{"id":172249,"date":"2025-06-13T10:46:35","date_gmt":"2025-06-13T08:46:35","guid":{"rendered":"https:\/\/neuroflash.com\/?p=172249"},"modified":"2025-06-20T15:05:26","modified_gmt":"2025-06-20T13:05:26","slug":"sachversicherungen-ai-brand-report-axa","status":"publish","type":"post","link":"https:\/\/neuroflash.com\/de\/sachversicherungen\/ai-brand-report-axa\/","title":{"rendered":"AI Brand Insight Report: AXA"},"content":{"rendered":"<!DOCTYPE html>\n<html lang=\"de\">\n<head>\n  <meta charset=\"UTF-8\">\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0, maximum-scale=5.0\">\n  <title>{{REPORT_TITLE}} | Neuroflash<\/title>\n  <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/d3\/7.8.5\/d3.min.js\"><\/script>\n  <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/d3-cloud\/1.2.5\/d3.layout.cloud.min.js\"><\/script>\n  <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/marked\/5.1.2\/marked.min.js\"><\/script>\n  <style>\n    \/* DESKTOP STYLES - All wrapped in .neuroflash-report *\/\n.neuroflash-report {\n  \/* Original styles *\/\n  .container {\n    width: 100%;\n  }\n\n  .section {\n    margin-bottom: 30px;\n  }\n\n  .row {\n    display: flex;\n    flex-wrap: wrap;\n  }\n\n  .col-50 {\n    flex: 0 0 50%;\n    max-width: 50%;\n    padding: 0 15px;\n    box-sizing: border-box;\n  }\n\n  .emotion-chart-container {\n    position: relative;\n    height: 500px;\n    margin-bottom: 30px;\n    border-radius: 4px;\n    overflow: hidden;\n  }\n\n  .association-container {\n    text-align: center;\n  }\n\n.neuroflash-report .association-image {\n  max-width: 100% !important;\n  width: 100% !important;\n\n  border: none !important; \/* Remove any border *\/\n}\n\n  .interpretation {\n    padding: 24px;\n    border-radius: 4px;\n    margin-top: 20px;\n    color: #24292e;\n    font-size: 16px;\n    line-height: 1.6;\n  }\n    .interpretation_association {\n    padding: 0 24px 24px 24px;\n    border-radius: 4px;\n    color: #24292e;\n    font-size: 16px;\n    line-height: 1.6;\n  }\n  .end-section {\n    border-radius: 4px;\n    color: #24292e;\n    font-size: 16px;\n    line-height: 1.6;\n  }\n  .technology-tag {\n    display: inline-block;\n    background-color: #f6f8fa;\n    color: #57606a;\n    font-size: 14px;\n    font-weight: 500;\n    letter-spacing: 0.5px;\n    text-transform: uppercase;\n    padding: 6px 12px;\n    margin-bottom: 24px;\n    border-radius: 4px;\n  }\n\n\n  h1#report-title {\n    text-align: center;\n    margin-bottom: 10px;\n    font-size: 32px;\n  }\n\n  \/* SVG Radar Chart Styles *\/\n  .chart-container {\n    position: relative;\n    width: 600px;\n    height: 600px;\n    margin: 20px auto;\n  }\n\n  .chart-main-svg {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    height: 100%;\n    overflow: visible;\n  }\n\n  \/* Brand group styles for highlighting *\/\n  .brand-group polygon,\n  .brand-group circle {\n    transition: opacity 0.3s, stroke-width 0.3s, r 0.3s;\n  }\n\n  \/* Axis labels *\/\n  .chart-axis-label {\n    position: absolute;\n    transform: translate(-50%, -50%);\n    font-size: 14px;\n    color: #555;\n    font-weight: bold;\n    background-color: rgba(255, 255, 255, 0.7);\n    padding: 3px 6px;\n    border-radius: 3px;\n    text-align: center;\n    cursor: pointer;\n    transition: background-color 0.2s, transform 0.2s;\n    border: 1px solid transparent;\n    z-index: 10;\n  }\n\n  .chart-axis-label:hover {\n    background-color: #f0f0f0;\n    transform: translate(-50%, -50%) scale(1.1);\n    border-color: #ccc;\n    box-shadow: 0 1px 3px rgba(0, 0, 0, 0.1);\n  }\n\n  \/* SVG data points *\/\n  .svg-point {\n    cursor: pointer;\n    filter: drop-shadow(0px 0px 1px rgba(0,0,0,0.3));\n  }\n\n  \/* Rank label for radar chart *\/\n  .brand-rank-label {\n    position: absolute;\n    padding: 3px 8px;\n    background-color: white;\n    border: 2px solid;\n    border-radius: 4px;\n    font-size: 12px;\n    font-weight: 600;\n    white-space: nowrap;\n    transform: translate(-50%, -50%);\n    box-shadow: 0 1px 3px rgba(0, 0, 0, 0.1);\n    z-index: 5;\n    transition: opacity 0.2s, transform 0.2s;\n  }\n\n  .brand-rank-label:hover {\n    transform: translate(-50%, -50%) scale(1.1);\n    opacity: 1 !important;\n  }\n\n  \/* Legend styles *\/\n  .legend {\n    display: flex;\n    justify-content: center;\n    margin-top: 16px;\n    margin-bottom: 24px;\n    font-size: 14px;\n  }\n\n  .legend-item {\n    display: inline-flex;\n    align-items: center;\n    margin: 0 16px;\n    color: #57606a;\n    padding: 5px 10px;\n    border-radius: 4px;\n    cursor: pointer;\n    transition: background-color 0.2s;\n  }\n\n  .legend-item:hover {\n    background-color: #f0f0f0;\n  }\n\n  .legend-color {\n    width: 16px;\n    height: 16px;\n    margin-right: 8px;\n    border-radius: 3px;\n  }\n\n  .note {\n    margin-top: 16px;\n    text-align: center;\n    font-style: italic;\n    color: #57606a;\n    font-size: 14px;\n  }\n\n  \/* Rank indicator in legend *\/\n  .rank-indicator {\n    display: inline-block;\n    padding: 2px 4px;\n    border-radius: 3px;\n    font-size: 10px;\n    color: white;\n    margin-right: 5px;\n    vertical-align: middle;\n    font-weight: bold;\n    text-transform: uppercase;\n  }\n\n  \/* Executive Summary Styles *\/\n  .executive-summary-content {\n    padding: 24px 30px;\n    border-radius: 8px;\n    margin-bottom: 30px;\n    line-height: 1.7;\n    font-size: 16px;\n    color: #24292e;\n  }\n\n  .executive-summary-content p {\n    margin-bottom: 16px;\n  }\n\n  .executive-summary-content p:last-child {\n    margin-bottom: 0;\n  }\n\n  .executive-summary-content strong {\n    font-weight: 600;\n    color: #333;\n  }\n\n  .executive-summary-content ul {\n    margin-bottom: 16px;\n    padding-left: 20px;\n  }\n\n  .executive-summary-content li {\n    margin-bottom: 8px;\n  }\n\n  .executive-summary-content blockquote {\n    margin: 16px 0;\n    padding-left: 16px;\n    border-left: 4px solid #ddd;\n    color: #666;\n  }\n\n  \/* Podium Styles *\/\n  .podium-container {\n    display: flex;\n    justify-content: center;\n    align-items: flex-end;\n    height: 180px;\n    margin: 20px auto 40px;\n    position: relative;\n  }\n\n  .podium-step {\n    position: relative;\n    margin: 0 15px;\n    transition: transform 0.3s ease;\n    cursor: pointer;\n  }\n\n  .podium-step:hover {\n    transform: translateY(-8px);\n  }\n\n  .podium-step-hover {\n    transform: translateY(-8px);\n  }\n\n  .podium-block {\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    justify-content: center;\n    text-align: center;\n    border-radius: 6px;\n    width: 180px;\n    box-shadow: 0 4px 15px rgba(0,0,0,0.1);\n    padding: 10px;\n    box-sizing: border-box;\n    font-weight: 500;\n    font-size: 14px;\n    color: #333;\n  }\n\n  \/* First place - MAX (Middle position) *\/\n  .podium-step:nth-child(2) .podium-block {\n    height: 120px;\n  }\n\n  \/* Second place - TARGET (Left position) *\/\n  .podium-step:nth-child(1) .podium-block {\n    height: 80px;\n  }\n\n  \/* Third place - MIN (Right position) *\/\n  .podium-step:nth-child(3) .podium-block {\n    height: 50px;\n  }\n\n  .crown {\n    position: absolute;\n    top: -48px;\n    left: 50%;\n    transform: translateX(-50%);\n    animation: float 3s ease-in-out infinite;\n  }\n\n  @keyframes float {\n    0% { transform: translateX(-50%) translateY(0) rotate(0deg); }\n    50% { transform: translateX(-50%) translateY(-5px) rotate(3deg); }\n    100% { transform: translateX(-50%) translateY(0) rotate(0deg); }\n  }\n\n  \/* Target highlighting styles *\/\n  .targeted {\n    transform: scale(1.05);\n    z-index: 10;\n  }\n\n  .targeted .podium-block {\n    box-shadow: 0 0 15px 5px rgba(66, 133, 244, 0.6);\n    border-color: #4285F4 !important;\n    border-width: 3px !important;\n    border-top-width: 6px !important;\n  }\n\n  .target-icon {\n    position: absolute;\n    top: -18px;\n    left: 50%;\n    transform: translateX(-50%);\n    background-color: #4285F4;\n    color: white;\n    border-radius: 50%;\n    width: 32px;\n    height: 32px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    box-shadow: 0 2px 5px rgba(0,0,0,0.2);\n    z-index: 5;\n    animation: pulse 2s infinite;\n  }\n\n  @keyframes pulse {\n    0% { box-shadow: 0 0 0 0 rgba(66, 133, 244, 0.7); }\n    70% { box-shadow: 0 0 0 10px rgba(66, 133, 244, 0); }\n    100% { box-shadow: 0 0 0 0 rgba(66, 133, 244, 0); }\n  }\n\n  \/* Word Cloud Styles *\/\n  .word-cloud-container {\n    width: 100%;\n    padding: 20px 0;\n  }\n\n  #word-cloud {\n    width: 100%;\n    height: 400px;\n    background-color: #f9f9f9;\n    border-radius: 8px;\n    overflow: hidden;\n    position: relative;\n  }\n\n  .word-cloud-svg {\n    display: block;\n    margin: 0 auto;\n  }\n\n  .word-cloud-tooltip {\n    position: absolute;\n    background-color: rgba(0, 0, 0, 0.8);\n    color: white;\n    padding: 10px;\n    border-radius: 4px;\n    pointer-events: none;\n    z-index: 1000;\n    font-size: 14px;\n    max-width: 250px;\n    box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n  }\n\n  .no-data-message {\n    position: absolute;\n    top: 50%;\n    left: 50%;\n    transform: translate(-50%, -50%);\n    color: #999;\n    font-size: 16px;\n    text-align: center;\n  }\n\n  \/* Gap Analysis Styles *\/\n  .gap-analysis-container {\n    width: 100%;\n    padding: 20px 0;\n    position: relative;\n  }\n\n  #gap-analysis-chart {\n    width: 100%;\n    height: 300px;\n    background-color: #ffffff;\n    border-radius: 8px;\n    overflow: hidden;\n    position: relative;\n  }\n\n  .gap-legend {\n    display: flex;\n    flex-wrap: wrap;\n    justify-content: center;\n    margin: 15px 0;\n    gap: 20px;\n  }\n\n  .legend-item {\n    display: flex;\n    align-items: center;\n    cursor: pointer;\n    padding: 5px 10px;\n    border-radius: 4px;\n    transition: background-color 0.2s ease;\n  }\n\n  .legend-item:hover {\n    background-color: rgba(0, 0, 0, 0.05);\n  }\n\n  .legend-item.active {\n    background-color: rgba(0, 0, 0, 0.1);\n    font-weight: bold;\n  }\n\n  .legend-color {\n    display: inline-block;\n    width: 16px;\n    height: 16px;\n    margin-right: 6px;\n    border-radius: 3px;\n  }\n\n  .performance-color {\n    background-color: #2196F3;\n  }\n\n  .importance-color {\n    background-color: #FF9800;\n  }\n\n  .gap-color {\n    background-color: #F44336;\n  }\n\n  .subtitle {\n    text-align: center;\n    color: #666;\n    margin-top: -10px;\n    margin-bottom: 20px;\n    font-size: 0.9em;\n  }\n\n  .gap-tooltip {\n    position: absolute;\n    background-color: rgba(0, 0, 0, 0.8);\n    color: white;\n    padding: 8px 12px;\n    border-radius: 4px;\n    pointer-events: none;\n    z-index: 1000;\n    font-size: 14px;\n    max-width: 250px;\n    box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n  }\n\n  .gap-axis-label {\n    font-size: 12px;\n    fill: #666;\n  }\n\n  .gap-bar {\n    transition: opacity 0.3s ease;\n  }\n\n  .gap-marker {\n    transition: opacity 0.3s ease;\n  }\n\n  .gap-value-label {\n    font-size: 12px;\n    font-weight: bold;\n    pointer-events: none;\n  }\n\n  .gap-dashed-line {\n    stroke: #999;\n    stroke-dasharray: 4;\n    stroke-width: 1;\n    opacity: 0.7;\n  }\n\n  \/* Pie Chart Styles *\/\n  .pie-chart-container {\n    width: 100%;\n    display: flex;\n    flex-wrap: wrap;\n    justify-content: center;\n    padding: 20px 0;\n  }\n\n  #pie-chart {\n    width: 60%;\n    min-width: 300px;\n    max-width: 500px;\n    height: 400px;\n    position: relative;\n  }\n\n  .pie-legend {\n    width: 35%;\n    min-width: 200px;\n    padding-left: 20px;\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n  }\n\n  .pie-legend-item {\n    display: flex;\n    align-items: center;\n    margin-bottom: 12px;\n    cursor: pointer;\n    padding: 5px;\n    border-radius: 4px;\n    transition: background-color 0.2s ease;\n  }\n\n  .pie-legend-item:hover {\n    background-color: rgba(0, 0, 0, 0.05);\n  }\n\n  .pie-legend-item.active {\n    background-color: rgba(0, 0, 0, 0.1);\n    font-weight: bold;\n  }\n\n  .pie-legend-color {\n    display: inline-block;\n    width: 16px;\n    height: 16px;\n    margin-right: 10px;\n    border-radius: 3px;\n  }\n\n  .pie-segment {\n    transition: opacity 0.3s ease, transform 0.3s ease;\n    cursor: pointer;\n  }\n\n  .pie-segment:hover {\n    opacity: 0.8;\n    transform: scale(1.02);\n  }\n\n  .pie-tooltip {\n    position: absolute;\n    background-color: rgba(0, 0, 0, 0.8);\n    color: white;\n    padding: 8px 12px;\n    border-radius: 4px;\n    pointer-events: none;\n    z-index: 1000;\n    font-size: 14px;\n    max-width: 250px;\n    box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n  }\n\n  .pie-label {\n    font-size: 14px;\n    fill: #fff;\n    font-weight: bold;\n    pointer-events: none;\n    text-anchor: middle;\n  }\n\n  .pie-label-outer {\n    font-size: 12px;\n    fill: #333;\n    pointer-events: none;\n    text-anchor: middle;\n  }\n\n  .pie-value {\n    font-size: 14px;\n    font-weight: bold;\n    margin-left: auto;\n    color: #555;\n  }\n\n  .pie-percentage {\n    font-size: 12px;\n    color: #777;\n    margin-left: 8px;\n    min-width: 45px;\n  }\n\n  \/* Updated Loyalty Drivers vs. Churn Triggers Styles *\/\n  .loyalty-churn-section {\n    --loyalty-primary: #3771C8;\n    --loyalty-secondary: #e6f3fc;\n    --loyalty-text: #3771C8;\n    --churn-primary: #FD173E;\n    --churn-secondary: #fce6e6;\n    --churn-text: #FD173E;\n    --neutral-gray: #7f8c8d;\n    --box-shadow: 0 2px 5px rgba(0, 0, 0, 0.1);\n    --border-radius: 4px;\n    --transition: all 0.2s ease;\n  }\n\n  .loyalty-churn-section .columns {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 20px;\n    margin-bottom: 30px;\n  }\n\n  .loyalty-churn-section .column {\n    flex: 1;\n    min-width: 300px;\n    display: flex;\n    flex-direction: column;\n    gap: 10px;\n  }\n\n  \/* Column Headers *\/\n  .column-header {\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    padding: 12px 20px;\n    color: white;\n    font-size: 20px;\n    font-weight: bold;\n    border-radius: var(--border-radius);\n    margin-bottom: 10px;\n  }\n\n  .drivers .column-header {\n    background-color: var(--loyalty-primary);\n  }\n\n  .triggers .column-header {\n    background-color: var(--churn-primary);\n  }\n\n  .column-header span:first-child {\n    margin-right: 10px;\n  }\n\n  \/* Theme Cards *\/\n  .theme-card {\n    border-radius: var(--border-radius);\n    overflow: hidden;\n    box-shadow: var(--box-shadow);\n    margin-bottom: 10px;\n    transition: var(--transition);\n  }\n\n  .driver-card {\n    border-left: 4px solid var(--loyalty-primary);\n  }\n\n  .trigger-card {\n    border-left: 4px solid var(--churn-primary);\n  }\n\n  \/* Theme Headers *\/\n  .theme-header {\n    padding: 15px;\n    cursor: pointer;\n    user-select: none;\n  }\n\n  .driver-card .theme-header {\n    background-color: var(--loyalty-secondary);\n  }\n\n  .trigger-card .theme-header {\n    background-color: var(--churn-secondary);\n  }\n\n  .header-content {\n    display: flex;\n    align-items: center;\n    position: relative;\n  }\n\n  .defi-label {\n    display: inline-block;\n    background-color: var(--loyalty-primary);\n    color: white;\n    padding: 3px 8px;\n    border-radius: 3px;\n    font-size: 12px;\n    font-weight: bold;\n    margin-right: 10px;\n  }\n\n  .trigger-card .defi-label {\n    background-color: var(--churn-primary);\n  }\n\n  .theme-title {\n    font-weight: bold;\n    flex-grow: 1;\n  }\n\n  .driver-card .theme-title {\n    color: var(--loyalty-text);\n  }\n\n  .trigger-card .theme-title {\n    color: var(--churn-text);\n  }\n\n  .direction-indicator {\n    font-size: 16px;\n    transition: var(--transition);\n  }\n\n  \/* Theme Content *\/\n  .theme-content {\n    max-height: 0;\n    overflow: hidden;\n    transition: max-height 0.3s ease-out;\n  }\n\n  .theme-card.expanded .theme-content {\n    max-height: 500px;\n  }\n\n  \/* Example Items *\/\n  .example-item {\n    display: flex;\n    margin: 15px;\n    position: relative;\n  }\n\n  .example-sidebar {\n    width: 4px;\n    flex-shrink: 0;\n    margin-right: 15px;\n    border-radius: 2px;\n  }\n\n  .driver-card .example-sidebar {\n    background-color: var(--loyalty-primary);\n  }\n\n  .trigger-card .example-sidebar {\n    background-color: var(--churn-primary);\n  }\n\n  .example-text {\n    flex-grow: 1;\n    line-height: 1.5;\n  }\n\n  \/* Emerging Needs & White Space Radar Styles *\/\n  .needs-radar-section {\n    --primary-color: #3a86ff;\n    --secondary-color: #8338ec;\n    --tertiary-color: #ff006e;\n    --quaternary-color: #fb5607;\n    --quinary-color: #ffbe0b;\n  }\n\n  .needs-radar-section .subtitle {\n    text-align: center;\n    font-size: 18px;\n    color: #7f8c8d;\n    max-width: 700px;\n    margin: 0 auto 30px auto;\n  }\n\n  .needs-radar-section .controls {\n    display: flex;\n    justify-content: center;\n    margin: 30px 0;\n    gap: 15px;\n  }\n\n  .needs-radar-section .btn {\n    padding: 10px 20px;\n    background-color: var(--primary-color);\n    color: white;\n    border: none;\n    border-radius: 6px;\n    cursor: pointer;\n    transition: background-color 0.3s ease;\n  }\n\n  .needs-radar-section .btn:hover {\n    background-color: #2978f5;\n  }\n\n  .needs-radar-section .btn-secondary {\n    background-color: #6c757d;\n  }\n\n  .needs-radar-section .btn-secondary:hover {\n    background-color: #5a6268;\n  }\n\n  .radar-container {\n    display: flex;\n    flex-direction: column;\n    gap: 30px;\n  }\n\n  .cluster {\n    background-color: white;\n    border-radius: 12px;\n    padding: 20px;\n    box-shadow: 0 4px 6px rgba(0,0,0,0.1);\n    transition: transform 0.3s ease;\n  }\n\n  .cluster:hover {\n    transform: translateY(-5px);\n  }\n\n  .cluster-header {\n    display: flex;\n    align-items: center;\n    gap: 15px;\n    margin-bottom: 20px;\n    cursor: pointer;\n  }\n\n  .cluster-icon {\n    width: 40px;\n    height: 40px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    border-radius: 50%;\n    color: white;\n    font-size: 20px;\n  }\n\n  .cluster-1 .cluster-icon {\n    background-color: var(--primary-color);\n  }\n\n  .cluster-2 .cluster-icon {\n    background-color: var(--secondary-color);\n  }\n\n  .cluster-3 .cluster-icon {\n    background-color: var(--tertiary-color);\n  }\n\n  .cluster-4 .cluster-icon {\n    background-color: var(--quaternary-color);\n  }\n\n  .cluster-title {\n    font-size: 1.5em;\n    font-weight: bold;\n    flex-grow: 1;\n  }\n\n  .bullet-list {\n    display: none;\n    padding-left: 20px;\n  }\n\n  .bullet-point {\n    margin-bottom: 15px;\n    position: relative;\n    padding-left: 30px;\n  }\n\n  .bullet-point:before {\n    content: \"\";\n    position: absolute;\n    left: 0;\n    top: 8px;\n    width: 12px;\n    height: 12px;\n    border-radius: 50%;\n  }\n\n  .cluster-1 .bullet-point:before {\n    background-color: var(--primary-color);\n  }\n\n  .cluster-2 .bullet-point:before {\n    background-color: var(--secondary-color);\n  }\n\n  .cluster-3 .bullet-point:before {\n    background-color: var(--tertiary-color);\n  }\n\n  .cluster-4 .bullet-point:before {\n    background-color: var(--quaternary-color);\n  }\n\n  .bullet-title {\n    font-weight: bold;\n    display: block;\n    margin-bottom: 5px;\n  }\n\n  .bullet-description {\n    color: #6c757d;\n    font-size: 0.95em;\n  }\n\n  .opportunity-score {\n    margin-left: auto;\n    margin-right: 10px;\n    background-color: rgba(255, 255, 255, 0.9);\n    padding: 8px 12px;\n    border-radius: 20px;\n    font-weight: bold;\n    box-shadow: 0 4px 6px rgba(0,0,0,0.1);\n  }\n\n  .cluster-progress {\n    height: 6px;\n    background-color: #e9ecef;\n    border-radius: 3px;\n    margin-top: 10px;\n  }\n\n  .progress-bar {\n    height: 100%;\n    border-radius: 3px;\n    transition: width 0.5s ease;\n  }\n\n  .cluster-1 .progress-bar {\n    background-color: var(--primary-color);\n  }\n\n  .cluster-2 .progress-bar {\n    background-color: var(--secondary-color);\n  }\n\n  .cluster-3 .progress-bar {\n    background-color: var(--tertiary-color);\n  }\n\n  .cluster-4 .progress-bar {\n    background-color: var(--quaternary-color);\n  }\n\n  .active {\n    display: block;\n  }\n\n  .expand-icon {\n    transition: transform 0.3s ease;\n  }\n\n  .rotate {\n    transform: rotate(180deg);\n  }\n\n  \/* Animation for newly added items *\/\n  @keyframes fadeIn {\n    from { opacity: 0; transform: translateY(20px); }\n    to { opacity: 1; transform: translateY(0); }\n  }\n\n  .fade-in {\n    animation: fadeIn 0.5s ease forwards;\n  }\n\n  \/* Content Format Chart Styles *\/\n  .content-format-section {\n    margin-bottom: 60px;\n  }\n\n  .content-format-chart-container {\n    width: 100%;\n    padding: 20px 0;\n    position: relative;\n  }\n\n  #content-format-chart {\n    width: 100%;\n    height: auto;\n    min-height: 300px;\n    background-color: #ffffff;\n    border-radius: 8px;\n    overflow: hidden;\n    position: relative;\n  }\n\n  .content-format-tooltip {\n    position: absolute;\n    background-color: rgba(0, 0, 0, 0.8);\n    color: white;\n    padding: 8px 12px;\n    border-radius: 4px;\n    pointer-events: none;\n    z-index: 1000;\n    font-size: 14px;\n    max-width: 250px;\n    box-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);\n  }\n\n  .content-format-bar {\n    transition: opacity 0.3s ease;\n  }\n\n  .content-format-label {\n    font-size: 12px;\n    font-weight: bold;\n    pointer-events: none;\n  }\n\n  \/* Remove background color from introduction section *\/\n  .introduction-section {\n    background-color: transparent !important;\n    border-left: none !important;\n    padding-left: 0 !important;\n  }\n\n  \/* Remove background color from executive summary section *\/\n  .executive-summary-content {\n    background-color: transparent !important;\n    border-left: none !important;\n    padding-left: 0 !important;\n  }\n\n  \/* Custom styling for the methodology section *\/\n  .methodology-section {\n    margin-top: 60px;\n    margin-bottom: 60px;\n  }\n\n  .methodology-section h2 {\n    margin-bottom: 20px;\n    font-size: 24px;\n    color: #333;\n  }\n\n  .methodology-section h3 {\n    margin-top: 25px;\n    margin-bottom: 15px;\n    font-size: 20px;\n    color: #444;\n  }\n\n  .methodology-section p {\n    margin-bottom: 16px;\n    line-height: 1.6;\n  }\n\n  .methodology-section ul {\n    margin-bottom: 20px;\n    padding-left: 25px;\n  }\n\n  .methodology-section li {\n    margin-bottom: 8px;\n    line-height: 1.6;\n  }\n\n  .methodology-section strong {\n    font-weight: 600;\n  }\n\n  .methodology-section .references {\n    margin-top: 30px;\n    padding-top: 20px;\n    border-top: 1px solid #eee;\n    font-size: 14px;\n  }\n\n  .methodology-section .references p {\n    margin-bottom: 8px;\n  }\n\n  \/* Executive Summary Findings Box styles *\/\n  .executive-summary-findings {\n    margin: 0 0 40px 0;\n    padding: 24px;\n    border-radius: 8px;\n    background-color: #f7f9fc;\n    border-left: 5px solid #3771C8;\n    box-shadow: 0 2px 8px rgba(0,0,0,0.08);\n  }\n\n  .executive-summary-findings ul {\n    margin-bottom: 0;\n  }\n\n  .executive-summary-findings li {\n    margin-bottom: 10px;\n    line-height: 1.6;\n  }\n\n  .executive-summary-findings li:last-child {\n    margin-bottom: 0;\n  }\n\n  \/* Content Ideas styles *\/\n\n\n  #content-ideas h3 {\n    margin-top: 15px;\n    font-size: 18px;\n    font-weight: 600;\n  }\n\n  #content-ideas p {\n    margin-bottom: 16px;\n  }\n\n  #content-ideas hr {\n    border: none;\n    border-top: 1px solid rgba(0,0,0,0.1);\n    margin: 20px 0;\n  }\n\n  \/* Strategic Takeaway styles *\/\n\n  #strategic-takeaway ol {\n    padding-left: 20px;\n  }\n\n  #strategic-takeaway li {\n    margin-bottom: 12px;\n    line-height: 1.6;\n  }\n\n  \/* H2, H3, H4 padding *\/\n  h2, h3, h4, h5 {\n    padding-top: 20px;\n    padding-bottom: 20px;\n  }\n\n  \/* Ensure no bottom margin\/padding on last elements *\/\n  .container:last-child,\n  .section:last-child {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n   #pie-chart,\n  #gap-analysis-chart,\n  #content-format-chart,\n  .pie-chart-container,\n  .gap-analysis-container,\n  .content-format-chart-container {\n    margin-bottom: 0 !important;\n  }\n\n  \/* Force remove bottom spacing from last section and container *\/\n  .section:last-child,\n  .container:last-child {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n\n  \/* Force remove bottom spacing from any div that might be last *\/\n  > div:last-child,\n  .container > div:last-child {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n\n\n}\n\n\/* TABLET RESPONSIVE STYLES *\/\n@media (max-width: 992px) {\n  .neuroflash-report {\n    padding: 15px;\n  }\n  .neuroflash-report {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n  .neuroflash-report .container {\n    width: 100%;\n    padding: 0;\n    margin-bottom: 0 !important;\n  }\n}\n\n@media (max-width: 768px) {\n  .neuroflash-report {\n    padding: 15px;\n  }\n  .neuroflash-report {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n  .neuroflash-report .container {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n\n  .neuroflash-report .section:last-child {\n    margin-bottom: 0 !important;\n  }\n\n  .neuroflash-report .executive-summary-content {\n    padding: 20px;\n  }\n\n  .neuroflash-report .chart-container {\n    width: 100%;\n    height: auto;\n    min-height: 300px;\n  }\n\n  .neuroflash-report #word-cloud {\n    height: 300px;\n  }\n\n  .neuroflash-report #radar-chart {\n    width: 100%;\n    height: 400px;\n  }\n\n  .neuroflash-report .chart-axis-label {\n    font-size: 12px;\n  }\n\n  .neuroflash-report .pie-chart-container {\n    flex-direction: column;\n    align-items: center;\n  }\n\n  .neuroflash-report #pie-chart {\n    width: 100%;\n    margin-bottom: 20px;\n  }\n\n  .neuroflash-report .pie-legend {\n    width: 100%;\n    padding-left: 0;\n  }\n\n  .neuroflash-report #gap-analysis-chart {\n    height: auto;\n    min-height: 400px;\n  }\n\n  .neuroflash-report .gap-legend {\n    flex-wrap: wrap;\n  }\n\n\n.neuroflash-report .association-image {\n  max-width: 100% !important;\n  width: 100% !important;\n  height: auto;\n  border-radius: 0 !important; \/* Remove border radius *\/\n  box-shadow: none !important; \/* Remove shadow\/border *\/\n  border: none !important; \/* Remove any border *\/\n}\n\n  .neuroflash-report .loyalty-churn-section .columns {\n    flex-direction: column;\n  }\n\n  .neuroflash-report .loyalty-churn-section .column {\n    width: 100%;\n    margin-bottom: 20px;\n  }\n\n  .neuroflash-report .needs-radar-section .controls {\n    flex-direction: column;\n    align-items: center;\n  }\n\n  .neuroflash-report .needs-radar-section .btn {\n    width: 100%;\n    max-width: 250px;\n    margin-bottom: 10px;\n  }\n\n  .neuroflash-report .podium-container {\n    flex-wrap: wrap;\n    justify-content: center;\n  }\n\n  .neuroflash-report .podium-step {\n    margin: 5px;\n  }\n\n  .neuroflash-report .podium-block {\n    width: 120px;\n    font-size: 12px;\n  }\n\n  .neuroflash-report .row {\n    flex-direction: column;\n  }\n\n  .neuroflash-report .col-50 {\n    flex: 0 0 100%;\n    max-width: 100%;\n  }\n\n  .neuroflash-report .interpretation {\n    padding: 15px;\n  }\n\n  .neuroflash-report .word-cloud-tooltip {\n    max-width: 200px;\n    font-size: 12px;\n  }\n\n  .neuroflash-report svg {\n    max-width: 100%;\n    height: auto;\n  }\n\n  .neuroflash-report .chart-main-svg {\n    width: 100%;\n    height: 100%;\n  }\n\n  .neuroflash-report .tooltip,\n  .neuroflash-report .gap-tooltip,\n  .neuroflash-report .pie-tooltip,\n  .neuroflash-report .word-cloud-tooltip {\n    max-width: 80vw;\n  }\n\n  .neuroflash-report #content-format-chart {\n    height: auto;\n    min-height: 350px;\n  }\n\n  .neuroflash-report .content-format-tooltip {\n    max-width: 200px;\n    font-size: 12px;\n  }\n\n  .neuroflash-report .theme-header {\n    padding: 12px 10px;\n  }\n\n  .neuroflash-report .defi-label {\n    font-size: 10px;\n    padding: 2px 6px;\n  }\n\n  .neuroflash-report .theme-title {\n    font-size: 14px;\n  }\n\n  .neuroflash-report .executive-summary-findings,\n  .neuroflash-report #content-ideas,\n  .neuroflash-report #strategic-takeaway {\n    padding: 15px;\n  }\n}\n\n\/* MOBILE RESPONSIVE STYLES *\/\n@media (max-width: 576px) {\n  .neuroflash-report {\n    padding: 10px;\n  }\n\n  .neuroflash-report .container {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n\n  .neuroflash-report .section:last-child {\n    margin-bottom: 0 !important;\n  }\n\n  .neuroflash-report .chart-container {\n    min-height: 250px;\n  }\n\n  .neuroflash-report #word-cloud,\n  .neuroflash-report #radar-chart {\n    height: 250px;\n  }\n\n  .neuroflash-report .podium-container {\n    flex-direction: column;\n    height: auto;\n  }\n\n  .neuroflash-report .podium-step {\n    margin: 5px 0;\n  }\n\n  .neuroflash-report .podium-block {\n    width: 200px;\n    transform: scale(0.8);\n    margin: 5px 0;\n  }\n\n  .neuroflash-report #content-format-chart {\n    min-height: 300px;\n  }\n    .neuroflash-report {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n}\n\n\/* VERY SMALL MOBILE STYLES *\/\n@media (max-width: 480px) {\n  .neuroflash-report {\n    padding: 10px;\n  }\n  .neuroflash-report {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n  .neuroflash-report .container {\n    margin-bottom: 0 !important;\n    padding-bottom: 0 !important;\n  }\n\n  .neuroflash-report .section:last-child {\n    margin-bottom: 0 !important;\n  }\n\n  .neuroflash-report #word-cloud {\n    height: 250px !important;\n  }\n\n  .neuroflash-report .word-cloud-tooltip {\n    max-width: 180px !important;\n    font-size: 12px !important;\n    padding: 8px 12px !important;\n  }\n\n  .neuroflash-report .gap-value-label {\n    font-size: 10px !important;\n    fill: #333 !important;\n    font-weight: bold !important;\n  }\n\n  .neuroflash-report .gap-name-mobile {\n    font-size: 11px !important;\n    fill: white !important;\n    font-weight: bold !important;\n  }\n\n  .neuroflash-report .content-format-label {\n    font-size: 12px !important;\n    fill: white !important;\n    font-weight: bold !important;\n  }\n\n  .neuroflash-report .content-format-name {\n    font-size: 11px !important;\n    fill: white !important;\n    font-weight: bold !important;\n  }\n}\n\n\/* PRINT STYLES *\/\n@media print {\n  .neuroflash-report .word-cloud-tooltip {\n    display: none;\n  }\n\n  .neuroflash-report #word-cloud {\n    background-color: white;\n    border: 1px solid #ccc;\n  }\n}\n\n\/* ACCESSIBILITY STYLES *\/\n@media (prefers-reduced-motion: reduce) {\n  .neuroflash-report .word-cloud-svg text {\n    transition: none !important;\n  }\n\n  .neuroflash-report .word-cloud-tooltip {\n    transition: none !important;\n  }\n\n  .neuroflash-report .word-cloud-fallback span {\n    transition: none !important;\n  }\n}\n\n\/* HIGH CONTRAST MODE *\/\n@media (prefers-contrast: high) {\n  .neuroflash-report .word-cloud-tooltip {\n    background-color: black;\n    border: 2px solid white;\n  }\n\n  .neuroflash-report #word-cloud {\n    border: 1px solid #333;\n  }\n}\n\n@media (max-width: 768px) {\n  .neuroflash-report .crown {\n    top: -35px !important; \/* Reduced from -48px *\/\n  }\n}\n\n@media (max-width: 480px) {\n  .neuroflash-report .crown {\n    top: -25px !important; \/* Even smaller gap on very small screens *\/\n  }\n}\n\n  <\/style>\n<\/head>\n<body>\n  <div class=\"neuroflash-report\">\n  <div class=\"container\">\n\n    <!-- Brand Comparison Section -->\n    <div class=\"section\">\n\n      <!-- Introduction Section (NEW) -->\n      <div class=\"introduction-section\" id=\"introduction-section\">\n        <!-- Introduction text will be inserted here dynamically -->\n      <\/div>\n    <\/div>\n    <div class=\"section\">\n\n      <!-- Executive Summary Section -->\n\n\n<!--      &lt;!&ndash; NEW: Executive Summary Findings Box Section &ndash;&gt;-->\n<!--      <div class=\"executive-summary-findings\" id=\"executive-summary-findings\">-->\n<!--        &lt;!&ndash; Executive summary findings will be inserted here dynamically &ndash;&gt;-->\n<!--      <\/div>-->\n    <\/div>\n        <div class=\"section\">\n\n      <h2>Marken im Direktvergleich<\/h2>\n\n      <div id=\"brand-legend\" class=\"legend\">\n        <!-- Legend will be generated by JavaScript -->\n      <\/div>\n\n      <div id=\"radar-chart\" class=\"chart-container\">\n        <!-- Chart elements will be generated by JavaScript -->\n      <\/div>\n\n<!--      <div class=\"note\">Hover over each brand in the legend to highlight its metrics.<\/div>-->\n      <div class=\"note\">Bewege den Mauszeiger \u00fcber jede Marke in der Legende, um ihre Kennzahlen hervorzuheben.<\/div>\n\n<!--      &lt;!&ndash; Likert Summary Section &ndash;&gt;-->\n<!--      <div class=\"executive-summary-content\" id=\"likert-summary\">-->\n<!--        &lt;!&ndash; Likert summary text will be inserted here dynamically &ndash;&gt;-->\n<!--      <\/div>-->\n\n      <div class=\"interpretation\" id=\"brand-comparison-interpretation\">\n        <!-- Brand comparison interpretation text will be inserted here dynamically -->\n      <\/div>\n    <\/div>\n\n        <!-- Word Cloud Section -->\n    <div class=\"section\">\n      <h2>Markenassoziationen auf einen Blick<\/h2>\n      <div class=\"row\">\n        <div class=\"word-cloud-container\">\n          <div id=\"word-cloud\" class=\"chart-container\"><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"row\">\n        <div class=\"interpretation\" id=\"word-cloud-interpretation\">\n          <!-- Word cloud interpretation text will be inserted here dynamically -->\n        <\/div>\n      <\/div>\n    <\/div>\n\n\n      <!-- Content Format Preferences Section -->\n      <div class=\"section content-format-section\">\n        <h2>Die Top 5 Content-Formate im Ranking<\/h2>\n\n        <div class=\"row\">\n          <div class=\"content-format-chart-container\">\n            <div id=\"content-format-chart\" class=\"chart-container\"><\/div>\n          <\/div>\n          <div class=\"interpretation\" id=\"content-format-interpretation\">\n            <!-- Content format interpretation text will be inserted here dynamically -->\n          <\/div>\n        <\/div>\n\n<!--        <div class=\"row\">-->\n<!--          <div class=\"interpretation\" id=\"content-format-interpretation\">-->\n<!--            &lt;!&ndash; Content format interpretation text will be inserted here dynamically &ndash;&gt;-->\n<!--          <\/div>-->\n<!--        <\/div>-->\n\n      <\/div>\n\n    <!-- Gap Analysis Section -->\n    <div class=\"section\">\n      <h2>Die gr\u00f6\u00dften Handlungsfelder im \u00dcberblick<\/h2>\n      <br>\n      <p>Diese L\u00fcckenanalyse vergleicht Leistung (blaue Balken) mit Wichtigkeit (orange Punkte),\n        wobei die L\u00fcckenwerte zeigen, wo Erwartungen nicht erf\u00fcllt werden. Die Visualisierung\n        identifiziert Verbesserungspriorit\u00e4ten basierend auf Diskrepanzen zwischen Wichtigkeit und aktueller Leistung.<\/p>\n\n      <div class=\"row\">\n        <div class=\"gap-analysis-container\">\n          <div id=\"gap-analysis-chart\" class=\"chart-container\"><\/div>\n\n          <div class=\"gap-legend\">\n            <div class=\"legend-item\" data-sort=\"gap\">\n              <span class=\"legend-color gap-color\"><\/span>\n              <span class=\"legend-label\">L\u00fccke<\/span>\n            <\/div>\n            <div class=\"legend-item\" data-sort=\"performance\">\n              <span class=\"legend-color performance-color\"><\/span>\n              <span class=\"legend-label\">Leistung<\/span>\n            <\/div>\n            <div class=\"legend-item\" data-sort=\"importance\">\n              <span class=\"legend-color importance-color\"><\/span>\n              <span class=\"legend-label\">Relevanz<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"row\">\n        <div class=\"interpretation\" id=\"gap-analysis-interpretation\">\n          <!-- Gap analysis interpretation text will be inserted here dynamically -->\n        <\/div>\n      <\/div>\n    <\/div>\n\n<!-- Loyalty Drivers vs. Churn Triggers Section -->\n<div class=\"section loyalty-churn-section\">\n  <h2>Die entscheidenden Faktoren f\u00fcr Loyalit\u00e4t<\/h2>\n  <br>\n  <div class=\"columns\">\n    <div class=\"column drivers\">\n      <div class=\"column-header\">\n        <span>\u2713<\/span>\n        <span>Positive Wirkung<\/span>\n      <\/div>\n      <div class=\"column-content\" id=\"drivers-content\">\n        <!-- Driver cards will be inserted here by JavaScript -->\n      <\/div>\n    <\/div>\n\n    <div class=\"column triggers\">\n      <div class=\"column-header\">\n        <span>\u2717<\/span>\n        <span>Negative Auswirkungen<\/span>\n      <\/div>\n      <div class=\"column-content\" id=\"triggers-content\">\n        <!-- Trigger cards will be inserted here by JavaScript -->\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"interpretation\" id=\"loyalty-churn-interpretation\">\n    <!-- Loyalty\/Churn interpretation text will be inserted here dynamically -->\n  <\/div>\n<\/div>\n\n    <div class=\"section\">\n    <h2 id=\"brand-heading\"><!-- This will be filled by JavaScript --><\/h2>\n      <div class=\"row\">\n           <div class=\"row\">\n             <div class=\"association-container\" style=\"position: relative;\">\n              <img decoding=\"async\" id=\"association-network\" class=\"association-image\" src=\"\" alt=\"Association Network Graph\" style=\"position: relative; z-index: 2;\">\n              <div style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; opacity: 0.1; pointer-events: none; z-index: 1; display: flex; align-items: center; justify-content: center;\">\n                <svg width=\"98\" height=\"102\" viewBox=\"0 0 98 102\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <path d=\"M87.6992 31.2308C93.1121 31.2308 97.5001 26.8427 97.5001 21.4297C97.5001 16.0167 93.1121 11.6287 87.6992 11.6287C82.2862 11.6287 77.8982 16.0167 77.8982 21.4297C77.8982 26.8427 82.2862 31.2308 87.6992 31.2308Z\" fill=\"#FD173E\"\/>\n                  <path d=\"M9.80095 90.8207C15.2139 90.8207 19.6019 86.4326 19.6019 81.0197C19.6019 75.6067 15.2139 71.2186 9.80095 71.2186C4.38803 71.2186 0 75.6067 0 81.0197C0 86.4326 4.38803 90.8207 9.80095 90.8207Z\" fill=\"#FD173E\"\/>\n                  <path d=\"M28.6759 73.8916C26.5793 73.6039 24.591 72.5251 23.1963 70.717C20.3777 67.0631 21.055 61.8162 24.709 58.9976L62.9469 29.6002C66.6008 26.7817 71.8476 27.459 74.6662 31.113C77.4847 34.7669 76.8074 40.0138 73.1535 42.8324L34.9156 72.2298C33.0697 73.6536 30.8165 74.1853 28.6759 73.8916Z\" fill=\"#3771C8\"\/>\n                  <path d=\"M20.494 46.0314C18.3974 45.7437 16.4091 44.6649 15.0144 42.8568C12.1959 39.2028 12.8732 33.956 16.5271 31.1374L54.765 1.74001C58.4189 -1.07857 63.6657 -0.401258 66.4843 3.25273C69.3028 6.90672 68.6255 12.1536 64.9716 14.9722L26.7337 44.3695C24.8875 45.7934 22.6343 46.3251 20.494 46.0314Z\" fill=\"#0EAEC1\"\/>\n                  <path d=\"M39.6764 101.048C37.5797 100.76 35.5915 99.6815 34.1968 97.8734C31.3782 94.2194 32.0555 88.9726 35.7095 86.154L73.9473 56.7566C77.6013 53.938 82.8481 54.6153 85.6667 58.2693C88.4852 61.9233 87.8079 67.1702 84.154 69.9888L45.9161 99.3861C44.0699 100.81 41.8167 101.342 39.6764 101.048Z\" fill=\"#FE7904\"\/>\n                <\/svg>\n              <\/div>\n            <\/div>\n          <\/div>\n\n        <div class=\"row\">\n          <h2>Interpretation der wichtigsten Assoziationen<\/h2>\n          <div class=\"interpretation_association\" id=\"association-interpretation\">\n            <!-- Association interpretation text will be inserted here dynamically -->\n          <\/div>\n        <\/div>\n        <div class=\"executive-summary-content\" id=\"executive-summary\">\n        <!-- Executive summary text will be inserted here dynamically -->\n      <\/div>\n        <div class=\"row\">\n         <h2>Content-Strategie auf den Punkt: Diese Formate \u00fcberzeugen<\/h2>\n\n          <div class=\"end-section\" id=\"content-ideas\">\n            <!-- Content ideas will be inserted here dynamically -->\n          <\/div>\n        <\/div>\n\n        <div  class=\"row\">\n        <h2>Praxis-Tipps: So setzt du die KI-Insights direkt um<\/h2>\n\n          <div class=\"end-section\" id=\"strategic-takeaway\">\n            <!-- Strategic takeaway will be inserted here dynamically -->\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <\/div>\n  <script>\n    \/\/ Store the report data as a JavaScript variable\n    const reportData = {\"title\": \"AI Brand Insight Report: AXA Switzerland\", \"subcategory\": \"Sachversicherung\", \"associationNetworkImage\": \"https:\/\/neuroflash.com\/wp-content\/uploads\/2025\/06\/AXA_Switzerland_Versicherungsbewusste_Erwachsene_1500x1500-3.png\", \"associationInterpretation\": \"### Stabilit\u00e4t\\nDie Assoziation mit Stabilit\u00e4t ist besonders stark ausgepr\u00e4gt bei den konservativen Generationen. Diese Generationen sch\u00e4tzen traditionelle Werte und sehen AXA als einen verl\u00e4sslichen Partner, der Stabilit\u00e4t und Tradition verk\u00f6rpert. Ein Zitat, das diese Assoziation verdeutlicht, ist: \\\"Da ich konservativ bin, denke ich bei AXA an Stabilit\u00e4t und Tradition.