\", 0);\n\n \/\/ STEP 1: Create a single SVG element for the entire chart\n const mainSvg = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'svg');\n mainSvg.setAttribute('class', 'chart-main-svg');\n mainSvg.setAttribute('width', '100%');\n mainSvg.setAttribute('height', '100%');\n mainSvg.setAttribute('viewBox', '0 0 600 600');\n chartContainer.appendChild(mainSvg);\n\n \/\/ STEP 2: Draw level circles\n for (let level = 1; level <= 5; level++) {\n const levelRadius = (radius * level) \/ 5;\n const levelCircle = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'circle');\n levelCircle.setAttribute('cx', center.x);\n levelCircle.setAttribute('cy', center.y);\n levelCircle.setAttribute('r', levelRadius);\n levelCircle.setAttribute('fill', 'none');\n levelCircle.setAttribute('stroke', 'rgba(200, 200, 200, 0.5)');\n levelCircle.setAttribute('stroke-width', '1');\n mainSvg.appendChild(levelCircle);\n }\n\n \/\/ Add watermark logo perfectly centered in the chart\n const watermarkGroup = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'g');\n watermarkGroup.setAttribute('class', 'chart-watermark');\n watermarkGroup.setAttribute('opacity', '0.08'); \/\/ Low opacity for watermark\n\n \/\/ Calculate exact center positioning\n watermarkGroup.setAttribute('transform', `translate(${center.x - 230}, ${center.y - 32.5})`);\n\n \/\/ Logo SVG content\n const svgContent = `<svg width=\"460\" height=\"65\" viewBox=\"0 0 460 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M91.4276 25.1601C94.237 28.2224 95.6417 32.282 95.6417 37.3388V63.2134H84.3478V38.856C84.3478 36.44 83.6314 34.4874 82.1985 32.9984C80.7658 31.5095 78.8974 30.7649 76.5937 30.7649C74.2901 30.7649 72.3937 31.5095 70.9048 32.9984C69.4157 34.4874 68.6713 36.4399 68.6713 38.856V63.2136H57.2932V21.494H67.7442V25.2866C70.8908 22.1401 74.9643 20.5668 79.965 20.5668C84.7973 20.5668 88.6182 22.0979 91.4276 25.1601Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M144.948 46.1886H115.617C116.348 48.8294 117.739 50.8662 119.789 52.2991C121.84 53.7318 124.383 54.4482 127.417 54.4482C131.519 54.4482 135.396 53.0435 139.048 50.2341L143.768 57.988C138.823 62.146 133.261 64.2249 127.08 64.2249C120.506 64.2249 115.056 62.1319 110.729 57.9459C106.403 53.7599 104.24 48.5766 104.24 42.3959C104.24 36.2714 106.332 31.102 110.519 26.8881C114.704 22.674 119.888 20.5669 126.069 20.5669C131.856 20.5669 136.576 22.4211 140.228 26.1295C143.88 29.8378 145.706 34.4453 145.706 39.9517C145.706 41.9745 145.453 44.0534 144.948 46.1886ZM119.326 32.0291C117.528 33.5462 116.292 35.597 115.617 38.1817H134.665C134.609 35.597 133.71 33.5462 131.968 32.0291C130.226 30.5121 128.119 29.7535 125.647 29.7535C123.231 29.7535 121.124 30.5121 119.326 32.0291Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M192.567 44.8401C192.567 50.6274 190.755 55.305 187.131 58.873C183.507 62.441 178.941 64.2249 173.435 64.2249C167.816 64.2249 163.195 62.455 159.571 58.9152C155.946 55.3753 154.134 50.6835 154.134 44.8401V21.494H165.512V45.7672C165.512 48.1832 166.257 50.1218 167.746 51.5826C169.235 53.0435 171.131 53.774 173.435 53.774C175.626 53.774 177.466 53.0435 178.955 51.5826C180.444 50.1218 181.189 48.1832 181.189 45.7672V21.494H192.567L192.567 44.8401Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M229.061 21.494V31.5235H226.027C222.6 31.5235 219.875 32.4365 217.852 34.2627C215.829 36.0888 214.818 38.7999 214.818 