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PerformanceFlash secret to success: how fischerAppelt maximized text resonance with AI

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At the peak of innovation: fischerAppelt sets standards

Founded in 1986 by brothers Andreas and Bernhard Fischer-Appelt, the fischerAppelt agency has developed from a niche player in sustainability communication to a comprehensive service provider for marketing, advertising and public relations. With over 400 employees, additional locations in Germany and international branches, the agency is a dynamic player that is constantly evolving. Through strategic acquisitions and the founding of various sub-brands, such as the performance marketing agency Fischer Appelt Performance, fischerAppelt remains at the forefront of industry-wide innovation – accompanied by a forward-looking partner such as neuroflash.

Finding strong partners: How fischerAppelt met generative AI

In November 2022, fischerAppelt was confronted with the dynamic and rapid spread of the revolutionary generative AI technology ChatGPT. This technological wave led to profound and far-reaching changes within the entire industry and demanded a strategic adjustment.

In order to effectively meet the complex requirements of this change and seize the associated opportunities, it was essential for fischerAppelt to equip itself with powerful tools and robust partners. There was also a strong focus on the sensitive issue of data protection – an area in which particular care is required to ensure both trust and compliance with the applicable regulations.

Only by integrating these robust tools and cooperating with trustworthy partners has fischerAppelt been able to optimally position itself to not only ride the wave of innovation, but to actively shape it and act as a pioneer in the era of generative artificial intelligence.

“Impact is everything” – Jonny Böhm’s guiding principle for successful marketing

Jonny Böhm, Director Digital Marketing at fischerAppelt, is an expert in his field. His motto “Impact is everything – everything is nothing without impact!” reflects his conviction that successful marketing should be based on measurable results. With his experience and knowledge, he supports marketing and PR decision-makers in taking the right measures to achieve their goals and save resources in the process.

By combining data, content creation and technology, he creates intelligent audience management that makes it possible to address target groups in a targeted manner and enter into dialog with them. Jonny Böhm is an important player in the field of digital marketing and makes a significant contribution to the future viability of companies in this area.

PerformanceFlash: More effectiveness through targeted text evaluation

The texts generated by the artificial intelligence neuroflash were skillfully woven into the company’s daily processes, enriching a wide range of communication materials – from the true-to-life posts on social networks to the factual wording in press releases. One outstanding feature that PerformanceFlash offers was used specifically to evaluate the potential effectiveness and engagement that the texts could generate in advance. This made it possible to develop a strategy that precisely tailored the messages to the target audience and increased their communicative efficiency.

The symbiosis of state-of-the-art AI tools, exemplified by ChatGPT-4 for in-depth research purposes, and neuroflash for generating texts and assessing their resonance, turned out to be extremely effective. Furthermore, the team drew inspiration from the wealth of neuroscience-based knowledge offered by neuroflash, which went beyond the practical application of AI technology. This combination of innovative technology and creative inspiration provided the employees with an excellent platform for creating content that not only attracts attention, but also has a lasting effect on the minds of the target group.

Forward-looking use of technology: As a visionary agency in the marketing and PR sector with a keen eye for innovation, fischerAppelt immediately recognized the disruptive waves of ChatGPT in November 2022. The rapid spread of generative AI technologies due to their impressive accessibility indicated a paradigm shift in the industry. With foresight and in search of effective tools and reliable partners within the German data protection framework, fischerAppelt chose neuroflash.

Integrated use of neuroflash: At fischerAppelt, AI-generated texts from neuroflash flow into the daily work and enrich a wide range of content, from social media posts to press releases. The fischerAppelt team uses the PerformanceFlash feature in particular to assess the resonance of the texts in advance and thus maximize the communicative effect. The combination of AI tools – ChatGPT-4 for research and neuroflash for text creation and response checks – has the greatest potential. The neuroscientific foundation of neuroflash, which is based on association networks, also serves as a source of inspiration for the team outside of AI applications.

Success story and insights: With neuroflash as a strategic partner, fischerAppelt was able to achieve significant results – an A/B test revealed that even minimal text adjustments via neuroflash led to considerable increases in content performance. Furthermore, an increase in engagement with social media posts of up to 84% was recorded on behalf of T-Systems.


About fischerAppelt: Founded in 1986 by the brothers Andreas and Bernhard Fischer-Appelt, the fischerAppelt agency has developed from a niche player in sustainability communication to a comprehensive service provider for marketing, advertising and public relations. With over 400 employees, additional locations in Germany and international branches, the agency is a dynamic player that is constantly evolving. Through strategic acquisitions and the founding of various sub-brands, such as the performance marketing agency Fischer Appelt Performance, fischerAppelt remains at the forefront of industry-wide innovation – accompanied by a forward-looking partner such as neuroflash.

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