\\\"\\n\\n### Versicherungsschutz\\nVersicherungsschutz ist eine wichtige Assoziation f\u00fcr die Generationen, die finanzielle Absicherung und regelm\u00e4\u00dfige \u00dcberpr\u00fcfung ihrer Versicherungen sch\u00e4tzen. Diese Generationen sehen AXA als einen Anbieter, der umfassenden Schutz bietet. Ein Zitat, das diese Assoziation illustriert, lautet: \\\"Als Lehrerin und jemand, der finanzielle Absicherung sch\u00e4tzt, denke ich sofort an die Bedeutung von umfassendem Versicherungsschutz.\\\"\\n\\n### Internationale Pr\u00e4senz\\nDie internationale Pr\u00e4senz von AXA wird von Generationen wahrgenommen, die einen globalen Blick haben und internationale Verbindungen sch\u00e4tzen. Diese Generationen sehen AXA als ein globales Unternehmen mit weitreichender Pr\u00e4senz. Ein Zitat, das diese Assoziation verdeutlicht, ist: \\\"Ich denke an internationale Pr\u00e4senz, da AXA ein globales Unternehmen ist.\\\"\\n\\n### Zuverl\u00e4ssigkeit\\nZuverl\u00e4ssigkeit ist eine Assoziation, die von Generationen gesch\u00e4tzt wird, die auf gro\u00dfe und etablierte Netzwerke vertrauen. Diese Generationen sehen AXA als einen zuverl\u00e4ssigen Partner in der Versicherungsbranche. Ein Zitat, das diese Assoziation illustriert, lautet: \\\"AXA ist ein gro\u00dfer Name in der Versicherungsbranche, was mich an Zuverl\u00e4ssigkeit erinnert.\\\"\\n\\n### Sicherheit\\nSicherheit ist eine Assoziation, die von Generationen gesch\u00e4tzt wird, die auf Absicherung und Schutz setzen. Diese Generationen sehen AXA als einen Anbieter, der Sicherheit bietet. Ein Zitat, das diese Assoziation verdeutlicht, ist: \\\"Als jemand, der auf Absicherung setzt, denke ich bei AXA an Sicherheit.\\\"\\n\\n### Familienabsicherung\\nFamilienabsicherung ist eine Assoziation, die von Generationen gesch\u00e4tzt wird, die den Schutz ihrer Familie als oberste Priorit\u00e4t sehen. Diese Generationen sehen AXA als einen Anbieter, der Familienabsicherung bietet. Ein Zitat, das diese Assoziation illustriert, lautet: \\\"Ich denke an die Sicherheit meiner Familie, was f\u00fcr mich immer oberste Priorit\u00e4t hat.\\\"\", \"concept\": {\"text\": \"AXA Switzerland\", \"properties\": {\"input\": \"AXA Switzerland\", \"input_description\": \"Rund zwei Millionen Kundinnen und Kunden in der Schweiz vertrauen auf die Expertise der AXA in der Personen-, Sach-, Haftpflicht- und Lebensversicherung sowie in der Gesundheits- und beruflichen Vorsorge. Mit innovativen Produkten und Dienstleistungen rund um Mobilit\u00e4t, Gesundheit, Vorsorge und Unternehmertum sowie einfachen, digitalen Prozessen steht die AXA ihren Kundinnen und Kunden als Partnerin zur Seite und ermutigt sie mit ihrem Markenversprechen \u00abKnow You Can\u00bb, auch in herausfordernden Situationen an sich selbst zu glauben. Daf\u00fcr setzen sich rund 4500 Mitarbeitende sowie die 3000 Kolleginnen und Kollegen im Vertrieb pers\u00f6nlich ein. Mit \u00fcber 340 Gesch\u00e4ftsstellen verf\u00fcgt die AXA \u00fcber das schweizweit gr\u00f6sste Vertriebsnetz in der Versicherungsbranche. Die AXA Schweiz geh\u00f6rt zur AXA Gruppe.\", \"industry\": \"Versicherungswesen\", \"industry_sub_category\": \"Sachversicherung\", \"persona_name\": \"Versicherungsbewusste Erwachsene\", \"persona_description\": \"Persona: Versicherungsbewusste Erwachsene\\nAltersspanne: 30-65 Jahre\\nHerausforderungen: Finanzielle Absicherung, Risikomanagement, Gesundheitsvorsorge, Altersvorsorge, Schutz von Eigentum, rechtliche Absicherung\\nW\u00fcnsche: Sicherheit und Stabilit\u00e4t, umfassender Schutz, einfache und schnelle Schadensabwicklung, transparente Vertragsbedingungen, pers\u00f6nliche Beratung, ma\u00dfgeschneiderte Versicherungsprodukte\\nTypische Pers\u00f6nlichkeitsmerkmale: Vorsichtig, sicherheitsorientiert, detailverliebt, risikoscheu, planungsfreudig, manchmal misstrauisch, preissensibel, loyal gegen\u00fcber bew\u00e4hrten Anbietern, technikaffin (bei j\u00fcngeren Altersgruppen), traditionell (bei \u00e4lteren Altersgruppen)\\nBuyer persona: Diese Zielgruppe besteht aus Menschen, die gro\u00dfen Wert auf Sicherheit und Absicherung legen. Sie sind bereit, in Versicherungsprodukte zu investieren, um sich und ihre Familien vor unvorhersehbaren Ereignissen zu sch\u00fctzen. Sie neigen dazu, gr\u00fcndlich zu recherchieren und verschiedene Angebote zu vergleichen, bevor sie eine Entscheidung treffen. Dabei bevorzugen sie Anbieter mit einem guten Ruf und langj\u00e4hriger Erfahrung. Sie sch\u00e4tzen pers\u00f6nliche Beratung und legen Wert auf transparente und verst\u00e4ndliche Vertragsbedingungen. Diese Personen sind oft risikoscheu und m\u00f6chten sich gegen alle Eventualit\u00e4ten absichern. Sie k\u00f6nnen auch misstrauisch gegen\u00fcber neuen oder unbekannten Anbietern sein und bevorzugen etablierte Unternehmen. Preissensibilit\u00e4t ist ein wichtiger Faktor, aber sie sind bereit, f\u00fcr Qualit\u00e4t und umfassenden Schutz mehr zu bezahlen. J\u00fcngere Mitglieder dieser Gruppe sind technikaffin und nutzen gerne digitale Kan\u00e4le f\u00fcr Informationen und Vertragsabschl\u00fcsse, w\u00e4hrend \u00e4ltere Mitglieder traditionellere Kommunikationswege bevorzugen.\"}}, \"associated keywords\": {\"data\": [{\"name\": \"Vertrauen\", \"value\": 4}, {\"name\": \"Sicherheit\", \"value\": 3}, {\"name\": \"Vorsorge\", \"value\": 2}, {\"name\": \"Innovation\", \"value\": 2}, {\"name\": \"Zuverl\u00e4ssigkeit\", \"value\": 1}, {\"name\": \"Schutz\", \"value\": 1}, {\"name\": \"Digitalisierung\", \"value\": 1}, {\"name\": \"Netzwerk\", \"value\": 1}, {\"name\": \"Tradition\", \"value\": 1}, {\"name\": \"Stabilit\u00e4t\", \"value\": 1}, {\"name\": \"Gr\u00f6\u00dfe\", \"value\": 1}, {\"name\": \"Unterst\u00fctzung\", \"value\": 1}, {\"name\": \"Digital\", \"value\": 1}], \"reason\": \"Diese f\u00fcnf W\u00f6rter spiegeln die Werte und Qualit\u00e4ten wider, die ich mit einem gro\u00dfen und etablierten Versicherungsunternehmen wie AXA Switzerland assoziiere. Sie betonen die Bedeutung von Vertrauen, Sicherheit und umfassendem Schutz, die f\u00fcr mich als vorsichtige und sicherheitsbewusste Person von zentraler Bedeutung sind.; Die f\u00fcnf W\u00f6rter spiegeln meine Priorit\u00e4ten wider: Vertrauen in die Marke, die Bedeutung von Innovation und Digitalisierung, die Relevanz von Vorsorge und die pers\u00f6nliche Betreuung durch ein gro\u00dfes Vertriebsnetz.; Die f\u00fcnf W\u00f6rter spiegeln meine Priorit\u00e4ten wider: Sicherheit und Vertrauen sind zentral, da ich auf etablierte Partner setze. Tradition und Stabilit\u00e4t sind mir wichtig, w\u00e4hrend ich bei Innovationen eher vorsichtig bin. Die Gr\u00f6\u00dfe des Unternehmens k\u00f6nnte mir ein Gef\u00fchl von Zuverl\u00e4ssigkeit geben.; Als Finanzberaterin und jemand, der risikoscheu ist, denke ich sofort an Sicherheit und Vertrauen, wenn ich an eine gro\u00dfe Versicherungsgesellschaft wie AXA denke. Die Betonung auf innovative Produkte und Dienstleistungen sowie digitale Prozesse spricht meine berufliche Neugier an. Zudem sch\u00e4tze ich die Unterst\u00fctzung in schwierigen Zeiten, was das Markenversprechen 'Know You Can' unterstreicht.\"}, \"value propositions\": {\"items\": [{\"name\": \"Vertrauensw\u00fcrdigkeit\", \"performance\": 8.0, \"importance\": 9.5}, {\"name\": \"Kundenservice\", \"performance\": 7.0, \"importance\": 8.5}, {\"name\": \"Preis-Leistungs-Verh\u00e4ltnis\", \"performance\": 6.75, \"importance\": 7.75}, {\"name\": \"Transparenz\", \"performance\": 6.75, \"importance\": 9.25}, {\"name\": \"Schnelligkeit\", \"performance\": 6.0, \"importance\": 6.0}], \"reason\": \"Anna bewertet die Wertversprechen basierend auf ihrer Priorit\u00e4tensetzung als sicherheitsbewusste Erwachsene. Vertrauensw\u00fcrdigkeit und Transparenz sind f\u00fcr sie von h\u00f6chster Bedeutung, da sie sicherstellen m\u00f6chte, dass ihre Familie gut abgesichert ist. Kundenservice ist ebenfalls wichtig, da sie im Notfall schnelle Hilfe erwartet. Preis-Leistungs-Verh\u00e4ltnis ist relevant, um sicherzustellen, dass sie f\u00fcr ihre Ausgaben den bestm\u00f6glichen Schutz erh\u00e4lt. Schnelligkeit ist weniger wichtig, da sie mehr Wert auf die Qualit\u00e4t der Dienstleistung legt.; Markus legt gro\u00dfen Wert auf eine zuverl\u00e4ssige und transparente Versicherung, die ihm im Schadensfall schnell und effizient hilft. Er sch\u00e4tzt ein gutes Preis-Leistungs-Verh\u00e4ltnis, um seine Ausgaben im Griff zu behalten, und erwartet einen exzellenten Kundenservice, um bei Fragen oder Problemen Unterst\u00fctzung zu erhalten.; Als jemand, der auf etablierte Versicherungspartner setzt und pers\u00f6nliche Beratung bevorzugt, sind mir Vertrauensw\u00fcrdigkeit und Kundenservice besonders wichtig. Ich bin bereit, f\u00fcr Qualit\u00e4t zu zahlen, daher ist das Preis-Leistungs-Verh\u00e4ltnis wichtig, aber nicht entscheidend. Transparenz ist notwendig, um Missverst\u00e4ndnisse zu vermeiden. Schnelligkeit ist weniger wichtig, da ich Wert auf gr\u00fcndliche Bearbeitung lege.; Sabina legt gro\u00dfen Wert auf Transparenz und Vertrauensw\u00fcrdigkeit, da sie risikoscheu ist und klare Vertragsbedingungen sch\u00e4tzt. Als Finanzberaterin ist ihr das Preis-Leistungs-Verh\u00e4ltnis ebenfalls sehr wichtig. Kundenservice ist f\u00fcr sie entscheidend, um bei Fragen oder Problemen schnell Unterst\u00fctzung zu erhalten. Schnelligkeit ist weniger wichtig, da sie gr\u00fcndliche Entscheidungen bevorzugt.\"}, \"content format\": {\"contentTypes\": [{\"name\": \"Unternehmenswebsite\", \"value\": 4}, {\"name\": \"Fallstudien\", \"value\": 4}, {\"name\": \"Whitepaper\", \"value\": 2}, {\"name\": \"E-Mail-Newsletter\", \"value\": 2}, {\"name\": \"Blogartikel\", \"value\": 2}, {\"name\": \"On\u2011Demand\u2011Demos\", \"value\": 2}, {\"name\": \"Live-Webinare\", \"value\": 1}, {\"name\": \"YouTube-Videos\", \"value\": 1}, {\"name\": \"Direktmailings\", \"value\": 1}, {\"name\": \"Kundenempfehlungen\", \"value\": 1}], \"reason\": \"Als jemand, der gro\u00dfen Wert auf finanzielle Absicherung legt, bevorzuge ich Inhalte, die mir umfassende und verl\u00e4ssliche Informationen bieten. Unternehmenswebsites und Whitepaper sind f\u00fcr mich wichtig, da sie detaillierte und offizielle Informationen bereitstellen. Fallstudien helfen mir, reale Anwendungsbeispiele zu verstehen. E-Mail-Newsletter sind n\u00fctzlich, um regelm\u00e4\u00dfig Updates zu erhalten, und Live-Webinare bieten die M\u00f6glichkeit, direkt Fragen zu stellen und interaktiv zu lernen.; Als jemand, der gerne gut informiert ist und auf Details achtet, bevorzuge ich Inhalte, die mir umfassende Informationen bieten. Die Unternehmenswebsite ist oft die direkteste und verl\u00e4sslichste Quelle. Blogartikel bieten oft tiefere Einblicke und aktuelle Themen. YouTube-Videos sind ideal, um komplexe Informationen visuell zu verstehen. On-Demand-Demos erm\u00f6glichen es mir, Produkte oder Dienstleistungen in Aktion zu sehen, wann es mir passt. Schlie\u00dflich sind Fallstudien wertvoll, um reale Anwendungsbeispiele und deren Ergebnisse zu verstehen.; Als jemand, der auf Sicherheit und Tradition setzt, bevorzuge ich Formate, die mir umfassende und verl\u00e4ssliche Informationen bieten. Die Unternehmenswebsite ist eine direkte Quelle, die ich als vertrauensw\u00fcrdig erachte. E-Mail-Newsletter und Direktmailings bieten mir die M\u00f6glichkeit, regelm\u00e4\u00dfig und gezielt informiert zu werden. Fallstudien geben mir Einblicke in reale Anwendungsf\u00e4lle und die Effektivit\u00e4t der Versicherungsl\u00f6sungen. Kundenempfehlungen sind f\u00fcr mich wichtig, da sie auf Erfahrungen anderer basieren und mir helfen, eine fundierte Entscheidung zu treffen.; Als jemand, der Wert auf Transparenz und detaillierte Informationen legt, bevorzuge ich Formate, die mir umfassende Einblicke und die M\u00f6glichkeit zur vertieften Auseinandersetzung bieten. Unternehmenswebsites und Whitepaper sind ideal, um fundierte Informationen zu erhalten. Blogartikel bieten oft n\u00fctzliche Einblicke und praktische Tipps. On-Demand-Demos erm\u00f6glichen es mir, die Produkte in Aktion zu sehen, wann es mir passt. Schlie\u00dflich sind Fallstudien hilfreich, um reale Anwendungsbeispiele und deren Ergebnisse zu verstehen.\"}, \"loyaltyChurn\": {\"drivers\": [{\"theme\": \"Kundenzufriedenheit\", \"examples\": [\"Ich erwarte, dass meine Anliegen ernst genommen werden.\", \"Ich m\u00f6chte, dass Probleme schnell und effizient gel\u00f6st werden.\", \"Ich sch\u00e4tze es, wenn ich das Gef\u00fchl habe, dass meine Meinung z\u00e4hlt.\", \"Ich freue mich \u00fcber positive R\u00fcckmeldungen von anderen Kunden.\"], \"reason\": \"Hohe Kundenzufriedenheit f\u00fchrt zu einer st\u00e4rkeren Bindung an die Marke, da Kunden positive Erfahrungen sch\u00e4tzen.\"}, {\"theme\": \"Vertrauen in die Marke\", \"examples\": [\"Ich erwarte Transparenz in allen Vertragsbedingungen.\", \"Ich m\u00f6chte, dass Versprechen eingehalten werden.\", \"Ich sch\u00e4tze eine klare und ehrliche Kommunikation.\", \"Ich verlasse mich auf die langj\u00e4hrige Erfahrung des Anbieters.\"], \"reason\": \"Vertrauen in die Marke ist entscheidend, da Kunden sich auf die Zuverl\u00e4ssigkeit und Integrit\u00e4t des Versicherers verlassen m\u00f6chten.\"}, {\"theme\": \"Preis-Leistungs-Verh\u00e4ltnis\", \"examples\": [\"Ich erwarte faire Preise f\u00fcr die angebotenen Leistungen.\", \"Ich m\u00f6chte das Gef\u00fchl haben, dass mein Geld gut investiert ist.\", \"Ich sch\u00e4tze es, wenn Rabatte oder Boni angeboten werden.\", \"Ich vergleiche gerne verschiedene Angebote, um das Beste zu finden.\"], \"reason\": \"Ein gutes Preis-Leistungs-Verh\u00e4ltnis \u00fcberzeugt Kunden, da sie das Gef\u00fchl haben, f\u00fcr ihr Geld einen angemessenen Gegenwert zu erhalten.\"}, {\"theme\": \"Kundenservice\", \"examples\": [\"Ich erwarte schnelle Reaktionszeiten bei Anfragen.\", \"Ich m\u00f6chte kompetente und freundliche Beratung erhalten.\", \"Ich sch\u00e4tze es, wenn der Kundenservice leicht erreichbar ist.\", \"Ich freue mich \u00fcber proaktive Unterst\u00fctzung bei Problemen.\"], \"reason\": \"Ein exzellenter Kundenservice st\u00e4rkt die Loyalit\u00e4t, da Kunden schnelle und effektive Unterst\u00fctzung bei ihren Anliegen erwarten.\"}, {\"theme\": \"Produktvielfalt\", \"examples\": [\"Ich erwarte eine gro\u00dfe Auswahl an Versicherungsprodukten.\", \"Ich m\u00f6chte ma\u00dfgeschneiderte L\u00f6sungen f\u00fcr meine Bed\u00fcrfnisse.\", \"Ich sch\u00e4tze es, wenn ich alles aus einer Hand bekommen kann.\", \"Ich freue mich \u00fcber innovative und flexible Produktangebote.\"], \"reason\": \"Eine breite Produktpalette erm\u00f6glicht es Kunden, alle ihre Versicherungsbed\u00fcrfnisse bei einem Anbieter abzudecken, was die Bindung erh\u00f6ht.\"}], \"triggers\": [{\"theme\": \"Preissteigerungen\", \"examples\": [\"Ich mag keine pl\u00f6tzlichen Erh\u00f6hungen, die mein Budget durcheinanderbringen.\", \"Ich erwarte Transparenz und eine gute Begr\u00fcndung f\u00fcr Preis\u00e4nderungen.\", \"Ich m\u00f6chte das Gef\u00fchl haben, dass ich f\u00fcr mein Geld einen fairen Gegenwert erhalte.\", \"Ich k\u00f6nnte mich nach Alternativen umsehen, wenn die Preise zu stark steigen.\"], \"reason\": \"Preissteigerungen sind f\u00fcr mich ein Zeichen von Unsicherheit und k\u00f6nnten mein Budget belasten.\"}, {\"theme\": \"Schlechter Kundenservice\", \"examples\": [\"Ich hasse es, lange in der Warteschleife zu h\u00e4ngen.\", \"Ich erwarte kompetente und freundliche Unterst\u00fctzung bei meinen Anliegen.\", \"Ich m\u00f6chte, dass meine Probleme ernst genommen und schnell gel\u00f6st werden.\", \"Ich k\u00f6nnte den Anbieter wechseln, wenn ich mich nicht gut betreut f\u00fchle.\"], \"reason\": \"Ein guter Kundenservice gibt mir das Gef\u00fchl, als Kunde wertgesch\u00e4tzt zu werden.\"}, {\"theme\": \"Unzureichende Schadensregulierung\", \"examples\": [\"Ich erwarte eine z\u00fcgige Bearbeitung meiner Schadensf\u00e4lle.\", \"Ich m\u00f6chte, dass meine Anspr\u00fcche fair und transparent behandelt werden.\", \"Ich f\u00fchle mich unwohl, wenn ich um mein Recht k\u00e4mpfen muss.\", \"Ich k\u00f6nnte den Anbieter wechseln, wenn ich mich ungerecht behandelt f\u00fchle.\"], \"reason\": \"Eine effiziente Schadensregulierung gibt mir Sicherheit und Vertrauen in den Anbieter.\"}, {\"theme\": \"Fehlende Produktanpassung\", \"examples\": [\"Ich m\u00f6chte, dass meine Versicherungsl\u00f6sungen zu meinem Lebensstil passen.\", \"Ich erwarte Flexibilit\u00e4t und Anpassungsf\u00e4higkeit von meinem Anbieter.\", \"Ich f\u00fchle mich unwohl, wenn ich f\u00fcr Leistungen zahle, die ich nicht brauche.\", \"Ich k\u00f6nnte mich nach einem Anbieter umsehen, der meine Bed\u00fcrfnisse besser versteht.\"], \"reason\": \"Ma\u00dfgeschneiderte Produkte geben mir das Gef\u00fchl, optimal abgesichert zu sein.\"}, {\"theme\": \"Bessere Angebote von Wettbewerbern\", \"examples\": [\"Ich halte Ausschau nach besseren Konditionen und Rabatten.\", \"Ich erwarte, dass mein aktueller Anbieter wettbewerbsf\u00e4hig bleibt.\", \"Ich m\u00f6chte das Gef\u00fchl haben, dass ich das beste Angebot auf dem Markt habe.\", \"Ich k\u00f6nnte den Anbieter wechseln, wenn ich woanders mehr f\u00fcr mein Geld bekomme.\"], \"reason\": \"Attraktive Angebote von Wettbewerbern k\u00f6nnten mir helfen, Kosten zu sparen und gleichzeitig gut abgesichert zu sein.\"}]}, \"interpretations\": {\"loyalty_churn_interpretation\": \"Die Daten zeigen, dass die wichtigsten Loyalit\u00e4tstreiber f\u00fcr AXA Switzerland Kundenzufriedenheit, Vertrauen in die Marke, ein gutes Preis-Leistungs-Verh\u00e4ltnis, exzellenter Kundenservice und eine breite Produktvielfalt sind. Kunden sch\u00e4tzen es, wenn ihre Anliegen ernst genommen werden, sie transparente Kommunikation erleben und ma\u00dfgeschneiderte L\u00f6sungen erhalten. Auf der anderen Seite sind die Hauptgr\u00fcnde f\u00fcr Kundenabwanderung Preissteigerungen, schlechter Kundenservice, unzureichende Schadensregulierung, fehlende Produktanpassung und attraktivere Angebote von Wettbewerbern. Besonders kritisch ist es f\u00fcr AXA Switzerland, den Kundenservice zu verbessern und Preis\u00e4nderungen klar zu kommunizieren, da diese Themen sowohl die Loyalit\u00e4t als auch die Abwanderung stark beeinflussen. Insgesamt zeigt sich, dass Kunden eine Kombination aus Vertrauen, fairen Konditionen und pers\u00f6nlicher Betreuung erwarten, um sich langfristig an AXA Switzerland gebunden zu f\u00fchlen.\", \"brand_comparison_interpretation\": \"AXA Switzerland zeigt in den Kundenberichten eine solide Leistung, insbesondere in Bereichen wie Markenbekanntheit und Marktanteil, wo das Unternehmen stark abschneidet und eine gute Position im Vergleich zu den Wettbewerbern einnimmt. Die Kundenzufriedenheit und Kundenloyalit\u00e4t sind ebenfalls positiv, jedoch gibt es Raum f\u00fcr Verbesserungen, da diese nicht die Spitzenwerte erreichen. Im Bereich Nachhaltigkeit und Preis-Leistungs-Verh\u00e4ltnis bleibt AXA Switzerland hinter den besten Ergebnissen zur\u00fcck, was darauf hinweist, dass hier Potenzial f\u00fcr eine st\u00e4rkere Differenzierung besteht. Im Vergleich zu Zurich Insurance zeigt sich, dass AXA Switzerland in traditionellen Werten und Servicequalit\u00e4t nicht die f\u00fchrende Position einnimmt, jedoch besser als UNIQA Insurance Group abschneidet. Insgesamt bietet AXA Switzerland eine ausgewogene Leistung, sollte jedoch strategisch an den Bereichen arbeiten, die die Wettbewerbsf\u00e4higkeit weiter st\u00e4rken k\u00f6nnten.\", \"content_format_interpretation\": \"Die Analyse der Daten zeigt, dass die Unternehmenswebsite, Fallstudien und Whitepaper zu den bevorzugten Content-Formaten der Zielgruppe von AXA Switzerland geh\u00f6ren, da sie umfassende und verl\u00e4ssliche Informationen bieten. Diese Formate sprechen besonders Personen an, die Wert auf Transparenz, Sicherheit und detaillierte Einblicke legen, was gut zur Positionierung von AXA Switzerland als vertrauensw\u00fcrdiger Anbieter passt. Im Gegensatz dazu schneiden Formate wie Live-Webinare, YouTube-Videos und Direktmailings deutlich schlechter ab, was auf geringere Interaktivit\u00e4t oder eine weniger ausgepr\u00e4gte Relevanz f\u00fcr die Zielgruppe hinweisen k\u00f6nnte. Die Pr\u00e4ferenzen deuten darauf hin, dass AXA Switzerland ihre Ressourcen auf die Erstellung von hochwertigen, informativen Inhalten wie Fallstudien und Whitepaper konzentrieren sollte, w\u00e4hrend Formate wie Blogartikel oder On-Demand-Demos als erg\u00e4nzende Elemente genutzt werden k\u00f6nnen. Eine Kombination aus Unternehmenswebsite, Fallstudien und Whitepaper, erg\u00e4nzt durch E-Mail-Newsletter f\u00fcr regelm\u00e4\u00dfige Updates, k\u00f6nnte eine effektive Strategie sein, um die Zielgruppe umfassend zu informieren und langfristig zu binden.