42.396V63.2136H203.44V21.494H213.891V26.5509C216.756 22.8425 220.577 20.9883 225.353 20.9883C226.758 20.9883 227.994 21.1568 229.061 21.494Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M271.118 26.8459C275.501 31.0318 277.692 36.1871 277.692 42.3115C277.692 48.4359 275.501 53.6052 271.118 57.8193C266.736 62.0334 261.426 64.1404 255.189 64.1404C248.952 64.1404 243.684 62.0474 239.386 57.8613C235.088 53.6753 232.938 48.492 232.938 42.3114C232.938 36.1869 235.102 31.0316 239.428 26.8457C243.755 22.6596 249.036 20.5667 255.273 20.5667C261.454 20.5668 266.735 22.6598 271.118 26.8459ZM247.519 34.1784C245.497 36.3417 244.485 39.0807 244.485 42.3958C244.485 45.7108 245.497 48.422 247.519 50.529C249.542 52.6361 252.127 53.6896 255.273 53.6896C258.363 53.6896 260.934 52.6221 262.985 50.487C265.036 48.3518 266.061 45.6548 266.061 42.3958C266.061 39.1369 265.036 36.4118 262.985 34.2205C260.934 32.0292 258.363 30.9336 255.273 30.9336C252.127 30.9336 249.542 32.0151 247.519 34.1784Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M305.753 1.1524V6.79062C303.64 5.88522 301.829 5.43253 300.32 5.43253C299.195 5.43253 298.263 5.6588 297.522 6.11165C296.781 6.56434 296.314 7.0858 296.123 7.67558C295.93 8.26593 295.835 9.83615 295.835 12.3878L295.83 18.4376H305.177V23.4173H295.826L295.794 63.2137H290.032V23.417H284.147V18.4373H290.032V11.441C290.032 8.23091 290.327 5.9404 290.917 4.56815C291.507 3.19662 292.508 2.09239 293.921 1.25518C295.334 0.418536 297.042 0 299.045 0C300.91 0.000142942 303.146 0.384658 305.753 1.1524Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M312.914 1.1524H318.675V63.2134H312.914V1.1524Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M375.263 18.4373V63.2134H369.583V55.5176C367.169 58.4536 364.46 60.6619 361.455 62.1434C358.451 63.625 355.165 64.3657 351.599 64.3657C345.261 64.3657 339.849 62.0682 335.363 57.4723C330.878 52.8771 328.635 47.2865 328.635 40.7019C328.635 34.2547 330.898 28.74 335.425 24.1577C339.952 19.5761 345.398 17.2849 351.764 17.2849C355.44 17.2849 358.766 18.0668 361.744 19.6307C364.72 21.1947 367.333 23.5404 369.583 26.6682V18.4373H375.263ZM352.237 22.8409C349.031 22.8409 346.071 23.6293 343.358 25.2048C340.644 26.7809 338.486 28.9942 336.883 31.8442C335.28 34.6941 334.479 37.7087 334.479 40.8873C334.479 44.0394 335.287 47.0539 336.904 49.931C338.52 52.8085 340.693 55.0489 343.419 56.652C346.146 58.2556 349.071 59.057 352.196 59.057C355.347 59.057 358.334 58.2622 361.157 56.6725C363.979 55.0829 366.151 52.932 367.673 50.219C369.193 47.5059 369.954 44.4503 369.954 41.0518C369.954 35.8727 368.248 31.5426 364.836 28.0618C361.424 24.5817 357.224 22.8409 352.237 22.8409Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M410.738 23.3348L407.034 27.1622C403.953 24.172 400.941 22.6764 397.998 22.6764C396.127 22.6764 394.524 23.2938 393.191 24.5284C391.856 25.7629 391.19 27.2034 391.19 28.8496C391.19 30.3042 391.739 31.6893 392.839 33.0063C393.938 34.3509 396.248 35.9283 399.768 37.7391C404.057 39.9614 406.971 42.1014 408.511 44.1592C410.023 46.2446 410.779 48.5904 410.779 51.1967C410.779 54.8736 409.487 57.9872 406.904 60.5388C404.321 63.0904 401.092 64.3663 397.219 64.3663C394.635 64.3663 392.169 63.8036 389.82 62.679C387.47 61.5543 385.526 60.0039 383.988 58.0285L387.609 53.913C390.552 57.233 393.673 58.8927 396.973 58.8927C399.283 58.8927 401.249 58.152 402.872 56.6704C404.494 55.1888 405.306 53.4469 405.306 51.4437C405.306 49.7976 404.769 