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All you need to know about Brand copywriting

Brand copywriting is writing which specifically targets an audience with the goal of promoting a company's brand to that audience.

What is brand copywriting?

Brand copywriting is the art of producing text that inspires devotion to a company, product, or service. This type of writing should be persuasive, entertaining, and informative. It should also be able to convey an emotional connection with the reader. So how do you write text that's persuasive? Well, it depends on who you're trying to sell your product or service to. The best way to create this type of copy is by understanding what problem your customer is experiencing and how they'll benefit from using your product or service. It's also important to understand the competition and show why your company is better than theirs.

What are required skills for brand copywriting?

A brand copywriter should be able to demonstrate the following skills: -Strong grasp of spelling, grammar, and punctuation -Excellent writing skills -Ability to write creatively

How does brand copy look like

This is a very broad question. Brands can have many different types of copy, but most common would be the packaging of the product, which often includes a description of what is inside.

What are successful examples of brand copywriting?

The best example of successful brand copywriting is the Nike slogan, “Just Do It.” This slogan is so iconic that it has become an oft-quoted phrase in American culture. The tagline was created by Dan Wieden and he did so with the intention of making Nike seem like a “badass” company—something that would appeal to the young, athletic generation of the 1980s. He succeeded in his goal, but also created a successful marketing campaign that has since become one of the most famous slogans of all time. Another example of successful brand copywriting is “I'd Rather Be Dry,” which was the original slogan for Lysol disinfectant spray. This slogan took off when it became associated with health scares during World War II and helped Lysol become the leading household cleaner at the time.


Brand copywriting is a combination of advertising and public relations writing. These writers are tasked with creating compelling, persuasive content for use in advertising, marketing, and other promotional materials. They must have a strong understanding of the brand's personality and voice to craft copy that will resonate with the target audience.

Henrik Roth

Henrik Roth

Henrik is an entrepreneur with over 15 years of experience in digital marketing, entrepreneurship and growth strategies for start-ups. As the CMO of neuroflash, he is an expert in all things AI and passionate about leveraging the power of artificial intelligence to solve real-world problems.
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