\", \"word_cloud_interpretation\": \"Die Keyword-Cloud-Analyse f\u00fcr AXA Switzerland zeigt, dass Begriffe wie \u201eVertrauen\u201c, \u201eSicherheit\u201c und \u201eVorsorge\u201c besonders hervorstechen, was auf eine starke Assoziation mit Zuverl\u00e4ssigkeit und Schutz hinweist \u2013 zentrale Werte f\u00fcr ein etabliertes Versicherungsunternehmen. Diese Keywords k\u00f6nnen in thematische Kategorien wie Qualit\u00e4tsmerkmale (z. B. \u201eZuverl\u00e4ssigkeit\u201c, \u201eStabilit\u00e4t\u201c), emotionale Assoziationen (z. B. \u201eVertrauen\u201c, \u201eSchutz\u201c) und moderne Innovationen (z. B. \u201eDigitalisierung\u201c, \u201eInnovation\u201c) gruppiert werden. Die Betonung auf Innovation und Digitalisierung deutet darauf hin, dass AXA Switzerland nicht nur als traditionsbewusst, sondern auch als zukunftsorientiert wahrgenommen wird, was potenziell j\u00fcngere oder technologieaffine Zielgruppen anspricht. \u00dcberraschend ist die gleichzeitige Pr\u00e4senz von Begriffen wie \u201eTradition\u201c und \u201eInnovation\u201c, die auf eine gelungene Balance zwischen Bew\u00e4hrtem und Fortschrittlichem hinweisen. F\u00fcr die Marketingstrategie k\u00f6nnte dies bedeuten, dass AXA Switzerland weiterhin auf Vertrauen und Sicherheit als Kernbotschaften setzt, w\u00e4hrend digitale und innovative L\u00f6sungen st\u00e4rker hervorgehoben werden, um sowohl bestehende als auch neue Kunden anzusprechen.\", \"gap_analysis_interpretation\": \"Die Gap-Analyse f\u00fcr AXA Switzerland zeigt, dass die gr\u00f6\u00dften negativen Abweichungen bei den Bereichen Vertrauensw\u00fcrdigkeit und Transparenz liegen, da diese f\u00fcr die Kunden von h\u00f6chster Bedeutung sind, jedoch die aktuelle Leistung hinter den Erwartungen zur\u00fcckbleibt. Kundenservice weist ebenfalls eine relevante L\u00fccke auf, da er f\u00fcr die Kunden entscheidend ist, insbesondere in Notf\u00e4llen, aber nicht vollst\u00e4ndig den Anforderungen entspricht. Schnelligkeit hingegen erf\u00fcllt die Erwartungen der Kunden weitgehend, da sie weniger wichtig ist und die Leistung hier auf einem akzeptablen Niveau liegt. Preis-Leistungs-Verh\u00e4ltnis ist ein Bereich, der zwar wichtig ist, aber nicht die h\u00f6chste Priorit\u00e4t hat, und dennoch Raum f\u00fcr Verbesserungen bietet. Strategisch sollte AXA Switzerland den Fokus auf die Verbesserung der Vertrauensw\u00fcrdigkeit und Transparenz legen, da diese Attribute sowohl f\u00fcr sicherheitsbewusste als auch f\u00fcr preisorientierte Kunden entscheidend sind, w\u00e4hrend der Kundenservice als sekund\u00e4re Priorit\u00e4t gest\u00e4rkt werden sollte, um eine ganzheitliche Kundenzufriedenheit zu gew\u00e4hrleisten.\", \"content_ideas\": \"### Interaktive Fallstudien: \\\"Versicherungsl\u00f6sungen in der Praxis\\\"  \\nErstelle interaktive Fallstudien, die reale Anwendungsbeispiele von Versicherungsprodukten von AXA Switzerland zeigen, einschlie\u00dflich Herausforderungen, L\u00f6sungen und Ergebnissen. Diese Inhalte bieten der Zielgruppe einen tiefen Einblick und helfen ihnen, die Vorteile und Effizienz der Produkte besser zu verstehen.\\n\\n### Whitepaper-Serie: \\\"Dein Leitfaden f\u00fcr umfassende finanzielle Absicherung\\\"  \\nVer\u00f6ffentliche eine Whitepaper-Serie, die sich auf spezifische Themen wie Altersvorsorge, Risikomanagement und Schutz von Eigentum konzentriert. Diese detaillierten und informativen Inhalte sprechen die sicherheitsorientierte Zielgruppe an und st\u00e4rken die Position von AXA Switzerland als vertrauensw\u00fcrdiger Anbieter.\\n\\n### Blogartikel-Reihe: \\\"Versicherungsmythen entlarvt\\\"  \\nSchreibe eine Blogartikel-Reihe, die h\u00e4ufige Missverst\u00e4ndnisse und Mythen rund um Versicherungen aufkl\u00e4rt. Dies schafft Transparenz und Vertrauen bei einer oft misstrauischen Zielgruppe und positioniert AXA Switzerland als kompetenten und ehrlichen Partner.\\n\\n### On-Demand-Demo: \\\"Deine Versicherungsl\u00f6sungen in Aktion\\\"  \\nBiete On-Demand-Demos an, die die Funktionsweise und Vorteile von AXA Switzerland-Produkten visuell zeigen, z. B. Schadensabwicklungsprozesse oder digitale Tools. Diese Inhalte sprechen die technikaffinen Mitglieder der Zielgruppe an und machen komplexe Prozesse greifbarer.\\n\\n### E-Mail-Newsletter: \\\"Deine monatlichen Versicherungs-Insights\\\"  \\nGestalte einen regelm\u00e4\u00dfigen E-Mail-Newsletter mit Updates zu neuen Produkten, Tipps zur Absicherung und relevanten Branchennews. Dies h\u00e4lt die Zielgruppe informiert und bindet sie langfristig an AXA Switzerland durch kontinuierliche, wertvolle Inhalte.\", \"2k_executive_summarizer\": \"## Wie k\u00f6nnen Versicherungsbewusste Erwachsene besser erreicht werden?\\n\\n### Welche \u00fcberraschenden Erkenntnisse liefert die Analyse?\\n\\nDie Analyse zeigt, dass AXA Switzerland als vertrauensw\u00fcrdiger und sicherheitsorientierter Anbieter wahrgenommen wird, insbesondere durch Schl\u00fcsselbegriffe wie \u201eVertrauen\u201c, \u201eSicherheit\u201c und \u201eVorsorge\u201c. Gleichzeitig gelingt es der Marke, Tradition und Innovation zu balancieren, was sowohl \u00e4ltere als auch technikaffine j\u00fcngere Zielgruppen anspricht. \u00dcberraschend ist jedoch, dass die Bereiche Vertrauensw\u00fcrdigkeit und Transparenz, obwohl sie f\u00fcr die Zielgruppe von h\u00f6chster Bedeutung sind, hinter den Erwartungen zur\u00fcckbleiben. Ebenso bietet der Kundenservice Raum f\u00fcr Optimierung, w\u00e4hrend die Schnelligkeit der Schadensregulierung weitgehend den Anforderungen entspricht.\\n\\n### Welche strategischen und finanziellen Implikationen ergeben sich daraus?\\n\\nDie L\u00fccken in Vertrauensw\u00fcrdigkeit und Transparenz k\u00f6nnten das Markenimage langfristig beeintr\u00e4chtigen und die Kundenabwanderung erh\u00f6hen, insbesondere bei sicherheitsbewussten und risikoscheuen Zielgruppen. Ein verbesserter Kundenservice und eine klare Kommunikation bei Preis\u00e4nderungen k\u00f6nnten hingegen die Kundenbindung st\u00e4rken und die Abwanderung reduzieren. Dies w\u00fcrde nicht nur die Kundenzufriedenheit erh\u00f6hen, sondern auch die Loyalit\u00e4t f\u00f6rdern, was sich positiv auf die Marktanteile und den Umsatz von AXA Switzerland auswirken k\u00f6nnte.\\n\\n### Welche Chancen bietet neuroflash f\u00fcr die Zukunft?\\n\\nMit neuroflash k\u00f6nnen zielgerichtete Inhalte entwickelt werden, die die zentralen Bed\u00fcrfnisse der Zielgruppe \u2013 Sicherheit, Transparenz und Vertrauen \u2013 besser ansprechen. Durch die Kombination aus datengetriebenen Insights und ma\u00dfgeschneiderten Content-Formaten wie Whitepapers und Fallstudien kann AXA Switzerland ihre Position als vertrauensw\u00fcrdiger Anbieter st\u00e4rken und gleichzeitig j\u00fcngere, technikaffine Zielgruppen durch innovative digitale L\u00f6sungen ansprechen. Dies bietet die M\u00f6glichkeit, die Markenwahrnehmung zu optimieren und neue Marktsegmente zu erschlie\u00dfen.\\n\\n### Wie kann die Zielgruppe genauer definiert werden?\\n\\nDie aktuelle Zielgruppe \u201eVersicherungsbewusste Erwachsene\u201c ist zu breit gefasst, um pr\u00e4zise und differenzierte Strategien zu entwickeln. Es wird empfohlen, die Zielgruppe weiter zu segmentieren, beispielsweise in \u201eTechnikaffine junge Erwachsene\u201c und \u201eTraditionelle \u00e4ltere Versicherungsnehmer\u201c. Dies w\u00fcrde es erm\u00f6glichen, spezifische Bed\u00fcrfnisse und Pr\u00e4ferenzen besser zu adressieren und die Inhalte gezielt anzupassen.\\n\\n### Was sind die n\u00e4chsten Schritte?\\n\\n1. **Optimierung von Vertrauensw\u00fcrdigkeit und Transparenz**: Entwicklung klarer Kommunikationsstrategien, die diese Werte st\u00e4rker hervorheben.  \\n2. **Verbesserung des Kundenservice**: Implementierung von Schulungen und Prozessen, um die Servicequalit\u00e4t zu steigern.  \\n3. **Content-Strategie verfeinern**: Fokus auf hochwertige Formate wie Unternehmenswebsites, Fallstudien und Whitepapers, erg\u00e4nzt durch regelm\u00e4\u00dfige E-Mail-Updates.  \\n4. **Zielgruppen-Segmentierung**: Pr\u00e4zisere Definition der Zielgruppen, um differenzierte Marketingkampagnen zu entwickeln.  \\n5. **Zusammenarbeit mit neuroflash**: Nutzung der AI-Audience-Insights, um datenbasierte und emotional ansprechende Inhalte zu erstellen, die die Markenbindung st\u00e4rken.\\n\\nDurch diese Ma\u00dfnahmen kann AXA Switzerland ihre Marktposition nachhaltig verbessern und sowohl bestehende als auch neue Kunden erfolgreich ansprechen.\", \"strategic_takeaway\": \"### Kundenzufriedenheit  \\n1. **Kundenzufriedenheit verbessern:** Stelle sicher, dass Anliegen der Kunden schnell und effizient bearbeitet werden. Implementiere ein Feedback-System, um direkt von Kunden zu erfahren, wo Verbesserungen notwendig sind.  \\n2. **Proaktive Kommunikation:** Informiere Kunden regelm\u00e4\u00dfig \u00fcber \u00c4nderungen, neue Produkte oder Dienstleistungen, um Vertrauen und Transparenz zu st\u00e4rken.  \\n\\n### Vertrauen in die Marke  \\n3. **Transparenz erh\u00f6hen:** \u00dcberarbeite alle Vertragsbedingungen, um sie klarer und verst\u00e4ndlicher zu machen. Biete Kunden eine einfache M\u00f6glichkeit, offene Fragen zu kl\u00e4ren, z. B. durch ein FAQ-Portal oder pers\u00f6nliche Beratung.  \\n4. **Markenversprechen einhalten:** Investiere in Ma\u00dfnahmen, die sicherstellen, dass Versprechen wie \u201eKnow You Can\u201c konsequent umgesetzt werden, insbesondere in schwierigen Zeiten f\u00fcr Kunden.  \\n\\n### Preis-Leistungs-Verh\u00e4ltnis  \\n5. **Faire Preise sicherstellen:** \u00dcberpr\u00fcfe die Preisstruktur und kommuniziere Preis\u00e4nderungen fr\u00fchzeitig und transparent. Biete Rabatte oder Boni an, um Kunden langfristig zu binden.  \\n6. **Wettbewerbsf\u00e4higkeit steigern:** Analysiere regelm\u00e4\u00dfig die Angebote von Wettbewerbern und passe deine Produkte und Preise an, um konkurrenzf\u00e4hig zu bleiben.  \\n\\n### Kundenservice  \\n7. **Erreichbarkeit optimieren:** Reduziere Wartezeiten im Kundenservice und stelle sicher, dass kompetente und freundliche Beratung jederzeit verf\u00fcgbar ist.  \\n8. **Proaktive Probleml\u00f6sung:** Implementiere ein System, das potenzielle Probleme fr\u00fchzeitig erkennt und Kunden proaktiv unterst\u00fctzt.  \\n\\n### Produktvielfalt  \\n9. **Ma\u00dfgeschneiderte L\u00f6sungen anbieten:** Entwickle flexible Versicherungsprodukte, die sich an unterschiedliche Lebensstile und Bed\u00fcrfnisse anpassen lassen.  \\n10. **Innovative Produkte einf\u00fchren:** Investiere in die Entwicklung moderner und digitaler Versicherungsangebote, um technologieaffine Zielgruppen anzusprechen.  \\n\\n### Preissteigerungen  \\n11. **Transparente Kommunikation:** Informiere Kunden fr\u00fchzeitig \u00fcber Preis\u00e4nderungen und erl\u00e4utere die Gr\u00fcnde klar und nachvollziehbar.  \\n12. **Preisbindung pr\u00fcfen:** Erw\u00e4ge, Preisbindungen f\u00fcr bestimmte Produkte einzuf\u00fchren, um Kunden Sicherheit zu bieten.  \\n\\n### Schlechter Kundenservice  \\n13. **Servicequalit\u00e4t \u00fcberwachen:** F\u00fchre regelm\u00e4\u00dfige Qualit\u00e4tskontrollen im Kundenservice durch und schule Mitarbeiter umfassend, um Kompetenz und Freundlichkeit sicherzustellen.  \\n14. **Feedback nutzen:** Nutze Kundenfeedback, um Schwachstellen im Service zu identifizieren und gezielt zu verbessern.  \\n\\n### Unzureichende Schadensregulierung  \\n15. **Effizienz steigern:** Optimiere die Prozesse der Schadensregulierung, um eine schnelle und faire Bearbeitung sicherzustellen.  \\n16. **Transparenz schaffen:** Kommuniziere klar, wie Schadensf\u00e4lle bearbeitet werden und welche Schritte Kunden erwarten k\u00f6nnen.  \\n\\n### Fehlende Produktanpassung  \\n17. **Bedarfsanalyse durchf\u00fchren:** Biete Kunden regelm\u00e4\u00dfige Beratungsgespr\u00e4che an, um sicherzustellen, dass ihre Versicherungen zu ihren aktuellen Bed\u00fcrfnissen passen.  \\n18. **Flexibilit\u00e4t f\u00f6rdern:** Entwickle Produkte, die sich einfach an ver\u00e4nderte Lebenssituationen anpassen lassen.  \\n\\n### Bessere Angebote von Wettbewerbern  \\n19. **Marktbeobachtung intensivieren:** Analysiere kontinuierlich die Angebote von Wettbewerbern und identifiziere M\u00f6glichkeiten, deine eigenen Produkte attraktiver zu gestalten.  \\n20. **Kundenbindung st\u00e4rken:** F\u00fchre ein Loyalit\u00e4tsprogramm ein, das Rabatte, Boni oder exklusive Vorteile bietet, um Kunden langfristig zu halten.  \", \"meta_tag_description\": \"Exklusive Einblicke f\u00fcr Marketingprofis: Erfahre, wie AXA Switzerland mit neuroflash die Zielgruppe besser erreicht und Vertrauen, Transparenz & Service optimiert!\", \"introduction\": \"## Wie AXA Switzerland die Bed\u00fcrfnisse der Zielgruppe besser erf\u00fcllen kann\\n\\nDie Analyse zeigt, dass AXA Switzerland als vertrauensw\u00fcrdiger und sicherheitsorientierter Versicherer wahrgenommen wird, der Tradition und Innovation geschickt vereint. Dennoch gibt es \u00fcberraschende Schw\u00e4chen in den Bereichen Vertrauensw\u00fcrdigkeit und Transparenz, die das Markenimage gef\u00e4hrden k\u00f6nnten. Gleichzeitig bietet die Marke gro\u00dfes Potenzial, j\u00fcngere technikaffine Zielgruppen durch digitale Innovationen anzusprechen. Mit gezielten Ma\u00dfnahmen kann AXA Switzerland nicht nur die Kundenzufriedenheit steigern, sondern auch ihre Marktposition nachhaltig st\u00e4rken.\\n\\n### Wer ist die Zielgruppe?\\n\\nDie Grundlage dieser Analyse bilden die Einblicke von \u201eVersicherungsbewussten Erwachsenen\u201c im Alter von 30 bis 65 Jahren. Diese Zielgruppe legt gro\u00dfen Wert auf finanzielle Sicherheit, umfassenden Schutz und transparente Vertragsbedingungen. Sie sind risikoscheu, detailverliebt und loyal gegen\u00fcber etablierten Anbietern. W\u00e4hrend j\u00fcngere Mitglieder technikaffin sind und digitale L\u00f6sungen bevorzugen, sch\u00e4tzen \u00e4ltere Zielgruppen traditionelle Beratung und pers\u00f6nliche Kommunikation. Ihr gemeinsames Ziel: Sicherheit und Stabilit\u00e4t f\u00fcr sich und ihre Familien.\\n\\n### 5 \u00fcberraschende Erkenntnisse und Chancen\\n\\n- **Vertrauensl\u00fccken aufdecken**: Obwohl AXA Switzerland als vertrauensw\u00fcrdig gilt, bleibt die Transparenz hinter den Erwartungen zur\u00fcck \u2013 eine klare Chance zur Verbesserung des Markenimages.  \\n- **Kundenservice im Fokus**: Der Kundenservice zeigt Optimierungspotenzial, insbesondere durch Schulungen und effizientere Prozesse.  \\n- **Junge Zielgruppen gewinnen**: Mit innovativen digitalen L\u00f6sungen kann AXA Switzerland technikaffine Kunden begeistern und langfristig binden.  \\n- **Content als Schl\u00fcssel**: Hochwertige Inhalte wie Whitepapers und Fallstudien k\u00f6nnen das Vertrauen st\u00e4rken und die Markenwahrnehmung verbessern.  \\n- **Pr\u00e4zisere Zielgruppenansprache**: Eine Segmentierung in j\u00fcngere und \u00e4ltere Versicherungsnehmer erm\u00f6glicht ma\u00dfgeschneiderte Kampagnen, die auf spezifische Bed\u00fcrfnisse eingehen.  \"}, \"importToWordPress\": true, \"slug\": \"axa-switzerland\", \"brandData\": {\"variables\": {\"Product Service Quality\": \"Measures the Product Service Quality dimension\", \"Sustainability\": \"Measures the Sustainability dimension\", \"Brand Recognition\": \"Measures the Brand Recognition dimension\", \"Customer Loyalty\": \"Measures the Customer Loyalty dimension\", \"Customer Satisfaction\": \"Measures the Customer Satisfaction dimension\", \"Price to Value Perception\": \"Measures the Price to Value Perception dimension\", \"Traditional\": \"Measures the Traditional dimension\", \"Market Share\": \"Measures the Market Share dimension\"}, \"brands\": [{\"name\": \"AXA Switzerland\", \"rank\": \"target\", \"values\": {\"Product Service Quality\": 3.875, \"Sustainability\": 3.5, \"Brand Recognition\": 4.5, \"Customer Loyalty\": 3.75, \"Customer Satisfaction\": 3.875, \"Price to Value Perception\": 3.5, \"Traditional\": 3.125, \"Market Share\": 4.0}}, {\"name\": \"UNIQA Insurance Group\", \"rank\": \"Min\", \"values\": {\"Product Service Quality\": 3.875, \"Sustainability\": 3.0, \"Brand Recognition\": 4.0, \"Customer Loyalty\": 3.625, \"Customer Satisfaction\": 3.375, \"Price to Value Perception\": 3.5, \"Traditional\": 2.75, \"Market Share\": 3.0}}, {\"name\": \"Zurich Insurance\", \"rank\": \"Max\", \"values\": {\"Product Service Quality\": 4.0, \"Sustainability\": 3.375, \"Brand Recognition\": 4.875, \"Customer Loyalty\": 4.0, \"Customer Satisfaction\": 4.0, \"Price to Value Perception\": 4.0, \"Traditional\": 2.875, \"Market Share\": 4.0}}]}, \"metaTitle\": \"AI Brand Insight Report: AXA Switzerland | Neuroflash\", \"metaDescription\": \"Exklusive Einblicke f\u00fcr Marketingprofis: Erfahre, wie AXA Switzerland mit neuroflash die Zielgruppe besser erreicht und Vertrauen, Transparenz & Service optimiert!\", \"featured_media_id\": 172242};\n  <\/script><script>\n    \n\/\/ Add this function to your scripts.js file to debug the data structure\nfunction debugDataStructure(data) {\n  console.log(\"========= DATA STRUCTURE DEBUGGING =========\");\n\n  \/\/ Check top-level keys\n  console.log(\"Top level keys:\", Object.keys(data));\n\n  \/\/ Debug image data\n  console.log(\"\\n--- IMAGE DATA ---\");\n  console.log(\"associationNetworkImage:\", data.associationNetworkImage);\n  console.log(\"associationNetworkImage type:\", typeof data.associationNetworkImage);\n  console.log(\"Is base64:\", data.associationNetworkImage && data.associationNetworkImage.startsWith('data:'));\n\n  \/\/ Debug word cloud data\n  console.log(\"\\n--- WORD CLOUD DATA ---\");\n  console.log(\"data.wordCloud exists:\", !!data.wordCloud);\n  console.log(\"data['associated keywords'] exists:\", !!data[\"associated keywords\"]);\n  if (data[\"associated keywords\"]) {\n    console.log(\"data['associated keywords'].data exists:\", !!data[\"associated keywords\"].data);\n    if (data[\"associated keywords\"].data) {\n      console.log(\"First few items:\", data[\"associated keywords\"].data.slice(0, 3));\n    }\n  }\n  console.log(\"data.modelData exists:\", !!data.modelData);\n  if (data.modelData) {\n    console.log(\"data.modelData['associated keywords'] exists:\", !!data.modelData[\"associated keywords\"]);\n  }\n\n  \/\/ Debug content format data\n  console.log(\"\\n--- CONTENT FORMAT DATA ---\");\n  console.log(\"data.contentFormatPreferences exists:\", !!data.contentFormatPreferences);\n  console.log(\"data['content format'] exists:\", !!data[\"content format\"]);\n  if (data[\"content format\"]) {\n    console.log(\"data['content format'].contentTypes exists:\", !!data[\"content format\"].contentTypes);\n    if (data[\"content format\"].contentTypes) {\n      console.log(\"First few items:\", data[\"content format\"].contentTypes.slice(0, 3));\n    }\n  }\n\n  \/\/ Debug gap analysis data\n  console.log(\"\\n--- GAP ANALYSIS DATA ---\");\n  console.log(\"data.gapAnalysis exists:\", !!data.gapAnalysis);\n  console.log(\"data['value propositions'] exists:\", !!data[\"value propositions\"]);\n  if (data[\"value propositions\"]) {\n    console.log(\"data['value propositions'].items exists:\", !!data[\"value propositions\"].items);\n    if (data[\"value propositions\"].items) {\n      console.log(\"First few items:\", data[\"value propositions\"].items.slice(0, 3));\n    }\n  }\n\n  console.log(\"========= END DEBUGGING =========\");\n}\n\n\/\/ Function to initialize the page with data\n\/\/ Function to initialize the page with data\nfunction initializeReport(data) {\n  console.log(\"Initializing report with data:\", data);\n  debugDataStructure(data);\n  if (data.title) {\n    document.title = data.title + ' | Neuroflash';\n    \/\/ Set the dynamic brand heading\n    const brandName = data.concept?.properties?.input || \"brand\";\n    document.getElementById('brand-heading').textContent = `Wof\u00fcr \"${brandName}\" steht \u2013 aus Sicht der Zielgruppe`;\n\n    \/\/ Set the interpretation texts - convert from markdown if needed\n    if (data.associationInterpretation) {\n      document.getElementById('association-interpretation').innerHTML =\n          convertMarkdownToHtml(data.associationInterpretation);\n    } else if (data.interpretations && data.interpretations.association_interpretation) {\n      document.getElementById('association-interpretation').innerHTML =\n          convertMarkdownToHtml(data.interpretations.association_interpretation);\n    }\n\n    \/\/ Set the brand comparison interpretation if it exists\n    if (data.brandComparisonInterpretation) {\n      document.getElementById('brand-comparison-interpretation').innerHTML =\n          convertMarkdownToHtml(data.brandComparisonInterpretation);\n    } else if (data.interpretations && data.interpretations.brand_comparison_interpretation) {\n      document.getElementById('brand-comparison-interpretation').innerHTML =\n          convertMarkdownToHtml(data.interpretations.brand_comparison_interpretation);\n    }\n\n    \/\/ Set the gap analysis interpretation if it exists\n    if (data.gapAnalysisInterpretation) {\n      document.getElementById('gap-analysis-interpretation').innerHTML =\n          convertMarkdownToHtml(data.gapAnalysisInterpretation);\n    } else if (data.interpretations && data.interpretations.gap_analysis_interpretation) {\n      document.getElementById('gap-analysis-interpretation').innerHTML =\n          convertMarkdownToHtml(data.interpretations.gap_analysis_interpretation);\n    } else {\n      \/\/ Set default text\n      const gapAnalysisInterpretationElement = document.getElementById('gap-analysis-interpretation');\n      if (gapAnalysisInterpretationElement) {\n        gapAnalysisInterpretationElement.innerHTML =\n            convertMarkdownToHtml(\"*No interpretation provided for gap analysis.