48.3301 403.697 47.0402C402.625 45.7786 400.205 44.1871 396.439 42.2662C392.397 40.1814 389.647 38.1237 388.19 36.0931C386.733 34.063 386.004 31.7448 386.004 29.138C386.004 25.7362 387.165 22.9101 389.487 20.6602C391.809 18.4108 394.743 17.2855 398.289 17.2855C402.411 17.285 406.561 19.3015 410.738 23.3348Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M420.944 1.1524H426.706V26.4625C429.037 23.3901 431.603 21.0919 434.402 19.5691C437.2 18.0463 440.231 17.285 443.497 17.285C446.844 17.285 449.814 18.1358 452.407 19.8365C455 21.538 456.913 23.8221 458.148 26.6888C459.382 29.5561 460 34.049 460 40.167V63.2135H454.238V41.8542C454.238 36.6965 454.032 33.253 453.621 31.5245C452.907 28.5613 451.611 26.3326 449.732 24.837C447.852 23.3419 445.39 22.594 442.344 22.594C438.86 22.594 435.739 23.7463 432.982 26.051C430.224 28.3556 428.406 31.2095 427.529 34.6111C426.98 36.8064 426.706 40.8665 426.706 46.7928V63.2134H420.944L420.944 1.1524Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M39.0942 33.1942C41.5069 33.1942 43.4628 31.2383 43.4628 28.8255C43.4628 26.4128 41.5069 24.4569 39.0942 24.4569C36.6815 24.4569 34.7256 26.4128 34.7256 28.8255C34.7256 31.2383 36.6815 33.1942 39.0942 33.1942Z\" fill=\"#FD173E\"\/>\n<path d=\"M4.3686 59.7553C6.78132 59.7553 8.73721 57.7994 8.73721 55.3867C8.73721 52.974 6.78132 51.0181 4.3686 51.0181C1.95589 51.0181 0 52.974 0 55.3867C0 57.7994 1.95589 59.7553 4.3686 59.7553Z\" fill=\"#FD173E\"\/>\n<path d=\"M12.7786 52.2094C11.844 52.0812 10.9578 51.6003 10.3361 50.7944C9.0798 49.1657 9.38169 46.827 11.0104 45.5707L28.0543 32.4675C29.6829 31.2111 32.0216 31.513 33.278 33.1417C34.5343 34.7704 34.2324 37.1091 32.6037 38.3654L15.5598 51.4687C14.737 52.1033 13.7327 52.3403 12.7786 52.2094Z\" fill=\"#3771C8\"\/>\n<path d=\"M9.1316 39.7914C8.19705 39.6632 7.3108 39.1823 6.68915 38.3764C5.43283 36.7477 5.73472 34.409 7.36341 33.1527L24.4073 20.0495C26.036 18.7931 28.3747 19.095 29.631 20.7237C30.8873 22.3524 30.5854 24.6911 28.9567 25.9474L11.9128 39.0507C11.0899 39.6853 10.0856 39.9223 9.1316 39.7914Z\" fill=\"#0EAEC1\"\/>\n<path d=\"M17.6843 64.3139C16.7498 64.1857 15.8635 63.7048 15.2419 62.8989C13.9856 61.2702 14.2875 58.9316 15.9161 57.6752L32.96 44.572C34.5887 43.3157 36.9274 43.6176 38.1837 45.2462C39.44 46.8749 39.1381 49.2136 37.5095 50.4699L20.4656 63.5732C19.6427 64.2079 18.6383 64.4448 17.6843 64.3139Z\" fill=\"#FE7904\"\/>\n<\/svg>`;\n\n watermarkGroup.innerHTML = svgContent;\n mainSvg.appendChild(watermarkGroup);\n\n \/\/ STEP 3: Draw axis lines and labels with German translations\n for (let i = 0; i < numVariables; i++) {\n const angle = i * angleStep;\n const endX = center.x + Math.cos(angle) * radius;\n const endY = center.y + Math.sin(angle) * radius;\n\n \/\/ Draw axis line\n const axisLine = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'line');\n axisLine.setAttribute('x1', center.x);\n axisLine.setAttribute('y1', center.y);\n axisLine.setAttribute('x2', endX);\n axisLine.setAttribute('y2', endY);\n axisLine.setAttribute('stroke', 'rgba(200, 200, 200, 0.3)');\n axisLine.setAttribute('stroke-width', '1');\n mainSvg.appendChild(axisLine);\n\n \/\/ Calculate label position\n const containerRect = chartContainer.getBoundingClientRect();\n const actualWidth = containerRect.width;\n const actualHeight = containerRect.height;\n\n const actualCenterX = actualWidth \/ 2;\n const actualCenterY = actualHeight \/ 2;\n\n const