Asos Brand & Marketing strategy

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The secrets of Asos branding and marketing strategies: What marketers can learn from it.
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Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of asos. Attributes closer to the middle are more strongly associated with asos.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the asos brand are fashionable, trendy, chic, sassy and edgy. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the asos brand are flashy, unflattering, trashy, snooty and overpriced.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


New content ideas fitting well to Asos

  • What Do Two Men Look For When Dressing for A Fun Night Out?
  • Millennial Women on Making Time for Love (Or Not)
  • How to Dress like the 'Street Style' Goddess You Are
  • Top 12 Casual Style Bloggers to Follow on Instagram
  • Will Your New BFF Be Your Next Client? 4 Ways to Tell
  • Quiz: How Well Do You Know Your (Style) Clients?
  • Top 10 Ways Street Style Is Changing the Face of Fashion
  • LA's Top Fashion Bloggers On Their Favorite Finds At A Paris Parisian Market
  • The Ultimate Guide to Spring Accessories
  • Men of Instagram: How They Stay Stylish On the Street and Off
  • How to Reinvent Your Wardrobe Without Spending a Penny

Hint: These content ideas were generated by neuroflash's AI and are unique.


Brand perception of Asos

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How consumers perceive your brand is important for its success. Brand awareness and Brand perception influence your profit and even the stock price (Colladon et al. 2019).

In comparison to other brands the consumer perception of Asos is <25-50% (slightly negative [25%]) in comparison to other brands. Asos carries gentle dominance [12%] and is perceived very feminine.


Free Images fitting the Asos brand


These pictures match the association of "Asos". Refer to the original sites for referencing requirements.


How to communicate Asos products


Get inspired by our semantic related topics associated around the brand asos. Main topics you can communicate are hairstyle, femininity, chatbots, profitability and lifestyle.

Sub-topics for the topic cluster hairstyle are and celebrity.

Sub-topics for the topic cluster femininity are individuality, subculture, minimalism, style, inclusivity, and ubiquity.

Sub-topics for the topic cluster chatbots are and bigdata.

Sub-topics for the topic cluster profitability are and success.

Sub-topics for the topic cluster lifestyle are beauty, wellbeing, consumerism, citylife, and upcycling.

Have fun creating awesome new content! Any in case you want an AI which creates new content around those ideas, just ask the neuroflash AI to help you."


Use AI to write high-performing marketing copy faster. 10x faster.

Test neuroflash's AI copywriter with the free plan.

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