*\");\n      }\n    }\n\n    \/\/ Set the loyalty\/churn interpretation if it exists\n    if (data.loyaltyChurnInterpretation) {\n      document.getElementById('loyalty-churn-interpretation').innerHTML =\n          convertMarkdownToHtml(data.loyaltyChurnInterpretation);\n    } else if (data.interpretations && data.interpretations.loyalty_churn_interpretation) {\n      document.getElementById('loyalty-churn-interpretation').innerHTML =\n          convertMarkdownToHtml(data.interpretations.loyalty_churn_interpretation);\n    } else {\n      \/\/ Set default text\n      const loyaltyChurnInterpretationElement = document.getElementById('loyalty-churn-interpretation');\n      if (loyaltyChurnInterpretationElement) {\n        loyaltyChurnInterpretationElement.innerHTML =\n            convertMarkdownToHtml(\"*No interpretation provided for loyalty drivers and churn triggers.*\");\n      }\n    }\n\n    \/\/ Set the needs radar interpretation if it exists\n    if (data.needsRadarInterpretation) {\n      document.getElementById('needs-radar-interpretation').innerHTML =\n          convertMarkdownToHtml(data.needsRadarInterpretation);\n    } else if (data.interpretations && data.interpretations.needs_radar_interpretation) {\n      document.getElementById('needs-radar-interpretation').innerHTML =\n          convertMarkdownToHtml(data.interpretations.needs_radar_interpretation);\n    } else {\n      \/\/ Set default text\n      const needsRadarInterpretationElement = document.getElementById('needs-radar-interpretation');\n      if (needsRadarInterpretationElement) {\n        needsRadarInterpretationElement.innerHTML =\n            convertMarkdownToHtml(\"*No interpretation provided for emerging needs and white space radar.*\");\n      }\n    }\n\n    \/\/ Set the word cloud interpretation if it exists\n    if (data.wordCloudInterpretation) {\n      document.getElementById('word-cloud-interpretation').innerHTML =\n          convertMarkdownToHtml(data.wordCloudInterpretation);\n    } else if (data.interpretations && data.interpretations.word_cloud_interpretation) {\n      document.getElementById('word-cloud-interpretation').innerHTML =\n          convertMarkdownToHtml(data.interpretations.word_cloud_interpretation);\n    } else {\n      \/\/ Set default text\n      const wordCloudInterpretationElement = document.getElementById('word-cloud-interpretation');\n      if (wordCloudInterpretationElement) {\n        wordCloudInterpretationElement.innerHTML =\n            convertMarkdownToHtml(\"*No interpretation provided for word cloud analysis.*\");\n      }\n    }\n\n    \/\/ Set the content format interpretation if it exists\n    const contentFormatInterpretationElement = document.getElementById('content-format-interpretation');\n    if (contentFormatInterpretationElement) {\n      if (data.contentFormatInterpretation) {\n        console.log(\"Setting content format interpretation\");\n        contentFormatInterpretationElement.innerHTML =\n          convertMarkdownToHtml(data.contentFormatInterpretation);\n      } else if (data.interpretations && data.interpretations.content_format_interpretation) {\n        console.log(\"Setting content format interpretation from interpretations object\");\n        contentFormatInterpretationElement.innerHTML =\n          convertMarkdownToHtml(data.interpretations.content_format_interpretation);\n      } else {\n        console.log(\"Setting default content format interpretation\");\n        contentFormatInterpretationElement.innerHTML =\n          convertMarkdownToHtml(\"*No interpretation provided for content format preferences.*\");\n      }\n    } else {\n      console.error(\"Content format interpretation element not found!\");\n    }\n\n    \/\/ Set the executive summary findings if it exists\n    \/\/ const executiveSummaryFindings = document.getElementById('executive-summary-findings');\n    \/\/ if (executiveSummaryFindings) {\n    \/\/   if (data.interpretations && data.interpretations['2k_executive_summarizer_findings_box']) {\n    \/\/     console.log(\"Setting executive summary findings from interpretations\");\n    \/\/     executiveSummaryFindings.innerHTML =\n    \/\/       convertMarkdownToHtml(data.interpretations['2k_executive_summarizer_findings_box']);\n    \/\/   } else if (data.conceptSummaries && data.conceptSummaries['2k_executive_summarizer_findings_box']) {\n    \/\/     console.log(\"Setting executive summary findings from conceptSummaries\");\n    \/\/     executiveSummaryFindings.innerHTML =\n    \/\/       convertMarkdownToHtml(data.conceptSummaries['2k_executive_summarizer_findings_box']);\n    \/\/   } else if (data['2k_executive_summarizer_findings_box']) {\n    \/\/     console.log(\"Setting executive summary findings from direct property\");\n    \/\/     executiveSummaryFindings.innerHTML =\n    \/\/       convertMarkdownToHtml(data['2k_executive_summarizer_findings_box']);\n    \/\/   } else {\n    \/\/     executiveSummaryFindings.style.display = 'none';\n    \/\/   }\n    \/\/ }\n\n    \/\/ NEW: Set the content ideas if it exists\n    const contentIdeas = document.getElementById('content-ideas');\n    if (contentIdeas) {\n      if (data.interpretations && data.interpretations.content_ideas) {\n        console.log(\"Setting content ideas from interpretations\");\n        contentIdeas.innerHTML = convertMarkdownToHtml(data.interpretations.content_ideas);\n      } else if (data.contentIdeas || data.content_ideas) {\n        console.log(\"Setting content ideas from direct property\");\n        const contentIdeasContent = data.contentIdeas || data.content_ideas;\n        contentIdeas.innerHTML = convertMarkdownToHtml(contentIdeasContent);\n      } else {\n        contentIdeas.style.display = 'none';\n      }\n    }\n\n    \/\/ NEW: Set the strategic takeaway if it exists\n    const strategicTakeaway = document.getElementById('strategic-takeaway');\n    if (strategicTakeaway) {\n      if (data.interpretations && data.interpretations.strategic_takeaway) {\n        console.log(\"Setting strategic takeaway from interpretations\");\n        strategicTakeaway.innerHTML = convertMarkdownToHtml(data.interpretations.strategic_takeaway);\n      } else if (data.strategicTakeaway || data.strategic_takeaway) {\n        console.log(\"Setting strategic takeaway from direct property\");\n        const strategicTakeawayContent = data.strategicTakeaway || data.strategic_takeaway;\n        strategicTakeaway.innerHTML = convertMarkdownToHtml(strategicTakeawayContent);\n      } else {\n        strategicTakeaway.style.display = 'none';\n      }\n    }\n\n    \/\/ Set the introduction if it exists\n    if (data.introduction) {\n      document.getElementById('introduction-section').innerHTML =\n          convertMarkdownToHtml(data.introduction);\n    } else if (data.interpretations && data.interpretations.introduction) {\n      \/\/ Alternative location for introduction\n      document.getElementById('introduction-section').innerHTML =\n          convertMarkdownToHtml(data.interpretations.introduction);\n    } else {\n      \/\/ Hide the element if there's no content\n      const introductionElement = document.getElementById('introduction-section');\n      if (introductionElement) {\n        introductionElement.style.display = 'none';\n      }\n    }\n\n    \/\/ Set the executive summary if it exists\n    if (data.conceptSummaries && data.conceptSummaries['2k_executive_summarizer']) {\n      document.getElementById('executive-summary').innerHTML =\n          convertMarkdownToHtml(data.conceptSummaries['2k_executive_summarizer']);\n    } else if (data.interpretations && data.interpretations['2k_executive_summarizer']) {\n      \/\/ Alternative location for executive summary\n      document.getElementById('executive-summary').innerHTML =\n          convertMarkdownToHtml(data.interpretations['2k_executive_summarizer']);\n    } else {\n      \/\/ Hide the element if there's no content\n      const executiveSummaryElement = document.getElementById('executive-summary');\n      if (executiveSummaryElement) {\n        executiveSummaryElement.style.display = 'none';\n      }\n    }\n\n    \/\/ Set the likert summary if it exists\n    if (data.conceptSummaries && data.conceptSummaries['likert_summary']) {\n      document.getElementById('likert-summary').innerHTML =\n          convertMarkdownToHtml(data.conceptSummaries['likert_summary']);\n    } else {\n      \/\/ Hide the element if there's no content\n      const likertSummaryElement = document.getElementById('likert-summary');\n      if (likertSummaryElement) {\n        likertSummaryElement.style.display = 'none';\n      }\n    }\n\n    \/\/ Set the association network image with improved handling for URL images\n    const associationNetworkElement = document.getElementById('association-network');\n    if (associationNetworkElement && data.associationNetworkImage) {\n      try {\n        \/\/ Log image details for debugging\n        console.log(\"Setting image source:\", data.associationNetworkImage);\n\n        \/\/ Check if the image is a base64 string or a URL\n        let imageSrc = data.associationNetworkImage;\n\n        \/\/ If it's a URL that doesn't start with http\/https or \/, add a leading \/\n        if (!imageSrc.startsWith('data:') &&\n            !imageSrc.startsWith('http:\/\/') &&\n            !imageSrc.startsWith('https:\/\/') &&\n            !imageSrc.startsWith('\/')) {\n          imageSrc = '\/' + imageSrc;\n          console.log(\"Converted to absolute path:\", imageSrc);\n        }\n\n        \/\/ Set the image source\n        associationNetworkElement.src = imageSrc;\n\n        \/\/ Add error handling\n        associationNetworkElement.onerror = function() {\n          console.error(\"Error loading image:\", imageSrc);\n          \/\/ Show a placeholder or error message\n          this.src = \"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' width='300' height='200' viewBox='0 0 300 200'%3E%3Crect width='300' height='200' fill='%23f0f0f0'\/%3E%3Ctext x='50%25' y='50%25' font-family='Arial' font-size='16' text-anchor='middle' fill='%23999'%3EImage not available%3C\/text%3E%3C\/svg%3E\";\n          this.alt = \"Image failed to load\";\n        };\n\n        \/\/ Add load event handler\n        associationNetworkElement.onload = function() {\n          console.log(\"Image loaded successfully:\", imageSrc);\n        };\n      } catch (error) {\n        console.error(\"Error setting image source:\", error);\n      }\n    } else {\n      console.warn(\"Association network image element not found or no image provided\");\n    }\n\n    \/\/ Set the additional image if it exists in the data\n    if (data.additionalImage) {\n      const additionalImageElement = document.getElementById('additional-image');\n      if (additionalImageElement) {\n        additionalImageElement.src = data.additionalImage;\n        \/\/ Make sure the container is visible\n        const container = additionalImageElement.closest('.additional-image-container');\n        if (container) {\n          container.style.display = 'block';\n        }\n      }\n    } else {\n      \/\/ Hide the additional image container if no image is provided\n      const container = document.querySelector('.additional-image-container');\n      if (container) {\n        container.style.display = 'none';\n      }\n    }\n\n    \/\/ IMPORTANT: Make sure all sections are visible by default\n    document.querySelectorAll('.section').forEach(section => {\n      section.style.display = 'block';\n    });\n\n    \/\/ Create the radar chart if brand data is available\n    \/\/ FIXED: Check multiple possible locations for brand data\n    let brandDataForChart = null;\n\n    \/\/ Check for the old format (nested under brandData)\n    if (data.brandData) {\n      console.log(\"Using brandData from object structure\");\n      brandDataForChart = data.brandData;\n    }\n    \/\/ Check for the new format (variables and brands at root level)\n    else if (data.variables && data.brands) {\n      console.log(\"Using variables and brands from root level\");\n      \/\/ Create a temporary brandData object with the structure expected by createRadarChart\n      brandDataForChart = {\n        variables: data.variables,\n        brands: data.brands\n      };\n    }\n\n    if (brandDataForChart) {\n      console.log(\"Creating radar chart with data:\", brandDataForChart);\n      createRadarChart(brandDataForChart);\n    } else {\n      console.log(\"No brand data available for radar chart\");\n    }\n\n    \/\/ --- CONTENT FORMAT SECTION START ---\n    \/\/ FIXED: Check multiple possible locations for content format data\n    console.log(\"Initializing content format section...\");\n    let contentFormatData = null;\n    if (data.contentFormatPreferences) {\n      contentFormatData = data.contentFormatPreferences;\n      console.log(\"Using contentFormatPreferences data\");\n    } else if (data[\"content format\"] && data[\"content format\"].contentTypes) {\n      \/\/ Direct property with contentTypes array\n      contentFormatData = data[\"content format\"].contentTypes;\n      console.log(\"Using 'content format' data from root level:\", contentFormatData);\n    } else if (data.modelData && data.modelData[\"content format\"]) {\n      contentFormatData = data.modelData[\"content format\"];\n      console.log(\"Using modelData[\\\"content format\\\"] data:\", contentFormatData);\n    }\n\n    \/\/ Make sure we have the container element\n    const contentFormatElement = document.getElementById('content-format-chart');\n    if (!contentFormatElement) {\n      console.error(\"Content format chart container element not found!\");\n    } else {\n      console.log(\"Content format chart container found, size:\",\n                contentFormatElement.clientWidth, \"x\", contentFormatElement.clientHeight);\n    }\n\n    if (contentFormatData && contentFormatElement) {\n      console.log(\"Creating content format chart with data:\", contentFormatData);\n      try {\n        createContentFormatChart(contentFormatData);\n        console.log(\"Content format chart created successfully\");\n      } catch (error) {\n        console.error(\"Error creating content format chart:\", error);\n        \/\/ Display error message in the container\n        contentFormatElement.innerHTML = '<div class=\"error-message\">Error creating chart: ' + error.message + '<\/div>';\n      }\n    } else {\n      console.log(\"No content format data available for chart or container missing\");\n      \/\/ Add a placeholder message if we have the container\n      if (contentFormatElement) {\n        contentFormatElement.innerHTML = '<div class=\"no-data-message\">No content format preference data available<\/div>';\n      }\n    }\n    \/\/ --- CONTENT FORMAT SECTION END ---\n\n    \/\/ --- MODIFICATION START: Handle gap analysis data ---\n    \/\/ FIXED: Check multiple possible locations for gap analysis data\n    let gapAnalysisData = null;\n    if (data.gapAnalysis && data.gapAnalysis.items && data.gapAnalysis.items.length > 0) {\n      \/\/ Use existing property if available\n      gapAnalysisData = data.gapAnalysis;\n      console.log(\"Using gapAnalysis from original property\");\n    } else if (data[\"value propositions\"] && data[\"value propositions\"].items) {\n      \/\/ Direct property with object structure\n      console.log(\"Using 'value propositions' data from root level\");\n      gapAnalysisData = data[\"value propositions\"];\n    } else if (data.modelData && data.modelData[\"value propositions\"]) {\n      \/\/ Fallback to modelData\n      gapAnalysisData = data.modelData[\"value propositions\"];\n      console.log(\"Using value propositions data from modelData:\", gapAnalysisData);\n    }\n\n    if (gapAnalysisData && gapAnalysisData.items && gapAnalysisData.items.length > 0) {\n      console.log(\"Creating gap analysis chart with data:\", gapAnalysisData);\n      createGapAnalysis(gapAnalysisData);\n    } else {\n      console.log(\"No gap analysis data available\");\n      \/\/ Add a placeholder message\n      const gapChartElement = document.getElementById('gap-analysis-chart');\n      if (gapChartElement) {\n        const placeholder = document.createElement('div');\n        placeholder.className = 'no-data-message';\n        placeholder.textContent = 'No gap analysis data available';\n        gapChartElement.appendChild(placeholder);\n      }\n    }\n\n    \/\/ Create the loyalty drivers vs churn triggers visualization if data is available\n    let loyaltyChurnData = null;\n    if (data.modelData && data.modelData.loyaltyChurn) {\n      \/\/ First check if it's in modelData\n      loyaltyChurnData = data.modelData.loyaltyChurn;\n      console.log(\"Using loyaltyChurn from modelData:\", loyaltyChurnData);\n    } else if (data.loyaltyChurn) {\n      \/\/ Fall back to direct property if available\n      loyaltyChurnData = data.loyaltyChurn;\n      console.log(\"Using loyaltyChurn from direct property:\", loyaltyChurnData);\n    }\n\n    if (loyaltyChurnData) {\n      console.log(\"Creating loyalty drivers vs. churn triggers visualization\");\n      createLoyaltyChurnVisualization(loyaltyChurnData);\n\n      \/\/ Show the section\n      const loyaltyChurnSection = document.querySelector('.loyalty-churn-section');\n      if (loyaltyChurnSection) {\n        loyaltyChurnSection.style.display = 'block';\n      }\n    } else {\n      console.log(\"No loyalty\/churn data available\");\n      \/\/ Hide the section if no data available\n      const loyaltyChurnSection = document.querySelector('.loyalty-churn-section');\n      if (loyaltyChurnSection) {\n        loyaltyChurnSection.style.display = 'none';\n      }\n    }\n    \/\/ NEW: Create the emerging needs & white space radar if data is available\n    if (data.needsRadar) {\n      console.log(\"Creating emerging needs & white space radar:\", data.needsRadar);\n      createNeedsRadar(data.needsRadar);\n\n      \/\/ Show the section\n      const needsRadarSection = document.querySelector('.needs-radar-section');\n      if (needsRadarSection) {\n        needsRadarSection.style.display = 'block';\n      }\n    } else {\n      console.log(\"No needs radar data available\");\n      \/\/ Hide the section if no data available\n      const needsRadarSection = document.querySelector('.needs-radar-section');\n      if (needsRadarSection) {\n        needsRadarSection.style.display = 'none';\n      }\n    }\n\n    \/\/ --- MODIFICATION START: Handle word cloud data ---\n    \/\/ FIXED: Check multiple possible locations for word cloud data\n    let wordCloudData = null;\n    if (data.wordCloud && Object.keys(data.wordCloud).length > 0) {\n      \/\/ Use existing property if available\n      wordCloudData = data.wordCloud;\n      console.log(\"Using wordCloud from original property\");\n    } else if (data[\"associated keywords\"] && data[\"associated keywords\"].data) {\n      \/\/ Direct property with object structure\n      console.log(\"Using 'associated keywords' data from root level\");\n      const keywordArray = data[\"associated keywords\"].data;\n      wordCloudData = {};\n      keywordArray.forEach(item => {\n        wordCloudData[item.name] = item.value;\n      });\n      console.log(\"Converted associated keywords to word cloud format:\", wordCloudData);\n    } else if (data.modelData && data.modelData[\"associated keywords\"]) {\n      \/\/ Fallback to modelData\n      const keywordArray = data.modelData[\"associated keywords\"];\n      wordCloudData = {};\n      keywordArray.forEach(item => {\n        wordCloudData[item.name] = item.value;\n      });\n      console.log(\"Converted modelData keywords to word cloud format:\", wordCloudData);\n    }\n\n    if (wordCloudData && Object.keys(wordCloudData).length > 0) {\n      console.log(\"Creating word cloud with data:\", wordCloudData);\n      createWordCloud(wordCloudData);\n    } else {\n      console.log(\"No word cloud data available\");\n      \/\/ Add a placeholder message\n      const wordCloudElement = document.getElementById('word-cloud');\n      if (wordCloudElement) {\n        const placeholder = document.createElement('div');\n        placeholder.className = 'no-data-message';\n        placeholder.textContent = 'No word cloud data available';\n        wordCloudElement.appendChild(placeholder);\n      }\n    }\n\n\n  } else {\n    console.error(\"Report data has no title!