containerScale = Math.min(actualWidth, actualHeight) \/ 600;\n const scaledRadius = 250 * containerScale;\n\n let labelOffset;\n if (actualWidth <= 400) {\n labelOffset = 8;\n } else if (actualWidth <= 500) {\n labelOffset = 12;\n } else {\n labelOffset = 20;\n }\n\n const labelDistance = scaledRadius + labelOffset;\n const labelX = actualCenterX + Math.cos(angle) * labelDistance;\n const labelY = actualCenterY + Math.sin(angle) * labelDistance;\n\n const label = document.createElement('div');\n label.className = 'chart-axis-label';\n label.style.left = `${labelX}px`;\n label.style.top = `${labelY}px`;\n\n \/\/ Use German translation\nlabel.textContent = getGermanLabel(variableKeys[i]);\nlabel.setAttribute('data-description', getGermanDescription(variableKeys[i]));\n\n\nlabel.addEventListener('mouseenter', function(event) {\n showTooltip(event, getGermanLabel(variableKeys[i]), getGermanDescription(variableKeys[i]));\n});\n\nlabel.addEventListener('mouseleave', function() {\n hideTooltip();\n});\n\n \/\/ \/\/ Add hover behavior for tooltips (showing original English description)\n \/\/ label.addEventListener('mouseenter', function(event) {\n \/\/ tooltip.transition()\n \/\/ .duration(200)\n \/\/ .style(\"opacity\", .9);\n \/\/ tooltip.html(`\n \/\/ <h3>${getGermanLabel(variableKeys[i])}<\/h3>\n \/\/ <p>${getGermanDescription(variableKeys[i])}<\/p>\n \/\/ `)\n \/\/ .style(\"left\", (event.pageX + 10) + \"px\")\n \/\/ .style(\"top\", (event.pageY - 28) + \"px\");\n \/\/ });\n \/\/\n \/\/ label.addEventListener('mouseleave', function() {\n \/\/ tooltip.transition()\n \/\/ .duration(500)\n \/\/ .style(\"opacity\", 0);\n \/\/ });\n\n chartContainer.appendChild(label);\n }\n\n \/\/ STEP 4: Create groups for each brand for better organization and highlighting\n data.brands.forEach((brand, brandIndex) => {\n \/\/ Assign color if not provided\n if (!brand.color) {\n brand.color = brandColors[brandIndex % brandColors.length];\n }\n\n \/\/ Create a group element for this brand\n const brandGroup = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'g');\n brandGroup.setAttribute('class', 'brand-group');\n brandGroup.setAttribute('data-brand-index', brandIndex);\n\n \/\/ Create polygon for this brand\n const points = [];\n\n \/\/ Draw the polygon\n const polygonElement = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'polygon');\n polygonElement.setAttribute('class', 'brand-polygon');\n polygonElement.setAttribute('data-brand-index', brandIndex);\n\n for (let i = 0; i < numVariables; i++) {\n const angle = i * angleStep;\n const variableKey = variableKeys[i];\n const value = brand.values[variableKey] \/ 5; \/\/ Normalize to 0-1 range\n const pointRadius = radius * value;\n\n \/\/ Calculate exact coordinates\n const x = center.x + Math.cos(angle) * pointRadius;\n const y = center.y + Math.sin(angle) * pointRadius;\n\n points.push(`${x},${y}`);\n\n \/\/ Create data points (using SVG circles for perfect alignment)\n const point = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'circle');\n point.setAttribute('cx', x);\n point.setAttribute('cy', y);\n point.setAttribute('r', 4);\n point.setAttribute('fill', brand.color);\n point.setAttribute('class', 'svg-point');\n point.setAttribute('data-brand-index', brandIndex);\n\n \/\/ Add the point to the brand group\n brandGroup.appendChild(point);\n }\n\n \/\/ Set polygon attributes\n polygonElement.setAttribute('points', points.join(' '));\n polygonElement.setAttribute('fill', `${brand.color}20`);\n polygonElement.setAttribute('stroke', brand.color);\n polygonElement.setAttribute('stroke-width', '2');\n\n \/\/ Add the polygon to the brand group first (to be below points)\n brandGroup.insertBefore(polygonElement, brandGroup.firstChild);\n\n \/\/ Add the entire brand group to the main SVG\n mainSvg.appendChild(brandGroup);\n });\n\n \/\/ Create the podium container (rest of the function remains the same)\n const podiumContainer = document.createElement('div');\n podiumContainer.className = 'podium-container';\n legendContainer.appendChild(podiumContainer);\n\n \/\/ Find brands for each position\n let maxBrand = null;\n let minBrand = null;\n let midBrand = null;\n\n \/\/ First, find the max and min brands\n data.brands.forEach(brand => {\n if (brand.isMax) maxBrand = brand;\n if (brand.isMin) minBrand = brand;\n });\n\n \/\/ If no max or min brand found, set defaults\n if (!maxBrand) {\n maxBrand = data.brands.find(brand => !brand.isMin) || data.brands[0];\n }\n\n if (!minBrand) {\n minBrand = data.brands.find(brand => !brand.isMax && brand !== maxBrand) ||\n (data.brands.length > 1 ? data.brands[1] : data.brands[0]);\n }\n\n \/\/ Find a mid brand that's neither max nor min\n midBrand = data.brands.find(brand =>\n brand !== maxBrand && brand !== minBrand\n );\n\n \/\/ If we don't have a mid brand, use the first available brand\n if (!midBrand) {\n if (data.brands.length > 2) {\n midBrand = data.brands[2];\n } else if (data.brands.length > 0) {\n midBrand = data.brands[0];\n } else {\n midBrand = { name: \"No Data\", color: \"#cccccc\" };\n }\n }\n\n \/\/ Create SVG for crown and target\n const crownSvg = `\n <svg width=\"48\" height=\"42\" viewBox=\"0 0 48 42\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n <path d=\"M7 28L4 14L14 20L24 12L34 20L44 14L41 28H7Z\" fill=\"#FBBC05\" stroke=\"#FBBC05\" stroke-width=\"1.5\"\/>\n <path d=\"M14 20L14 12L18 16L24 12L30 16L34 12L34 20\" fill=\"#FBBC05\" stroke=\"#FBBC05\" stroke-width=\"1.5\"\/>\n <circle cx=\"14\" cy=\"16\" r=\"2\" fill=\"#FFFFFF\" stroke=\"#FBBC05\" stroke-width=\"0.5\"\/>\n <circle cx=\"24\" cy=\"14\" r=\"2\" fill=\"#FFFFFF\" stroke=\"#FBBC05\" stroke-width=\"0.5\"\/>\n <circle cx=\"34\" cy=\"16\" r=\"2\" fill=\"#FFFFFF\" stroke=\"#FBBC05\" stroke-width=\"0.5\"\/>\n <rect x=\"7\" y=\"28\" width=\"34\" height=\"6\" fill=\"#FBBC05\" stroke=\"#FBBC05\" stroke-width=\"1.5\"\/>\n <\/svg>\n `;\n\n const targetSvg = `\n <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"white\" stroke-width=\"2\"\/>\n <circle cx=\"12\" cy=\"12\" r=\"6\" stroke=\"white\" stroke-width=\"2\"\/>\n <circle cx=\"12\" cy=\"12\" r=\"2\" fill=\"white\"\/>\n <\/svg>\n `;\n\n \/\/ Create podium with defined order: mid, max, min\n const podiumOrder = [midBrand, maxBrand, minBrand];\n const podiumHeights = ['80px', '120px', '50px'];\n\n for (let i = 0; i < podiumOrder.length; i++) {\n const brand = podiumOrder[i];\n if (!brand) continue;\n\n const brandIndex = data.brands.indexOf(brand);\n\n \/\/ Create step element\n const step = document.createElement('div');\n step.className = 'podium-step';\n if (brandIndex >= 0) {\n step.setAttribute('data-brand-index', brandIndex);\n }\n\n \/\/ Add target class and icon if this is the target brand\n if (brand.isTarget) {\n step.classList.add('targeted');\n\n const targetIcon = document.createElement('div');\n