\");\n  }\n}\n\n\/\/ Function to convert markdown to HTML\nfunction convertMarkdownToHtml(markdownText) {\n  \/\/ Pre-process the markdown to replace --- lines with empty lines\n  markdownText = markdownText.replace(\/^---+\\s*$\/gm, '\\n\\n');\n\n  \/\/ Check if marked library is available\n  if (typeof marked !== 'undefined') {\n    \/\/ Configure marked options for better security and rendering\n    const renderer = new marked.Renderer();\n\n    \/\/ Add a counter for generating unique IDs\n    let headingCounter = 0;\n\n    \/\/ Ensure H2 is the largest heading and add IDs for the content table\n    \/\/ Add 20px bottom padding to H2 elements\n    renderer.heading = function(text, level) {\n      \/\/ Adjust heading level to make H2 the largest\n      const adjustedLevel = Math.min(level, 6);\n\n      \/\/ Create a unique ID based on the text (slugify it)\n      const id = 'heading-' + (++headingCounter) + '-' +\n                 text.toLowerCase()\n                     .replace(\/[^\\w\\s-]\/g, '') \/\/ Remove special chars\n                     .replace(\/\\s+\/g, '-')     \/\/ Replace spaces with hyphens\n                     .replace(\/-+\/g, '-');     \/\/ Replace multiple hyphens with single\n\n      \/\/ Add style attribute with padding-bottom for H2 elements\n      const style = adjustedLevel === 2 ? ' style=\"padding-bottom: 20px;\"' : '';\n\n      \/\/ Return heading with ID for WordPress content table and style for H2\n      return `<h${adjustedLevel} id=\"${id}\"${style}>${text}<\/h${adjustedLevel}>`;\n    };\n\n    \/\/ Override horizontal rule renderer to create empty lines instead\n    renderer.hr = function() {\n      return '<br><br>';\n    };\n\n    marked.setOptions({\n      renderer: renderer,\n      gfm: true,         \/\/ GitHub Flavored Markdown\n      breaks: true,      \/\/ Convert newlines to <br>\n      sanitize: false,   \/\/ Don't sanitize HTML tags\n      smartLists: true,  \/\/ Use smarter list behavior\n      smartypants: true, \/\/ Use smart quotes and other typography\n      xhtml: false       \/\/ Don't use XHTML closing tags\n    });\n\n    \/\/ Convert markdown to HTML\n    return marked.parse(markdownText);\n  } else {\n    \/\/ If marked library is not available, return text as-is with basic paragraph wrapping\n    console.warn('Marked library not loaded. Returning plain text with basic formatting.');\n    return '<p>' +\n      markdownText.replace(\/\\n\\n\/g, '<\/p><p>').replace(\/\\n\/g, '<br>') +\n      '<\/p>';\n  }\n}\n\n\/\/ Function to create Content Format Preferences chart\nfunction createContentFormatChart(data) {\n  const container = document.getElementById('content-format-chart');\n  if (!container) {\n    console.error(\"Content format chart container not found\");\n    return;\n  }\n\n  \/\/ Clear the container\n  container.innerHTML = '';\n  let SubjectNumber = 4; \/\/ Set the total number of subjects for percentage calculation\n  \/\/ Log the raw data for debugging\n  console.log(\"Raw content format data:\", data);\n\n  \/\/ Process the data\n  const processedData = processContentFormatData(data);\n  console.log(\"Processed content format data:\", processedData);\n\n  \/\/ Check if mobile view (only very small screens)\n  const isMobile = container.clientWidth <= 480;\n\n  \/\/ Set dimensions based on screen size\n  const margin = isMobile\n    ? { top: 20, right: 20, bottom: 40, left: 20 }\n    : { top: 20, right: 120, bottom: 40, left: 180 };\n  const width = container.clientWidth - margin.left - margin.right;\n  const height = Math.max(300, processedData.length * 40) - margin.top - margin.bottom;\n\n  \/\/ Create SVG element\n  const svg = d3.select(container)\n    .append(\"svg\")\n    .attr(\"width\", container.clientWidth)\n    .attr(\"height\", height + margin.top + margin.bottom)\n    .append(\"g\")\n    .attr(\"transform\", `translate(${margin.left}, ${margin.top})`);\n\n  \/\/ Create tooltip\n  const tooltip = d3.select(\"body\")\n    .append(\"div\")\n    .attr(\"class\", \"content-format-tooltip\")\n    .style(\"opacity\", 0);\n\n  \/\/ Set up scales\n  const y = d3.scaleBand()\n    .domain(processedData.map(d => d.name))\n    .range([0, height])\n    .padding(0.2);\n\n  const x = d3.scaleLinear()\n    .domain([0, d3.max(processedData, d => d.value) * 1.1])\n    .range([0, width]);\n\n  \/\/ Add X axis\n  svg.append(\"g\")\n    .attr(\"transform\", `translate(0, ${height})`)\n    .call(d3.axisBottom(x).ticks(5))\n    .selectAll(\"text\")\n    .style(\"text-anchor\", \"middle\");\n\n  \/\/ Add X axis label\n  svg.append(\"text\")\n    .attr(\"text-anchor\", \"middle\")\n    .attr(\"x\", width \/ 2)\n    .attr(\"y\", height + margin.bottom - 5)\n    .style(\"font-size\", \"12px\")\n    .text(\"Preference Score\");\n\n  \/\/ Add Y axis only for desktop\n  if (!isMobile) {\n    svg.append(\"g\")\n      .call(d3.axisLeft(y))\n      .selectAll(\"text\")\n      .attr(\"dy\", \"0.35em\")\n      .style(\"text-anchor\", \"end\");\n  }\n\n  \/\/ Color scale\n  const colors = ['#3771C8', '#0EAEC1', '#FED404', '#FE7904', '#E4B6E5'];\n  const colorScale = d3.scaleOrdinal()\n    .domain(processedData.map(d => d.name))\n    .range(colors);\n\n  \/\/ Create bars\n  svg.selectAll(\".content-format-bar\")\n    .data(processedData)\n    .enter()\n    .append(\"rect\")\n    .attr(\"class\", \"content-format-bar\")\n    .attr(\"y\", d => y(d.name))\n    .attr(\"height\", y.bandwidth())\n    .attr(\"x\", 0)\n    .attr(\"width\", d => x(d.value))\n    .attr(\"fill\", d => colorScale(d.name))\n    .attr(\"opacity\", 0.8)\n    .on(\"mouseover\", function(event, d) {\n      \/\/ Highlight bar\n      d3.select(this)\n        .transition()\n        .duration(200)\n        .attr(\"opacity\", 1);\n\n      \/\/ Show tooltip\n      tooltip.transition()\n        .duration(200)\n        .style(\"opacity\", 0.9);\n\n      tooltip.html(`\n        <strong>${d.name}<\/strong><br>\n        Score: ${d.value.toFixed(1)}\n      `)\n        .style(\"left\", (event.pageX + 10) + \"px\")\n        .style(\"top\", (event.pageY - 28) + \"px\");\n    })\n    .on(\"mouseout\", function() {\n      \/\/ Reset bar\n      d3.select(this)\n        .transition()\n        .duration(200)\n        .attr(\"opacity\", 0.8);\n\n      \/\/ Hide tooltip\n      tooltip.transition()\n        .duration(500)\n        .style(\"opacity\", 0);\n    });\n\n\n  \/\/ Add value labels - position differently for mobile vs desktop\n  svg.selectAll(\".content-format-label\")\n    .data(processedData)\n    .enter()\n    .append(\"text\")\n    .attr(\"class\", \"content-format-label\")\n    .attr(\"x\", d => isMobile ? x(d.value) - 10 : x(d.value) + 5)\n    .attr(\"y\", d => y(d.name) + y.bandwidth() \/ 2)\n    .attr(\"dy\", \"0.35em\")\n    .text(d => `${(d.value \/ SubjectNumber * 100).toFixed(0)}%`)\n    .style(\"font-size\", \"12px\")\n    .style(\"fill\", isMobile ? \"#fff\" : \"#333\")\n    .style(\"text-anchor\", isMobile ? \"end\" : \"start\")\n    .style(\"font-weight\", isMobile ? \"bold\" : \"normal\");\n\n  \/\/ Add bar names inside bars for mobile\n  if (isMobile) {\n    svg.selectAll(\".content-format-name\")\n      .data(processedData)\n      .enter()\n      .append(\"text\")\n      .attr(\"class\", \"content-format-name\")\n      .attr(\"x\", 10)\n      .attr(\"y\", d => y(d.name) + y.bandwidth() \/ 2)\n      .attr(\"dy\", \"-0.2em\")\n      .text(d => d.name)\n      .style(\"font-size\", \"11px\")\n      .style(\"fill\", \"#fff\")\n      .style(\"font-weight\", \"bold\")\n      .style(\"text-anchor\", \"start\");\n  }\n\n  console.log(`Created content format chart with ${processedData.length} formats`);\n}\n\n\/\/ Function to create Gap Analysis chart with enhanced tooltips\nfunction createGapAnalysis(data) {\n  const container = document.getElementById('gap-analysis-chart');\n  if (!container) {\n    console.error(\"Gap analysis container not found\");\n    return;\n  }\n\n  \/\/ Create a deep copy of data to avoid modifying the original\n  let chartData = JSON.parse(JSON.stringify(data));\n\n  \/\/ Calculate gap for each item (importance - performance)\n  chartData.items.forEach(item => {\n    item.gap = item.importance - item.performance;\n  });\n\n  console.log(\"Data with calculated gaps:\", chartData);\n\n  \/\/ Clear the container\n  container.innerHTML = '';\n\n  \/\/ Check if mobile view (only very small screens)\n  const isMobile = container.clientWidth <= 480;\n\n  \/\/ Set dimensions based on screen size\n  const margin = isMobile\n    ? { top: 20, right: 20, bottom: 40, left: 20 }\n    : { top: 20, right: 120, bottom: 40, left: 200 };\n  const width = container.clientWidth - margin.left - margin.right;\n  const height = Math.max(300, chartData.items.length * 50) - margin.top - margin.bottom;\n\n  \/\/ Create SVG element\n  const svg = d3.select(container)\n    .append(\"svg\")\n    .attr(\"width\", container.clientWidth)\n    .attr(\"height\", height + margin.top + margin.bottom)\n    .append(\"g\")\n    .attr(\"transform\", `translate(${margin.left}, ${margin.top})`);\n\n  \/\/ Create tooltip\n  const tooltip = d3.select(\"body\")\n    .append(\"div\")\n    .attr(\"class\", \"gap-tooltip\")\n    .style(\"opacity\", 0);\n\n  \/\/ Function to format tooltip content\n  const formatTooltip = (d) => {\n    return `\n      <strong>${d.name}<\/strong><br>\n      <span style=\"color: #2196F3;\">Performance: ${d.performance.toFixed(1)}<\/span><br>\n      <span style=\"color: #FF9800;\">Importance: ${d.importance.toFixed(1)}<\/span><br>\n      <span style=\"color: #F44336;\">Gap: ${d.gap.toFixed(1)}<\/span>\n    `;\n  };\n\n  \/\/ Default sort by gap\n  let currentSortKey = 'gap';\n  chartData.items.sort((a, b) => b[currentSortKey] - a[currentSortKey]);\n\n  \/\/ Set up scales\n  const y = d3.scaleBand()\n    .domain(chartData.items.map(d => d.name))\n    .range([0, height])\n    .padding(0.3);\n\n  const x = d3.scaleLinear()\n    .domain([0, 10])\n    .range([0, width]);\n\n  \/\/ Add X axis\n  svg.append(\"g\")\n    .attr(\"transform\", `translate(0, ${height})`)\n    .call(d3.axisBottom(x).ticks(5))\n    .selectAll(\"text\")\n    .style(\"text-anchor\", \"middle\");\n\n  \/\/ Add Y axis only for desktop\n  const yAxisGroup = svg.append(\"g\")\n    .attr(\"class\", \"y-axis\");\n\n  if (!isMobile) {\n    yAxisGroup.call(d3.axisLeft(y))\n      .selectAll(\"text\")\n      .attr(\"dy\", \"0.35em\")\n      .style(\"text-anchor\", \"end\");\n  }\n\n  \/\/ Create interactive row groups for better hover experience\n  const rowGroups = svg.selectAll(\".gap-row\")\n    .data(chartData.items, d => d.name) \/\/ Use name as key function\n    .enter()\n    .append(\"g\")\n    .attr(\"class\", \"gap-row\")\n    .attr(\"transform\", d => `translate(0, ${y(d.name)})`) \/\/ Initial position\n    .on(\"mouseover\", function(event, d) {\n      \/\/ Show tooltip with all information\n      tooltip.transition()\n        .duration(200)\n        .style(\"opacity\", 0.9);\n\n      tooltip.html(formatTooltip(d))\n        .style(\"left\", (event.pageX + 10) + \"px\")\n        .style(\"top\", (event.pageY - 28) + \"px\");\n\n      \/\/ Highlight this row\n      d3.select(this).selectAll(\".gap-bar\")\n        .attr(\"opacity\", 1);\n\n      d3.select(this).selectAll(\".gap-marker\")\n        .attr(\"r\", 10);\n\n      d3.select(this).selectAll(\".gap-dashed-line\")\n        .style(\"stroke-width\", 2)\n        .style(\"opacity\", 1);\n\n      d3.select(this).selectAll(\".gap-value-label\")\n        .style(\"font-weight\", \"bold\");\n    })\n    .on(\"mouseout\", function() {\n      \/\/ Hide tooltip\n      tooltip.transition()\n        .duration(500)\n        .style(\"opacity\", 0);\n\n      \/\/ Reset highlighting\n      d3.select(this).selectAll(\".gap-bar\")\n        .attr(\"opacity\", 0.8);\n\n      d3.select(this).selectAll(\".gap-marker\")\n        .attr(\"r\", 8);\n\n      d3.select(this).selectAll(\".gap-dashed-line\")\n        .style(\"stroke-width\", 1)\n        .style(\"opacity\", 0.7);\n\n      d3.select(this).selectAll(\".gap-value-label\")\n        .style(\"font-weight\", \"normal\");\n    });\n\n  \/\/ Create bars for performance within each row group\n  rowGroups.append(\"rect\")\n    .attr(\"class\", \"gap-bar performance-bar\")\n    .attr(\"y\", 0) \/\/ Relative to the group\n    .attr(\"height\", y.bandwidth())\n    .attr(\"x\", 0)\n    .attr(\"width\", d => x(d.performance))\n    .attr(\"fill\", \"#3771C8\") \/\/ Blue\n    .attr(\"opacity\", 0.8);\n\n  \/\/ Create markers for importance within each row group\n  rowGroups.append(\"circle\")\n    .attr(\"class\", \"gap-marker importance-marker\")\n    .attr(\"cy\", y.bandwidth() \/ 2) \/\/ Relative to the group\n    .attr(\"cx\", d => x(d.importance))\n    .attr(\"r\", 8)\n    .attr(\"fill\", \"#FE7904\"); \/\/ Orange\n\n  \/\/ Add dashed lines from performance to importance within each row group\n  rowGroups.append(\"line\")\n    .attr(\"class\", \"gap-dashed-line\")\n    .attr(\"x1\", d => x(d.performance))\n    .attr(\"y1\", y.bandwidth() \/ 2) \/\/ Relative to the group\n    .attr(\"x2\", d => x(d.importance))\n    .attr(\"y2\", y.bandwidth() \/ 2) \/\/ Relative to the group\n    .style(\"stroke\", \"#FD173E\")\n    .style(\"stroke-dasharray\", 4)\n    .style(\"stroke-width\", 1)\n    .style(\"opacity\", 0.7);\n\n  \/\/ Add gap labels within each row group - position differently for mobile\n  rowGroups.append(\"text\")\n    .attr(\"class\", \"gap-value-label\")\n    .attr(\"x\", d => isMobile ? x(d.importance) : x(d.importance) + 15)\n    .attr(\"y\", d => isMobile ? y.bandwidth() \/ 2 - 15 : y.bandwidth() \/ 2 + 5)\n    .text(d => isMobile ? `Gap: ${d.gap.toFixed(1)}` : `Gap: ${d.gap.toFixed(1)}`)\n    .style(\"font-size\", isMobile ? \"10px\" : \"12px\")\n    .style(\"fill\", isMobile ? \"#333\" : \"#333\")\n    .style(\"font-weight\", isMobile ? \"bold\" : \"normal\")\n    .style(\"text-anchor\", isMobile ? \"middle\" : \"start\");\n\n  \/\/ Add bar names inside bars for mobile only\n  if (isMobile) {\n    rowGroups.append(\"text\")\n      .attr(\"class\", \"gap-name-mobile\")\n      .attr(\"x\", 10)\n      .attr(\"y\", y.bandwidth() \/ 2)\n      .text(d => d.name)\n      .style(\"font-size\", \"11px\")\n      .style(\"fill\", \"#fff\")\n      .style(\"font-weight\", \"bold\")\n      .style(\"text-anchor\", \"start\");\n  }\n\n  \/\/ Add custom legend if it doesn't exist\n  if (document.querySelectorAll('.legend-item').length === 0) {\n    const legendContainer = document.createElement('div');\n    legendContainer.className = 'gap-legend';\n    legendContainer.style.display = 'flex';\n    legendContainer.style.justifyContent = 'center';\n    legendContainer.style.margin = '10px 0';\n\n    const sortOptions = [\n      { key: 'gap', label: 'Gap', color: '#FD173E' },\n      { key: 'performance', label: 'Performance', color: '#3771C8' },\n      { key: 'importance', label: 'Importance', color: '#FE7904' }\n    ];\n\n    sortOptions.forEach(option => {\n      const item = document.createElement('div');\n      item.className = 'legend-item';\n      item.setAttribute('data-sort', option.key);\n      item.style.cursor = 'pointer';\n      item.style.margin = '0 10px';\n      item.style.padding = '5px 10px';\n      item.style.borderRadius = '4px';\n      item.style.backgroundColor = option.color;\n      item.style.color = 'white';\n      item.textContent = `Sort by ${option.label}`;\n\n      if (option.key === currentSortKey) {\n        item.classList.add('active');\n        item.style.boxShadow = '0 0 5px rgba(0,0,0,0.5)';\n      }\n\n      legendContainer.appendChild(item);\n    });\n\n    container.parentNode.insertBefore(legendContainer, container);\n  }\n\n  \/\/ Add click handlers for sorting - direct binding approach\n  document.querySelectorAll('.legend-item').forEach(item => {\n    item.addEventListener('click', function() {\n      \/\/ Get the sort key from the data attribute\n      const sortKey = this.getAttribute('data-sort');\n      console.log(\"Clicked sort:\", sortKey);\n\n      \/\/ Skip if already sorted by this key\n      if (currentSortKey === sortKey) {\n        console.log(\"Already sorted by this key, skipping\");\n        return;\n      }\n\n      \/\/ Remove active class from all legend items\n      document.querySelectorAll('.legend-item').forEach(el => {\n        el.classList.remove('active');\n        el.style.boxShadow = 'none';\n      });\n\n      \/\/ Add active class to the clicked item\n      this.classList.add('active');\n      this.style.boxShadow = '0 0 5px rgba(0,0,0,0.5)';\n\n      \/\/ Update the current sort key\n      currentSortKey = sortKey;\n\n      \/\/ Sort the data\n      chartData.items.sort((a, b) => b[sortKey] - a[sortKey]);\n      console.log(\"Sorted data:\", chartData.items.map(d => ({ name: d.name, value: d[sortKey] })));\n\n      \/\/ Update the y domain\n      y.domain(chartData.items.map(d => d.name));\n\n      \/\/ Update the y axis with transition only for desktop\n      if (!isMobile) {\n        svg.select(\".y-axis\")\n          .transition()\n          .duration(750)\n          .call(d3.axisLeft(y));\n      }\n\n      \/\/ Update all row groups with a transition\n      svg.selectAll(\".gap-row\")\n        .data(chartData.items, d => d.name) \/\/ Use name as key function\n        .transition()\n        .duration(750)\n        .attr(\"transform\", d => `translate(0, ${y(d.name)})`);\n    });\n  });\n\n  \/\/ Set the default sort (Gap)\n  document.querySelector('.legend-item[data-sort=\"gap\"]').classList.add('active');\n  document.querySelector('.legend-item[data-sort=\"gap\"]').style.boxShadow = '0 0 5px rgba(0,0,0,0.5)';\n\n  console.log(`Created gap analysis chart with ${chartData.items.length} items`);\n}\n\nfunction processContentFormatData(data) {\n  \/\/ Create an object to store values\n  const formatData = {};\n\n  \/\/ Check the data structure and process accordingly\n  if (Array.isArray(data)) {\n    console.log(\"Processing array-format content data\");\n    \/\/ Process array format (old format)\n    data.forEach(item => {\n      const name = item.name;\n\n      \/\/ If we already have this term, add to its value\n      if (formatData[name]) {\n        formatData[name].value += item.value;\n        formatData[name].count += 1;\n      } else {\n        \/\/ Otherwise create a new entry\n        formatData[name] = {\n          value: item.value,\n          count: 1\n        };\n      }\n    });\n  } else if (data.contentTypes && Array.isArray(data.contentTypes)) {\n    console.log(\"Processing contentTypes-format content data\");\n    \/\/ Process contentTypes format (new format)\n    data.contentTypes.forEach(item => {\n      const name = item.name;\n\n      \/\/ If we already have this term, add to its value\n      if (formatData[name]) {\n        formatData[name].value += item.value;\n        formatData[name].count += 1;\n      } else {\n        \/\/ Otherwise create a new entry\n        formatData[name] = {\n          value: item.value,\n          count: 1\n        };\n      }\n    });\n  } else {\n    console.error(\"Unknown content format data structure:\", data);\n  }\n\n  \/\/ Convert the data to the format expected by the bar chart\n  \/\/ Calculate average value if there are multiple entries\n  const formattedData = Object.keys(formatData).map((name) => {\n    const entry = formatData[name];\n    const avgValue = entry.value \/ entry.count;\n\n    return { name, value: avgValue };\n  });\n\n  \/\/ Sort by value in descending order\n  const sortedData = formattedData.sort((a, b) => b.value - a.value);\n\n  \/\/ Return only the top 5 formats\n  return sortedData.slice(0, 5);\n}\n\n\/\/ Function to create and populate the Emerging Needs & White Space Radar\nfunction createNeedsRadar(data) {\n  if (!data) {\n    console.error(\"No emerging needs data provided\");\n    return;\n  }\n\n  const radarContainer = document.getElementById('radar-container');\n\n  if (!radarContainer) {\n    console.error(\"Radar container not found\");\n    return;\n  }\n\n  \/\/ Clear existing content\n  radarContainer.innerHTML = '';\n\n  \/\/ Check if we have the required data structure\n  if (!data.clusters || !Array.isArray(data.clusters)) {\n    console.error(\"Invalid emerging needs data format\");\n    return;\n  }\n\n  \/\/ Function to create a cluster\n  function createCluster(cluster, index) {\n    const clusterIndex = index + 1;\n    const clusterElement = document.createElement('div');\n    clusterElement.className = `cluster cluster-${clusterIndex}`;\n\n    \/\/ Create cluster header\n    const clusterHeader = document.createElement('div');\n    clusterHeader.className = 'cluster-header';\n    clusterHeader.setAttribute('data-cluster', clusterIndex);\n\n    \/\/ Create the HTML structure for the cluster header\n    clusterHeader.innerHTML = `\n      <div class=\"cluster-icon\">${clusterIndex}<\/div>\n      <div class=\"cluster-title\">${cluster.title}<\/div>\n    `;\n\n    \/\/ Create bullet list\n    const bulletList = document.createElement('div');\n    bulletList.className = 'bullet-list';\n    bulletList.id = `cluster-${clusterIndex}-bullets`;\n\n    \/\/ Add bullet points\n    if (Array.isArray(cluster.bullets)) {\n      cluster.bullets.forEach(bullet => {\n        const bulletPoint = document.createElement('div');\n        bulletPoint.className = 'bullet-point';\n\n        bulletPoint.innerHTML = `\n          <span class=\"bullet-title\">${bullet.title}<\/span>\n          <span class=\"bullet-description\">${bullet.description}<\/span>\n        `;\n\n        bulletList.appendChild(bulletPoint);\n      });\n    }\n\n    \/\/ Assemble the cluster\n    clusterElement.appendChild(clusterHeader);\n    clusterElement.appendChild(bulletList);\n\n    \/\/ Add click event to toggle expansion\n    clusterHeader.addEventListener('click', () => {\n      bulletList.classList.toggle('active');\n      clusterHeader.querySelector('.expand-icon').classList.toggle('rotate');\n    });\n\n    return clusterElement;\n  }\n\n  \/\/ Create all clusters\n  data.clusters.forEach((cluster, index) => {\n    const clusterElement = createCluster(cluster, index);\n    radarContainer.appendChild(clusterElement);\n  });\n\n  \/\/ Set up the Expand\/Collapse All buttons\n  const expandAllBtn = document.getElementById('expand-all');\n  const collapseAllBtn = document.getElementById('collapse-all');\n\n  if (expandAllBtn && collapseAllBtn) {\n    expandAllBtn.addEventListener('click', function() {\n      const bulletLists = document.querySelectorAll('.bullet-list');\n      const expandIcons = document.querySelectorAll('.expand-icon');\n\n      bulletLists.forEach(list => {\n        list.classList.add('active');\n      });\n\n      expandIcons.forEach(icon => {\n        icon.classList.add('rotate');\n      });\n    });\n\n    collapseAllBtn.addEventListener('click', function() {\n      const bulletLists = document.querySelectorAll('.bullet-list');\n      const expandIcons = document.querySelectorAll('.expand-icon');\n\n      bulletLists.forEach(list => {\n        list.classList.remove('active');\n      });\n\n      expandIcons.forEach(icon => {\n        icon.classList.remove('rotate');\n      });\n    });\n  }\n\n  \/\/ Set the interpretation if provided\n  if (data.interpretation) {\n    const interpretationElement = document.getElementById('needs-radar-interpretation');\n    if (interpretationElement) {\n      interpretationElement.innerHTML = convertMarkdownToHtml(data.interpretation);\n    }\n  }\n\n  console.log(\"Emerging Needs & White Space Radar created\");\n}\n\n\/\/ Function to create and populate the Loyalty Drivers vs Churn Triggers visualization\nfunction createLoyaltyChurnVisualization(data) {\n  if (!data) {\n    console.error(\"No loyalty\/churn data provided\");\n    return;\n  }\n\n  const driversContent = document.getElementById('drivers-content');\n  const triggersContent = document.getElementById('triggers-content');\n\n  if (!driversContent || !triggersContent) {\n    console.error(\"Loyalty\/churn containers not found\");\n    return;\n  }\n\n  \/\/ Clear existing content\n  driversContent.innerHTML = '';\n  triggersContent.innerHTML = '';\n\n  \/\/ Check if we have the required data structure\n  if (!data.drivers || !data.triggers) {\n    console.error(\"Invalid loyalty\/churn data format\");\n    return;\n  }\n\n  \/\/ Function to create a theme card\n  function createThemeCard(themeData, type) {\n    const themeCard = document.createElement('div');\n    themeCard.className = 'theme-card';\n\n    \/\/ Determine if it's a driver or trigger for styling\n    const isDriver = type === 'drivers';\n\n    \/\/ Add appropriate class for color theming\n    if (isDriver) {\n      themeCard.classList.add('driver-card');\n    } else {\n      themeCard.classList.add('trigger-card');\n    }\n\n    \/\/ Create the header with the theme title and icon\n    const themeHeader = document.createElement('div');\n    themeHeader.className = 'theme-header';\n\n    \/\/ Create the header content with the new styling\n    themeHeader.innerHTML = `\n      <div class=\"header-content\">\n        <div class=\"theme-title\">${themeData.theme}<\/div>\n        <span class=\"direction-indicator\">${isDriver ? '\u25b2' : '\u25bc'}<\/span>\n      <\/div>\n    `;\n\n    \/\/ Create the content area for examples\n    const themeContent = document.createElement('div');\n    themeContent.className = 'theme-content';\n\n    \/\/ Create example list\n    if (Array.isArray(themeData.examples)) {\n      themeData.examples.forEach(example => {\n        const exampleItem = document.createElement('div');\n        exampleItem.className = 'example-item';\n\n        \/\/ Add the sidebar indicator for examples\n        const sidebar = document.createElement('div');\n        sidebar.className = 'example-sidebar';\n        exampleItem.appendChild(sidebar);\n\n        \/\/ Add the example text\n        const exampleText = document.createElement('div');\n        exampleText.className = 'example-text';\n        exampleText.textContent = example;\n        exampleItem.appendChild(exampleText);\n\n        themeContent.appendChild(exampleItem);\n      });\n    }\n\n    themeCard.appendChild(themeHeader);\n    themeCard.appendChild(themeContent);\n\n    \/\/ Add click event to toggle expansion\n    themeHeader.addEventListener('click', () => {\n      \/\/ Toggle the expanded class on the card\n      themeCard.classList.toggle('expanded');\n\n      \/\/ Toggle the direction indicator\n      const indicator = themeHeader.querySelector('.direction-indicator');\n      if (indicator) {\n        if (themeCard.classList.contains('expanded')) {\n          indicator.textContent = isDriver ? '\u25bc' : '\u25b2';\n        } else {\n          indicator.textContent = isDriver ? '\u25b2' : '\u25bc';\n        }\n      }\n    });\n\n    return themeCard;\n  }\n\n  \/\/ Add loyalty driver cards\n  if (Array.isArray(data.drivers)) {\n    data.drivers.forEach(driver => {\n      const card = createThemeCard(driver, 'drivers');\n      driversContent.appendChild(card);\n    });\n  }\n\n  \/\/ Add churn trigger cards\n  if (Array.isArray(data.triggers)) {\n    data.triggers.forEach(trigger => {\n      const card = createThemeCard(trigger, 'triggers');\n      triggersContent.appendChild(card);\n    });\n  }\n\n  \/\/ Set the interpretation if provided\n  if (data.interpretation) {\n    const interpretationElement = document.getElementById('loyalty-churn-interpretation');\n    if (interpretationElement) {\n      interpretationElement.innerHTML = convertMarkdownToHtml(data.interpretation);\n    }\n  }\n\n  console.log(\"Loyalty Drivers vs Churn Triggers visualization created\");\n}\n\/\/ Updated createWordCloud function - replace the existing one\nfunction createWordCloud(wordCloudData, sizeMode = 'auto') {\n  const container = document.getElementById('word-cloud');\n\n  if (!container) {\n    console.error(\"Word cloud container not found\");\n    return;\n  }\n\n  \/\/ Clear the container\n  container.innerHTML = '';\n\n  \/\/ Set dimensions - responsive only for small screens\n  const containerWidth = container.clientWidth || 600;\n  const isSmall = containerWidth <= 480;\n\n  const width = isSmall ? Math.max(containerWidth - 20, 300) : containerWidth;\n  const height = isSmall ? 250 : 400;\n\n  \/\/ Determine size based on sizeMode parameter or auto-detect\n  let size;\n  if (sizeMode === 'auto') {\n    size = isSmall ? 'small' : 'big';\n  } else {\n    size = sizeMode; \/\/ 'small', 'mid', or 'big'\n  }\n\n  \/\/ Create SVG element\n  const svg = d3.select(container)\n    .append(\"svg\")\n    .attr(\"width\", \"100%\")\n    .attr(\"height\", height)\n    .attr(\"class\", \"word-cloud-svg\");\n\n  \/\/ Add ONLY 2 watermark logos - top middle and bottom middle\n  const logoSvg = `<svg width=\"130\" height=\"35\" viewBox=\"0 0 460 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M91.4276 25.1601C94.237 28.2224 95.6417 32.282 95.6417 37.3388V63.2134H84.3478V38.856C84.3478 36.44 83.6314 34.4874 82.1985 32.9984C80.7658 31.5095 78.8974 30.7649 76.5937 30.7649C74.2901 30.7649 72.3937 31.5095 70.9048 32.9984C69.4157 34.4874 68.6713 36.4399 68.6713 38.856V63.2136H57.2932V21.494H67.7442V25.2866C70.8908 22.1401 74.9643 20.5668 79.965 20.5668C84.7973 20.5668 88.6182 22.0979 91.4276 25.1601Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M144.948 46.1886H115.617C116.348 48.8294 117.739 50.8662 119.789 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d=\"M410.738 23.3348L407.034 27.1622C403.953 24.172 400.941 22.6764 397.998 22.6764C396.127 22.6764 394.524 23.2938 393.191 24.5284C391.856 25.7629 391.19 27.2034 391.19 28.8496C391.19 30.3042 391.739 31.6893 392.839 33.0063C393.938 34.3509 396.248 35.9283 399.768 37.7391C404.057 39.9614 406.971 42.1014 408.511 44.1592C410.023 46.2446 410.779 48.5904 410.779 51.1967C410.779 54.8736 409.487 57.9872 406.904 60.5388C404.321 63.0904 401.092 64.3663 397.219 64.3663C394.635 64.3663 392.169 63.8036 389.82 62.679C387.47 61.5543 385.526 60.0039 383.988 58.0285L387.609 53.913C390.552 57.233 393.673 58.8927 396.973 58.8927C399.283 58.8927 401.249 58.152 402.872 56.6704C404.494 55.1888 405.306 53.4469 405.306 51.4437C405.306 49.7976 404.769 48.3301 403.697 47.0402C402.625 45.7786 400.205 44.1871 396.439 42.2662C392.397 40.1814 389.647 38.1237 388.19 36.0931C386.733 34.063 386.004 31.7448 386.004 29.138C386.004 25.7362 387.165 22.9101 389.487 20.6602C391.809 18.4108 394.743 17.2855 398.289 17.2855C402.411 17.285 406.561 19.3015 410.738 23.3348Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M420.944 1.1524H426.706V26.4625C429.037 23.3901 431.603 21.0919 434.402 19.5691C437.2 18.0463 440.231 17.285 443.497 17.285C446.844 17.285 449.814 18.1358 452.407 19.8365C455 21.538 456.913 23.8221 458.148 26.6888C459.382 29.5561 460 34.049 460 40.167V63.2135H454.238V41.8542C454.238 36.6965 454.032 33.253 453.621 31.5245C452.907 28.5613 451.611 26.3326 449.732 24.837C447.852 23.3419 445.39 22.594 442.344 22.594C438.86 22.594 435.739 23.7463 432.982 26.051C430.224 28.3556 428.406 31.2095 427.529 34.6111C426.98 36.8064 426.706 40.8665 426.706 46.7928V63.2134H420.944L420.944 1.1524Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M39.0942 33.1942C41.5069 33.1942 43.4628 31.2383 43.4628 28.8255C43.4628 26.4128 41.5069 24.4569 39.0942 24.4569C36.6815 24.4569 34.7256 26.4128 34.7256 28.8255C34.7256 31.2383 36.6815 33.1942 39.0942 33.1942Z\" fill=\"#FD173E\"\/>\n<path d=\"M4.3686 59.7553C6.78132 59.7553 8.73721 57.7994 8.73721 55.3867C8.73721 52.974 6.78132 51.0181 4.3686 51.0181C1.95589 51.0181 0 52.974 0 55.3867C0 57.7994 1.95589 59.7553 4.3686 59.7553Z\" fill=\"#FD173E\"\/>\n<path d=\"M12.7786 52.2094C11.844 52.0812 10.9578 51.6003 10.3361 50.7944C9.0798 49.1657 9.38169 46.827 11.0104 45.5707L28.0543 32.4675C29.6829 31.2111 32.0216 31.513 33.278 33.1417C34.5343 34.7704 34.2324 37.1091 32.6037 38.3654L15.5598 51.4687C14.737 52.1033 13.7327 52.3403 12.7786 52.2094Z\" fill=\"#3771C8\"\/>\n<path d=\"M9.1316 39.7914C8.19705 39.6632 7.3108 39.1823 6.68915 38.3764C5.43283 36.7477 5.73472 34.409 7.36341 33.1527L24.4073 20.0495C26.036 18.7931 28.3747 19.095 29.631 20.7237C30.8873 22.3524 30.5854 24.6911 28.9567 25.9474L11.9128 39.0507C11.0899 39.6853 10.0856 39.9223 9.1316 39.7914Z\" fill=\"#0EAEC1\"\/>\n<path d=\"M17.6843 64.3139C16.7498 64.1857 15.8635 63.7048 15.2419 62.8989C13.9856 61.2702 14.2875 58.9316 15.9161 57.6752L32.96 44.572C34.5887 43.3157 36.9274 43.6176 38.1837 45.2462C39.44 46.8749 39.1381 49.2136 37.5095 50.4699L20.4656 63.5732C19.6427 64.2079 18.6383 64.4448 17.6843 64.3139Z\" fill=\"#FE7904\"\/>\n<\/svg>`;\n\n  \/\/ Add only 2 watermarks - top middle and bottom middle\n  const watermarkPositions = [\n    { name: \"top-middle\", x: width\/2 - 65, y: 10 },\n    { name: \"bottom-middle\", x: width\/2 - 65, y: height - 45 }\n  ];\n\n  watermarkPositions.forEach(position => {\n    const watermark = svg.append(\"g\")\n      .attr(\"class\", `chart-watermark ${position.name}`)\n      .attr(\"opacity\", \"0.08\")\n      .attr(\"transform\", `translate(${position.x}, ${position.y})`);\n\n    watermark.html(logoSvg);\n  });\n\n  \/\/ Append the main visualization group\n  const mainGroup = svg.append(\"g\")\n    .attr(\"transform\", `translate(${width \/ 2}, ${height \/ 2})`);\n\n  \/\/ Convert data format from object to array of {text, size} objects\n  const words = Object.entries(wordCloudData).map(([text, value]) => ({\n    text,\n    size: calculateFontSize(value, wordCloudData, size)\n  }));\n\n  \/\/ Create a tooltip\n  const tooltip = d3.select(\"body\")\n    .append(\"div\")\n    .attr(\"class\", \"tooltip word-cloud-tooltip\")\n    .style(\"opacity\", 0);\n\n  \/\/ Set up the cloud layout\n  if (typeof d3.layout === 'undefined' || typeof d3.layout.cloud === 'undefined') {\n    console.error(\"d3.layout.cloud is not available\");\n    const errorMessage = document.createElement('div');\n    errorMessage.className = 'no-data-message';\n    errorMessage.textContent = 'Word cloud visualization library not available';\n    container.appendChild(errorMessage);\n    return;\n  }\n\n  \/\/ Custom color palette\n  const customColors = [\n    \"#3771C8\", \"#0EAEC1\", \"#FE7904\", \"#1E1E1E\",\n    \"#FD173E\", \"#E4B6E5\", \"#FED404\"\n  ];\n\n  const layout = d3.layout.cloud()\n    .size([width, height])\n    .words(words)\n    .padding(isSmall ? 3 : 5) \/\/ Tighter padding on small screens\n    .rotate(() => 0)  \/\/ Keep all words horizontal\n    .font(\"Impact\")\n    .fontSize(d => d.size)\n    .on(\"end\", draw);\n\n  \/\/ Start the layout\n  layout.start();\n\n  \/\/ Function to draw the words\n  function draw(words) {\n    mainGroup.selectAll(\"text\")\n      .data(words)\n      .enter()\n      .append(\"text\")\n      .style(\"font-size\", d => `${d.size}px`)\n      .style(\"font-family\", \"Impact\")\n      .style(\"fill\", (d, i) => customColors[i % customColors.length])\n      .attr(\"text-anchor\", \"middle\")\n      .attr(\"transform\", d => `translate(${d.x}, ${d.y}) rotate(${d.rotate})`)\n      .text(d => d.text)\n      .on(\"mouseover\", function(event, d) {\n        \/\/ Get the original value from wordCloudData\n        const originalValue = wordCloudData[d.text];\n\n        d3.select(this)\n          .transition()\n          .duration(200)\n          .style(\"font-size\", `${d.size * 1.2}px`)\n          .style(\"font-weight\", \"bold\");\n\n        tooltip.transition()\n          .duration(200)\n          .style(\"opacity\", .9);\n        \/\/\n        \/\/ tooltip.html(`<strong>${d.text}<\/strong>: ${originalValue}`)\n        \/\/   .style(\"left\", (event.pageX + 10) + \"px\")\n        \/\/   .style(\"top\", (event.pageY - 28) + \"px\");\n      })\n      .on(\"mouseout\", function(event, d) {\n        d3.select(this)\n          .transition()\n          .duration(200)\n          .style(\"font-size\", `${d.size}px`)\n          .style(\"font-weight\", \"normal\");\n\n        tooltip.transition()\n          .duration(500)\n          .style(\"opacity\", 0);\n      });\n  }\n\nfunction calculateFontSize(value, allData, size) {\n  \/\/ Find the max and min values\n  const values = Object.values(allData);\n  const maxValue = Math.max(...values);\n  const minValue = Math.min(...values);\n\n  \/\/ Define font size ranges for each size\n  let minFontSize, maxFontSize;\n\n  switch (size) {\n    case 'small':\n      minFontSize = 14;\n      maxFontSize = 28;\n      break;\n    case 'mid':\n      minFontSize = 18;\n      maxFontSize = 42;\n      break;\n    case 'big':\n      minFontSize = 22;\n      maxFontSize = 60;\n      break;\n    default:\n      \/\/ Default to mid if invalid size is provided\n      minFontSize = 18;\n      maxFontSize = 42;\n  }\n\n  if (maxValue === minValue) return (minFontSize + maxFontSize) \/ 2;\n\n  \/\/ Linear scaling\n  return minFontSize + ((value - minValue) \/ (maxValue - minValue)) * (maxFontSize - minFontSize);\n}\n\n  console.log(`Created word cloud with ${words.length} words and 2 watermarks using '${size}' size mode`);\n}\n\nfunction createRadarChart(data) {\n  const chartContainer = document.getElementById('radar-chart');\n  const legendContainer = document.getElementById('brand-legend');\n\n  if (!chartContainer || !legendContainer) {\n    console.error(\"Radar chart containers not found\");\n    return;\n  }\n\n  chartContainer.innerHTML = '';\n  legendContainer.innerHTML = '';\n\n  \/\/ German translation mapping\n  const germanTranslations = {\n    'Brand Recognition': 'Markenbekannheit',\n    'Market Share': 'Marktpr\u00e4senz',\/\/chnage\n    'Traditional': 'Modernit\u00e4t',\/\/chnage\n    'Customer Satisfaction': 'Markenattraktivit\u00e4t',\n    'Customer Satisfaction v2': 'Markenattraktivit\u00e4t',\n    'Product Service Quality': 'Qualit\u00e4tsbewertung',\n    'Price to Value Perception': 'Preis-Leistung', \/\/chnage\n    'Customer Loyalty': 'Markenbindung',\n    'Sustainability': 'Nachhaltigkeits-Wahrnehmung',\n  };\n\n  function getGermanDescription(englishKey) {\n  const germanDescriptions = {\n    \"Traditional\": \"Die Dimension Modernit\u00e4t bewertet, wie traditionell oder unkonventionell eine Marke von Kunden wahrgenommen wird.\",\n    \"Sustainability\": \"Nachhaltigkeits-Wahrnehmung bezieht sich darauf, wie proaktiv und innovativ eine Marke in ihren Nachhaltigkeitspraktiken ist und Verbraucherwahrnehmungen und -bewertungen beeinflusst.\",\n    \"Price to Value Perception\": \"Preis-Leistung - Beschreibt das wahrgenommene Verh\u00e4ltnis zwischen Preis und Qualit\u00e4t der Marke\",\n    \"Customer Loyalty\": \"Markenbindung zeigt das Ausma\u00df der Kundentreue und Hingabe an eine Marke, was sich auf Wiederholungsk\u00e4ufe und Markenbef\u00fcrwortung auswirkt.\",\n    \"Product Service Quality\": \"Qualit\u00e4tsbewertung - Das Ma\u00df, in dem Verbraucher die Marke mit hoher oder niedriger Qualit\u00e4t in Verbindung bringen.\",\n    \"Market Share\": \"Marktpr\u00e4senz bezieht sich auf das Ma\u00df an Sichtbarkeit und Einfluss, den eine Marke auf dem Markt hat, von minimal bis zu dominierender Marktf\u00fchrerschaft.\",\n    \"Brand Recognition\": \"Markenbekanntheit bezieht sich auf den Bekanntheitsgrad einer Marke bei Verbrauchern und beeinflusst deren Wahrnehmung und Treue.\",\n    \"Customer Satisfaction\": \"Markenattraktivit\u00e4t bezieht sich auf die Gesamtheit der Anziehungskraft und W\u00fcnschbarkeit einer Marke, die die Zufriedenheit und Treue der Verbraucher beeinflusst.