targetIcon.className = 'target-icon';\n targetIcon.innerHTML = targetSvg;\n step.appendChild(targetIcon);\n }\n\n \/\/ Add crown to max brand (always in the middle position)\n if (i === 1) {\n const crown = document.createElement('div');\n crown.className = 'crown';\n crown.innerHTML = crownSvg;\n step.appendChild(crown);\n }\n\n \/\/ Create the podium block for this brand\n const block = document.createElement('div');\n block.className = 'podium-block';\n block.textContent = brand.name;\n block.style.height = podiumHeights[i];\n block.style.backgroundColor = `${brand.color}15`;\n block.style.border = `2px solid ${brand.color}`;\n block.style.borderTop = `5px solid ${brand.color}`;\n\n step.appendChild(block);\n podiumContainer.appendChild(step);\n\n \/\/ Add hover interactions if the brand is valid\n if (brandIndex >= 0) {\n step.addEventListener('mouseenter', function() {\n highlightBrand(brandIndex, true);\n this.classList.add('podium-step-hover');\n });\n\n step.addEventListener('mouseleave', function() {\n highlightBrand(brandIndex, false);\n this.classList.remove('podium-step-hover');\n });\n }\n }\n\n console.log(`Created radar chart with ${data.brands.length} brands and German labels`);\n}\n\n\/\/ The highlightBrand function for radar chart\nfunction highlightBrand(brandIndex, highlight) {\n \/\/ Select all brand groups\n const allBrandGroups = document.querySelectorAll('.brand-group');\n\n if (highlight) {\n \/\/ First set all brands to dimmed state\n allBrandGroups.forEach(group => {\n \/\/ Find polygon and points within this group\n const polygon = group.querySelector('polygon');\n const points = group.querySelectorAll('circle.svg-point');\n\n \/\/ Dim polygon\n polygon.style.opacity = '0.3';\n polygon.style.strokeWidth = '1px';\n\n \/\/ Dim points\n points.forEach(point => {\n point.style.opacity = '0.3';\n point.setAttribute('r', '3'); \/\/ Smaller when dimmed\n });\n });\n\n \/\/ Then highlight the selected brand\n const selectedGroup = document.querySelector(`.brand-group[data-brand-index=\"${brandIndex}\"]`);\n if (selectedGroup) {\n \/\/ Find polygon and points within this group\n const polygon = selectedGroup.querySelector('polygon');\n const points = selectedGroup.querySelectorAll('circle.svg-point');\n\n \/\/ Highlight polygon\n polygon.style.opacity = '1';\n polygon.style.strokeWidth = '3px';\n\n \/\/ Highlight points\n points.forEach(point => {\n point.style.opacity = '1';\n point.setAttribute('r', '6'); \/\/ Larger when highlighted\n });\n }\n } else {\n \/\/ Reset all brands to normal state\n allBrandGroups.forEach(group => {\n \/\/ Find polygon and points within this group\n const polygon = group.querySelector('polygon');\n const points = group.querySelectorAll('circle.svg-point');\n\n \/\/ Reset polygon\n polygon.style.opacity = '1';\n polygon.style.strokeWidth = '2px';\n\n \/\/ Reset points\n points.forEach(point => {\n point.style.opacity = '1';\n point.setAttribute('r', '4'); \/\/ Normal size\n });\n });\n }\n\n \/\/ Also handle any rank labels (if present)\n const allRankLabels = document.querySelectorAll('.brand-rank-label');\n if (highlight) {\n allRankLabels.forEach(label => {\n if (parseInt(label.getAttribute('data-brand-index')) !== brandIndex) {\n label.style.opacity = '0.3';\n } else {\n label.style.opacity = '1';\n }\n });\n } else {\n allRankLabels.forEach(label => {\n 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