\"\n  };\n\n  \/\/ First try direct translation\n  if (germanDescriptions[englishKey]) {\n    return germanDescriptions[englishKey];\n  }\n\n  \/\/ Try with spaces instead of underscores\n  const spacedKey = englishKey.replace(\/_\/g, ' ');\n  if (germanDescriptions[spacedKey]) {\n    return germanDescriptions[spacedKey];\n  }\n\n  \/\/ Fallback to original English description\n  return data.variables[englishKey] || spacedKey;\n}\n\n  \/\/ Function to get German translation or fallback to original\n  function getGermanLabel(englishKey) {\n    \/\/ First try direct translation\n    if (germanTranslations[englishKey]) {\n      return germanTranslations[englishKey];\n    }\n\n    \/\/ Try with spaces instead of underscores\n    const spacedKey = englishKey.replace(\/_\/g, ' ');\n    if (germanTranslations[spacedKey]) {\n      return germanTranslations[spacedKey];\n    }\n\n    \/\/ Fallback to original with spaces\n    return spacedKey;\n  }\n\n  \/\/ Process brands to assign colors and identify roles\n  data.brands.forEach(brand => {\n    \/\/ Convert rank to lowercase for consistent comparison\n    const rank = (brand.rank || '').toLowerCase();\n\n    \/\/ Identify roles\n    brand.isTarget = rank.includes('target');\n    brand.isMax = rank.includes('max');\n    brand.isMin = rank.includes('min');\n\n    \/\/ Assign color based on priority: max > min > target > other\n    if (brand.isMax) {\n      brand.color = '#FED404'; \/\/ Yellow for MAX\n    } else if (brand.isMin) {\n      brand.color = '#FD173E'; \/\/ Red for MIN\n    } else if (brand.isTarget) {\n      brand.color = '#3771C8'; \/\/ Blue for TARGET\n    } else {\n      brand.color = '#0EAEC1'; \/\/ Green for others\n    }\n  });\n\n  \/\/ Set default colors for brands if not provided\n  const brandColors = [\n    '#4285F4', \/\/ Blue\n    '#EA4335', \/\/ Red\n    '#FBBC05', \/\/ Yellow\n    '#34A853', \/\/ Green\n    '#8334A2', \/\/ Purple\n    '#F56C2D'  \/\/ Orange\n  ];\n\n  \/\/ Extract variables as an array of keys\n  const variableKeys = Object.keys(data.variables);\n  const numVariables = variableKeys.length;\n\n  const center = { x: 300, y: 300 };\n  const radius = 250;\n  const angleStep = (2 * Math.PI) \/ numVariables;\n\n  \/\/ Create custom tooltip functions\nlet tooltipElement = null;\n\nfunction showTooltip(event, title, description) {\n  \/\/ Remove existing tooltip if any\n  if (tooltipElement) {\n    document.body.removeChild(tooltipElement);\n  }\n\n  \/\/ Create new tooltip element\n  tooltipElement = document.createElement('div');\n\n  \/\/ Apply all styles directly\n  Object.assign(tooltipElement.style, {\n    position: 'fixed',\n    padding: '16px',\n    backgroundColor: 'white',\n    borderRadius: '4px',\n    pointerEvents: 'none',\n    opacity: '0.9',\n    maxWidth: '320px',\n    boxShadow: '0 4px 20px rgba(0, 0, 0, 0.15)',\n    fontSize: '14px',\n    lineHeight: '1.5',\n    zIndex: '1000',\n    border: '1px solid #e1e4e8'\n  });\n\n  \/\/ Create content\n  const titleElement = document.createElement('h3');\n  Object.assign(titleElement.style, {\n    marginTop: '0',\n    marginBottom: '8px',\n    fontSize: '16px',\n    fontWeight: '800',\n    color: '#24292e'\n  });\n  titleElement.textContent = title;\n\n  const descElement = document.createElement('p');\n  Object.assign(descElement.style, {\n    margin: '8px 0 0 0',\n    color: '#24292e',\n    fontWeight: '500'\n  });\n  descElement.textContent = description;\n\n  tooltipElement.appendChild(titleElement);\n  tooltipElement.appendChild(descElement);\n  document.body.appendChild(tooltipElement);\n\n  \/\/ Position tooltip\n  let left = event.clientX + 10;\n  let top = event.clientY - 28;\n\n  tooltipElement.style.left = left + 'px';\n  tooltipElement.style.top = top + 'px';\n}\n\nfunction hideTooltip() {\n  if (tooltipElement) {\n    document.body.removeChild(tooltipElement);\n    tooltipElement = null;\n  }\n}\n\n\/\/ Create tooltip\n\/\/     const tooltip = d3.select(\"body\").append(\"div\")\n\/\/       .attr(\"class\", \"tooltip\")\n\/\/       .style(\"opacity\", 0);\n\n  \/\/ STEP 1: Create a single SVG element for the entire chart\n  const mainSvg = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'svg');\n  mainSvg.setAttribute('class', 'chart-main-svg');\n  mainSvg.setAttribute('width', '100%');\n  mainSvg.setAttribute('height', '100%');\n  mainSvg.setAttribute('viewBox', '0 0 600 600');\n  chartContainer.appendChild(mainSvg);\n\n  \/\/ STEP 2: Draw level circles\n  for (let level = 1; level <= 5; level++) {\n    const levelRadius = (radius * level) \/ 5;\n    const levelCircle = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'circle');\n    levelCircle.setAttribute('cx', center.x);\n    levelCircle.setAttribute('cy', center.y);\n    levelCircle.setAttribute('r', levelRadius);\n    levelCircle.setAttribute('fill', 'none');\n    levelCircle.setAttribute('stroke', 'rgba(200, 200, 200, 0.5)');\n    levelCircle.setAttribute('stroke-width', '1');\n    mainSvg.appendChild(levelCircle);\n  }\n\n  \/\/ Add watermark logo perfectly centered in the chart\n  const watermarkGroup = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'g');\n  watermarkGroup.setAttribute('class', 'chart-watermark');\n  watermarkGroup.setAttribute('opacity', '0.08'); \/\/ Low opacity for watermark\n\n  \/\/ Calculate exact center positioning\n  watermarkGroup.setAttribute('transform', `translate(${center.x - 230}, ${center.y - 32.5})`);\n\n  \/\/ Logo SVG content\n  const svgContent = `<svg width=\"460\" height=\"65\" viewBox=\"0 0 460 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M91.4276 25.1601C94.237 28.2224 95.6417 32.282 95.6417 37.3388V63.2134H84.3478V38.856C84.3478 36.44 83.6314 34.4874 82.1985 32.9984C80.7658 31.5095 78.8974 30.7649 76.5937 30.7649C74.2901 30.7649 72.3937 31.5095 70.9048 32.9984C69.4157 34.4874 68.6713 36.4399 68.6713 38.856V63.2136H57.2932V21.494H67.7442V25.2866C70.8908 22.1401 74.9643 20.5668 79.965 20.5668C84.7973 20.5668 88.6182 22.0979 91.4276 25.1601Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M144.948 46.1886H115.617C116.348 48.8294 117.739 50.8662 119.789 52.2991C121.84 53.7318 124.383 54.4482 127.417 54.4482C131.519 54.4482 135.396 53.0435 139.048 50.2341L143.768 57.988C138.823 62.146 133.261 64.2249 127.08 64.2249C120.506 64.2249 115.056 62.1319 110.729 57.9459C106.403 53.7599 104.24 48.5766 104.24 42.3959C104.24 36.2714 106.332 31.102 110.519 26.8881C114.704 22.674 119.888 20.5669 126.069 20.5669C131.856 20.5669 136.576 22.4211 140.228 26.1295C143.88 29.8378 145.706 34.4453 145.706 39.9517C145.706 41.9745 145.453 44.0534 144.948 46.1886ZM119.326 32.0291C117.528 33.5462 116.292 35.597 115.617 38.1817H134.665C134.609 35.597 133.71 33.5462 131.968 32.0291C130.226 30.5121 128.119 29.7535 125.647 29.7535C123.231 29.7535 121.124 30.5121 119.326 32.0291Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M192.567 44.8401C192.567 50.6274 190.755 55.305 187.131 58.873C183.507 62.441 178.941 64.2249 173.435 64.2249C167.816 64.2249 163.195 62.455 159.571 58.9152C155.946 55.3753 154.134 50.6835 154.134 44.8401V21.494H165.512V45.7672C165.512 48.1832 166.257 50.1218 167.746 51.5826C169.235 53.0435 171.131 53.774 173.435 53.774C175.626 53.774 177.466 53.0435 178.955 51.5826C180.444 50.1218 181.189 48.1832 181.189 45.7672V21.494H192.567L192.567 44.8401Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M229.061 21.494V31.5235H226.027C222.6 31.5235 219.875 32.4365 217.852 34.2627C215.829 36.0888 214.818 38.7999 214.818 42.396V63.2136H203.44V21.494H213.891V26.5509C216.756 22.8425 220.577 20.9883 225.353 20.9883C226.758 20.9883 227.994 21.1568 229.061 21.494Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M271.118 26.8459C275.501 31.0318 277.692 36.1871 277.692 42.3115C277.692 48.4359 275.501 53.6052 271.118 57.8193C266.736 62.0334 261.426 64.1404 255.189 64.1404C248.952 64.1404 243.684 62.0474 239.386 57.8613C235.088 53.6753 232.938 48.492 232.938 42.3114C232.938 36.1869 235.102 31.0316 239.428 26.8457C243.755 22.6596 249.036 20.5667 255.273 20.5667C261.454 20.5668 266.735 22.6598 271.118 26.8459ZM247.519 34.1784C245.497 36.3417 244.485 39.0807 244.485 42.3958C244.485 45.7108 245.497 48.422 247.519 50.529C249.542 52.6361 252.127 53.6896 255.273 53.6896C258.363 53.6896 260.934 52.6221 262.985 50.487C265.036 48.3518 266.061 45.6548 266.061 42.3958C266.061 39.1369 265.036 36.4118 262.985 34.2205C260.934 32.0292 258.363 30.9336 255.273 30.9336C252.127 30.9336 249.542 32.0151 247.519 34.1784Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M305.753 1.1524V6.79062C303.64 5.88522 301.829 5.43253 300.32 5.43253C299.195 5.43253 298.263 5.6588 297.522 6.11165C296.781 6.56434 296.314 7.0858 296.123 7.67558C295.93 8.26593 295.835 9.83615 295.835 12.3878L295.83 18.4376H305.177V23.4173H295.826L295.794 63.2137H290.032V23.417H284.147V18.4373H290.032V11.441C290.032 8.23091 290.327 5.9404 290.917 4.56815C291.507 3.19662 292.508 2.09239 293.921 1.25518C295.334 0.418536 297.042 0 299.045 0C300.91 0.000142942 303.146 0.384658 305.753 1.1524Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M312.914 1.1524H318.675V63.2134H312.914V1.1524Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M375.263 18.4373V63.2134H369.583V55.5176C367.169 58.4536 364.46 60.6619 361.455 62.1434C358.451 63.625 355.165 64.3657 351.599 64.3657C345.261 64.3657 339.849 62.0682 335.363 57.4723C330.878 52.8771 328.635 47.2865 328.635 40.7019C328.635 34.2547 330.898 28.74 335.425 24.1577C339.952 19.5761 345.398 17.2849 351.764 17.2849C355.44 17.2849 358.766 18.0668 361.744 19.6307C364.72 21.1947 367.333 23.5404 369.583 26.6682V18.4373H375.263ZM352.237 22.8409C349.031 22.8409 346.071 23.6293 343.358 25.2048C340.644 26.7809 338.486 28.9942 336.883 31.8442C335.28 34.6941 334.479 37.7087 334.479 40.8873C334.479 44.0394 335.287 47.0539 336.904 49.931C338.52 52.8085 340.693 55.0489 343.419 56.652C346.146 58.2556 349.071 59.057 352.196 59.057C355.347 59.057 358.334 58.2622 361.157 56.6725C363.979 55.0829 366.151 52.932 367.673 50.219C369.193 47.5059 369.954 44.4503 369.954 41.0518C369.954 35.8727 368.248 31.5426 364.836 28.0618C361.424 24.5817 357.224 22.8409 352.237 22.8409Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M410.738 23.3348L407.034 27.1622C403.953 24.172 400.941 22.6764 397.998 22.6764C396.127 22.6764 394.524 23.2938 393.191 24.5284C391.856 25.7629 391.19 27.2034 391.19 28.8496C391.19 30.3042 391.739 31.6893 392.839 33.0063C393.938 34.3509 396.248 35.9283 399.768 37.7391C404.057 39.9614 406.971 42.1014 408.511 44.1592C410.023 46.2446 410.779 48.5904 410.779 51.1967C410.779 54.8736 409.487 57.9872 406.904 60.5388C404.321 63.0904 401.092 64.3663 397.219 64.3663C394.635 64.3663 392.169 63.8036 389.82 62.679C387.47 61.5543 385.526 60.0039 383.988 58.0285L387.609 53.913C390.552 57.233 393.673 58.8927 396.973 58.8927C399.283 58.8927 401.249 58.152 402.872 56.6704C404.494 55.1888 405.306 53.4469 405.306 51.4437C405.306 49.7976 404.769 48.3301 403.697 47.0402C402.625 45.7786 400.205 44.1871 396.439 42.2662C392.397 40.1814 389.647 38.1237 388.19 36.0931C386.733 34.063 386.004 31.7448 386.004 29.138C386.004 25.7362 387.165 22.9101 389.487 20.6602C391.809 18.4108 394.743 17.2855 398.289 17.2855C402.411 17.285 406.561 19.3015 410.738 23.3348Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M420.944 1.1524H426.706V26.4625C429.037 23.3901 431.603 21.0919 434.402 19.5691C437.2 18.0463 440.231 17.285 443.497 17.285C446.844 17.285 449.814 18.1358 452.407 19.8365C455 21.538 456.913 23.8221 458.148 26.6888C459.382 29.5561 460 34.049 460 40.167V63.2135H454.238V41.8542C454.238 36.6965 454.032 33.253 453.621 31.5245C452.907 28.5613 451.611 26.3326 449.732 24.837C447.852 23.3419 445.39 22.594 442.344 22.594C438.86 22.594 435.739 23.7463 432.982 26.051C430.224 28.3556 428.406 31.2095 427.529 34.6111C426.98 36.8064 426.706 40.8665 426.706 46.7928V63.2134H420.944L420.944 1.1524Z\" fill=\"#1E1E1E\"\/>\n<path d=\"M39.0942 33.1942C41.5069 33.1942 43.4628 31.2383 43.4628 28.8255C43.4628 26.4128 41.5069 24.4569 39.0942 24.4569C36.6815 24.4569 34.7256 26.4128 34.7256 28.8255C34.7256 31.2383 36.6815 33.1942 39.0942 33.1942Z\" fill=\"#FD173E\"\/>\n<path d=\"M4.3686 59.7553C6.78132 59.7553 8.73721 57.7994 8.73721 55.3867C8.73721 52.974 6.78132 51.0181 4.3686 51.0181C1.95589 51.0181 0 52.974 0 55.3867C0 57.7994 1.95589 59.7553 4.3686 59.7553Z\" fill=\"#FD173E\"\/>\n<path d=\"M12.7786 52.2094C11.844 52.0812 10.9578 51.6003 10.3361 50.7944C9.0798 49.1657 9.38169 46.827 11.0104 45.5707L28.0543 32.4675C29.6829 31.2111 32.0216 31.513 33.278 33.1417C34.5343 34.7704 34.2324 37.1091 32.6037 38.3654L15.5598 51.4687C14.737 52.1033 13.7327 52.3403 12.7786 52.2094Z\" fill=\"#3771C8\"\/>\n<path d=\"M9.1316 39.7914C8.19705 39.6632 7.3108 39.1823 6.68915 38.3764C5.43283 36.7477 5.73472 34.409 7.36341 33.1527L24.4073 20.0495C26.036 18.7931 28.3747 19.095 29.631 20.7237C30.8873 22.3524 30.5854 24.6911 28.9567 25.9474L11.9128 39.0507C11.0899 39.6853 10.0856 39.9223 9.1316 39.7914Z\" fill=\"#0EAEC1\"\/>\n<path d=\"M17.6843 64.3139C16.7498 64.1857 15.8635 63.7048 15.2419 62.8989C13.9856 61.2702 14.2875 58.9316 15.9161 57.6752L32.96 44.572C34.5887 43.3157 36.9274 43.6176 38.1837 45.2462C39.44 46.8749 39.1381 49.2136 37.5095 50.4699L20.4656 63.5732C19.6427 64.2079 18.6383 64.4448 17.6843 64.3139Z\" fill=\"#FE7904\"\/>\n<\/svg>`;\n\n  watermarkGroup.innerHTML = svgContent;\n  mainSvg.appendChild(watermarkGroup);\n\n  \/\/ STEP 3: Draw axis lines and labels with German translations\n  for (let i = 0; i < numVariables; i++) {\n    const angle = i * angleStep;\n    const endX = center.x + Math.cos(angle) * radius;\n    const endY = center.y + Math.sin(angle) * radius;\n\n    \/\/ Draw axis line\n    const axisLine = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'line');\n    axisLine.setAttribute('x1', center.x);\n    axisLine.setAttribute('y1', center.y);\n    axisLine.setAttribute('x2', endX);\n    axisLine.setAttribute('y2', endY);\n    axisLine.setAttribute('stroke', 'rgba(200, 200, 200, 0.3)');\n    axisLine.setAttribute('stroke-width', '1');\n    mainSvg.appendChild(axisLine);\n\n    \/\/ Calculate label position\n    const containerRect = chartContainer.getBoundingClientRect();\n    const actualWidth = containerRect.width;\n    const actualHeight = containerRect.height;\n\n    const actualCenterX = actualWidth \/ 2;\n    const actualCenterY = actualHeight \/ 2;\n\n    const containerScale = Math.min(actualWidth, actualHeight) \/ 600;\n    const scaledRadius = 250 * containerScale;\n\n    let labelOffset;\n    if (actualWidth <= 400) {\n      labelOffset = 8;\n    } else if (actualWidth <= 500) {\n      labelOffset = 12;\n    } else {\n      labelOffset = 20;\n    }\n\n    const labelDistance = scaledRadius + labelOffset;\n    const labelX = actualCenterX + Math.cos(angle) * labelDistance;\n    const labelY = actualCenterY + Math.sin(angle) * labelDistance;\n\n    const label = document.createElement('div');\n    label.className = 'chart-axis-label';\n    label.style.left = `${labelX}px`;\n    label.style.top = `${labelY}px`;\n\n    \/\/ Use German translation\nlabel.textContent = getGermanLabel(variableKeys[i]);\nlabel.setAttribute('data-description', getGermanDescription(variableKeys[i]));\n\n\nlabel.addEventListener('mouseenter', function(event) {\n  showTooltip(event, getGermanLabel(variableKeys[i]), getGermanDescription(variableKeys[i]));\n});\n\nlabel.addEventListener('mouseleave', function() {\n  hideTooltip();\n});\n\n    \/\/ \/\/ Add hover behavior for tooltips (showing original English description)\n    \/\/ label.addEventListener('mouseenter', function(event) {\n    \/\/   tooltip.transition()\n    \/\/     .duration(200)\n    \/\/     .style(\"opacity\", .9);\n    \/\/   tooltip.html(`\n    \/\/     <h3>${getGermanLabel(variableKeys[i])}<\/h3>\n    \/\/     <p>${getGermanDescription(variableKeys[i])}<\/p>\n    \/\/   `)\n    \/\/     .style(\"left\", (event.pageX + 10) + \"px\")\n    \/\/     .style(\"top\", (event.pageY - 28) + \"px\");\n    \/\/ });\n    \/\/\n    \/\/ label.addEventListener('mouseleave', function() {\n    \/\/   tooltip.transition()\n    \/\/     .duration(500)\n    \/\/     .style(\"opacity\", 0);\n    \/\/ });\n\n    chartContainer.appendChild(label);\n  }\n\n  \/\/ STEP 4: Create groups for each brand for better organization and highlighting\n  data.brands.forEach((brand, brandIndex) => {\n    \/\/ Assign color if not provided\n    if (!brand.color) {\n      brand.color = brandColors[brandIndex % brandColors.length];\n    }\n\n    \/\/ Create a group element for this brand\n    const brandGroup = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'g');\n    brandGroup.setAttribute('class', 'brand-group');\n    brandGroup.setAttribute('data-brand-index', brandIndex);\n\n    \/\/ Create polygon for this brand\n    const points = [];\n\n    \/\/ Draw the polygon\n    const polygonElement = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'polygon');\n    polygonElement.setAttribute('class', 'brand-polygon');\n    polygonElement.setAttribute('data-brand-index', brandIndex);\n\n    for (let i = 0; i < numVariables; i++) {\n      const angle = i * angleStep;\n      const variableKey = variableKeys[i];\n      const value = brand.values[variableKey] \/ 5; \/\/ Normalize to 0-1 range\n      const pointRadius = radius * value;\n\n      \/\/ Calculate exact coordinates\n      const x = center.x + Math.cos(angle) * pointRadius;\n      const y = center.y + Math.sin(angle) * pointRadius;\n\n      points.push(`${x},${y}`);\n\n      \/\/ Create data points (using SVG circles for perfect alignment)\n      const point = document.createElementNS('http:\/\/www.w3.org\/2000\/svg', 'circle');\n      point.setAttribute('cx', x);\n      point.setAttribute('cy', y);\n      point.setAttribute('r', 4);\n      point.setAttribute('fill', brand.color);\n      point.setAttribute('class', 'svg-point');\n      point.setAttribute('data-brand-index', brandIndex);\n\n      \/\/ Add the point to the brand group\n      brandGroup.appendChild(point);\n    }\n\n    \/\/ Set polygon attributes\n    polygonElement.setAttribute('points', points.join(' '));\n    polygonElement.setAttribute('fill', `${brand.color}20`);\n    polygonElement.setAttribute('stroke', brand.color);\n    polygonElement.setAttribute('stroke-width', '2');\n\n    \/\/ Add the polygon to the brand group first (to be below points)\n    brandGroup.insertBefore(polygonElement, brandGroup.firstChild);\n\n    \/\/ Add the entire brand group to the main SVG\n    mainSvg.appendChild(brandGroup);\n  });\n\n  \/\/ Create the podium container (rest of the function remains the same)\n  const podiumContainer = document.createElement('div');\n  podiumContainer.className = 'podium-container';\n  legendContainer.appendChild(podiumContainer);\n\n  \/\/ Find brands for each position\n  let maxBrand = null;\n  let minBrand = null;\n  let midBrand = null;\n\n  \/\/ First, find the max and min brands\n  data.brands.forEach(brand => {\n    if (brand.isMax) maxBrand = brand;\n    if (brand.isMin) minBrand = brand;\n  });\n\n  \/\/ If no max or min brand found, set defaults\n  if (!maxBrand) {\n    maxBrand = data.brands.find(brand => !brand.isMin) || data.brands[0];\n  }\n\n  if (!minBrand) {\n    minBrand = data.brands.find(brand => !brand.isMax && brand !== maxBrand) ||\n              (data.brands.length > 1 ? data.brands[1] : data.brands[0]);\n  }\n\n  \/\/ Find a mid brand that's neither max nor min\n  midBrand = data.brands.find(brand =>\n    brand !== maxBrand && brand !== minBrand\n  );\n\n  \/\/ If we don't have a mid brand, use the first available brand\n  if (!midBrand) {\n    if (data.brands.length > 2) {\n      midBrand = data.brands[2];\n    } else if (data.brands.length > 0) {\n      midBrand = data.brands[0];\n    } else {\n      midBrand = { name: \"No Data\", color: \"#cccccc\" };\n    }\n  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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"white\" stroke-width=\"2\"\/>\n      <circle cx=\"12\" cy=\"12\" r=\"6\" stroke=\"white\" stroke-width=\"2\"\/>\n      <circle cx=\"12\" cy=\"12\" r=\"2\" fill=\"white\"\/>\n    <\/svg>\n  `;\n\n  \/\/ Create podium with defined order: mid, max, min\n  const podiumOrder = [midBrand, maxBrand, minBrand];\n  const podiumHeights = ['80px', '120px', '50px'];\n\n  for (let i = 0; i < podiumOrder.length; i++) {\n    const brand = podiumOrder[i];\n    if (!brand) continue;\n\n    const brandIndex = data.brands.indexOf(brand);\n\n    \/\/ Create step element\n    const step = document.createElement('div');\n    step.className = 'podium-step';\n    if (brandIndex >= 0) {\n      step.setAttribute('data-brand-index', brandIndex);\n    }\n\n    \/\/ Add target class and icon if this is the target brand\n    if (brand.isTarget) {\n      step.classList.add('targeted');\n\n      const targetIcon = document.createElement('div');\n      targetIcon.className = 'target-icon';\n      targetIcon.innerHTML = targetSvg;\n      step.appendChild(targetIcon);\n    }\n\n    \/\/ Add crown to max brand (always in the middle position)\n    if (i === 1) {\n      const crown = document.createElement('div');\n      crown.className = 'crown';\n      crown.innerHTML = crownSvg;\n      step.appendChild(crown);\n    }\n\n    \/\/ Create the podium block for this brand\n    const block = document.createElement('div');\n    block.className = 'podium-block';\n    block.textContent = brand.name;\n    block.style.height = podiumHeights[i];\n    block.style.backgroundColor = `${brand.color}15`;\n    block.style.border = `2px solid ${brand.color}`;\n    block.style.borderTop = `5px solid ${brand.color}`;\n\n    step.appendChild(block);\n    podiumContainer.appendChild(step);\n\n    \/\/ Add hover interactions if the brand is valid\n    if (brandIndex >= 0) {\n      step.addEventListener('mouseenter', 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